Webinars. The successful content marketing medium and effective lead generation tool that continues to grow in popularity each year. In fact, over 60% of marketers were using webinars as part of their content marketing programs in 2015 and we’re seeing that number continue to rise in 2016.
What makes webinars so valuable? We asked BigMarker’s Director of Customer Success, Hannah Scherer, to explain why webinars have become the gold standard of content marketing. “Webinars are super effective because they position you as a thought leader in your industry and break down geographical barriers that previously prevented you from directly reaching potential consumers.” In other words, the sky’s the limit when it comes to reaching your most engaged audience, and marketers are taking advantage of it.
With all of the recent media buzz around webinars, more and more people are asking the same question: “How do I host a good webinar?” We asked Hannah to weigh-in on this important question and share her top 3 tips on hosting effective webinars.
Poor planning is the reason why so many webinars fail.
“Hosting a bad webinar is easy because it requires the least amount of effort from the host. Poor planning is the reason why so many webinars fail.” Hannah explains. “Conversely, the only thing it takes to host an amazing webinar is a little time and effort.” With very little standing in the way between you and ‘webinar greatness’, check out Hannah’s 3 foolproof tips for hosting amazing webinars:
1: Define your audience
In order to engage your audience, you’ll need to first make sure you’re attracting the right people to your webinar and planning your content accordingly. Before you even schedule your webinar it is imperative to ask yourself, “Who do I want to attend my webinar?”, “Why do I want them to attend?”, “Why should they attend?” and also, “How can I best reach this audience?” Asking yourself these questions will not only help you define your audience but will also help you structure your content and your outreach strategy effectively.
2. Accommodate and entice your targeted audience
The main objective of any webinar is to get your targeted audience to register for and attend your event. To do this, you must accommodate your potential guests’ needs by scheduling your webinar at an appropriate time. So when is the best time to host a webinar? It depends (again) on what you’re hosting and who you’re targeting. For example, the best time to host a career-related webinar is mid-week (Tuesday through Thursday) between 11:00am and 3:00pm CT. Conversely, lifestyle-related content is better scheduled for after working hours or on the weekends. Regardless of the content, all webinars should be scheduled about 2-3 weeks out in order to properly promote the event and give potential registrants enough notice.
However, accommodating your targeted audience isn’t a surefire path to conversion. You must also entice your potential registrants with a convincing landing page. This means adding high-quality images, a well thought-out description, and effectively communicating the value they will get out of attending your webinar. Remember that your landing page is the first (and often only) impression you’ll get, so make it count.
3. Engage your audience
Think back to grade school when your teacher would just talk, talk, talk for 60 minutes straight. It was so boring, remember? Well, that’s exactly what you DON’T want to do when hosting a webinar. Instead, you should continuously present your audience with questions, polls, and other opportunities for engagement to keep them mentally present and interested in your content during your webinar. It’s also critical to remain animated and excited when talking to keep attendee interest piqued.
So there you have it, folks! The 3 foolproof tips for hosting amazing webinars from BigMarker’s Director of Customer Success, Hannah Scherer.
Have a question? Email firstname.lastname@example.org to get in touch.
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