Global Webinar Statistics You Ought To Know

Webinars are the best way contact your targeted audience. They can help build better client relationships, generate marketing leads and even spread brand awareness. From presenting online conferences, seminars and lectures to sales and advertising, every single industry can gain immensely from hosting webinars.

Here are some statistics that are sure to blow your mind away and incite you to dive into the fascinating world of webinars right away!

  • On an average 40% registrations result in conversion. These are dependent on two vital factors namely: the description of the event matches the expectations along with the length/convolution of the registration form.
  • Registrations happen a week before the webinar, however, the marketing and promotions start at least a month in advance.
  • 60% of marketers make use of webinars as part of their content marketing programs. These could be in the form of PowerPoint presentations, hand-outs, videos, interactive questions and answers, etc.
  • 2 presenters are ideal when presenting a ticketed or free webinar service.
  • The average attendee duration lasts about 45-60 minutes. This is based on how easy it is to get to the event, how thought-provoking and attention-grabbing is the chosen subject or the presenters along with the time given for Q&A round.
  • An average of 40% attenders involve themselves in Q&A rounds.
  • Approximately 30% people prefer to answer a poll.
  • Over 55% people prefer watching a free online meeting rather than attending a live in person one.
  • 25% of registrants view the replay.
  • For attendees, Tuesdays and Wednesdays are the optimum days for hosting a webinar.
  • The best time slot for ticketed or free webinar hosting is observed between 10-11 am.

Webinars are extremely effective for companies and viewers alike. The audience size has grown massively and webinars have certainly become more social and interactive. So, what are you waiting for?

7 Types Of Infographics All Free Web Conferencing Hosts Can Use To Engage Their Audience

Using a pie-chart, bar diagram and other old school tools of graphical representation are boring. Infographics are the new tools of disseminating complex information, data and graphics in a simple, clear and succinct way.

Here are 7 kinds of infographics that most webinar hosts can make use of to keep their audience engaged and disseminate complex information in a visually compelling way.

Flow chart

A flow chart works best when you have to address a question. You can present your audience with two to three options and provide them with different solutions. This kind of infographic also works very well when you have a situation to explain. It is ideal for breaking down complex processes and simplifying content during your free web conferencing event.

free web conferencing

Via Google Images

Number game

Not only does this have an interesting name but it has an interesting purpose as well. A fun way to pass on numbers is with this kind of infographic. Simply announcing numbers may cause your audience to misinterpret them or not realize their importance. These kinds of graphics can easily be shared and referred to at a later time as well.

free web conferencing

Via Google Images

The timeline or chronology

This kind of infographic may be familiar to many users owing to Facebook. But a timeline is a visual aid one should use when you want to take your audience on a journey. The content has to be interestingly designed to keep your audience engaged throughout the free web conferencing seminar.

free web conferencing

Via Google Images

Visualized article

This is an infographic aid that storytellers love to use. It helps to break down laborious pieces that are to wordy and helps your audience understand better. When you want to share a lot of your content on social media this is an ideal video conferencing solution.

free web conferencing


Photo info-graphics

Want your free web conferencing event to look professional? Use photo infographics. These are simple and clear tools that offers non-cluttered relevant information about a very specific topic using real life photographs.

free web conferencing


Versus infographic

The ‘versus’ infographic is best used when you want to make a comparison between two topics or people. It is a video conferencing solution that works best if you have relevant criteria to clearly bring out the differences.

free web conferencing

Via Google Images

Useful bait

This kind of infographic helps you re-establish the basics. It may not necessarily provide new information. But a ‘useful bait’ info-graphic can be easily printed and distributed amongst your attendees as a pamphlet.



Use a mixture of these kinds of info-graphics and create a never before webinar experience for your viewers.

Why humor is a medical webinar’s best friend

A witty caption that most people from the medical industry will relate to like “someone once told me, if you want to succeed in med school, there is just two things to remember – don’t fall in love and don’t fall behind.”

Humor is an essential asset not just in life but especially in life care services. So when like-minded people get together to attend a medical webinar it’s important that as a host, you put your funny scrubs on.

Webinar hosting


Here’s why humor is the best friend any medical webinar should have.

Helps you get across your message

Saving and changing lives requires people in the medical to be resilient and thick skinned. People from the medical field see and hear misery for a lifetime. The best way to get your message across to them is with humor. Webinar hosting for medical events will be successful only if you are not afraid to play the devil’s advocate. Earnestness will kill your content so avoid it. People are looking for fun so give them that.

Not afraid to call a blind person blind

Doctors and medical staff have spent the better parts of their life studying the human anatomy. They are not afraid of body parts or ashamed of it. Drawing analogies between your content and these parts will only help them grasp what you are saying in a better way. So do not hesitate to tickle that funny bone.

Webinar hosting


Enhances patient care

Most medical practitioners deal with patients who are tense and often anxious or sad. So when you want to get across to them, the best way might be to lighten the mood. And medical professionals know the importance of a light touch and value it. Keep that in mind when putting together your webinar.

Webinar hosting


Character likeability  

Webinar hosting requires skill. It requires an exceptional level of expertise when your attendees are experts/doctors. For your content to be liked you have to be liked as well. So therefore humor comes to your rescue here as well. Everybody likes the funny guy, so be that person.

Helps swallow the bitter pill

Even the most creative infographics will lose their punch when it comes to medical facts and figures when hosting a free webinar. However, these numbers have to be used in your presentation. What will help these numbers from not getting lost in translation is putting a positive spin on them. Euphemisms and jokes are your best bet.

Be wary of your jokes being natural though. Do not force a joke or you may find yourself in a situation where you have to explain the humor. Avoid lacing each slide with slapstick comedy and offensive doctor jokes at all costs. Laugh with your audience instead of laughing at them.

5 Reasons to Invite a Guest Speaker to Your Webinar

Inviting a personality as a guest speaker is a great opportunity to amplify the effectiveness of a webinar. Undoubtedly, the inclusion of a guest among the speakers has a profound influence on the quality of the session. While guest speakers may end up adding to the cost of the webinar, it is an extremely viable strategy that will effectively drive user engagement.

Here is a look at some of the reasons a guest speaker will benefit your webinar.

  1. Broadens the Audience Base

A guest speaker is assumed to be a renowned expert in the relevant field. As a result, your primary responsibility of attracting a broad audience will be served by the popularity of the guest speaker itself. A broader audience base facilitates snowballing of your network, which will greatly help you reaching out to more people.

  1. Enriches the Content

Webinar content must be full of information, analyses and perspectives which spark discussion. However, knowledge is never enough. A guest lecture will definitely enhance the quality of discussion with his or her knowledge base.

  1. Adds a New Perspective

Every person has his or her own perspective on any subject. Besides, the perspective held by a personality invited as a guest lecture is expected to be hypothesised with reasons and logical evidence. It not only initiates a new way of discussion, but also greatly engages the part of audience who are in agreement.

  1. Improves Credibility of the Host

To attract a knowledgeable audience, the content must be authentic and original. A guest speaker advocating the content of a free video conferencing session indicates a third person unbiased approval of the subject, which convinces the audience of its value. The audience is likely to follow the review of a guest lecture and use it to make an informed decision.

  1. Indicates Resourcefulness

Hiring a guest lecture for a webinar shows that the organizers enjoy a respected position in the industry. The prominence of the invited guest lecture also recognizes that the organization hosting the webinar must be a resourceful and valued one.

5 Types of Content You Need For a Successful Webinar

Content is the backbone of a webinar. There is no doubt that the audience outreach, the technical accessibility and the engaging power of a webinar presentation are extremely important when it comes to delivering an effective web conference. However, what remains after a webinar is done, is the learning the host and the audience gain during a webinar session, which actually depends on the quality of the content disseminated during the webinar session.

The ideal content for a web conferencing session should be multi-dimensionally informative, personalized to the audience and flexible. The content demands special management on the part of the webinar designers in order to maximize its resourcefulness and engaging proficiency. Content designer must focus on the segmentation of the content according to its characteristics. Segmentation helps designing the content to be more effective and engaging. If you work on your webinar content in segments, it ensures that each part meets all the requirements. Once you have all the segments in place, evaluate your content holistically to assess its quality.

The content of a webinar can be segmented in the following manner:

  1. The pre-script content

It refers to the content delivered to the invited audience before the webinar starts. It contains the road map of the webinar and provides the audience a glimpse of the discussion to be held during the conference. It should be concise, clear and engaging.

  1. The spoken content

This is the content which is delivered to the audience by the host or presenter of a webinar. Its effectiveness depends on the presentation skills of the speaker. The speaker usually employs several techniques to enhance the deliverability of the spoken content. The most commonly used techniques are personalizing, use of humor and rhetoric.

  1. The visual content

This is the part which supports the host’s content. It helps drive the matter of discussion home using illustrations. The use of advanced info-graphics in content facilitated by free web conferencing software should aptly summarize the topic being discussed.

  1. The interactive content

This refers to the user generated content which develops during the discussion between the speaker and the audience. This part does not have to be scripted, but the speaker must control the course of the conversation. The host must maintain the flow of the discussion and keep it on track.

  1. The summarizing content

This is an overview of the webinar which is presented to the audience at the end of the conference. This is the comprehensive review of the webinar which helps in increasing its recall value. Feel free to prepare for a Q&A as well.

TechweekCHI Preview: Q&A with Trading Technologies

twchi_session_fintechWith Techweek Chicago’s Fintech Summit approaching tomorrow, we interviewed leaders from Trading Technologies (TT) about their industry, their company, and their advice for others in similar positions. See answers from TT’s CEO Rick Lane, CMO Brian Mehta, CTO Drew Shields and Executive Vice President of HR Katie Burgoon.

BigMarker: Have you been involved much in Techweek previously? How will your role this year compare?

Katie Burgoon: Last year was the first year that TT attended, and we thought there was a really vibrant, energetic and talented crowd in attendance. We were so impressed that we wanted to step up our involvement this year, and we’ll be giving a talk on the main stage during the Fintech Summit tomorrow. We are also attending the Hiring Fair on Friday.

BM: What initially drew you to the fintech industry?

Brian Mehta: I’ve always had a passion for marketing technology, as well as the motivation for working on what’s new and ground-breaking — particularly with regards to the SaaS revolution, technology is giving more and more people access to tools and applications that can help improve their quality of life. I see fintech as the next big thing and really a blank slate in terms of marketing, training and overall communications.

BM: What do you think is the biggest challenge in Fin Tech? Especially for traditional financial companies.

Drew Shields: The biggest challenge is that capital markets firms have generally been slow to adopt new technologies, which means that it’s a delicate balancing act being an innovator in the space: you have to earn the trust of your customers and help them build trust in the technologies you use to innovate. At the same time, major transformations are happening as evidenced by the closing of the CME trading pits. So our users are evolving quickly while technology is evolving at an even faster pace, which creates unique challenges. We have to decide which technologies to use and when to use them, but also when to build for the user’s needs today, versus where you see them being in 2-5 years. Building sustainable solutions is challenging when both users and tools are changing so quickly.

BM: Financial technology can be confusing. What would you say the biggest marketing challenge is for fintech companies?

Brian Mehta: I think the biggest challenge is in effectively simplifying the message. This is a complex industry and you need to distill complex ideas into something easy to understand. But if you make it too vague, you run the risk of leaving people without enough details to fully comprehend the product. For example, we had to be very careful in describing our platform’s hybrid-cloud architecture, because there is still so much anxiety and misconception around the term “cloud.” It makes for a tricky balancing act.

BM: What’s the best advice you could give to a smaller company in the fintech industry?

Rick Lane: My advice would be that before you try to scale, make sure you’ve developed a core audience of passionate and loyal users that cannot live without you. It takes a lot of time and effort to build the relationship, but it’s necessary to have if you ever want to grow the right way. Your users need to have trust in your company to do what’s best for them, and that trust must be earned.

BM: What’s the best advice you received while working in your industry?

Katie Burgoon: Never burn a bridge. That’s true across all industries, but I think it’s particularly true in a niche like fintech. You never know when you might end up needing someone’s assistance in the future. And even if you just burn a bridge with one person, the effects on your reputation can spread well beyond that. The fintech world is huge, yet even smaller ironically. So many people I have previously worked with, hired or had to part ways with in one fashion or another, have re-entered my professional life. The beauty of this industry is that it is home to some of the most innovative and talented minds around. Those networks are critical.

BM: What’s the most rewarding part about working at TT?

Rick Lane: We have a diverse company with smart people that debate in a healthy and team-oriented manner.

Drew Shields: So much is at stake with our software, that having a hand in building a world-class product is rewarding.

Brian Mehta: Can’t beat the free beer! Just added ‘bartender’ to my resume. But in all seriousness, being part of a company that is genuinely disrupting an established industry is exhilarating.

Katie Burgoon: We give people the opportunity to take ownership over certain parts of the business, and new ways of doing things are welcomed. We work hard to eliminate the fear of failure. We are okay with making mistakes and we learn from them. We want all of our employees to feel empowered, tapped in, vested and to have fun, all while solving challenging problems.

Q&A with ColorJar Founder and CEO David Gardner

David Gardner and ColorJar may just embody the Midwestern idea of the American Dream. Gardner grew up in Minnesota, attended Dartmouth where he founded his first start-up, and then moved to Chicago where he founded ColorJar.


It makes sense that this genuine and humble CEO would be involved in Techweek Chicago, and has been for several years. This year Gardner is speaking at the “Branding and Tech” track and focusing on positioning strategy and helping tech companies break through the “noisy world.”

BM: What initially drew you to wanting to be in the start-up, tech industry?

David: Going back in time to 2003, where I did my first tech startup, when I was a student at Dartmouth. We created a positive news website for the college and the community. That was my first taste. The internet was a very different place. This was a pre-Facebook world, pre-Twitter, pre-YouTube… I was hooked from there.

BM: What advice would you give to a new startup?

David: People are right to give the advice to put something out into the world quickly and see how users react. But I would pair that with advice that you need to be very intentional with everything you do. Yes, get a product out there quickly for people to use, but don’t underestimate the importance of taking a step back to figure out how you fit into the world, what’s special, and how you convey that to everyone.
Because you could have the best product in the world, but if people don’t very quickly understand what it is and why it’s valuable and how it fits into their lives, they’re never going to give it the time of day.
You could have an amazing product, but if people don’t understand it before they use it, they are never going to try it at all. The only way to do that is to be incredibly intentional with your message and every brand decision that you make.

BM: Did anyone ever give you great advice early on that you have kept with you?

David: A lot of people—I can’t really give the credit to any one person. The Chicago tech community as a whole is so inclusive and supportive, that I feel very fortunate….Even people who could be competitors of ours are supportive and I’m supportive of them. The last three or four years has been really cool to the gain momentum and reach a point where it’s kind of a frenzy. I would really give credit to everyone in Chicago, that’s really why ColorJar has been successful, because there are so many people rooting for us and being helpful.

BM: Is that sense of community what kept you here in Chicago?

David: I think the theme for me with Chicago is balance. It’s a very balanced place to live. That sounds like maybe not an exciting thing, but I think it is actually wonderful. It’s a huge metropolis and has every opportunity you could want from living in a big city: from food, culture, business, on and on. There are an amazing amount of talented people that live here, especially with all of these great universities.
Employees, we call them “teammates” here, tend to be extremely loyal. We have people work here and stay here a long time, and that’s unique to us, but also something I’ve heard from other founders in Chicago. In some other places people really hop around a lot more.
That loyalty is wonderful when you are trying to build a company and a culture. There are tons of great customers in Chicago with all the large companies that are headquartered here. It just seems to have the right mix. It has the right balance of a lot of different things that make Chicago a great place to live.

BM: What is the biggest positioning and branding challenge for a start up?

David: The biggest challenge is not to over-message. So many people are too close to what they are doing and are too in love with top three or five or seven features or benefits of how the product could be used. They want to be broad as to not limit the amount of customers they have.
The key is to understand yourself so well that you are confident enough to be able to pick out the one thing you’re best at and lead with that only for a very specific audience.
Once you are able to reach that specific audience with a specific message, you can broaden from there. I think people are too general and lead with far too much. Customers have very short attention spans and they don’t have a lot of time. You need to convey what’s important and why they should give you a shot, very quickly.

BM: Do you have a favorite or most memorable project you have worked on here at ColorJar?

David: That’s difficult, there are so many. But it’s been really fun to see what Kapow Events has done. We began working with them when it was just three partners in a room, and the room was our office because they didn’t have one. It was just three partners and an idea. It had a different name, and it was early. We helped them figure out the initial user experience and how it should be designed and developed and we created a product for them.
To see them go from that, three guys with an idea just 3.5 years ago, to today having 170 plus employees and being in a dozen or so cities, and adding an office in a new market every month and growing at the rate at which they’re growing has been pretty cool to be part of along the way.

BM: What is most rewarding about founding a company like ColorJar?

David: The people at ColorJar. We all get to work together. We really built an A-Team of some of the best strategy, development, design, and project management talent around. To be able to call those people peers and teammates and go in and do this together every day has been the coolest part.
You can watch David’s panel at Techweek Chicago OR watch it for FREE on our livestream here.

Storytelling As A Tool For Effective Webinars

Webinars are an excellent means of reaching out to one’s clients and customers in the most cost-effective way. However, designing a webinar is not an easy task. It requires careful consideration of the needs and interests of the audience.

This necessitates the use of innovative tools and techniques to make web conferences as interesting as possible. After all, an effective webinar is one which is able to comprehensively engage its audience from the very beginning all the way till the end. One of the most reliable tools that never fails to captivate an audience is the art of storytelling.

In the context of a webinar or free web conferencing session, storytelling specifically refers to the use of narrative techniques. Stories and narratives when used effectively can result in a webinar that is interesting and engaging. Here are 5 simple reasons why storytelling techniques deserve consideration when designing a webinar.

  1. Storytelling is a great way to capture attention.

Use stories smartly as part of the carrot and stick strategy. A relevant story can instantly grab the interest of the audience, and create an element of anticipation. It essentially serves as the “carrot” on the stick as it entices the audience to invest themselves in what you are saying.

  1. Storytelling is interactive.

This might seem counterintuitive, but the act of listening to a story or narrative is not a passive activity. It is active and requires the focus of the audience on the narrator. The narrator or speaker must then capitalize on this attention and translate it into some form of dialogue.

  1. Storytelling is thought-provoking.

Stories are great vehicles for messages. A message might not sound useful if delivered blatantly to an audience, but, when told within a story, it has higher chances of invoking thoughtful consideration.

  1. Storytelling is persuasive.

Stories have the power to stimulate people emotionally. When facts are presented within a meaningful framework of events, they become more convincing.

  1. Storytelling is memorable.

The best thing about a story is that one remembers it long after one has heard it. This makes it a valuable tool in a webinar host’s arsenal. Important facts or messages that are conveyed within a narrative or alongside a story or anecdote have a higher chance of recall than a bland statement.

Storytelling in an online conference is a technique which provides an imaginative experience to the audience, instead of just feeding them the facts. It also entertains the audience while gently luring them into a state of active participation. When used wisely, storytelling is an extremely useful illustrative tool that will not only enhance the quality of your webinar but drive audience engagement too!

How To Make The Most Of Your Slides During A Webinar

Design and flow of slides are two of the most important factors for a successful webinar. In an online webinar, slides are not just visual aids, they are THE visuals. This makes it imperative for you to work hard on them and create slides that visually engaging yet thoroughly informative.

Your slides should have two basic characteristics:

  • Logical flow
  • Engaging design

It is important that your slides appeal to the left and right side of the brain. The left side of the brain is all about logic, order and flow, while the right side is inclined towards visual and emotional appeal.

It is important to divide your webinar into three defined sections:

  • Introduction
  • Key points
  • Conclusion

Arrange all your content inside these slides in a logical sequence and then begin designing each slide.

The slides that you prepare will be broadcast to a number of people. Remember that not everyone has access to high speed internet, which is why it is necessary to keep your slides light so that they can load in a jiffy. Here are a few other tips to help you create attractive and engaging slides for your webinar.

  • Fixed background

The background of the slide should ideally be a single wash of color, without watermarks or decorative patterns. Avoid using graphics as well. Choose contrast colors for any text on the slides. These simple measures ensure that your slides load fast and are clear when seen on different devices.

  • Remove animation

Try to minimize the use of animation in slides. If possible make the slides static. Animation slows down the webinar and the online meeting software is not able to send the slides across quickly. Slides without animation load a lot faster.

  • Use small pictures

Pictures make the webinar visually appealing and add interest, but you don’t want them to distract the audiences’ attention from the written content and your key points. Shrink any pictures so that they are well balanced with the text. Pictures also make files heavier so stick to smaller pictures as they make it easier to share and load slides.

  • No Transition

Any type of transition between slides is almost unnecessary and is one of the main causes of a slow webinar presentation. Simple or complex, any type of transition involves movement which makes the webinar crawl along at a snail’s pace. Presentation tools like Prezi look very impressive in-person but are a complete no-no as far as webinar speed is concerned, regardless of which video conferencing services you use.

Designing slides is easy and does not require much effort. However, to make your slides effective it is important to invest adequate time in planning and designing your slides. We said it earlier and we will say it again, when it comes to webinars your slides are THE visuals. Always be sure to take some time and effort to design slides that are simple, effective yet visually appealing.

Choose the Right Camera for Your Video Conference!

To a certain extent, the success of a video conference or webinar depends on using the right technology and gadgets for the event. All of the preparation undertaken by the conference speaker will go to waste if their gadgets are not up to par. In fact, the success of a web conference depends just as much on its technical perfection as it does for the brilliance of the speaker’s presentation skills.

Video conferencing solutions rely heavily on the best gadgets available to deliver high quality and technically sound results. For an absolutely fantastic video conference, you need to have a suitable camera at your disposal. There are various types of cameras available that fulfill various technical requirements; so it is important to keep your specific requirements in mind when choosing the right camera for your video conference.

Here is a look at the various types of cameras available to help you choose the right one for your next webinar.

Dedicated Webcams

The most common and basic type of video camera that can be used for a video conference is a dedicated webcam. It is inexpensive, easy to assemble and use with your desktop or laptop. However, dedicated webcams don’t always come with a strong video output. Some web cameras record video with a low number of frames per second and have a relatively lower pixel density or PPI (pixels per inch or megapixel). As a result, the video output is grainy. Be careful about the web camera you are looking to purchase and make sure you purchase a dedicated web camera that can record and stream high definition video for the best possible result.

Integrated Webcams

This camera is pre-fixed to your laptop or desktop screen and all other technical requirements are pre-installed in your system. The most widely used integrated webcam is a 0.3 megapixel VGA that is able to record video at a rate of 30 fps (frames per second) with a resolution of 640*480. The benefit of this camera is that it does not require any additional monetary investment however, you cannot modify its configurations and have to accept its limitations. Integrated webcams will do the trick in a tough situation but should be avoided for large-scale video conferences.

External Camcorders

External camcorders come with a truckload of great features such as 27x zoom, which can be extended to 54x, auto and manual exposure, and backlight compensation. Together, these features allow users to have greater control over the final video output. An external camera can be connected to your system via USB port and is compatible with nearly all computer systems. It requires a video capture card on your system to stream and transmit the webinar. If you choose to opt for a camcorder, then make sure your system has enough free space. All of the video files for your webinar will be stored on your computer. A camcorder, while slightly laborious can be a reasonably good option to consider for your webinar.

Digital Camera

A digital camera is similar to a camcorder. What really sets it apart are its specifications. The technical configurations of a digital camera are structured keeping in mind its adaptability for recording video, as well as taking high quality photographs. A basic digital camera has a minimum of 8-10 megapixels however, most modern models are capable of high definition recording. A digital camera allows you even greater control over the quality of the final images, with external lenses and manual and auto modes for different situations. The only drawback, and this is a big one, is that not all digital cameras can be used in place of a web camera. With this in mind, it is critical to find out whether the digital camera you own or are planning to purchase can be used for a video conference before you proceed with your purchase or plan of use.