Webinars are a great method for both generating and to nurture leads. Promotion before a webinar, social media sharing after and connecting continually during a webinar event ensure a great method to expand your reach. On platforms such as BigMarker, lead generation through webinars is even more effective with the ability of communities. A community is a group on BigMarker where you engage your audience. You can share updates, poll the members, and post articles and files relating to the community’s topic. In a community, you have the capability to share an event before and continue the conversation after.
Once you have developed a community and chosen a webinar topic, you need people to attend. By importing contacts and sending personalized email invitations will generate leads. By providing a direct link to your sign-up page, you will grow your potential attendees.
The content of your webinar and your community homepage is very important. What your organization is promoting changes the demographics of your audience. Knowing your audience is the first step, but specifying your content is secondly and equally important to generating leads.
Utilizing social media is a must when it comes to lead generation. Once you have discovered the content you will cover, targeting a certain audience is important. Connecting with people with similar interest to you and your upcoming webinar is a great way to gain new members. Sharing/posting/tweeting a link to your sign-up page will help promote your event and expand your reach.
In a community homepage or in a webinar event, you have the ability to chat with other members. This provides an easy way for all the members to stay connected. In addition, the community organizer can post an impromptu message for some quick feedback. Staying connected with your members is feature to nurture leads.
Webinars are extremely convenient for global companies. With the ability to host meetings online from different continents, your organization or company will stay productive. Connecting with members across the globe with ease is beneficial to nurture leads.
As a community organizer, you have the ability to track your members activity in your community. This will help you nurture leads by knowing your audience on a deeper level and assisting them specifically. You have the ability to track attendance and participation in your community and individual webinars.
Webinars are very beneficial for generating as well as keeping track of members and to nurture leads. Interesting in hosting a webinar? Wondering how one can promote their webinar once it has occurred? Check out some of our other articles for more information.Read More