How to Prepare a Guest Webinar Presenter

How to Prepare a Guest Webinar Presenter in 12 Easy Steps

A webinar presenter could be a force-multiplier for the success of your show. It’s still a big decision to bring one on, though, which is why we’re going to cover this topic in detail. Why You Should Bring on a Guest Webinar Presenter This can be a very big step for many companies. You may have been successful at building up a decent audience for your webinar program and are, therefore, rightfully cautious about the idea of bringing in a guest to hold the reins. If so, let’s quickly cover some of the reasons a guest webinar presenter could be completely worth it. The first is that it’s simply nice to mix things up. You’ve probably heard that variety is the spice of life. We’re not saying your audience may be getting bored with you, but it will definitely grab […]

Why B2B Webinars Work: The Guide to Effectively Reaching Your Market Online

Why B2B Webinars Work: The Guide to Effectively Reaching Your Market Online

Developing an effective business-to-business (or B2B) marketing mix requires careful planning, strategizing, and execution. This is also true for B2B webinars. Organizations that promote directly to consumers (B2C) only have to convince an individual that their services and products deserve attention. However, successfully marketing to another company (B2B) often means establishing brand recognition and credibility within several job functions and throughout multiple departments. Fortunately, the return on investment (or ROI) is often well worth the additional efforts. Total quantities purchased in a B2B model often far exceed those in a consumer-based setup as companies often buy in bulk to fulfill large contracts. Because the sales process in a B2B approach can often prove far more intricate and time consuming than direct selling to consumers, it’s critical to implement a thorough marketing plan that drivers brand recognition and delivers results. For entrepreneurs […]

Tips and Tricks for Keeping Your Online Audience Engaged Throughout Your Entire Webinar

Tips and Tricks for Keeping Your Online Audience Engaged Throughout Your Entire Webinar

Webinars offer an ideal way to connect with an online audience that often surpasses live gatherings, which makes them the meeting of choice for many. This is especially true for speakers motivated to connect with as many participants as possible in a single gathering. However, keeping an online audience engaged can be tricky. That’s why we’re sharing some of our key tips and tricks for keeping an online audience engaged throughout your entire webinar. Identifying the Challenges Although webinars offer significant benefits over live meetings, it’s important to remember that there are some unique challenges to consider when presenting a webinar to an online audience. With a screen (and potentially hundreds of miles) between you and listeners, zoning out during a webinar can be commonplace amongst an online audience. Simply pushing the mute button on a session is all it takes to […]

Prepare and Manage a Webinar Panel Discussion

The Keys To Preparing And Managing A Webinar Panel Discussion

A successful webinar seamlessly incorporates several audio and visual components for a collective final presentation that builds sustainable brand exposure, recognition, and loyalty. Slides, graphics, images, Q&A sessions and live webinar panel discussions are just some of the many segments you may find in an effective webinar. Today, we’re focusing our attention on webinar panel discussions. Webinar panel discussions deliver extensive audience influence and session value, which makes them an incredibly valuable form of content. However, the thought of coordinating schedules and planning an outline for multiple presenters can even overwhelm seasoned webinar hosts. Fortunately, we’ve got you covered. Continue reading for a compiled a list of easy-to-follow tips and tricks to help you plan and execute a successful webinar panel discussion. Phase I: Plan For Success With a Webinar Panel Discussion Before the Event   Knowing a few tips […]

Webinar Production Essentials - A Complete Technology and Equipment Checklist

Webinar Production Essentials: A Complete Technology & Equipment Checklist

Planning your next webinar? Perhaps it’s your first webinar? Regardless of what’s in your pipeline for webinar production, you’ll want to ensure you have the best technology and equipment at hand to be successful. Many companies and organizations use webinars as a large part of their marketing strategy, which means a reliable in-house set-up is crucial for their webinar production value. If webinars are a big part of your marketing strategy, you’ll need your webinars to be as polished and professional as possible to maximize your marketing impact. Webinars nowadays have a wide reach when it comes to marketing. Anyone can find an on-demand recorded webinar from your website, social shares, YouTube, emails, blog post; the list goes on! So, you never know who might see it, could be your next customer. Therefore, you should opt always to put your […]

12 Webinar Statistics You Need to Know Before Hosting Your Next Online Event

12 Webinar Statistics You Need to Know Before Hosting Your Next Online Event

If you’ve never hosted a webinar before, it can be tough knowing where to start. To help navigate the webinar hosting process, we’ve compiled the 12 most important webinar statistics to know below. These webinar statistics will help guide you through hosting a webinar that attracts attendees and makes them glad they viewed your presentation. 1. Your Webinar Should Be Between 30 and 45 Minutes Long Before you pick your webinar topic, it’s important to consider the first entry on our list of important webinar statistics: webinar audiences prefer attending webinars that run between 30 and 40 minutes long. As shown in the above graph, webinar statistics show that 41% of attendees prefer attending 30 minute-long webinars and 44% of attendees prefer webinars to last 45 minutes. These webinar statistics also show that only 5% of webinar attendees prefer webinars that last just 20 minutes and only 10% want to […]

Successful Webinars - Tracking and Decoding Webinar Metrics

Are Your Webinars Successful? Tracking and Decoding Webinar Metrics

As you probably know, hosting a webinar can benefit your company in a number of ways. However, before you put time and money into these presentations, make sure you know about the following webinar metrics you can use to judge their effectiveness. Investment ROI Of all the webinar metrics we’re about to list, this should be one of the most familiar. No matter what kind of business you’re in, everyone knows what ROI (Return on Investment) is and why it’s important. While ROI can apply to all kinds of investments, we’re putting it on our list of webinar metrics as a reminder because it can be fairly easy to overlook. Depending on your setup, webinars are usually cheap to host. This is especially true if you already own some or all of the required hardware. Nonetheless, just like anything to do […]

The 13 Benefits of Using Webinar Software to Host Online Classes

The 13 Benefits of Using Webinar Software to Host Online Classes

If you have a desire to teach, then you should know that using webinar software to host online classes comes with a number of unique advantages worth exploring. We’ve provided you with the top 13 benefits to teaching online classes via webinar below: 1. There is no limit to the number of students you can accept While this is the type of problem most teachers can only hope for, the fact is that teaching a class in person means that you may not be able to accommodate all the students who wish to attend. After that, you just have to hope they sign up for the next time you’re offering the class or you’ve just missed out on more money. (If the class is free, you may still miss out on potential students.)   2. Online classes have zero room restrictions, so you’re […]

What's in a webinar title

What’s in a Webinar Title?

A lot goes into hosting a successful webinar. While there are a number of important elements to cover before, during, and after your webinars to ensure success, it’s critical to start with a winning webinar title. Below, we’re going to cover what you need to know in order to come up with an attractive, high-converting webinar title.   Think About Your Audience Before Choosing a Webinar Title This might seem like pretty obvious advice. Of course, you want to think about who might be attending your webinar before you come up with its title. That’s why this tip comes first on our list of webinar title advice. However, let’s dig a bit deeper. When you understand your market and what they’re looking for, you’ll have more freedom to make the most out of the advice below. One thing to think about is tone. […]

How to Effectively Drive Webinar Registrations and Conversions

How to Effectively Drive Webinar Registrations and Conversions

If you’re planning to host webinars in the near future, you’re probably pretty excited about their potential. Companies from all over the world and in countless industries have used webinars to increase their reach, build their authority, and, of course, turn viewers into customers. However, that doesn’t mean you’re guaranteed the result you want. While there are plenty of important parts to virtual presentations, if you don’t know how to drive webinar registrations and conversions, the actual session you host won’t do a whole lot. A brief primer on webinar registrations Before we go jumping into the nuts and bolts of driving webinar registrations and conversions, let’s make sure everyone is on the same page about this topic. After all, if you’re new to webinars and/or marketing, you may not understand why having people register for your webinar is so important. Some have […]