Four Reasons To Use Webinars in 2015

11

Webinars have been around basically as long as slideshows and the internet have been around, but they remain a mainstay of B2B marketing and lead generation. Why is this? Because they work. Webinars are one of the most cost-effective ways to spread awareness of your brand’s products or services while providing your clients and potential clients with useful and valuable information. And you know what? They’re only getting better. Read on to find out how webinars are going to be even more valuable in 2015.

Spread awareness — Twice

Did you know that webinars already started working even before anyone has showed up? It’s true. In this age of social media, webinar hosting services and video conferencing services can serve as a great “rallying cry”  to get your brand’s evangelicals and supporters excited and fired up. Now, thanks to the ubiquity of social media in 2015, this sense of excitement can spread and be shared across Facebook, Twitter, and other networks, building some buzz for your brand. There’s the impact of the direct attention to the event, but also the knock on effects over people sharing their intention to attend — two for the price of one!

A learning (and teaching!) opportunity

When you give your information to a live audience in an interactive format like a webinar or via video conferencing, you massively increase user engagement. And we’re not just talking about the measurements of engagement metrics like clickthrough, we’re talking about engagement in the older sense of the world: engaging your audience! You’re creating a direct rapport with the audience in order to generate new and higher quality leads. Compared to other forms of online information presentation, a webinar strikes exactly the right balance between “interesting” and “informative”  for a B2B audience, allowing you to speak to your clients and potential clients in a fun but authoritative way.

2

Personal service

Webinars or video conferencing solutions are a great “members’ bonus” to be able to offer your clients. Because it gives them the opportunity to comment and ask questions, a webinar lets you create a rapport with your clients, boosting your credibility and helping you make a real connection with them. Basically, it’s almost as good as meeting them in person.

Real, honest lead generation

Webinars are a great way to generate high quality leads. Their natural sharability and attractiveness allow them to spread naturally and (dare we say it?) virally through B2B networks, bringing you only the most interested and engaged leads. Contacts lead you to other contacts, and in the end, you’ve created a highly engaged network of clients and contacts, netting you positive influence.

Webinars and Video Conferencing Services: a timeless tool

Webinars, because of their unique position halfway between an online video and a sales presentation, are a great way to deliver value to your clients while reinforcing your relationship and generating leads. Because of their natural sharability, they’re a perfect tool to use in the social media age. As more and more B2B marketing and networking travels online, webinars and video conferencing services will only continue to become more effective tools.


Nick Rojas is a business consultant and writer who lives in Los Angeles. He has consulted small and medium-sized enterprises for over twenty years. He has  contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas, or you can reach him at NickAndrewRojas@gmail.com.

Why Video Conferencing wins against E-mail!

How Video Conferencing Became Popular

Communication has always been an integral part of human life. Be it a casual conversation or a formal one, we have derived various ways to communicate with each other. As time has progressed, what started from writing letters has been steadily replaced with various forms of digital communication.

stockwoman

Amongst the many forms of digital communication, writing e-mails has become a daily habit as we transfer, document, and share vital data. Although they are widely used today and are definitely much more convenient than the traditional practice of posting letters, e-mails still come with their own set of limitations.

The new trend of Video conferencing however, provides solutions to many shortcomings of the e-mail, especially for businesses.

How is it Better?

  • When humans communicate, they often rely on reading body language to interpret a conversation. E-mails are unidirectional and one cannot see the reactions of the opposite person. This shortcoming of not being able to gauge instant reaction from both the sender and receiver, is resolved by free web conferencing. Video conferences provide with the luxury of showing instant feedback and reactions through voice, and video. Thus, messages are conveyed better, as a two-way conversation takes place.
  • Video conferencing services provide voice to the e-mail. Since one can listen to what is being said, it can help infuse a lot more conviction to the speaker’s opinion and confidence to the pitch.
  • Conferencing saves valuable time! E-mails can lead to a lot of to and fro, and hence end up taking time. On the other hand, web conferencing enables conversations to happen in real time and therefore becomes a useful tool to zero down on solutions in a shorter span of time.

With the rapid increase in video conferencing service providers these days, free web conferencing is fast becoming a mainstream mode of communication for businesses across the globe. With the current pace of technological innovations in consideration, business communication is set to become all the more compact, faster, and personal!