A webinar is a professional audiovisual tool that allows professionals and businesses to communicate with a large group of people using online meeting software. A successful webinar needs a concrete agenda, a topic worthy of large-scale dissemination and a viable, dependable audience. For a fledgling company or professionals who are not well known beyond their professional circle, it can be quite a challenge to promote a webinar effectively online. Here are a few key insights to help you promote your webinar, generate awareness and create a relevant audience base.
Target the ‘Target’
In-depth market research can help you find the right audience for your webinar. Consumer studies, informal conversations and current market studies can help you narrow your focus and understand your desired audience base.
Once you understand your target audience it’s time to strategize. A comprehensive promotional strategy is comprised of short term and long term tactics that are designed to capture your target audience’s attention and convince them to attend your webinar. Identify platforms that will help you connect with your target audience and create your strategy accordingly.
Be a Smart Tactician
A tactic is a small, focused, plan that is a part of an overall strategy. Once your marketing strategy is in place, break it down into tactics that you will employ to gain an audience. This means creating targeted promotional plans that will be implemented across a variety of online platforms.
Some of the basic online platforms you can use to promote your webinar are:
Eye-catching emails about your webinar being hosted with a free webinar service provider can help you reach out to targeted individuals. Don’t forget to send them event reminders to ensure that they remember to attend the webinar. Research says that around three online reminders in a span of two weeks are more than enough.
- Blogs and Websites
Create a blog or a website to promote your webinar. Also, make it a point to visit other blogs and websites to spread the word. A blog or website is a great platform on which to provide comprehensive details of your webinar. Make sure your blog posts contain a link to the sign up page and have an attention-grabbing hook along with the key benefits of attending your webinar!
- Social Media
It is time to turn into a Social Media Ninja. Identify the appropriate social media platform most likely used by your target audience and use it to promote your webinar. Concentrated efforts on targeted platforms can be far more effective than a one size fits all approach.
- Don’t Forget Forums
Forums are a great place to promote webinars as they provide you with access to specific groups of people ensuring that your message reaches the most relevant group of people. Don’t forget to check the rules of the forums that you are a part of as most of them have strict guidelines regarding promotion.
Execute with Awareness
Once you have your promotional strategy and tactics in place, you need to implement them effectively. While campaigns must be planned with precision, make sure you give yourself enough leeway to improvise and tweak your plan as you go along. Learn to listen to what the statistics are telling you. If you find some posts or certain types of promotional activities are receiving more attention than others, then try creating more of those. Conversely, if certain activities are barely yielding any results, then it might be wiser to abandon ship and try other tactics instead. This will ensure that your plan delivers the best results possible.