Promote your Webinar Online

A webinar is a professional audiovisual tool that allows professionals and businesses to communicate with a large group of people using online meeting software. A successful webinar needs a concrete agenda, a topic worthy of large-scale dissemination and a viable, dependable audience. For a fledgling company or professionals who are not well known beyond their professional circle, it can be quite a challenge to promote a webinar effectively online. Here are a few key insights to help you promote your webinar, generate awareness and create a relevant audience base.

Target the ‘Target

In-depth market research can help you find the right audience for your webinar. Consumer studies, informal conversations and current market studies can help you narrow your focus and understand your desired audience base.

Strategize

Once you understand your target audience it’s time to strategize. A comprehensive promotional strategy is comprised of short term and long term tactics that are designed to capture your target audience’s attention and convince them to attend your webinar. Identify platforms that will help you connect with your target audience and create your strategy accordingly.

Be a Smart Tactician

A tactic is a small, focused, plan that is a part of an overall strategy. Once your marketing strategy is in place, break it down into tactics that you will employ to gain an audience. This means creating targeted promotional plans that will be implemented across a variety of online platforms.

Some of the basic online platforms you can use to promote your webinar are:

  • Email

Eye-catching emails about your webinar being hosted with a free webinar service provider can help you reach out to targeted individuals. Don’t forget to send them event reminders to ensure that they remember to attend the webinar. Research says that around three online reminders in a span of two weeks are more than enough.

  • Blogs and Websites

Create a blog or a website to promote your webinar. Also, make it a point to visit other blogs and websites to spread the word. A blog or website is a great platform on which to provide comprehensive details of your webinar. Make sure your blog posts contain a link to the sign up page and have an attention-grabbing hook along with the key benefits of attending your webinar!

  • Social Media

It is time to turn into a Social Media Ninja. Identify the appropriate social media platform most likely used by your target audience and use it to promote your webinar. Concentrated efforts on targeted platforms can be far more effective than a one size fits all approach.

  • Don’t Forget Forums

Forums are a great place to promote webinars as they provide you with access to specific groups of people ensuring that your message reaches the most relevant group of people. Don’t forget to check the rules of the forums that you are a part of as most of them have strict guidelines regarding promotion.

Execute with Awareness

Once you have your promotional strategy and tactics in place, you need to implement them effectively. While campaigns must be planned with precision, make sure you give yourself enough leeway to improvise and tweak your plan as you go along. Learn to listen to what the statistics are telling you. If you find some posts or certain types of promotional activities are receiving more attention than others, then try creating more of those. Conversely, if certain activities are barely yielding any results, then it might be wiser to abandon ship and try other tactics instead. This will ensure that your plan delivers the best results possible.

How to be Awesome in Video Conference Job Interviews

Technology has made things easily available and accessible. Today, tasks like taking interviews are easily conducted online with the help of various free video conferencing software.

While you may be kicked about that interview, it always helps to know a few dos and don’ts of an online interview. Here are few tips to keep in mind, which will help to prepare better for video conferencing interviews:

  1. Prepare Right

Preparation is the key for a successful interview. Keep a list of questions that the interviewer may ask you handy. As far as possible, make sure that you don’t err or stumble while answering their questions. Rehearsing will help you overcome the initial nervousness.

  1. Groom Yourself

Appear clean, tidy and professional. Wear colors that will appear good on camera. Avoid colors like red, orange or black as they appear ‘heavy’ on screen.

  1. Equip Yourself with relevant Documents

Keep all the required documents, papers, certificates etc. with you. In case the interviewer demands them, you can show them immediately. Also, keep a soft copy of your documents ready to be e-mailed to him.

  1. Keep Conversations to the Point

Revolve your conversation around the interview as much as possible. Avoid side conversations completely.

  1. Adequate Time to Respond

Allow your interviewer to complete his opinion. Dissecting him while talking may be annoying and it may end up hampering your prospects.

  1. Control Your Body

Your body language conveys a lot about you. Avoid swaying, rocking in your chair and nervously moving your fingers. Remember that the interviewer can see you.

  1. Camera Position

Position your camera at such an angle that your upper body is visible to the interviewer, and not just your face or chest.

  1. Smooth &Fluid Conversation

Keep the conversation simple and crisp. Talk to your interviewer with a smile as and when possible.

  1. Sign Off Politely

Remember to let the interviewer conclude the meeting.

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Ask him about when you can get back to him. Allow the interviewer to first hang up the call.

With the help of web conferencing, let the physical distance not hold you back from chasing and accomplishing your dreams. With these small tricks, make the big impact and seize your moment!

Helping Businesses Grow Beyond Borders

With the competition getting stiffer, businesses are trying newer ways of expanding their reach in the market. Traditional practices like meetings are being increasingly replaced by modern methods such as Video Conferencing.

Free video conferencing offers some invaluable advantages over other modes of communication when you strive to connect with your employees and colleagues in various areas of the world. Video conferencing is free in service most of the time and has evolved over the years with new features and facilities to the user.

Here are a few ways how it has been helping businesses go from local to global:

1.Saves Time

You need not travel to your office boardroom to conduct a crucial meeting. You might as well get in touch with your team while in your living room. Video conferencing saves a lot of valuable time.

2.Saves Money

Travelling for long hours to attend meetings or seminars just for few hours may not be economical, given the expenses involved. Free video conferencing helps you to cut on the travel expense and time, thus saving precious resources.

3.Boosting Productivity

Many free webinar service providers help you to transfer presentations, heavy documents, PDFs and more to your business associates. As a result, decisions and their implementation take place quicker, ultimately boosting the productivity of your business.

4.Stronger Partnership

Video conferencing offers a face-to-face communication between the involved parties, eventually establishing a robust business relationship.

With these clear advantages over other modes of communication like conference calling, Video Conferencing is taking the world by storm.