Choose the Right Camera for Your Video Conference!

To a certain extent, the success of a video conference or webinar depends on using the right technology and gadgets for the event. All of the preparation undertaken by the conference speaker will go to waste if their gadgets are not up to par. In fact, the success of a web conference depends just as much on its technical perfection as it does for the brilliance of the speaker’s presentation skills.

Video conferencing solutions rely heavily on the best gadgets available to deliver high quality and technically sound results. For an absolutely fantastic video conference, you need to have a suitable camera at your disposal. There are various types of cameras available that fulfill various technical requirements; so it is important to keep your specific requirements in mind when choosing the right camera for your video conference.

Here is a look at the various types of cameras available to help you choose the right one for your next webinar.

Dedicated Webcams

The most common and basic type of video camera that can be used for a video conference is a dedicated webcam. It is inexpensive, easy to assemble and use with your desktop or laptop. However, dedicated webcams don’t always come with a strong video output. Some web cameras record video with a low number of frames per second and have a relatively lower pixel density or PPI (pixels per inch or megapixel). As a result, the video output is grainy. Be careful about the web camera you are looking to purchase and make sure you purchase a dedicated web camera that can record and stream high definition video for the best possible result.

Integrated Webcams

This camera is pre-fixed to your laptop or desktop screen and all other technical requirements are pre-installed in your system. The most widely used integrated webcam is a 0.3 megapixel VGA that is able to record video at a rate of 30 fps (frames per second) with a resolution of 640*480. The benefit of this camera is that it does not require any additional monetary investment however, you cannot modify its configurations and have to accept its limitations. Integrated webcams will do the trick in a tough situation but should be avoided for large-scale video conferences.

External Camcorders

External camcorders come with a truckload of great features such as 27x zoom, which can be extended to 54x, auto and manual exposure, and backlight compensation. Together, these features allow users to have greater control over the final video output. An external camera can be connected to your system via USB port and is compatible with nearly all computer systems. It requires a video capture card on your system to stream and transmit the webinar. If you choose to opt for a camcorder, then make sure your system has enough free space. All of the video files for your webinar will be stored on your computer. A camcorder, while slightly laborious can be a reasonably good option to consider for your webinar.

Digital Camera

A digital camera is similar to a camcorder. What really sets it apart are its specifications. The technical configurations of a digital camera are structured keeping in mind its adaptability for recording video, as well as taking high quality photographs. A basic digital camera has a minimum of 8-10 megapixels however, most modern models are capable of high definition recording. A digital camera allows you even greater control over the quality of the final images, with external lenses and manual and auto modes for different situations. The only drawback, and this is a big one, is that not all digital cameras can be used in place of a web camera. With this in mind, it is critical to find out whether the digital camera you own or are planning to purchase can be used for a video conference before you proceed with your purchase or plan of use.

What’s in a Name?

How to pick the right title for your webinar to maximize impact!

A first impression is often the last impression. Presenters often become so wrapped up in the technicalities of planning a webinar that they forget one basic rule. This rule of thumb applies just as much to your free web conference as it does to your choice of clothes. So why is it that when most people sit down to plan or conceptualize their webinars, the title is often the last thing that they consider?

Here is why the title is quite possibly one of the most important aspects of your webinar. When you advertise your webinar, remember that no one has actually attended it yet, so the only thing to pique their curiosity and interest is your title. No matter how informative and relevant you webinar is, if you cannot captivate your potential audience with the title then the rest ceases to be relevant. The title needs to be just as interesting if not more, than the content of your webinar; because when it comes to advertising your free web conference, the title does half the work. So don’t underestimate the importance of the title, give it the consideration it deserves and watch it work for you.

Choosing a title can be a daunting task when you consider the sheer importance of picking the perfect words that summarize your webinar.

  • Be factually correct. Choose a title that accurately summarizes the topic that you will be covering. If you are speaking about tax savings for the Financial Year 2014 then your title needs to reflect this. For example, a tentative title would be “Tax Savings for the Financial Year 2014-2015”.
  • Make the topic relevant. Frame your title so that it reflects the facts that you will be sharing and how they are relevant to your audience, so the same title above will be modified to “Save Big with Tax Savings for FY 2014”


I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.

– Rudyard Kipling

  • Remember your interrogatives. The key to writing good content and in this case creating the perfect title are the five W’s and one H. Use these words or keep them in mind when framing a title. This helps emphasize the content of your webinar and communicate to the reader what they can expect. For example, “How to Save Big with Tax Savings for FY 2014-2015”. This title now accurately encapsulates some if not all of the five W’s and one H making it easier for the reader to gauge if and how the webinar is relevant to them.
  • Your title should also be catchy. People are constantly bombarded with information online, so it is easy for your webinar to get lost in the crowd. A catchy title will help capture someone’s interest at first glance, and then the relevant information will help translate that attention into attendance. Consequently, our sample headline now reads, “Don’t Tax Yourself – How to Save Big with Tax Savings for FY 2014-2015”.
  • Get rid of the clutter. Now that you have a catchy and relevant title in place, pare it down to its bare essentials so that it is not too long or verbose. After all “Brevity is the soul of wit”! Keeping this in mind, the final title of your webinar on tax savings would be something like “Don’t Tax Yourself – How to Save Big on your Taxes (FY 2014-15)”.

Keeping these guidelines in mind will help you come up with the perfect title for a webinar or free web conference. Even though it might be last on your to-do list while you plan your event, don’t underestimate its role in increasing your audience. Shakespeare may have gotten this one wrong, there is plenty in a name!