TechweekCHI Preview: Q&A with Trading Technologies

With Techweek Chicago’s Fintech Summit approaching tomorrow, we interviewed leaders from Trading Technologies (TT) about their industry, their company, and their advice for others in similar positions. See answers from TT’s CEO Rick Lane, CMO Brian Mehta, CTO Drew Shields and Executive Vice President of HR Katie Burgoon. BigMarker: Have you been involved much in Techweek previously? How will your role this year compare? Katie Burgoon: Last year was the first year that TT attended, and we thought there was a really vibrant, energetic and talented crowd in attendance. We were so impressed that we wanted to step up our involvement this year, and we’ll be giving a talk on the main stage during the Fintech Summit tomorrow. We are also attending the Hiring Fair on Friday. BM: What initially drew you to the fintech industry? Brian Mehta: I’ve always […]

Q&A with ColorJar Founder and CEO David Gardner

David Gardner and ColorJar may just embody the Midwestern idea of the American Dream. Gardner grew up in Minnesota, attended Dartmouth where he founded his first start-up, and then moved to Chicago where he founded ColorJar. It makes sense that this genuine and humble CEO would be involved in Techweek Chicago, and has been for several years. This year Gardner is speaking at the “Branding and Tech” track and focusing on positioning strategy and helping tech companies break through the “noisy world.” BM: What initially drew you to wanting to be in the start-up, tech industry? David: Going back in time to 2003, where I did my first tech startup, when I was a student at Dartmouth. We created a positive news website for the college and the community. That was my first taste. The internet was a very different place. This was […]

Storytelling As A Tool For Effective Webinars

Webinars are an excellent means of reaching out to one’s clients and customers in the most cost-effective way. However, designing a webinar is not an easy task. It requires careful consideration of the needs and interests of the audience. This necessitates the use of innovative tools and techniques to make web conferences as interesting as possible. After all, an effective webinar is one which is able to comprehensively engage its audience from the very beginning all the way till the end. One of the most reliable tools that never fails to captivate an audience is the art of storytelling. In the context of a webinar or free web conferencing session, storytelling specifically refers to the use of narrative techniques. Stories and narratives when used effectively can result in a webinar that is interesting and engaging. Here are 5 simple reasons […]

How To Make The Most Of Your Slides During A Webinar

Design and flow of slides are two of the most important factors for a successful webinar. In an online webinar, slides are not just visual aids, they are THE visuals. This makes it imperative for you to work hard on them and create slides that visually engaging yet thoroughly informative. Your slides should have two basic characteristics: Logical flow Engaging design It is important that your slides appeal to the left and right side of the brain. The left side of the brain is all about logic, order and flow, while the right side is inclined towards visual and emotional appeal. It is important to divide your webinar into three defined sections: Introduction Key points Conclusion Arrange all your content inside these slides in a logical sequence and then begin designing each slide. The slides that you prepare will be […]