Content is the backbone of a webinar. There is no doubt that the audience outreach, the technical accessibility and the engaging power of a webinar presentation are extremely important when it comes to delivering an effective web conference. However, what remains after a webinar is done, is the learning the host and the audience gain during a webinar session, which actually depends on the quality of the content disseminated during the webinar session.
The ideal content for a web conferencing session should be multi-dimensionally informative, personalized to the audience and flexible. The content demands special management on the part of the webinar designers in order to maximize its resourcefulness and engaging proficiency. Content designer must focus on the segmentation of the content according to its characteristics. Segmentation helps designing the content to be more effective and engaging. If you work on your webinar content in segments, it ensures that each part meets all the requirements. Once you have all the segments in place, evaluate your content holistically to assess its quality.
The content of a webinar can be segmented in the following manner:
- The pre-script content
It refers to the content delivered to the invited audience before the webinar starts. It contains the road map of the webinar and provides the audience a glimpse of the discussion to be held during the conference. It should be concise, clear and engaging.
- The spoken content
This is the content which is delivered to the audience by the host or presenter of a webinar. Its effectiveness depends on the presentation skills of the speaker. The speaker usually employs several techniques to enhance the deliverability of the spoken content. The most commonly used techniques are personalizing, use of humor and rhetoric.
- The visual content
This is the part which supports the host’s content. It helps drive the matter of discussion home using illustrations. The use of advanced info-graphics in content facilitated by free web conferencing software should aptly summarize the topic being discussed.
- The interactive content
This refers to the user generated content which develops during the discussion between the speaker and the audience. This part does not have to be scripted, but the speaker must control the course of the conversation. The host must maintain the flow of the discussion and keep it on track.
- The summarizing content
This is an overview of the webinar which is presented to the audience at the end of the conference. This is the comprehensive review of the webinar which helps in increasing its recall value. Feel free to prepare for a Q&A as well.