Webinar Mistakes That Are Boring Me to Tears!

Dear Webinar Presenters and Hosts,

Video conferencing can be an influential tool to build a community of similar interests, establish thought leadership, and even cultivate and develop sales leads. But few webinar hosts seem to be making the most of the various webinar tools available. As someone who has attended one too many boring, static webinars, if you want to make yours worth my time, here are some things you probably ought to work on.

First and foremost, you hold a 60-minute webinar or free web conferencing event and don’t even bother making it interactive! Like seriously? I want to be engaged, with video, audio and other interactive elements. I’m not attending a webinar to just her someone yap the entire time. I want active participation, a Q&A session, polls, chatting. If not, I may as well just watch a recording. Webinars don’t have to be boring, so let’s not make it.

Secondly, what is with the constant sales pitches? Every other minute is not an opportunity for you to push products down my throat. Help me understand things and I might stick around for another session. Don’t just try to up sell me, teach me something useful now. The over the top branding, is just that, over the top. I appreciate that you are trying to make a living, but when in doubt – go subtle or go home.

The other thing I will say is that too much text on your PowerPoint kills all the excitement of a live event. I don’t quite get the idea of having so much text on slides. If I want to read, I’ll go to the library. Too much text gets really boring, real quick. I want some visuals, images, infographics, and maybe a YouTube clip, not just plain boring text. The slides are supposed to enhance a presentation, not literally spell it out.

I also love interactive Q&A sessions. I love honesty too. So, if you think you don’t know the answer, it’s absolutely fine, but don’t just stop the question and answer round completely. You can always follow-up after the event or post answers on the conference page or community bulletin or even an email.

Polls are another feature that I love about a webinar service. Polling allows me to have a voice in a webinar’s direction or content, and enhances engagement throughout. In fact, polls help us “attendees” feel like we have been a vital part of the webinar. At the same time, please, please don’t do a poll just to see if I’m awake. I’d like to get my brain working and know that the poll holds some value and isn’t just being used to take attendance. If your webinar is interesting and interactive, I’ll participate.

So how about hosting a webinar or web/video conferencing or webcast that not only helps us “attendees” enhance our knowledge, but gives you a valuable, vibrant, and interactive way to communicate. Please?

How Not To Lose Your Mind While Hosting a Webinar

A webinar helps you to grow your business and build deeper connections with existing customers while building a bond with new and potential customers. Webinars are indeed a fabulous option when you are looking for generating high quality leads, however, it could be the cause of stress if not executed correctly. Here are tips that will ensure you don’t lose your mind or bore the attendees while hosting a webinar.

  • A reliable webinar platform: Too many technical errors can be annoying and put off the attendees in no time. There have been instances wherein a paid webinar platform has proven to be a better option than choosing free web conferencing, thanks to the multitude of features available. In this regard choosing the right webinar platform requires adequate research, understanding and practice in order for your webinar to be successful. It’s also good to understand the technical problems that may occur and take the necessary precautions well in advance. For instance, you could log onto two computers, or multiple browsers in case one of them crashes. Another great option is having your presentation printed out in case screen sharing or your slide show doesn’t go as planned.
  • The right webinar training: It is good to know what is offered in terms of help articles, online training, presenters guides, etc. for the webinar platform you ultimately choose. Checking the system requirements and making certain that your computer, webcam and microphone work with your chosen webinar platform before the actual day of the webinar is VERY important in preventing a disaster during the conference. What’s more, a practice session with your presenters can help you know exactly how you sound and look and what adjustments need to be made to your presentation. For this, checklist is important.
  • Take help from a co-presenter: Most successful webinars have a co-presenter helps attendees with questions and tech issues. Also, with the help of a co-presenter, you get another business to market and endorse your webinar, add to the knowledge, and someone else to talk and reply to questions from the audience while you focus on the moment at hand. This way, attendees aren’t bored and don’t have to spend the entire webinar reading slides full of text. So whether you are using a basic free webinar service, or a more feature full webinar platform, having a modertator or co-presenter relieves some of the pressure and alleviates webinar duties.
  • No matter what stay calm: Don’t try to speed up your webinar and finish it quickly. You want your attendees to comprehend what you’re presenting. Sometimes, simplifing your webinar or presentation is best. If goes to short, you can answer people’s questions. Keep in mind, technical glitches may happen. The screen may freeze, the microphone might not work, the slideshow will disappear, etc. Just remember to stay calm and try and resolve it. If it doesn’t get fixed, you can always apologize and move on. If nothing can be done, offer a freebie item, reschedule or  simply send a recording them a recording of the webinar.

Here’s hoping the above tips have been of help to you. If you happen to have your own kickass tips make sure you share them with us in the comment section below.