Why are webinar services the best marketing tools for your small business?

It is a known fact that there is no fixed formula for a successful marketing campaign. A well thought out plan and its execution with all relevant resources has proved helpful repeatedly. Webinars are one such resource. You can easily make use of them to promote not only the products and services that you offer but also your brand as a whole. Here are a few advantages of including webinars as a part of your marketing strategy for your small or medium size business. Via cbuilde.com/ Networking Marketing is different from advertising. What your small business needs is promotional activities rather than transactional ones. Seek the help of an expert to host or co-host a webinar with you. Or have a company sponsor your webinar. They will give you instant brand recognition, act as a brand ambassador, while in return give […]

Tips to take your Webinar from Good to Awesome

Webinars have opened the doors for a plethora of opportunities. They have made lectures and training sessions a lot easier by presenting them live on the internet. These days, webinars are enhanced with slick PowerPoint presentations, video clips, live questions, and and much more. If done correctly, a webinar can help generate leads, face-to-face connections, and boost the sales of your business or organization. Pay attention to the time spent: An effective webinar is best when it’s 60 minutes or less. If it exceeds an hour, you’ll most likely start to bore your audience, test their patience, or have them drop off altogether. It’s important to check the start time in different time zones if you are catering to a worldwide audience or a particular part of the world. Choose an area that is quiet: An area that is noiseless […]

The Keys to Using Social Media for Brand Engagement

The financial limbo of social media may be drawing to an end as companies slowly figure out how to monetize their likes and follows. Brand engagement is key. Despite the sudden dominance of social networking in virtually all aspects of our lives, manipulating it to get results has been a sore point for businesses of all sorts, from start-ups and retailers to the network owners themselves. Recent research conducted by Google indicates that “people who engage regularly with brands on social media tend to be better customers.” Not only were people who engaged with a business online more likely to prefer that business to others of the same type, they were also more likely to have purchased something there recently. What’s more, the typical engaged social follower tended towards the same customer life cycle: Discovery of your company and products/services […]