How Budding Musicians Can Leverage The Potential Of Webinars

Webinars are taking the world of digital marketing by storm. They have gradually transformed from being overlooked and their potential disregarded, to becoming an integral aspect of B2B and content marketing strategies. Perhaps the biggest advantage of webinars is that they transcend all geographic boundaries, allowing the dissemination of information to users and influencers all across the world, at almost no cost whatsoever. A large crop of people assume that webinars are used solely by marketers or professors for sharing their content; au contraire, a large number of unconventional professionals, such as musicians, social activists and dancers have also been leveraging the potential of webinars to promote their content. If you’re a musician hoping to reach out to a large audience, webinars can be your ticket to fame! Here are a few ways in which you can harness the potential […]

Does Your Brand’s Marketing Strategy Really Need All Digital Media Platforms?

Twitter, Pinterest, Facebook, LinkedIn, Instagram, YouTube, you name it and your brand has an official account on the platform. However, the conversion ratio that you had anticipated is missing. Wonder why? Businesses spend a sizable chunk of money and intensive man power, dedicated to mastering their marketing strategy. Inevitably most businesses decide that a presence on each platform will convert into sales. Truth to be told, this is not the case. Generally a business posts and shares content that is repeated over various platforms or just cross promotes the same content according to the mediums format. This just results in your consumers getting bombarded with repetitive content that makes them lose interest and also often discourages them. It is also likely that they unfollow your brand page. Stop and take a moment or two to understand what it is that […]

Become a Webinar Wizard: 5 Keys to Success

Have a Plan The first step to a successful webinar is to get a strategy in place. You need to ask yourself several key questions. Why am I hosting a webinar? Who is my target audience? What are my goals? What am I going to cover and how? While your ultimate goal may be to make a sale don’t use your webinar as a hard sales pitch, you’re likely to lose your audience. Providing useful content that is relevant to your audience will keep them coming back. It’s All About the Title Your title is critical in getting people to attend your webinar. You want your title to be engaging and give a clear picture of what someone will gain from coming to your webinar. When crafting your title you should consider; Who, What, Where, When, Why and How. While […]

Three Webinars To Watch On BigMarker

Webinars can be fun and informative. However, if you are new to the webinar world, you might want to start watching some recorded webinars to get a better idea of what is in store for you. If you are invested in making your Sunday a productive one, we have a list of webinars you should catch up on. Here are three trending webinars on BigMarker, 1. Technology and our Brains: The Good, the Bad, and the Unknown. The age old debate about the effects of technology is being fueled by this webinar. It’s time to take a stance on this topic and watch what hosts Betsy and Sara have to say about it. They shed light on the effects of video games, cell phones and other technology during different stages of child development. The positive and the negative sides are […]