Using Effective Calls to Action to Improve Social Conversions

Using Effective Calls to Action to Improve Social Conversions

Here’s a scenario. You’ve spent hours perfecting the right blog post and shared it over all your brand’s social media networks. The likes and comments come in – but your sales remain the same and there’s not even a promising number of clicks. Sound familiar? There’s a good chance your content is missing an effective call to action. Small Business Trends reports 70% of small businesses lack a call to action on their website, let alone their social media content. Not using a call to action is letting an opportunity slip away. Think about how many sales you could have if even a fraction of your readers took action! Even if you are using calls to action, they might not be the right ones. Clichéd, over-used phrases such as “Buy now” are not going to get anyone excited about your […]