Best in Show: The Top 10 BigMarker Webinars of 2016

2016-webinars-BigMarker
Top BigMarker Webinars of 2016

Our work at BigMarker focuses on empowering people to discover, understand, and carry forward great ideas and perspectives from around the world. From the thousands of hours of content we accumulated in 2016, a handful of webinars and web events stood out to us as something special that needed to be shared. Check out our top 10 picks for this year’s best webinars below!

1. How to Hire Employees Without Spending Money or Giving Up Equity

Host: 1871

Overview: Learn how to hire employees, independent contractors, and advisors without spending money or giving up equity. This workshop provides startup owners with a guide to using “trigger” contracts to hire talented employees and independent contractors that doesn’t require them to give up cash or equity. These contracts are great tools for founders that want to protect their equity for future financing, maintain their current co-founder structure, and still incentivize talented employees, independent contractors, or advisors to work for their company.

2. Perfecting Your LinkedIn Profile

Host: Digital Training Institute

Overview: Is your LinkedIn profile a poor reflection of you and your career to date? Do you need to improve your LinkedIn activity and presence? Managing “Brand You” is key to improving credibility, establishing trust and increasing your professional network. Learn how to complete your LinkedIn Profile to maximize results online in this info-packed webinar.

3. Powerful Interview Strategies for Executives, HR & Hiring Managers

Host: Transformative Talent

Overview: Want to quickly identify exceptional performers who can help grow your company? Learn the super-easy ways to divide hiring duties around your team (and why you should always use a team hiring approach), and the essential collaborative techniques that you must use in order to get the best results from hiring in this informative webinar with Transformative Talent.

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Host webinars that matter on BigMarker

4. How To Leverage Intellectual Property to Maximize Your Business’ Potential

Host: Illinois Technology Association

Overview: Technology companies are faced with a multitude of intellectual property opportunities and pitfalls. Resources available to companies in earlier growth stages can be spread thin and many times do not support a fully funded IP strategy. Still, there are things a tech company can do even on a limited budget to protect its valuable IP, maximize its return on investment and funding potential, and optimize its exit strategy. Please join us for an informative webinar during which we’ll discuss important IP issues every tech company should consider.

5. Digital Marketing: Where We’ve Been and Where We’re Going

Host: Chicago Tech Showcase

Overview: In this Chicago Tech Showcase webinar, we’re sitting down with digital marketing expert, Tom Wright to get some answers on effective content marketing strategies for your business.

Whether you’re new to content marketing or an old pro, this webinar will teach you the tools you’ll need to make this year’s marketing strategy awesome.

6. Digital Marketing Tips for Event Managers

Host: Digital Training Institute

Overview: Are you an event manager desperate to get bums in seats? Join Digital Training Institute founder, Joanne Sweeney-Burke for this webinar and learn her top digital marketing tips and tricks to turn your event into a sell-out. Using a range of digital and social media marketing tactics, you will ensure your event has huge visibility online.

7. Making Your Webinars More Engaging and Interactive

Host: Webinar Success

Overview: Keeping audiences attentive and focused on your message translates to more opportunities to turn attendees into leads. Find out how to make your webinars more compelling, interesting, and enjoyable to attend by improving your presentation style and use of interactive web conferencing features. Join Ken Molay, president of Webinar Success, as you learn techniques for building interactivity in your lead generation webinars.

8. Why Companies Should Focus on the “B” Players

Host: Illinois Technology Association

Overview: “B” players often account for majority of an organization’s workforce, but they are often overlooked by management because they do not impact the bottom line as much as either a high or low performer would.

During this webinar, Tom Gimbel, founder & CEO of LaSalle Network, a national staffing and recruiting firm headquartered in Chicago, will outline characteristics of a “B” player to help identify who they are within the organization, discuss their impact on the bottom line, and how to manage them effectively so they can eventually become A players.

9. Listen Up! An In-Depth Guide to Audiobook Production

Host: Red Cup Agency

Overview: Are you a thought leader? Or working on it? A great way to get your message out is with an audiobook.

This webinar covers everything you need to know about getting your audiobook on Amazon and Audible.com, from concept to production. In this edition of our Catapult Me webinar series we’re excited to have Coleen Barr of Audible.com/Amazon to discuss the audiobook market, how to produce your audiobook on the ACX platform, and more.

10. Cognitive Skills Training for Students with Learning Disabilities

Host: From Synapses to Strategies

Overview: Learning disabilities often involve weaknesses in one or more of the important cognitive skills involved in learning.
Traditional support for students with learning disabilities has addressed three primary pillars: accommodation, modification of the curriculum, and strategies. Cognitive skills training is coming to be recognized as the fourth pillar – one that improves the functioning of underlying learning skills. Join us as we explore the science and practicalities of cognitive skills training and the outcomes for students.

 

BigMarker’s top 10 webinar picks of 2016 was organized and written by BigMarker’s Lead Content Curator, Hannah Scherer.

Have a question? Email hannah@bigmarker.com to get in touch.

Ready to get started? Host amazing webinars on BigMarker.

 

 

3 Foolproof Ways to Host an Amazing Webinar

All hail the amazing webinar. The successful content marketing medium and effective lead generation tool that continues to grow in popularity each year. In fact, over 60% of marketers were using webinars as part of their content marketing programs in 2015 and we’re seeing that number continue to rise in 2017.

What makes webinars so valuable? We asked BigMarker’s Director of Customer Success, Hannah Scherer, to explain why webinars have become the gold standard of content marketing.

“Webinars are super effective because they position you as a thought leader in your industry and break down geographical barriers that previously prevented you from directly reaching potential consumers.” In other words, the sky’s the limit when it comes to reaching your most engaged audience, and marketers are taking advantage of it.

With all of the recent media buzz around webinars, more and more people are asking the same question: “How do I host an amazing webinar?” We asked Hannah to weigh-in on this important question and share her top 3 tips on hosting effective, amazing webinars.

Poor planning is the reason why so many webinars fail.

“Hosting a bad webinar is easy because it requires the least amount of effort from the host. Poor planning is the reason why so many webinars fail.” Hannah explains. “Conversely, the only thing it takes to host an amazing webinar is a little time and effort.” With very little standing in the way between you and ‘webinar greatness’, check out Hannah’s 3 foolproof tips for hosting amazing webinars:

1: Define your audience

In order to engage your audience, you’ll need to first make sure you’re attracting the right people to your webinar and planning your content accordingly.

Before you even schedule your webinar it is imperative to ask yourself, “Who do I want to attend my webinar?”, “Why do I want them to attend?”, “Why should they attend?” and also, “How can I best reach this audience?” Asking yourself these questions will not only help you define your audience but will also help you structure your content and your outreach strategy effectively.

2. Accommodate and entice your targeted audience

The main objective of any webinar is to get your targeted audience to register for and attend your event. To do this, you must accommodate your potential guests’ needs by scheduling your webinar at an appropriate time.

So when is the best time to host a webinar? It depends (again) on what you’re hosting and who you’re targeting. For example, the best time to host a career-related webinar is mid-week (Tuesday through Thursday) between 11:00am and 3:00pm CT. Conversely, lifestyle-related content is better scheduled for after working hours or on the weekends.

Regardless of the content, all webinars should be scheduled about 2-3 weeks out in order to properly promote the event and give potential registrants enough notice.

However, accommodating your targeted audience isn’t a surefire path to conversion. You must also entice your potential registrants with a convincing landing page. This means adding high-quality images, a well thought-out description, and effectively communicating the value they will get out of attending your so-called amazing webinar. Remember that your landing page is the first (and often only) impression you’ll get, so make it count.

3. Engage your audience

Think back to grade school when your teacher would just talk, talk, talk for 60 minutes straight. It was so boring, remember?  Well, that’s exactly what you DON’T want to do when hosting a webinar.

Instead, you should continuously present your audience with questions, polls, and other opportunities for engagement to keep them mentally present and interested in your content during your webinar. It’s also critical to remain animated and excited when talking to keep attendee interest piqued.

 

So there you have it, folks! The 3 foolproof tips for hosting amazing webinars from BigMarker’s Director of Customer Success, Hannah Scherer.

Have a question? Email hannah@bigmarker.com to get in touch.

Ready to get started? Host amazing webinars on BigMarker.