The 10 Best Webinar Tactics for Educators

Whether you’re looking to supplement in-person classes with online alternatives or you just want to reach a larger audience, webinar hosting is an extremely powerful tool for educators.

Before you begin hosting, though, make sure you use the following proven tactics to ensure webinar success.

 

Webinar Hosting Tactics for Educators

 

Understand What Your Target Market Wants

Webinar hosting is a lot like designing a product or writing a book. You need to know what your market wants or you’ll soon be very, very disappointed (and possibly even out a sizable amount of money).

As an educator, you have at least one area of expertise. Inside of that expertise, there are a number of different topics you could teach. Before you pick one, though, it is critical do some market research. Of all the topics you could teach, which ones would be valued the most amongst your targeted audience? These are the topics that should host your webinars on.

If you can’t find enough data to support your decision or if you want another opinion, you can test your theory, too. If you have a decent social media following, you can simply ask your followers for feedback. Twitter even allows you to do polls on these topics.

If you don’t have a strong following on social media, don’t worry. Your webinar hosting prospects are still alive and well, you’ll just have to do a little more work. Visit forums. Check out discussions on LinkedIn. Go wherever your market goes and find out which topics that you could conceivably cover they find most important.

Avoid Boring Webinar Titles at All Costs

This is a webinar hosting tip that applies to everyone – educator or not. However, educators are far more likely to pick boring names. They’re objective and static. Presumably, it’s because educators are used to course names that must be concise and accurate: “American History, 101”, “Financial Accounting”, “Chemistry.”

Remember, you need people to actually sign up or all of your webinar hosting efforts will be for nothing. Don’t be afraid to use a little salesmanship here. Try to write out 10 or more ideas for your name before you pick one.

Furthermore, people should be excited to attend your webinar. If the title is dull, they might sign up; they might actually attend, too; but it’s very likely they won’t give it much of a chance.

Clearly Outline the Benefits of Attending

Again, this webinar hosting tactic can benefit just about everyone, but it’s especially important that educators understand it. You obviously know your subject matter very well. That’s what makes you such a great educator.

Unfortunately, it can also serve as a blind spot that undermines your webinar hosting efforts.

Don’t assume that because you know why the subject is important, everyone else will too. Even people who sign up for your webinar may not be completely convinced of its merits. Unless they’re paying for it, a lot of people will log on, take a listen and quickly log off when they decide it’s not really for them.

To circumvent this potential webinar-hosting blunder, be sure your marketing material makes it crystal clear what people will get out of attending. Don’t embellish, but, again, don’t be afraid of a little salesmanship. You want people signing up with excitement. You want them counting down the days until your webinar goes live. Moderate expectations will not help you in the least.

You can do this with video, too. Film a one-minute trailer or a testimonial from someone who can speak to your abilities as an educator. Depending on what you’re teaching, you have all kinds of options available.

Gain Interest by Giving Out Freebies

As an educator, you probably know a lot about the topic you wish to cover during your webinar. Presumably, you’re not offering the breadth of this knowledge in your presentation, though. Therefore, you should have some interesting pieces of information you could give out for free to help gain interest in your webinar.

This is an old marketing trick, but it still works extremely well. In fact, in this day and age, with so many other things vying for your market’s attention, it might even be considered mandatory.

Unless you have a certain amount of “star power” within your industry, most people are going to be wondering why they should attend your webinar. You may have some great credentials, but the best possible way to convince them is by offering a tidbit for free. This will give them something concrete to judge.

If you record the program, you could even give them access to a clip or two so they get a sense for what your webinar hosting looks like. Educators on Udemy do this every time to great success.

Map Out an Agenda

Even if you think you know exactly what you’re going to say, it’s still best to come up with an agenda while planning your webinar. This is especially true for educators who have a lot of information to cover since it can be easy to leave one or two things out without knowing it.

You definitely don’t need to read a script word-for-word while hosting your live webinar, in fact, we strongly advise against it. Instead, use note cards or a list of agenda topics as a tool for organizing your thoughts. This will serve as a reminder of major points when you’re talking and ensure you don’t forget anything important.

Effectively Organize Your Agenda

How should you organize your webinar? Start by highlighting the benefits of taking your seminar– this would be considered your introduction. As tempting as it might be to jump right into the meat of the matter, it’s okay to take a moment to introduce yourself and your credentials.

Next, reiterate what you’ll be teaching people. Explain to them why your topic is important and what they’ll walk away from the webinar with.

Depending on how long you plan on talking for, it may be prudent to cut the information down into sections. Each section should last between 5 and 7 minutes but no more than 10.

Then, at the end of each section, offer a quick review of what you just talked about. This will ensure your audience doesn’t get lost along the way. If someone feels like they’ve missed a major point and won’t be able to understand the rest of the webinar, they’re likely to drop off.

You may also benefit from starting each section with a very, very brief summary of what the listener has learned so far. This can be done every other section, too – whatever suits your presentation the best.

Finally, end with a conclusion. This should probably last between three and five minutes. Go over the major points and remind the viewer what they’re now capable of because of this webinar.

Whenever possible, give your webinar attendees an actionable takeaway. If you taught people how to become better public speakers, encourage them to schedule their first presentations at work or put speaking engagements on their calendars.

The point is that you want people putting the knowledge you’ve given them to work. Otherwise, what’s the point of webinar hosting?

This will help boost the popularity of your presentation, too. You want people spreading the news that your webinar helped them reach their goals.

Finally, leave time for a Q&A at the end of the webinar. Not only will this increase the value of your seminar for many of the attendees, but you’ll also get great feedback about what to cover next time.

 

Tell Stories

Whatever you’re teaching, be sure to tell a story. Many people would be far better at webinar hosting if they would just remember this one piece of advice. No matter what it is you’re trying to educate people on, storytelling is a vital tactic.

This doesn’t mean you should only tell stories, there is plenty of room for things like analytics, statistics, raw numbers, etc. Just don’t get so far into the weeds with listing these things out that you run the risk of boring your audience.

Also, you don’t have to tell your own story. If you’re teaching people marketing tactics, for example, you could tell success stories about people who employed a certain method or cautionary tales about those who didn’t.

In fact, if all you do is tell your own stories or otherwise talk about yourself, your audience will most likely grow bored and tune out.

Stories are also a great way to begin your webinar. Hosting can be tough and the hardest part is often right at the beginning when you’re trying to get your presentation off the ground.

Instead of worrying about a “cold open”, move from the introduction and list of benefits into a story. That will naturally progress the audience into the subject you’re actually teaching.

If you really want to make sure you hold your audience’s attention, begin with a story but don’t finish it. While this only works for a true spellbinder, people will commit to the end of your webinar if you tell them that you’ll eventually reveal the exciting conclusion.

Use Graphics and Illustrations

Along the same lines, webinar hosting shouldn’t mean that you just stare into the webcam and lecture for an hour. Even if you have something truly valuable to teach, people are going to get bored quickly.

Again, think about all the other things out there pulling at people’s attention. We’re used to colorful graphics, animation, videos and more.

You don’t need to go overboard or break your budget to make your webinar hosting a success with these tactics.

Something as simple as a whiteboard could work. If you have access to a classroom, you can stream a whiteboard on your webcam. If not, webinar platforms like BigMarker have virtual whiteboarding tools you can use.

Otherwise, simple graphics and illustrations are very affordable these days. With a little editing, you can pair your webinar hosting with these complementing images to keep your audience interested and help them learn.

Keep it Conversational

We’ve mentioned a few times already that being an educator can lend itself to an overly formal tone. At least, that’s one way to put it.

Another is that you can quickly become boring.

Graphics, animations and stories will all help mix things up and keep your audience’s attention, but don’t forget that you’re just having a conversation. It’s a very one-sided conversation, we’ll grant you. Still, stay loose. Use a bit of humor where possible.

Turn Your Webinar into Other Content

Webinar hosting is such an effective tool for educators, partially because it helps them produce other forms of content that can be used for anything from marketing to product development.

The easiest thing to do to increase the ROI of your webinar hosting efforts is to turn some of your script into at least a blog post. If you don’t blog on your site, see if you can post it on an industry website you know a lot of your market will see.

As we mentioned earlier, taking questions from your audience can help you get a better understanding of what they would have liked to have gained from your webinar hosting. This would also be a great blog post.

You can literally start it with, “I did a webinar last week with X people and one of my attendees asked…”

This does a few things:

  • It shows your audience that you truly care about their questions and needs
  • It tells people that you do webinars – so it works as a subtle ad
  • If that “X” is big enough, it serves as a nice form of social proof. You’re clearly a good educator if a lot of people set time aside to listen to you cover a certain topic.

Get creative with this tactic. What you can’t afford to do is leave your webinar alone after it’s done. Make sure you leverage it for as much exposure, marketing and influence as possible.

Above all else, never attempt to host a webinar without practice.  Put all of the above tactics to work and then practice, practice, practice. Whether you’re hosting it live or recording the webinar, you’ll most likely be a bit nervous and that’s fine. With enough practice and persistence, webinars will soon be second nature.

 

BigMarker is always here to help, too. If you have questions about your upcoming webinar or about hosting effective educational webinars, get in touch with a webinar expert for assistance.

 

 

 

 

Sources:

http://www.convinceandconvert.com/content-marketing/14-steps-to-hosting-a-successful-webinar/

https://www.newsweaver.com/upcoming-webinar-10-essential-email-tactics-higher-education-sector/#.WJzoNfkrKt8

https://www.smartbugmedia.com/blog/7-tactics-to-improve-your-webinar-attendance-rate

http://www.responsecapture.com/campaign-optimization/webinar-strategies/

http://www.slideshare.net/craigrosenberg/9-tactics-to-drive-exceptional-webinar-attendance

https://elearningindustry.com/14-tips-to-create-and-present-a-highly-effective-webinar

How to Pick the Right Webinar Software

A successful webinar can produce any number of benefits for your company. Organizations often utilize webinar software as part of their sales funnel or as an effective way to build their authority.

While there are many ways to host an amazing webinar, high-quality webinar software isn’t enough to ensure the outcome you want. There are several other factors to consider before choosing a software that fits your needs.

Ease-of-Use

Many of these metrics are going to be unique to your company. In other words, the right webinar software for one organization may not be right for yours.

Ease-of-use is a good example of this. Obviously, the success of your webinars will largely hinge on how well you and/or your staff are able to operate the software you chose.

In some situations, you’ll need the easiest possible webinar software to operate. Perhaps, you’re a one-person business at the moment and just not that technically savvy.

On the other hand, if you’ve shown an impressive amount of prowess with learning software in the past, you can consider many more options. Generally speaking, the more time you have to implement the use of a software title, the more platforms you can consider with a greater amount of features.

How Much Can You Spend?

Another metric that is going to cut your list down a lot is how much you have to spend on webinar software. Make this decision early on. With so many options out there, it will be easy to spend more than you intended if you don’t put a hard-and-fast budget in place before beginning.

Keep in mind, too, that with many platforms, this is a monthly fee. Are you going to be hosting enough webinars to make this a worthwhile investment?

Sure, you may not plan to host them once a month, but even if you offer webinars once a quarter, an ongoing subscription may be worth it if it means ongoing updates, too. This way, you don’t have to worry about spending money on webinar software that will quickly become outdated.

Finally, along the same lines as the last section, recognize that training and implementation can cost you money, as well. If you have to pull people off other projects or duties to train on this new platform, that’s at least a one-time fee that will have to be considered in your budget or you’ll end up with a nasty surprise.

Free Trials

Just about every webinar platform on the market comes with a free trial these days. If you’re thinking about one that doesn’t offer you this option, keep shopping. You’ll most likely find webinar software that gives you the features you wanted with the benefit of a free trial of some sort first.

If you’re completely new to shopping for webinar software, this is also a fantastic way to get a feel for certain features.

The Option to Host On-Demand Webinars

Speaking of features, let’s dig into some of those now. One of the most important is the ability for your webinar software to broadcast the event live but also allow people to watch it whenever they want.

Only 16% of B2B consumers prefer live webinars, so while it’s not a bad thing to produce live content, it’s far from necessary. If you’re nervous about the live aspect, this is pretty clear-cut evidence that you can probably put it off for a while. Get comfortable recording them and review your feedback before attempting a live one.

Even if you’re not remotely nervous about live presentations, you really shouldn’t consider any webinar software that doesn’t allow you to record. People all over the world could potentially be interested in your webinar. There are countless other reasons they may not be able to tune in when it’s most convenient for you to host it.

Don’t lose viewers because of conflicting schedules. Instead use a platform that doesn’t make this a constraint. Fortunately, this is becoming the rule, not the exception, so you shouldn’t have too much trouble with it.

Would You Benefit from Being Able to Edit?

Recording your webinar and allowing people to play it back later is great, but you may also enjoy the option to edit your presentations, too. Of course, this means taking the time to learn one more feature.

Nonetheless, the benefits are obvious. If you’re just starting out and nervous, knowing you can provide edits may prove to be a comforting safety net. Even if you’re confident, all kinds of mishaps are possible, but editing means that none of them need to ruin an otherwise great webinar.

Also, it’s not like you need to learn to edit in order to use webinar software. While it’s an extra feature that will take time to learn, it’s one you can afford to put off until you actually have free time or it’s otherwise 100% necessary for the quality of your presentation.

How Will You Be Presenting Your Webinars?

Many people don’t think about how they plan to present until after they have made a commitment to a webinar software. It’s only later that they realize how much they may have limited their options for presenting.

The vast majority of hosts should go with a platform that will not only make it easy to present by yourself, but also have the capability to co-present in split-screen and/or hold a panel webinar with several guest hosts.

At the moment, co-presenting may not seem like a requirement. You might be a one-person-show and have no immediate plans for interviewing people. However, If this should change down the line, you’ll have a much harder time accommodating this new demand if it means switching to another webinar software and learning how to use it.

Tracking Your Webinar Metrics

There are a number of ways to track the success of your webinars and extract other valuable pieces of information from each presentation you host. Don’t stop after looking at the total number of viewers, your webinars could easily give you some very valuable insights.

At the moment, you may already use a CRM, marketing automation platform or some other tool that, amongst other things, tracks valuable analytics for you.

If so, you should look for webinar software that will integrate well with this other platform. This will make it easy to quickly weave insights gained from a webinar into your other reports.

One thing to look out for when you’re doing your shopping is the word “proprietary.” This often means that a product is going to be too walled-in to work with your other software.

Hosting Webinars on Your Own Website

This is another feature we think is central to high-quality webinar software even though it may not be something you’ve even considered before.

Many platforms will require you to send your registrants to their site in order to view the webinar. Again, right now, you may not care. If that’s what a platform demands and you otherwise like it, this may seem like nitpicking on our part.

Still, being able to use your own site, blog or landing page will mean you also get to capture registrations on those pages, as well. This will make it much easier to also gain other important analytics. For example, you’d hate to be blind to where your registrants are coming from. Knowing the source of your viewers is key to making sure you always have more and more in the future.

Furthermore, when your webinar is done, you may find that many viewers decide to become customers right away (obviously, this depends on the topic you covered). You don’t want to lose any of these buyers because they didn’t make the trip from the third-party page back to your site.

Will You Want to Archive Your Content?

Recall earlier that we pointed out how the vast majority of your audience – at least, in the B2B market – won’t care if they view your webinar later when it isn’t live. This just does not bother them in the least.

One way to make sure people can always view old webinar is with an easy-to-access content library. This would be a virtual repository for all the webinars you have hosted in the past. Webinar software these days is often designed to make these libraries user-friendly for both you and your audience.

This might not be a concern. Depending on the types of webinars you host or your typical viewer, you may not see much of a point to one of these libraries. Nonetheless, give it some thought. It might turn into one of those features you wish you had signed up for a year or two from now.

Will Your Webinar Software Support Your Audience Size?

If you have yet to host a single webinar, this is going to be a tough question to answer. However, it should be fairly obvious why it’s an important one to think about when considering your webinar software options. While it’s a nice problem to have, it would still be a problem to find that you can’t allow access to all the viewers who are interested in your presentation.

Here is where it may become tempting to push your budget. Our suggestion, though, is to look for webinar software that will allow you to scale up with ease. Pay for the largest viewer number you can afford and then see how things go. If you do end up needing to increase the size you can accommodate, at least you know it’s money well spent.

Note: On average, approximately 30% to 40% of registrants will attend free webinars. You may find that this number is different for your webinars, but use this metric for now until you know otherwise.

The Value of Interaction

During your webinars, do you want audience members to be able to participate? For example, do you plan on asking questions during these webinars or taking questions from the audience? Either way, it will help if your platform allows people to type in their responses.

This is another feature that’s so commonplace you shouldn’t have any trouble finding plenty of webinar software in your price range that comes with it, but it’s still worth bringing up.

Mobile Accessibility

Just about everyone owns a smartphone these days and the popularity of tablets isn’t too far behind. It’s no secret that the widespread use of these devices means that a growing number of people use them to access the Internet and watch videos.

Earlier, we spoke about letting your audience watch your webinar whenever it’s most convenient. Well, there’s something to be said for letting them watch it where it’s convenient, too. This could mean while they’re on the bus, at the airport, or simply sitting on their couch at home with their tablet.

Make sure that the webinar software you go with is going to be mobile-friendly, so you don’t lose audience members who are inconvenienced when this feature is missing.

If at all possible, do a practice webinar to see what the user experience is on both iOS and Android devices. Just because a platform is mobile-friendly, that doesn’t mean you can take the end result for granted.

What Kinds of Webinar Registration Fields Are Most Important?

For some of you, all you may want from registrants is their names and email addresses. For others, you may want things like their company name, the industry they’re in or how they found out about your webinar.

Look for a webinar platform that will allow you the type of registration functionality you need. As we’ve recommended with other features, it’s probably wise to go with more than you actually need in case those requirements change in the future.

Above all else, take your time with this important decision. Picking the wrong webinar software will mean more than just wasted money. It could result in an embarrassingly bad video and will definitely require that you start the entire process all over again.

 

Now that you know what to look for,  you should have a much easier time picking the best option for your needs.

At BigMarker, webinars are our expertise. Therefore, if you need any help putting the above advice into action or you just have a question, please don’t hesitate to contact us.

 

 

 

Sources:

http://www.toptenreviews.com/business/articles/choose-the-right-webinar-service-for-your-business/

http://blogs.adobe.com/adobeconnect/2014/01/how-to-choose-a-webinar-platform.html

https://www.elegantthemes.com/blog/resources/the-15-best-webinar-software-products-from-around-the-web

http://contentmarketinginstitute.com/2014/04/right-webinar-software-content-plan-key-questions/

 

The Keys to Hosting a Successful Webinar

Webinar hosting isn’t as easy as it often looks.

Truly successful webinars are the result of detailed planning and practice. However, no matter how much time it takes on the part of those hosting the event, when done correctly, it’s always worth it.

If you’re hoping to host a webinar in the near future, consider the following advice.

 

Webinar Hosting and Webinar Marketing Customizable Landing Pages

 

Decide on a Promising Webinar Topic

Whatever you do, don’t “go with your gut.” This is often very tempting because people naturally – and understandably – assume that they know their market well enough that no brainstorming is required.

To begin thinking about your topic, consider where it is your market already goes for news and information. There are probably a few popular sites in your industry that would be great for researching your idea.

Go through their archives with an eye for relevant topics. This won’t take as long as you might think because you’ll probably be skipping over most of them as they just won’t be right for your company.

You also only want to go back about a year. There’s no sense in covering old news.

Another easy way to brainstorm your webinar hosting topic idea is to check out industry forums. These are great because they’re packed with questions from your market. Any questions can be easily converted into a provocative idea for a webinar as you’ll be offering a valued solution.

In either case, engagement is key. Don’t simply go with a topic because you see it on an industry site or forum and know it’s something you could cover well.

Instead, on a blog, look to see how many social shares and comments it has gotten relative to others. In forums, check to see how many people have viewed the thread and offered their own insights.

Of course, if you already have an impressive social media following, you can just ask them what they’d like you to talk about. Aside from the obvious reason of getting a popular idea from this audience, this method comes with the added benefit of letting people know about your upcoming webinar in advance.

 

Consider Interviewing an Expert

One more word on picking a topic for your webinar: consider speaking with an expert in your industry. Many of them may be willing to do so for free. After all, you’ll only need them for a half-hour or so and, in exchange, they’ll be receiving marketing from a whole new channel.

Of course, depending on your budget, paying for the benefit of speaking with an expert on your webinar will be totally worth it.

An industry expert will definitely have information to offer your audience, as well. In fact, instead of a “topic”, you can simply market that you’ll be talking to this well-respected expert about and then list a series of topics.

You can still tap your social media following, too. Tell them about your upcoming interview and ask for any questions they’d like you to pose to this expert.

If the expert also has a social media following, you’ll be looking at a fantastic opportunity for cross-promotion. They’ll let their followers know about their upcoming interview with you, which will mean even more viewers.

Finally, the last benefit about interviewing experts on your webinar is that it elevates your brand. While talking to an expert doesn’t make you an expert, the fact that someone with such lofty credentials is willing to take time out of their day to speak to you certainly says something about the prestige of your organization.

 

Create a High-Quality Webinar Registration Page

While it may seem like a small detail, your webinar registration page may be one of the first impressions you make with your audience. The better you do with this impression, the more likely people will be to anticipate a great webinar. This can be a self-fulfilling prophecy, but, at the same time, it means that if your webinar registration page isn’t very promising, even those who still decide to attend may be far less likely to enjoy themselves.

Fortunately, registration pages are pretty simple to make.

First, have a compelling headline. It must get people interested and excited about your webinar hosting. Don’t lie, of course, but you should avoid being vague or boring at all costs.

Second, summarize what you’ll be talking about during your webinar. Use bullet points where appropriate as these are much easier to get through. Every subject you’re going to cover in the webinar should be mentioned and each should be tied to some kind of benefit that your audience will receive.

Third, tell the reader a little bit about yourself (or whoever is going to be doing the webinar hosting). You want the reader to feel comfortable that the person they’ll be hearing from is truly an authority on this topic. Include a professional image.

If you’re going to be including anyone else on the webinar, like a co-host or an interviewee, do the same with them.

Fourth, don’t forget about the date, time and time zone of your webinar. Some people like to use countdown timers on these pages, too, as they often create a sense of urgency. This is far from mandatory, though.

 

webinar hosting easy webinar registration

 

Make It Easy to Sign Up

One thing to avoid on these pages is too many demands regarding the listener’s registration information. You want to put the bare minimum amount of steps between people and registering for your webinar.

Typically, companies just ask for a listener’s name and email address. If you want to add a couple other easy boxes to fill in because the information will be helpful in the future (e.g. age, industry, etc.), that’s fine, but don’t go overboard.

 

Host a Practice Webinar

Before you ever host a webinar, make sure you perform a practice run. You’d hate for all your hard work and preparation to fall flat because of some silly mistake. Aside from simply practicing your performance, be sure to go back and watch how it looks on your computer and mobile devices (if they’ll be available that way). Again, it would be awful to learn that your performance was flawless, but, say, the audio was off and didn’t turn out very clear.

 

Send Out an Email Reminder

Ideally, people are so excited about your webinar hosting abilities that they’re counting down the minutes until they can finally log in and start watching. At the very least, you’d hope they’d put the time and date on their calendars.

Still, you can probably appreciate how busy people are these days. Don’t risk losing a single audience member over this. Instead, send out reminder emails – one the week of the event and one the day of. This will help keep people from forgetting. Some people even send an email 15 minutes before they begin as one final reminder.

 

record-the-webinar-for-future-viewing

 

Record the Webinar for Future Viewing

There’s nothing wrong with doing your webinar hosting live if that’s something you’re comfortable with. Again, practice will go a long way to ensuring this goes well.

Nonetheless, some people simply won’t be able to make the time you picked for your presentation. Even with all the email reminders you send, others will just forget about it.

To maximize the number of people who watch your webinar, record it and keep it on your site so viewers can come back later. As we’ll point out in a moment, you can drive traffic to your webinar for years to come with other sources of content, too.

 

Use Micro-Commitments Throughout the Webinar

When it comes to webinar hosting, how you organize it will depend on the topic you’re covering and your intended audience.

That being said, unless you only plan to speak for about 10 minutes or so, you’ll want to use micro-commitments to keep people’s interest for as long as possible.

Simply put, micro-commitments get your listeners to “agree” – whether consciously or subconsciously – to stick around for another 5 or 10 minutes.

At the beginning of your webinar, it helps if you also bring up all of the subjects you’re going to cover and, as we talked about earlier, the various benefits they can expect to receive.

Basically, you want to immediately make them excited about what they’ll be getting out of this webinar.

Then, throughout your presentation, remind them of what’s coming up. You might mention how the topic you’re currently talking about has one benefit, but when the listener combines it with the understanding they’re about to receive about another topic, the benefits will be far greater.

This sort of promise will make the viewer think, “Well, I’m definitely sticking around to then, at least.”

By using micro-commitments throughout, you stand a much better chance of getting listeners to stay until the end of your webinar and reap the greatest rewards.

 

finish-with-a-qa

 

Finish with a Q&A

Again, your precise webinar hosting structure will depend on the topic you’re going to cover. It will also depend on your purpose. For example, if you’re trying to sell a product at the end of the webinar, it’s going to look a lot different than if you’re simply trying to build your authority.

In any case, it’s usually a good idea to end with a Q&A. You’ll need webinar hosting software that supports this option, of course, but most of them do, nowadays.

The great thing about this section is that, whether you’re selling yourself or a product, you have the opportunity to make sure no one is left in the dark. No matter how well you scripted your webinar, this is always a risk if you don’t give people the option to chime in.

Furthermore, you’ll get a much better idea of what to say next time to make certain all the important topics are covered in detail.

 

Follow Up With Attendees After the Webinar

Too many people think that the moment they’re done with their actual webinar hosting duties, there’s nothing more to do.

This is a very shortsighted view, though. As it turns out, you can actually get far more from your webinar hosting efforts even after the presentation is over.

First, make sure you email the recording out to everyone who signed up for it. Most experts say that somewhere around 30% of those who sign up for your webinar won’t actually show up for it. There could be all kinds of reasons for this, but sending them the webinar recording to view later greatly increases your chances of many more people seeing it.

Second, consider how it could play a role in future content marketing efforts. When appropriate, you can link to your webinar from blogs. This will take readers to your webinar hosting page where they can immediately begin viewing it.

Another way to make the most of your webinar hosting efforts is to actually take the content and turn it into blog posts. You probably have a lot of good info there that could be used for long-form blogs. Again, make sure you point out that the information you’re covering can be found on your webinar hosting page.

If you received any interesting questions during your webinar, these may also make for good blog post topics. Your audience will also appreciate that you think enough of them to make sure their questions receive this much attention.

Although the above may seem like a lot of work, it’s what it takes to get the most from webinar hosting. The only other thing we have to add is practice. No matter how well your first webinar goes, remember that you’ll get better and better with each one going forward.

 

Start Hosting!

At BigMarker, we make web conferencing software that takes the guesswork out of putting on a truly impressive webinar. Combine our platform with the above advice and you’ll soon find you have no issue getting people to sign up for ongoing webinars.

 

Have a question? We’re here to help. Email inquiries@bigmarker.com.

 

 

Sources:

https://www.elegantthemes.com/blog/resources/the-15-best-webinar-software-products-from-around-the-web

http://socialmedia.biz/2011/01/19/sizing-up-15-top-web-conferencing-services/

http://blog.thinkific.com/the-complete-guide-to-selling-on-webinars/

https://blog.hubspot.com/blog/tabid/6307/bid/33540/18-Ways-to-Guarantee-Nobody-Misses-Your-Next-Webinar.aspx#sm.000011dwb1h6t8epau77f3bhms60v

http://blog.247webcasting.com/7-things-your-ceo-wants-to-know-about-webinars

https://smartblogger.com/blog-topic/

https://www.entrepreneur.com/article/232489