11 Creative Ways to Repurpose Your Webinar Recording

Posted on March 31, 2017February 28, 2018 by Hannah Scherer

Have you finished a high-quality webinar recording? If so, it’s important that you don’t rest on your laurels. Be sure to use the following 11 methods for getting even more from it. Post a Transcript of the Webinar This isn’t necessarily a “creative” way to repurpose your webinar recording, but it’s important enough to do that we’re going to bring it up here just in case. Webinars are great and can help your company in all kinds of ways. However, one potential drawback would be that your webinar recording doesn’t do a lot for SEO purposes. Google definitely loves that you went to the trouble of using a different form of media on your site, but it can’t do a whole lot to understand what your webinar recording is about past the title. The result is that your rank in […]

How to Craft a Compelling Webinar Invitation to Drive Webinar Registrations

Posted on March 31, 2017February 28, 2018 by Hannah Scherer

Putting together a webinar can typically take hours of work and collaboration with your team and webinar speakers. Not putting in the same level effort for your email webinar promotions is doing a disservice towards all this initial effort. The whole idea of a webinar is presenting to an audience. With that, you need people! And that starts with a compelling webinar invitation. Typically, webinar invitations are done via email. You can also invite people to your webinar via social media campaigns, pay-per-click campaigns in AdWords and LinkedIn, or word-of-mouth. The webinar invitation has an opportunity to be seen by thousands and thousands of people, yet it is sometimes the piece of the webinar planning that is overlooked and rushed. Email inboxes are flooded each day, or even every hour at this point with emails trying to encourage you to […]

10 Best Practices for Preparing Your Guest Webinar Speakers

Posted on March 29, 2017February 28, 2018 by Adam Sahel

When planning a webinar, a crucial piece for pulling off a successful event is adequately preparing your guest webinar speakers for all the possibilities that come with a live production. We’ve put together a list of 10 best practices to thoroughly prepare your webinar speakers before, during and after the webinar. Best Practice #1: Schedule practice sessions for each webinar Practice makes perfect! Three to four dry-runs might be overkill for a reoccurring webinar, but for each brand-new webinar, if you are not making changes and updates after each dry-run, you’re not collaborating enough. Dry-runs are the time to find all the gaps in content, ensure the presentation is smoothly transitioning throughout the entirety of the webinar and see if the webinar speakers have any issues with managing the webinar platform or connecting to audio. Best Practice #2: Coach […]

20 Questions to Ask a Webinar Provider Before Signing a Contract

Posted on March 29, 2017February 28, 2018 by Hannah Scherer

Deciding on a webinar provider means you are a committing to one webinar platform for the long haul, or at least until your contract is finished. Making this commitment shouldn’t be taken lightly, as a poorly researched decision could be the difference between a positive experience that enhances your brand’s reputation to a negative experience that hurts your reputation and does not generate the intended results. Sure, destroying your brand’s reputation might be an extreme example, but it has happened and will if you don’t choose your webinar provider wisely. Picture this: you spend thousands of dollars promoting your webinar with the intention of driving targeted prospects and hoping that these folks convert into a customer at some point. You found the right prospects, and many of them were able to make this webinar, yet when it is time to […]

The Role of the Webinar Moderator: How to Be an Effective Co-Host

Posted on March 22, 2017February 28, 2018 by Hannah Scherer

Webinar hosting has firmly established its foothold as a viable promotional tool in any company’s specific marketing mix. Webinars, especially when hosted with a webinar moderator, allow businesses of every size the chance to engage with their targeted demographic on a simultaneous, global level, with remarkable results. The interactive nature of webinars affords organizations an unparalleled opportunity to generate dialogue with interested prospects and develop sustainable industry partnerships, all while giving the consuming masses the chance to put a name, face, and voice to any hosting business. Few other resources allow brands to both promote and personalize in such a tangible, scalable way. Benefits Of Utilizing a Webinar Moderator Due to the comprehensive range of potential advantages, corporate leaders recognize it’s critical to optimize efforts and execution during every webinar. Enter in the webinar moderator. A webinar moderator helps mediate a live […]

The Pros and Cons of Hosting an Automated Webinar

Posted on March 21, 2017February 28, 2018 by Adam Sahel

When it comes to hosting a webinar, you have two main options: you can do it live or you can record it and play it for viewers later. Before you make a selection, keep reading about the pros and cons of the latter version, an automated webinar. What Is an Automated Webinar? Before we jump right into things, let’s make sure everyone is on the same page about the definition of an automated webinar. Simply put, an automated webinar is a webinar that is prerecorded. Therefore, it’s not “live” when people see it. As you can then continue playing it whenever you like (e.g. based on actions from another person), it’s referred to as an automated webinar. Pro: You Can Use It Again and Again This leads nicely to our first pro of using an automated webinar, which is that […]

How Webinar Hosting Can Help You Become a Thought Leader in Your Industry

Posted on March 17, 2017February 28, 2018 by Hannah Scherer

Using webinars to become a thought leader in your field is an extremely smart and efficient way to gain new followers and boost your credibility. Before we begin suggesting ways you can become a thought leader by hosting webinars, we want to be sure you understand why this is a good goal in the first place. Make no mistake about it, nothing will increase your credibility (and sales) like becoming a thought leader in your industry. You’ll also greatly reduce the amount of money you have to spend on each new customer. So what exactly is a thought leader? Well, another way of thinking of the term “thought leader” is as an influencer. People with this kind of stature in an industry can influence everything from buying decisions to major trends. Think about people like Warren Buffet, Tim Ferris, Gary Vaynerchuk and Mark Cuban. People […]

How to Create a High-Quality Webinar Landing Page

Posted on March 16, 2017February 28, 2018 by Adam Sahel

Are you planning to host a webinar in the near future? If so, you probably know there are a number of elements that go into doing this successfully. While it’s not a part of the actual presentation, your webinar landing page will play a huge role in whether or not this important form of content is successful. The Importance of a High-Quality Webinar Landing Page Before we start showing you how to create a successful webinar landing page, let’s really quickly cover why it’s so important. After all, putting together a webinar is a lot of work, especially the first time you do it. By the time you finish putting together your presentation, you may feel tempted to simply slap together a webinar landing page so you can start promoting it ASAP. We really advise you against this, though. Your […]

The Best Webinar Tactics For Hosting Software Demos

Posted on March 6, 2017February 28, 2018 by Adam Sahel

Web conferencing has unearthed an entirely new world of sales opportunities for software demos. Before the onset of webinars, business owners promoting any type of product often had to rely on an in-person appointment to ensure consumers had an authentic product experience. This proved especially true for software products. Technology consumers often required a live, hands-on immersion into the application in order to gain a genuine understanding about capability and functionality as well as how it could enhance their internal operations. Fortunately, video conferencing has completely changed the promotional blueprint for software demos. An authentic product experience is still paramount to closing the deal. However, sales executives no longer have to waste invaluable time, money, and resources traveling back and forth from client sites to endorse a particular product or product line. Instead, account reps can simply schedule a user-friendly, […]

5 Reasons to Use Automated Webinars as Part of Your Marketing Strategy

Posted on March 2, 2017February 28, 2018 by Adam Sahel

Have you used automated webinars as part of your existing marketing strategy? If you have not considered them to be a priority, there is a lot of missed opportunity you may have not adequately explored! Automated webinars take regular webinars a step further by offering an on-demand version of a webinar online at any time. Essentially, this is a video anyone can watch either from your website or social media pages. Automated webinars are an excellent way to engage with prospects and clients when they have the time, versus scheduling a time for a live webinar that you hope fits a broad range of schedules. Automated webinars sometimes receive flack for lack of substance and audience engagement, but like any video, it is all in the effort of your production! If you have a monotone speaker talking through equally boring PowerPoint […]