Are Your Webinars Successful? Tracking and Decoding Webinar Metrics

As you probably know, hosting a webinar can benefit your company in a number of ways. However, before you put time and money into these presentations, make sure you know about the following webinar metrics you can use to judge their effectiveness.

Investment ROI

Of all the webinar metrics we’re about to list, this should be one of the most familiar. No matter what kind of business you’re in, everyone knows what ROI (Return on Investment) is and why it’s important.

While ROI can apply to all kinds of investments, we’re putting it on our list of webinar metrics as a reminder because it can be fairly easy to overlook. Depending on your setup, webinars are usually cheap to host. This is especially true if you already own some or all of the required hardware.

Nonetheless, just like anything to do with your business, you need to track what you’re spending to see whether or not you’re making a good investment. Don’t just keep the receipts from the hardware you had to buy, either.

You may also have to account for things like:

  • Webinar software (the cost may be one-time; it may be monthly)
  • The opportunity cost of you taking time out of your day to host or the amount you’re paying an employee
  • Any platforms you used for landing pages, emails, etc.
  • Any ads you used to bring in traffic

There may be all kinds of other costs involved. These should all be tracked and you should also put a system in place to take into consideration any others you add in the future.

Then, you’ll want to compare the amount of money you’ve spent on your webinars up to this point on how many conversions you’re seeing that produce actual customers.

Length of the Webinar

We touched on this to some degree, but the second recommendation on our list of webinar metrics is to track how long your webinar actually goes on for.

The reason we mentioned above was in terms of real or opportunity cost: if you’re taking time out of your day, what’s the cost of that because you’re not doing something else? On the other hand, if you’re paying an employee, what’s the cost to have them host?

However, those aren’t the only reasons to pay attention to how long your webinars are going on for.

Like all webinar metrics, the length of your webinars may influence how effective they are at converting customers.

While it’ll probably never come down to a minute-by-minute analysis, you may learn that a full hour is preferable to just a half hour. As time goes on and you do enough webinars, you might find that, for some topics, your guests are willing to stick around longer than they are for others.

At first, just get a feel for what their general preference is, but look to segment that down at some point, too, for even better insights.

Drop-Off Points

No matter what you have in mind for your webinar in terms of the format, your goals for it, the information you’ll cover, how much you’re investing, etc. you need to make drop-off points one of the webinar metrics you pay attention to.

As the name suggests, this metric refers to when people drop off your webinar. It’s almost always going to happen and a lot of times, there’s little you can do about it.

Nevertheless, you want to keep the number as small as possible and looking back on drop-off points will help you do this.

For example, let’s say you found that people were leaving within the first 10 minutes while you were still doing your introduction and explaining the goal of your webinar. This would be hugely valuable information. Up until that moment, you may have thought your introduction was not just polished and engaging but helpful for the audience, as well.

Now, you would know otherwise and could make adjustments so more people stick around for the rest of the webinar.

Checking for drop-off points can help with everything from knowing which guests are good/bad to which topics your viewers like/hate to even the type of tone they prefer.

The Optimal Time to Host a Webinar

Depending on whom you speak to, the ideal time to put on a webinar is right around noon or sometime after five. Others will tell you that Saturday morning is usually the best.

It’s not that these people are lying. It’s that they most likely all have very different types of clientele.

If you’re hosting a webinar for freelancers, just about any time during the day probably works.

On the other hand, if you’re hoping for attendance from people who work traditional 9-to-5 jobs, you could host your sessions at noon and hope to catch them on their lunch breaks, or wait until after they get home.

The only way to know for sure is to use webinar metrics. Truth be told, you can also find out when your competitors put theirs on and assume they’ve already done their research, but looking into your webinar metrics is probably still best.

Use webinar metrics to schedule webinars

Attendee Feedback

Feedback is extremely important to the success of your webinar for a few reasons.

The obvious one is that all the webinar metrics in the world may not help you with certain points that could use improvement. Maybe you’d be better off explaining certain terms in more detail or ditching a certain segment people are just sitting through to get to the good stuff.

However, feedback is also an important form of engagement. Your webinar metrics may show you a large percentage of your audience stays from the beginning to the end of your presentation. Well, that’s great, right?

Maybe, but maybe people aren’t really paying attention. They might just have it on in the background while they pull up another window and do something else. Or, people might be listening but actually have no idea what you’re talking about.

None of these would bode well for reaching your webinar goals. By keeping track of the amount of feedback you get during and after a webinar (and getting a sense for what these responses are about), you’ll have a much easier time understanding if you’re connecting with your audience or not.

Note: you do, of course, actually have to prompt your audience for feedback and enable that option in your webinars. Otherwise, your webinar metrics may be reporting depressing results simply because your viewers don’t know they can interrupt you.

Polls and Surveys

webinar polls as a webinar metric

These webinar metrics are both versions of feedback, but they deserve their own space here because of the unique insights they can provide.

Recall that a few paragraphs back we mentioned that you’d want to get a sense for what kind of responses you were receiving from your audience.

This can be kind of tough, though. One really nice problem to have would simply be that so many people are attending your webinars that you can’t possibly make a fair assessment of their responses.

Fortunately, surveys and polls not only solve this problem but are two very effective webinar metrics for other reasons, too.

You can use polls and surveys during your webinar to quickly get answers from your audience in a way that will be easy to quickly understand.

Of course, you can also use them afterward to solicit critiques from your viewers.

The great thing about organizing information this way is how easy it then is to view it all from a macro-level. If you keep the same or similar questions going forward, it will be that much easier to compare responses.

Devices Used to Watch Your Webinar

This might seem like a minor piece of data hardly worth the use of webinar metrics, but there’s a lot you could do with this information.

The most obvious is that if you know your audience tends to use smartphones to watch your webinars, you’re going to need larger graphics so they can see them on their smaller screens. In fact, that insight would be worth knowing even if just 10% of your audience preferred smartphones. You don’t want to lose 10% of the audience you worked so hard to bring in, do you?

Conversion Rate

Arguably, one of the most important webinar metrics you need to concern yourself with is conversion rate.

There are three different versions. The first we already talked about at the beginning: it’s knowing how many people attend and then convert into customers.

Aside from knowing the ROI, though, you also want to get a feel for what percentage of the total attendees are converting. Even if your ROI is huge because of low overhead, that doesn’t mean your conversion rate is necessarily where you want it to be.

The second type of conversion rate you want to use webinar metrics to monitor is the number of people who actually attend your webinar after registering for it.

Depending on the industry you work in, that number could easily be as low as 20% and yet would still be considered really good for that field.

You’ll need to figure this out for yourself and then track your ability to lock in people who RSVP.

Of course, the conversion rate of people who come to your site and then go on to sign up for your webinar may be of particular interest, as well. This is the beginning of your marketing funnel, so if it’s not serving its purpose, the rest of your efforts are also going to come up short.

Again, don’t confuse these webinar metrics with ROI. The latter has to do with dollars and cents. These are all about ratios: how many of the whole were you able to get to take a desired action?

Brand Awareness

This is a pretty tough metric to monitor no matter what kind of tools you’re using to increase your company’s brand awareness.

Perhaps the most popular way for many businesses is to watch their social media profiles and look for significant increases following webinars. You’d have to know what a normal increase looks like, but, otherwise, gathering these webinar metrics from across your social media sites could prove very helpful.

The other way you can measure brand awareness is by tracking mentions of your company. You can set up Google Alerts for this or use software specific to social media sites. After all, some people may mention you or your webinar without actually speaking directly to your account.

Again, it can be tough to quantify these incidents in terms of brand awareness. People could be talking about your organization for any number of reasons.

Still, if you’re using webinars to increase your company’s mindshare and build its brand, it’s worth digging into these metrics.

Return Attendees

Earlier, we mentioned conversions and the importance of making sure people are RSVPing and then actually showing up.

Our last example on our list of webinar metrics you should be using has to do with retention. Make sure you’re not just looking at raw numbers when it comes to people showing up to your webinars. You also want to see how many are returning. Not only will that kind of retention cost you less, but those people are probably more likely to become customers, something that may be a major goal of your webinar.

The above information should have made it clear that webinar metrics are vital to your success using this medium, but also that you’re not lacking for options. Someday, you may come up with your own metric unique to the type of industry you’re in or customer you’re after, but for now, the above list should more than suffice.

That being said, if you have any questions about webinar metrics or hosting successful webinars, feel free to get in touch.  Also, if you need a powerful webinar platform to handle your webinar metrics and other webinar hosting endeavors, BigMarker fits the bill. Start your 14-day free trial today!

 

 

 

Sources:

https://www.slideshare.net/WebinarReady/6-key-metrics-that-impact-webinar-peformance62413

http://blog.workcast.com/5-metrics-for-measuring-webinar-success

https://venturebeat.com/2015/09/23/10-key-metrics-to-turn-your-webinars-into-a-super-lead-gen-tool/

https://www.brighttalk.com/webcast/1166/52367/6-key-metrics-that-impact-webinar-performance-before-during-and-after

The 13 Benefits of Using Webinar Software to Host Online Classes

If you have a desire to teach, then you should know that using webinar software to host online classes comes with a number of unique advantages worth exploring.

We’ve provided you with the top 13 benefits to teaching online classes via webinar below:

1. There is no limit to the number of students you can accept

While this is the type of problem most teachers can only hope for, the fact is that teaching a class in person means that you may not be able to accommodate all the students who wish to attend. After that, you just have to hope they sign up for the next time you’re offering the class or you’ve just missed out on more money. (If the class is free, you may still miss out on potential students.)

 

2. Online classes have zero room restrictions, so you’re never limited

Of course, you may decide to cut off registration at a certain point simply so you’re able to give individual attention as necessary, but the number you choose will be completely up to you.

 

3. Students can attend from anywhere in the world

The other side of benefit #2 is that you can accept students from anywhere in the world. They don’t have to be a local to become a student. They don’t even have to be a citizen in the same country as yours.

Again, this is going to mean that you can receive more students for each class you hold.

It also means that you can market your class to people from all over the world, too. You’re dealing with a much larger pool of potential students.

All this might seem obvious. What probably isn’t obvious is that by being able to market to anyone in the world, you stand a much better chance of finding potential hotspots you would otherwise have missed if you could only accept local attendees.

For example, if you were teaching a course on the history of European art, you might be surprised to learn that the topic is very popular in Asia, simply because this type of art is much less common.

If you could only teach the course to people who could attend in person in the West, you’d miss out on this very promising income stream.

 

4. You can record online classes

Use webinar software to record online classes

Live online classes are great for a number of reasons, but sometimes they’re inconvenient for some people to attend, especially when you cater to a global audience.

For this reason, we recommend you use webinar software to record your online classes so they can be watched on-demand.

Obviously, this isn’t something you could easily do with in-person classes. Even if you did, the equipment costs would be significant and you’d still need software to upload the recording to your website.

 

5. Your Online Classes Can Teach People While You’re Fast Asleep

Once you’ve recorded your online classes, you can put them online and people can watch them whenever they want. This means your students can be learning at any time, even while you’re fast asleep.

This is a far better use of your time. It also accommodates your students’ time much better, too.

Again, the end result is that you can welcome more students into your course. If you plan on charging for your classes, this is going to make a very profitable difference.

 

6. Online Classes Can Become a Source of Passive Income

As we just mentioned, you’re probably thinking about charging for your online classes. Sure, you can offer classes for free in the hopes that they work as a sort of marketing funnel, but it’s also worth thinking about how much you could make by charging people to attend your course.

If you use webinar software and record your classes, you don’t even have to work to make money. Once your class is recorded and you’re happy with it, you can share it online and charge people to watch while, once again, you’re busy doing something else.

The class can continue to make you money for as long as it’s relevant.

In fact, a lot of teachers use webinar software to record their classes and then spend their free time marketing it to increase its exposure and how many customers they can charge.

 

7. Students Can Still Ask Questions During Online Classes

Interactive webinar software for online classes

There’s no doubt that students need the option to ask questions in order to get the most out of a class. Perhaps you were thinking about this as you read our advice to record your online classes and offer them 24/7/365.

Did you wonder how students would be able to get answers to the questions they had?

If so, remember that, if you use the right webinar software, you can host a live class with students watching and make it possible for them to send you their questions, record it, and then offer it online later. Q&A sessions at the end of webinars are extremely popular.

Whether you decide to do this or not, you can also provide your students with an email address they can send their questions to. You just have to make sure you reply promptly.

Over time, consider putting together a FAQ of the questions you tend to get the most from students. This should help cut down on the number of emails you get while still keeping your students happy.

No matter how you plan to handle this matter, the important thing is that you’re still able to interact with people who sign up for your class and may have questions.

 

8. It’s Easier to Monitor Success Rates with Online Classes

Another very distinct advantage you’ll get from using webinar software to host your online classes is that it becomes much easier to monitor your success rates.

Traditionally, it can be difficult to know if you’re doing well teaching your class. There are things like attendance rate and grades, of course, but those still leave a huge gray area. Even handing out feedback forms usually won’t bring you the type of responses you can really use to improve as a teacher.

Webinar software can give you extremely helpful analytics, though.

Aside from the basics (e.g. how many people registered to attend vs. how many people actually did), you can also find out if/when people left your class from the engagement statistics your webinar software provides.

Most students can’t or won’t do this in real life. They might physically be present, but their minds are miles away. As such, you have no idea that your presentation of the material isn’t very engaging. You probably won’t find out until it comes time to do some grading and it becomes clear there’s an issue.

If you use webinar software, you’ll know where you need to improve as a teacher. As time goes on, you can expect far better engagement rates. You should also see more and more people sign up for your classes as word spreads about just how effective you are as a teacher.

For those of you who are offering a class for free as a means of marketing a product or service you’ll offer at the end, analytics are also very important. Webinar software will help you boost engagement and profitability. You can also use it to decide what your future investment will be on classes so you’re not sinking yourself with unnecessary overhead.

9. Online Classes are Great for Teachers Who Hate Public Speaking

Teaching and speaking in front of a large group of people tend to go hand in hand. Unfortunately, not everyone who loves sharing their knowledge with others also loves getting up in front of those people.

Obviously, if you’re using webinar software to host online classes, you’re not standing directly in front of a huge crowd.

However, if you’re lucky, a huge crowd will be “attending” from all over the world. The very thought of this might be enough to get your pulse racing.

As we’ve already mentioned, though, using webinar software means you can simply record your class and post it online later.

If you take this route, then there’s really no one around when you’re actually “teaching.” You’re just talking to your computer. If you don’t like how you said something, go back and redo that line. Rehearse as many times as you want without ever having to worry about messing up in front of a crowd or stage fright otherwise getting the best of you.

10. Hosting Online Classes Is Far More Affordable Than Holding Them in Person

High-quality webinar software – the kind you’ll want to use for your online classes – is going to cost money, but you’ll find it’s still more affordable than the costs that come with offering courses in person.

For one, you’d have to rent space.  You may even need to spend money on making sure that space has seating.

Then there are all the profitable advantages we’re covering in this piece. Foregoing those will definitely cost you.

Therefore, despite the fact that webinar software will actually make it easier to make money from your online classes, it’s also going to be cheaper than the traditional approach to teaching.

 

11. Online Classes Are Becoming the Norm

It wasn’t all that long ago that learning through a webinar format was almost unheard of. However, that has definitely changed. Nowadays, almost everyone has gone through some type of course online before.

Whether it was for college credits, a class their employer made them take, or something they did in their free time for their own reasons, webinars are the norm.

In fact, whole colleges have sprung up around the idea of providing courses to students from all over the world. Don’t be surprised to see this trend continue.

What this means for you is that you shouldn’t avoid offering online classes because you’re worried about what people will think. While some of your students may definitely be attending an online course for the first time, those people are in the minority. Most have already been through several.

 

12. Webinar Software Will Give Your Online Classes a Truly Professional Feel

Not only do you not need to worry about online classes being a turn-off to your potential classes, but you can actually use this type of platform to position yourself as a high-quality source of information.

Webinar software will give your online classes a truly professional feel. For one thing, as we already covered, you can wait until you’re happy with your presentation before you actually put it online, which means you can make numerous efforts to give off the professional feel you want.

The right webinar software will also help with the very presentation in terms of how it looks and how your market engages with it. You can optimize this professional feel with your entire marketing funnel, too.

 

13. You Can Use Online Classes to Boost Your Perceived Authority

If you’ve been in education for a while, you know that there are only a couple of ways to truly boost your professional profile.

The first would be to get work published in your field and have it receive glowing reviews from your contemporaries.

The other is to publish a work (usually a book) that has a decent chance of reaching potential students so they can judge for themselves how qualified you are.

While it might still be worth chasing these options, neither can compete with using webinar software to create online classes and then marketing them online.

Again, as people can attend your course from anywhere in the world, you can use everything from social media to PPC to guest posts to grab your market’s attention.

Aside from giving you a shot at far more students, being seen all over like this can dramatically increase the authority you’re perceived to have in your field. Obviously, this could be worth a lot of money.

Webinar software isn’t just user-friendly; it also comes with all the benefits we just covered above. Still, if you’d like help making the most out of one of these platforms, contact BigMarker for help.

 

 

 

Sources:

http://blog.yondo.com/2016/01/07/how-to-make-money-online-by-selling-webinars-and-live-broadcasts/#

http://oedb.org/ilibrarian/10-advantages-to-taking-online-classes/

http://www.megameeting.com/Benefits_to_holding_a_webinar.html

https://elearningindustry.com/top-7-benefits-web-conferencing-software-elearning-professionals

http://www.efgp.org/newsletter-articles/832-why-host-a-webinar-9-fantastic-webinar-benefits

What’s in a Webinar Title?

A lot goes into hosting a successful webinar. While there are a number of important elements to cover before, during, and after your webinars to ensure success, it’s critical to start with a winning webinar title.

Below, we’re going to cover what you need to know in order to come up with an attractive, high-converting webinar title.

 

Think About Your Audience Before Choosing a Webinar Title

Think About Your People and Webinar Audience Before Choosing a Webinar Title

This might seem like pretty obvious advice. Of course, you want to think about who might be attending your webinar before you come up with its title. That’s why this tip comes first on our list of webinar title advice.

However, let’s dig a bit deeper.

When you understand your market and what they’re looking for, you’ll have more freedom to make the most out of the advice below.

One thing to think about is tone. It has become very popular for people to give the titles of their webinars, blog posts, and other forms of marketing some kind of humorous or witty bend.

This can definitely increase your clicks, but before you do something like this, consider if the tone would be appropriate.

If your webinar is on something like estate planning, dealing with depression, or any other subject that might carry a somber feel, it probably isn’t a good idea to try to inject humor. People might not think you’re taking the topic very seriously or they may simply wonder if you are truly a professional.

Finally, take a look at what your competitors are doing. There’s no shame in trying to improve on what’s clearly working for them.

 

Turn Your Webinar Title into a Provocative Question

No matter what kind of marketing material you’re trying to come up with a title for, asking a question is almost always a sure bet.

For one thing, a question demands an answer. Therefore, by making your webinar title a question, you’re setting yourself up for instant engagement. This doesn’t guarantee someone will sign up, but it ensures that most people will take an extra second because of your title.

For best results, make the question a provocative one.

“How would you like to increase your sales?” is definitely a question that will probably gain decent engagement.

However, a far better one would be, “Would you like to improve your profits by 200%?”

See how that gets the mind going? A provocative question must be specific in order to get the desired reaction.

 

Use a Powerful Verb in Your Webinar Title

Use a Powerful Verb in Your Webinar Title

Rephrasing the above provocative webinar title into a statement would be to say, “Start making 200% more today!”

Obviously, it’s still provocative. It also carries a certain amount of power with it. The title doesn’t just hold a promise. It’s literally telling you to begin doing something.

However, an even more powerful verb would go a long way toward boosting your webinar signups.

“Accelerate your profits by 200%!”

“Boost profits by 200%!”

“Generate 200% more with your business!”

These stronger, more powerful verbs all help get the blood pumping a bit more. This is what you want. Before someone decides to invest time and perhaps even money into your webinar, you’d better get them excited.

Use verbs in your webinar title that will spike their emotions and have them full of anticipation so they can’t wait to get started.

 

Turn Your Webinar Title into a Listicle

If you know anything about writing blogs, you know that “listicles” (list-based forms of content) make for fantastic content. Aside from the fact that they are inherently better for organizing information, the titles tend to outperform others in terms of gaining clicks.

You can leverage the same power by coming up with a webinar title that begins with a number.

Of course, you only want to do this if your webinar will actually follow the same format. However, if you haven’t picked said format yet, it might be worth reorganizing things a bit so your listicle title becomes an accurate choice.

Combine this titling tip with the others from this piece and you will come up with a real powerhouse for your webinar.

 

Don’t Forget to Use Keywords in Your Webinar Title

Use keywords in your webinar title

While we’re not going to take the time to explain the intricacies of SEO (Search Engine Optimization), the following should suffice for a definition: SEO entails a number of different methods that help your site earn traffic by getting better ranks with search engines, especially Google.

Keywords play a big role in SEO. They’re the words or phrases people type into a search engine when they’re looking for something.

For example, if you were car shopping in Miami, you might type, “car dealerships in Miami.”

If you run a car dealership in Miami, that phrase is definitely a keyword you would want Google to associate with your site, so you’d stand a better chance of ending up high on the first page of the search results for it.

Again, we’re not going to get into all the details here, but having a keyword in the title of your content is always helpful. It tells Google that this keyword clearly plays a big role in the content you’ve posted.

Therefore, when you’re trying to come up with a webinar title, consider what your audience might search for to find it. This goes back to understanding your audience.

For best results, use SEO software for this or hire an expert to help you come up with a title based on available keywords you stand a good chance of ranking well for.

 

Make the Outcome Clear in Your Webinar Title

Above, when we were coming up with webinar title ideas about a program that would help viewers boost their profits, we did more than just make it into a question or use powerful verbs.

Those titles would also work because they imply or make an explicit promise to potential viewers.

This is always a good idea. It tells your would-be audience exactly why they should tune in.

Remember: people are busier than ever before. Therefore, even if you’re not charging for your webinar, you still need to convince them that it’s worth setting time aside in their days to tune in.

If you make the title of your webinar something like “The Acme. Co. Webinar”, you’re leaving too much to the imagination. What’s it about? What’s it going to cover? What do I get out of it?

You don’t want to hope that people will simply answer these questions themselves and give you the benefit of the doubt.

Something like “The Acme. Co. Profitability Webinar” is still too vague, though. Sure, people now know you’re probably going to talk about profitability, but that could still cover a wide range of topics.

Going back to what we talked about earlier, it’s also not very provocative or exciting.

You’d do much better with, “Drive Sales Up 200% in 10 Days.”

Now people know exactly what you’re promising. They still need to tune in for the details, of course, but they’ll be far more likely to do so because you’ve made a clear promise: If people join your webinar, they are going to make 200% more sales by the time 10 days go by.

If you want to double-check how well you’re doing with this strategy, try writing one out and asking somebody who knows nothing about your webinar what they think you’re going to deliver. The closer they get to the exact answer, the better you’ve done.

 

Are You Giving The People What They Want?

One last note regarding the outcome you promise in your webinar title: it better be one people would actually want.

This is similar to our recommendation about being provocative, except we’re not referencing style here. We’re talking about the actual substance of your webinar. While that topic is a subject for another blog post, the point is that if it doesn’t sound compelling in a title, it’s not worth going through with the webinar.

If you can’t completely overhaul the topic you’re covering in your webinar, at least do your best to repackage the subject so people can’t wait to reach the goal you’re promising.

 

Can You Make Your Webinar Title Timely?

Sometimes, this simply won’t be possible, so don’t try to force this tactic where it clearly won’t work.

That being said, timely titles almost always do better than those that seem like they could’ve been used at any time.

This is true for a couple of reasons worth exploring.

The first is simply that they do better with keyword research, which we already touched on. If someone looks up a certain recent event and you used it in your webinar title, you now have the chance to win over a new viewer you may have otherwise missed.

The second advantage is that a timely title often seems as though it’s a short-term offer, as fleeting as the event it references.

Even if this isn’t actually the case – perhaps you plan to leave the webinar up indefinitely – it still encourages people to take action when they think they could miss out if they don’t click now.

Again, don’t be sloppy with this method. When it isn’t an option, there’s no point in shoehorning it in.

Furthermore, you don’t want to attract people who would never be interested in the actual subject matter you’re covering.

For example, if you were to use a recent celebrity’s dramatic weight loss in order to pitch a webinar about self-management, goal-attainment, or a nutrition plan that the celebrity didn’t actually use, you might get people to sign up, but they’ll quickly lose interest.

 

Keep Your Webinar Title Nice and Short

Don’t get carried away with your webinar title to the point that people have to spend a good amount of time simply to read the entire thing.

A good webinar title length is between 50 and 70 characters.

While you certainly want to be descriptive, the problem is that most people associate long titles with boredom, which is definitely not how you want them to think about your webinar.

Furthermore, shorter titles are better for search engines and most social media platforms because they won’t be cut off due to length.

Again, descriptive titles are best. You want your potential viewers to understand what they can expect from your presentation. Ideally, they should be excited about this promise, too.

However, once you have an idea for your title, try to pare it down to make it as short as possible without losing its punch.

 

Will Your Brand Name Help Your Webinar Title?

If you have a notable brand, it’s not a bad idea to include it in your title.

People are busier than ever before. A link to your webinar on a social media page or some other site besides your own could be easily overlooked.

However, if your webinar title references the name of your company, you’ll probably have a much easier time getting the attention of your targeted audience.

 

Consider Using A/B Testing to Evaluate Your Webinar Title

A/B Test Webinar Titles

If the above seems a bit overwhelming, rest assured that picking a good title gets easier with practice.

At the same time, one really easy way to “hack” the process is by using A/B testing. While there are a number of platforms you can use to do this, the idea is simple: you test two different titles and see which one gets the most clicks.

For example, you can launch a Facebook ad that uses two or more titles and then see how many of your targeted customers click on them.

It will quickly become obvious which title is the best to use.

Nonetheless, we still recommend using the above advice and practicing your title-writing as much as possible. A/B testing will only be as productive as the quality of your titles.

 

If you’d like help crafting your webinar title, BigMarker is here to help. Contact us today to chat with a webinar expert.

 

 

 

 

Sources:

https://virtualvenues.com/are-your-webinar-titles-falling-flat-create-webinar-titles-that-sing

https://business.brighttalk.com/blog/webinar-titles-neednt-be-boring/

http://wsuccess.typepad.com/webinarblog/2010/07/does-your-webinar-title-work.html

http://info.infiniteconferencing.com/bid/91535/How-to-Attract-Attention-to-Your-Webinar-with-a-Catchy-Title

https://blog.webinara.com/creating-a-webinar-title-5a5722828b42

http://likesup.com/7-ways-to-create-a-seductive-webinar-title/

https://www.koozai.com/blog/content-marketing-seo/10-tips-for-creating-catchy-headlines/

How to Effectively Drive Webinar Registrations and Conversions

If you’re planning to host webinars in the near future, you’re probably pretty excited about their potential. Companies from all over the world and in countless industries have used webinars to increase their reach, build their authority, and, of course, turn viewers into customers.

However, that doesn’t mean you’re guaranteed the result you want. While there are plenty of important parts to virtual presentations, if you don’t know how to drive webinar registrations and conversions, the actual session you host won’t do a whole lot.

A brief primer on webinar registrations

Before we go jumping into the nuts and bolts of driving webinar registrations and conversions, let’s make sure everyone is on the same page about this topic.

After all, if you’re new to webinars and/or marketing, you may not understand why having people register for your webinar is so important. Some have even worried that putting a step like this between viewers and webinars may actually be counterproductive.

Webinar registrations are important because they help you build a target market. Registration data teaches you about the people signing up for your webinar, including how they heard about it.

That’s not all. Webinar registrations provide email addresses, allowing you to contact the audience about new programs and opportunities.

All things considered, you ultimately want to drive conversions. Webinars are great for countless reasons, but if they don’t lead to revenue, what’s the point?

Conversions are ratios of how many webinar attendees become customers. It may not happen immediately and it may take you several programs, but it’s still important to drive this number.

Now that we’ve covered webinar registrations and conversions, let’s move on to talking about how you can increase both.

Understanding the relationship between webinar registrations and conversions

Understanding the relationship between webinar registrations and conversions
On the left we have registrations and on the right we have conversions…but how are they related?

The first thing you need to understand about webinar registrations and conversions is how the two are related.

You might think this is obvious: Without registrations, there cannot be conversions.

That’s true, but it doesn’t tell the whole story. If you only get that far in your understanding of how the two are connected, you’re going to be very disappointed by your webinar’s results.

The people registering for your webinar will have a direct effect on your conversion rate because of the types of people who are registering.

Take this example…

Let’s say you’re a fitness coach and you specialize in coaching men older than 40 in weight loss. In an effort to sell books, courses, and more to clients, you decide to use a webinar where you cover basic topics, answer questions, and engage your audience.

After your webinar, you see that you hardly converted anyone. With a bit more digging, you learn that the vast majority of people actually dropped off early on into the webinar.

What went wrong?

It turns out your registration process set you up to fail. It didn’t mention that you were only focusing on men 40 and older. All you talked about was weight loss, six-pack abs, and easy diet plans. By trying to market to everyone, you ended up converting no one.

That’s an extreme example, but it illustrates how webinar registrations and conversions are related.

With that established, let’s dive into how to drive conversions.

Know your audience and how to target them

know and understand your webinar audience to drive webinar registrations
Different people – different goals and motivations!

Never assume you know everything about your market and your customers. It’s easier than ever before to learn more about them, so it’s worth researching which sites they visit, who they follow on social media, what their goals are, and more.

Truly understanding your audience helps you craft a message that resonates with readers and drives registrations.

At some point, you’ll have a large email list you can use for this heavy lifting, but right now, you may have to rely on ads or social media to promote your webinar.

Use ads to drive webinar registrations

It’s important to know where your audience will be and to craft an ad that will resonate. The more time you spend researching and testing this, the more effective your ads will be.

Video ads are one of the best ways to advertise a webinar and build interest. They give viewers a great idea of what to expect when they join your webinar.

So what kind of first impression should you make?

First, the audio and video must be perfect. This communicates to registrants that they will be able to see and hear the webinar.

Second, presentations must be polished. They don’t need to have expensive graphics and features, but they need to be delivered smoothly, succinctly, and confidently. This conveys that you are a trustworthy expert, and attendees will be more likely to register for future webinars.

Third, your audience should receive compelling information. Ideally, this is actionable advice that they can use right away. If you’re able to give them concrete help in an ad – even if it seems small – they’ll be incentivized to attend your webinar for more information.

Video ads are easy to run on YouTube, but what if your audience prefers Facebook or LinkedIn?

On sites that use static ads, you can redirect your audience to a shorter, teaser ad video on a landing page.

Earn webinar registrations through email

Over time, you’ll grow a reliable email list to attract registrants every time you host a webinar. If your content is always amazing, one email should be enough, right?

Unfortunately, that’s not usually how it works. Webinar experts with great content still struggle to keep attendance high.

To avoid this problem, first and foremost give prospects plenty of time. Instead of emailing them for the first time a few days before the webinar, help them plan for it by announcing it ahead of time.

For best results, use a three-week period when following up with prospects. You can always make it longer, but on average, 91% of registrations happen three weeks before the webinar.

Now, what kind of email are you going to send?

To drive webinar registrations, you will want to mix it up. For example, if you were to send three invitations, you might start with an HTML email, then a plain text email, then an HTML email again.

You should also vary the promotional message you use. It’s important to understand your audience, but in this case, we’re referring to the tone and verbiage. In one message, you might be formal. In another, you might be more personable.

When you create variety in your emails, your recipients can’t predict what you’ll send next. This piques their interest and makes them more likely to register.

Before we move on to conversions, we’ll leave you with one piece of advice about the copy you use to drive webinar registrations: Promise something big.

People take the time to attend webinars because they are looking for something impactful and they believe they will gain something valuable. It is important to give them a sense of certainty that the webinar will change their lives or businesses in an important way.

The art of turning webinar registrations into conversions

improve webinar registrations and conversions
Ramp up your ratios!

As discussed earlier, if you have a strong foundation of webinar registrations, it should be manageable to convert quite a few. This will be especially true if you follow our advice from the previous section and excite people about what you have to offer. They will show up ready to convert before the webinar even begins.

You might be wondering, “What is a good conversion rate?” The truth is that there’s no way of generalizing this number across industries and product lines. All you can do is look at the ratio between registrations and conversions and continuously improve it.

Give an exclusive offer

One way to increase conversions is with an exciting and unexpected offer during your webinar. Even if your goal is to sell at the end of the webinar, it is key to provide exclusive, obligation-free offers. This will excite them and they will want to reciprocate.

It’s important to hype this exclusive freebie. Instead of simply stating the offer, build up to it for a natural yet attention-grabbing moment.

Save the sales pitch for later

Keep the product or service out of the spotlight until the very end. Again, your webinar needs to add value, even if attendees do not convert. Webinar registrations improve when you not only promise value, but you deliver. Failing to deliver, or only delivering after you sell, can negatively impact conversions.

If you jump right into a sales pitch, it’s almost guaranteed that you will sell absolutely nothing. Avoid the sales pitch, and conversions will likely improve.

Use scarcity

Finally, you can use scarcity to your advantage. This is a powerful sales technique, and a webinar is a great time to leverage it.

Scarcity works one of two ways:

  • You can tell your audience that you have a limited quantity, or that you can only accommodate a certain number of people
  • You can make a limited time offer (e.g. After the webinar ends, they have until midnight to convert)

Of course, in order for your webinar marketing to be effective, your audience ultimately needs to be exicted about what you are offering.

Final thoughts

More than anything, each webinar you host is a learning experience. If you knock it out of the park on your first try, that’s amazing! However, don’t be discouraged if that’s not the case. The more you host, the more you learn, and your results are bound to improve.

Even when you see positive registrations and conversions, keep improving. These two components make all the difference, so the better they are, the better your overall results.

Start hosting!

To drive webinar registrations, you’ll first need a webinar software that allows you to design an amazing landing page. BigMarker is a modern webinar platform, offering a full stack of marketing tools that help you capture leads and maximize the impact of your webinars.

Start your 14-day free trial of BigMarker today, or send us a message to get in touch.

 

 

Sources:

https://blog.hubspot.com/marketing/how-to-increase-webinar-registration#sm.000011dwb1h6t8epau77f3bhms60v

https://www.thebalance.com/increase-webinar-registrations-with-landing-pages-2531490

7 Ways to Improve Your Webinars (and Conversion Rate)

The 11 Best Web Microphones for Webinar Hosting

A lot goes in to running a successful webinar. However, above all else, you need a good web microphone. Below, we’ve listed 11 of your best options. After going through them all, you should be ready to make a selection.

Understanding Your Two Main Web Microphone Options

Before we get into your best web microphone options, let’s take a moment to talk about the two main types you have to choose from.

The first kind is a “dynamic microphone”. If you’re looking for a web microphone and aren’t too sure how serious you are about hosting webinars, this is probably the model you’ll end up with. That’s because it’s the cheapest.

That doesn’t mean it’s bad. A dynamic web microphone works by using a magnetic field to sense where the audio signal is coming from and receive it. On a mechanical level, a very lightweight and usually thin diaphragm moves when it responds to sound pressure.

As a result, a dynamic web microphone will be less sensitive to sound pressure levels. The same goes for high frequencies. While they won’t record as much surrounding noise, this type of web microphone also won’t produce as rich a sound.

Is that such a bad thing?

You’ll have to decide. Again, these are less expensive and don’t need a power supply. Although, in this day and age, that last feature probably shouldn’t be a huge deal if you’re looking for a web microphone. Just plug one in.

The other web microphone option is known as a “condenser”. These respond far better to the “speed” of sound waves. They also pick up on more nuances. Condenser microphones are (by far) the choice of people who need mics to record music.

Inside of the condenser web microphone is a conductive diaphragm that is spread thin and placed closed to the backplate, which is a metal disc.

Of course, condenser mics will require a power supply, but we’ve already talked about that.

While they will cost more money than dynamic mics, the other drawback is that you will only want to use them if you have a secure area that won’t involve background noise. If you’re planning to use this web microphone in your home, you can’t have other things going on in the surrounding area or your listeners will hear it.

 

11 of the Best Web Microphones for Webinar Hosting

 

Heil PR-40

Heil PR-40 web microphone
https://heilsound.com

Our first pick, the Heil PR-40, may be the king of dynamic web microphones. It’s made with a copper-wound dynamic combined with a neodymium magnet structure. These are both high-quality pieces of material, which means you get to put out a better sound.

While this dynamic condenser web microphone is an excellent choice, it does come with a higher price tag. If you’re new to webinar hosting, the Heil PR-40 may not be your first choice. In contrast, if you’re looking to invest in high quality webinar audio technology, then add this to your short list.

 

Audio-Technica ATR2100

Audio-Technica ATR2100 web microphone
http://www.audio-technica.com/

While the Heil PR-40 may be more popular, another great dynamic web microphone that is gaining a lot of fans is the Audio-Technica ATR2100.

As a handheld mic, much of its popularity is based on preference. If you like handheld mics for your webinars, the others may not be a good fit. The Audio-Technica ATR2100 is handheld but also produces an amazing result.

It’s also both an XLR and USB, which makes it unique to the list and gives it another huge advantage. Furthermore, you can actually use both at the same time. The XLR would work best for live webinars or webcasts and, obviously, the USB would make the most sense for digital recordings.

Other reasons to love the Audio-Technica ATR2100 include the fact that it uses a Cardioid polar pattern, has an extended frequency, and works with built-in headphones. At the end of the day, if you are using multiple webinar approaches – or you’re not sure which version works best, yet – this mic is easy to recommend.

Rode Podcaster

Rode Podcaster web microphone
https://www.amazon.com/

The most expensive dynamic web microphone on our list is the Rode Podcaster. Even though it’s easy to recommend a condenser mic over this type of model, don’t sell this one short. It might be one of the best options on our entire list (which explains its price).

Internal shock mounting will help when you record, especially if you’re in a room that might let in outside noise. It also makes it very easy to isolate your voice, which is one more reason it’s a good, versatile option for those who are worried about recording a bit too much audio.

A 3.5mm stereo headphone output is also very attractive in its own right, but the jack gives you built-in volume controls, too.

Samson Meteor

Samson Meteor Web Microphone
http://www.samsontech.com/

Let’s now shift our focus to condenser microphones. The first on our list? The Samson Meteor. It’s actually very affordable despite being a condenser mic, so even if you’re new to hosting webinars, don’t write it off right away. For the price, this is probably the best deal on the list.

It’s very durable, too, so if you think you’ll be holding webinars from numerous locations, it is going to be a great choice. You can fold the legs up and it will still work very well as a handheld option, but those legs also go right back down, which will make it easy to talk into from the seated position.

Although you still have to make considerations for its condenser features, if you’re going to hold webinars and are short on space (e.g. an apartment, hotel room, small office, etc.), this web microphone won’t get in the way.

Lastly, another reason we love this web microphone for people on limited budgets is because it can connect right into your iPad and other tablets, so you can then use Garageband to edit the final version of your presentation before releasing it.

Audio-Technica AT2020

Audio-Technica AT2020 Web Microphone
http://www.audio-technica.com/

In terms of price, the Audio-Technica AT2020 is a considerable step up. Yet, you’re still not spending a ton of money to get a very easy-to-use microphone that would be great for you entry-level types.

You don’t need a ton of technical skill to use this condenser web microphone. You can literally just take it out of the box, plug it in, and start using it. While you should do just as much research finding good webinar software for your presentations, this mic works with just about all of them, whether you prefer a Mac or PC.

Another thing we love about it is its low-mass diaphragm, which was custom made to work well with extended frequencies and gives a high-level transient response. Basically, this means that if you use this mic, it will isolate your sounds. Therefore, once again, if you don’t have a perfectly quit environment, the Audio-Technica AT2020 will work around it.

Blue Microphones Yeti

Blue Microphones Yeti Web Microphone
https://www.amazon.com

This web microphone is a top seller on Amazon for a number of reasons. The Blue Microphones Yeti is relatively affordable, it works well, and it has a stylish, retro design, which makes it ideal for webinar hosts who plan to be on camera.

Aesthetics aside, its bidirectional design makes it phenomenal for interviews. If you plan on talking to people on a podcast, this is the one to go with. At the same time, it was also crafted for omni-directional use, which means it is phenomenal for webinars where you might do a conference call.

If you’re worried about the work involved to execute these types of webinars, don’t be. The Blue Microphones Yeti can be taken out of the box, plugged in, and used right away without any technical skill. With an audio output right at its side, you can also plug your headphones in.

Blue Microphones Snowball

Blue Microphones Snowball Web Microphone
https://www.amazon.com

If you know anything about webinars, this one shouldn’t surprise you. Blue makes our list again with this extremely popular web microphone. It earns its name because of its simple apparatus that’s capped off with a spherical mic.

Despite the legendary manufacturer behind it, the Blue Microphones Snowball is another extremely affordable condenser mic. It also looks fantastic on camera, especially because you have eight different colors to choose from.

On a technical side, it has a dual capsule design, so you can do interviews and conference calls with equal sound quality. The -10dB Pad: A -10dB pad switch will eliminate sound either way, so you’ll have a bit more freedom to choose the location for your webinar.

Both Macs and PCs will accommodate this high-performing mic equally.

MXL990

MXL 990 Web Microphone
https://www.amazon.com

Once again, we have another web microphone that mimics the mics of yesteryear. It doesn’t get much more classic than the MXL990.

Don’t let the look fool you, though. It comes outfitted with a FET preamp, which helps create a better balance output. Add to that its nice large diaphragm and you get a professional result that offers superior sound quality, even by condenser web microphone standards.

The only real drawback with this web microphone is that it will only work with an XLR cable. You’ll need a USB mixer or XLR-to-USB converter to get it to work with your computer, but that’s to be expected with this kind of professional equipment.

CAD U37

CAD-U37-Condenser-Recording-Web-Microphone
http://cadaudio.com/

This is one of the largest condenser microphones on the list. While that adds to its looks, the fact is that the CAD U37 will also give you a nice rich sound on your webinar. Just remember that the trade-off is that you have to be careful about where you record.

That’s not all it has to offer, though. You’ll benefit from a -10dB overload-protection switch. This will make up for its ability to pick up noises from far away – at least, a little bit. That feature reduces distortion. There’s also a switch for reducing bass, which will eliminate a lot of the low-frequency white noise you may not hear until the webinar has been recorded.

All of these professional features don’t elevate the price tag much, though, which makes this condenser web microphone a solid choice for rookies.

Shure SM58

Shure SM58 Web Microphone
http://www.shure.com/

The Shure SM58 is a workhorse of a web microphone. It’s another one on the list that is very mobile, so you have some options for how you want to format your webinar. It’s also extremely durable – maybe the toughest mic on the list. While that probably shouldn’t influence you too much, if you plan on traveling with a mic a lot, look no further than this condenser microphone.

Given its price tag, you can also afford audio software or a mixer to travel with you and, therefore, leave your laptop or tablet behind.

Samson Go Mic

Samson Go Mic Web Microphone
http://www.samsontech.com/

Another very affordable option is the Samson Go Mic. If the CAD U37 was one of the largest on our lists, then this is definitely the smallest. As its name suggests, it’s very portable. This also makes it great for impromptu interviews when you may need to hand the mic back and forth. The Samson Go Mic can even be clipped to a desk, so though it may look like you’d have to hold it, that’s not the case.

Like other, more expensive web microphone options on our list, this one has an omni-directional pickup and switchable cardiod. Translation: its sound quality is great. It also works with Macs and PCs.

One feature that makes this web microphone especially unique is that it’s the only one that comes with recording software. Cakewalk Music Creator is fairly user-friendly and will give you everything you need to begin producing webinars right away.

Don’t take your web microphone needs for granted before hosting your webinars. The last thing you want is to spend good money on one only to get bad results. No matter what your budget or needs are, there’s a mic from the list above that will fit.

Still, if you want help making your decision, contact us. We’d be more than happy to guide your decision.

Also, check out BigMarker today to start hosting amazing webinars.

 

 

 

Sources:

https://www.elegantthemes.com/blog/resources/the-15-best-webinar-software-products-from-around-the-web

https://www.searchenginejournal.com/mic-need-professional-podcast-10-best-podcasting-microphones/119254/

https://www.thepodcasthost.com/equipment/the-best-podcasting-microphones-on-the-market/

Hacks for Crafting a Killer Webinar Presentation – Part 2: Webinar PowerPoint Design

This blog is “part two” of a two-part series that details steps to take to develop a killer webinar presentation. Part one covered best practices for developing the content for your presentation, and this blog will include hacks for designing the webinar PowerPoint presentation, best practices for placing your content on slides and then tips for adding images.

If you haven’t read part one yet, check it out here. I will be referring to it often.

 

Designing your webinar PowerPoint Presentation

PowerPoint is a powerful tool and has more features that you probably ever considered.

You don’t need to be a designer to build a professional, sleek webinar PowerPoint presentation. You just need to have a little bit of creativity and patience. If your company doesn’t have a corporate PowerPoint template that you must use for your webinars, you are lucky enough to have the chance to develop a presentation that mirrors the tone of your webinar.

Before you start designing your webinar PowerPoint, decide what that tone is. Is this a serious webinar? Or maybe it can be a little playful, or have a modern take to it. Think of who your ideal audience is that you will try and get to register, that will be your first clue for selecting the design of the webinar PowerPoint.

 

Steps for Designing a Webinar PowerPoint

  1. Open your PowerPoint program; you should see a list of ready-made templates you can use. Such as below. Select the template that best fits the look you are going for. Note – we will review below how to change the colors of the template, only pick a template based on the design for this step.
webinar-presentation-1
Pick a webinar PowerPoint template
  1. Once you select your template, you can choose your colors. There are a few options to do this:
  • Under the Design tab, you can immediately choose different colors for your template, like the blue, brown or green. Look at the screenshot below for example.
webinar-presentation-2
Choose your color palate

 

  • OR if you have corporate brand standards, you can customize the background color and font size to your company’s colors. To customize the background, in the Design tab you will select the ‘Format Background’ button, make sure ‘Solid Fill’ is selected, click the color bucket to the right of ‘Color.’ A pop-up will open, and you can then input your corporate colors using the RGB sliders or Hex#. Notice the screenshot below. The slide is now gray!

 

webinar-presentation-3

 

  1. The next step is updating your font colors. You can, of course, select from any of the available colors, but if you’d like to use corporate colors or custom colors, go back to the Home Tab, select some text on a slide and then select the Font Color button – click on ‘More colors.’ Again, a pop-up will open, and you can use the RGB sliders or Hex# to find your colors. These colors will be saved in PowerPoint in the colors section under ‘Recent colors’ to select from again as you build your webinar PowerPoint.

webinar-presentation 4

  1. Logo – if you want to promote your company via your webinar PowerPoint, there are two easy hacks to get your logo on each slide.
    1. Add the Logo on the Slide Master – detailed instructions here.
    2. Or you can add your logo on the first slide of your webinar PowerPoint, typically your Title Slide. Once you place the logo in the spot you prefer, right-click on the logo and select copy. Go to each of your slides in your deck and press Paste. This will place the logo in the same spot for each of your slides.

That’s it! Now you have your PowerPoint design and colors set.

 

Placing Content in the Webinar PowerPoint

Some may not realize this, but you can find multiple slide layouts for PowerPoint templates. You can find these by being in the Home tab – click on the ‘layout’ button. As you can see in the below screenshot, there are a variety of designs to choose from to get your message across. Whether it’s a section slide, a two image slide design, captions, or even a vertical layout.

webinar-presentation-5
Pick your slide layout

In the part one blog, I had you highlight the most important elements of your webinar script. This highlighted content is to be the foundation of the content you place in your webinar PowerPoint slides.

Please do not copy and paste your script content directly onto your PowerPoint slides. There will be too much text, and then what is the point in you even talking if they can just read your entire presentation on your webinar PowerPoint?

You will want to break-up the content from your webinar script in short, digestible bites – this will allow your webinar attendees to listen to what you are saying rather than reading a story from your PowerPoint slides. Let’s break up the parts of a webinar PowerPoint piece by piece.

 

What content to place on the first 4 slides:

Title Slide: Put the title of the webinar, speaker(s) name, date, company logo.

Bio Slide: Picture of webinar speaker(s) and short bullets on who they are.

Agenda Slide: A Short-bulleted list of what will be discussed. (I used the agenda example from part-one of the blog series!)

Objectives Slide: Another short-bulleted list of what webinar attendees will take away from attending this webinar (example: 5 Hacks for Crafting a Killer Webinar Presentation)

 

These first 4 slides are the easiest to build, and should be the shortest. Don’t overthink these slides. They should be simple to follow and let your attendees know their purpose for being there the next 45 minutes to an hour. Check out the below 4 screenshots for examples of these slides.

 

Sample Intro Slides 

webinar-presentation-6

webinar-presentation-8

webinar-presentation-9

Typically, each webinar has a few main points to make or a couple of different sections. Please refer to the part-one blog for more information on writing these different sections. For this blog, I am going to again assume you have 4 sections of content called the what, why, how, and when.  We will call this part of the webinar PowerPoint the “body” – think of when you were school and the elements of an essay, this is the meat of your webinar, and you’ll have most of your slides in these sections.

For each of your 4 sections, you should have already highlighted the most important parts. You likely highlighted whole sentences. You will want to turn those sentences into short, digestible, easy to read bullets to illustrate your point or argument.

Once you have gathered the summarized text for each of your sections, I recommend you write a very short intro for each of your sections, and then 3-5 highlight bullets for what will be covered in this section. Almost like your agenda. You don’t need only to list what will be covered. You could instead name 3 important stats, a quote from an expert, or list of qualifications.

For each of your bullets, you can create a separate slide for each that dives deeper into the content. The below (some are silly!) screenshots will make this clearer. Start each section with its own sub-title slide to introduce each section. This will help let your attendees know that a new section of the webinar PowerPoint is starting as well.

webinar-presentation-10

webinar-presentation-11

webinar-presentation-12

 

The last slide (above) is a great example of a time to put in either a relevant image, call-out a quick stat, quote or comment. You could still list few short bullets on this slide to further illustrate your point too. The goal is not to overwhelm any of your slides, but to break up the content from your script. In these slides, you can also highlight a short snippet of the stories or examples you share from your webinar script.

Each slide should only be filled with 30-50% of text. If you’re covering a complex topic, think of a way to break it down without having to type it all out. A webinar PowerPoint should be a reference tool, not a script or a book. That is where your webinar script comes in handy, you’ll have all the points handy that you want to make, without having to remember it by just looking at a slide.

Now that the “meatiest” part of the webinar PowerPoint content is complete, you will create a ReCap or Takeaway slide. On this slide, you will pull out a few main bullets that you’ll want your webinar attendees to remember if nothing else. After this, you should proceed to your Q&A session (if this is part of your agenda).

Never leave your webinar attendees hanging, provide them information on a slide with the next steps you detailed in your webinar script. By sharing the information, it will give them time to screenshot the slide or write it down.

Finally, place your contact information on the last slide so that your webinar attendees can reach you, and you’re done with the content piece.

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Using Images on your PowerPoint Slides

Slides looking a little bare? Jazz them up a bit with some images! Use images to illustrate each of your sections for your webinar PowerPoint. Ensure that your chosen images are relevant and drive home the point you are trying to make. Or add a little humor, it will keep everyone awake during the presentation.

There are a couple of free image websites I love to use. Check out the full list here. I recommend starting here to find images to ensure you are not infringing on any copyrights. Check out this blog for more information on copyright infringement.

My last tip for images is to use the ‘Design Ideas’ function in PowerPoint. It will offer a variety of ways to design your slide based on the image you drop in the webinar PowerPoint slide.  Check out the below screenshot for examples. It’s a quick, sure way to make your webinar PowerPoint look better in no time. You can find the ‘Design Ideas’ by selecting the Design tab at the top and then click on the ‘Design Ideas’ button. Note, this feature will usually only work if you have an image already on the slide. Or this feature will sometimes automatically pop-up when you drag an image to a slide from your desktop.

 

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With this blog series, you have a variety of tips and tricks at your fingertips to develop a professional, branded and fun webinar PowerPoint. Give these tips a go, and have fun. Use this template as your foundation to begin building your own webinar PowerPoint presentation.

 

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