Why B2B Webinars Work: The Guide to Effectively Reaching Your Market Online

Why B2B Webinars Work: The Guide to Effectively Reaching Your Market Online

Developing an effective business-to-business (or B2B) marketing mix requires careful planning, strategizing, and execution. This is also true for B2B webinars. Organizations that promote directly to consumers (B2C) only have to convince an individual that their services and products deserve attention. However, successfully marketing to another company (B2B) often means establishing brand recognition and credibility within several job functions and throughout multiple departments. Fortunately, the return on investment (or ROI) is often well worth the additional efforts. Total quantities purchased in a B2B model often far exceed those in a consumer-based setup as companies often buy in bulk to fulfill large contracts. Because the sales process in a B2B approach can often prove far more intricate and time consuming than direct selling to consumers, it’s critical to implement a thorough marketing plan that drivers brand recognition and delivers results. For entrepreneurs […]

Tips and Tricks for Keeping Your Online Audience Engaged Throughout Your Entire Webinar

Tips and Tricks for Keeping Your Online Audience Engaged Throughout Your Entire Webinar

Webinars offer an ideal way to connect with an online audience that often surpasses live gatherings, which makes them the meeting of choice for many. This is especially true for speakers motivated to connect with as many participants as possible in a single gathering. However, keeping an online audience engaged can be tricky. That’s why we’re sharing some of our key tips and tricks for keeping an online audience engaged throughout your entire webinar. Identifying the Challenges Although webinars offer significant benefits over live meetings, it’s important to remember that there are some unique challenges to consider when presenting a webinar to an online audience. With a screen (and potentially hundreds of miles) between you and listeners, zoning out during a webinar can be commonplace amongst an online audience. Simply pushing the mute button on a session is all it takes to […]

Prepare and Manage a Webinar Panel Discussion

The Keys To Preparing And Managing A Webinar Panel Discussion

A successful webinar seamlessly incorporates several audio and visual components for a collective final presentation that builds sustainable brand exposure, recognition, and loyalty. Slides, graphics, images, Q&A sessions and live webinar panel discussions are just some of the many segments you may find in an effective webinar. Today, we’re focusing our attention on webinar panel discussions. Webinar panel discussions deliver extensive audience influence and session value, which makes them an incredibly valuable form of content. However, the thought of coordinating schedules and planning an outline for multiple presenters can even overwhelm seasoned webinar hosts. Fortunately, we’ve got you covered. Continue reading for a compiled a list of easy-to-follow tips and tricks to help you plan and execute a successful webinar panel discussion. Phase I: Plan For Success With a Webinar Panel Discussion Before the Event   Knowing a few tips […]

Webinar Production Essentials - A Complete Technology and Equipment Checklist

Webinar Production Essentials: A Complete Technology & Equipment Checklist

Planning your next webinar? Perhaps it’s your first webinar? Regardless of what’s in your pipeline for webinar production, you’ll want to ensure you have the best technology and equipment at hand to be successful. Many companies and organizations use webinars as a large part of their marketing strategy, which means a reliable in-house set-up is crucial for their webinar production value. If webinars are a big part of your marketing strategy, you’ll need your webinars to be as polished and professional as possible to maximize your marketing impact. Webinars nowadays have a wide reach when it comes to marketing. Anyone can find an on-demand recorded webinar from your website, social shares, YouTube, emails, blog post; the list goes on! So, you never know who might see it, could be your next customer. Therefore, you should opt always to put your […]

12 Webinar Statistics You Need to Know Before Hosting Your Next Online Event

12 Webinar Statistics You Need to Know Before Hosting Your Next Online Event

If you’ve never hosted a webinar before, it can be tough knowing where to start. To help navigate the webinar hosting process, we’ve compiled the 12 most important webinar statistics to know below. These webinar statistics will help guide you through hosting a webinar that attracts attendees and makes them glad they viewed your presentation. 1. Your Webinar Should Be Between 30 and 45 Minutes Long Before you pick your webinar topic, it’s important to consider the first entry on our list of important webinar statistics: webinar audiences prefer attending webinars that run between 30 and 40 minutes long. As shown in the above graph, webinar statistics show that 41% of attendees prefer attending 30 minute-long webinars and 44% of attendees prefer webinars to last 45 minutes. These webinar statistics also show that only 5% of webinar attendees prefer webinars that last just 20 minutes and only 10% want to […]