8 Reasons Why Webinar Meetings are More Efficient Than in-Person Meetings

You have probably figured out by now that there are many ways to conduct a meeting. It used to be that meetings required everyone to be physically present in the same room at the same time. However, thanks to technology, webinar meetings have evolved to become a far more efficient than in-person meetings. Here are eight reasons why this is true.

 

1. Exceptional Value is Delivered

While in-person meetings have long been necessary they are often incredibly expensive.

This is true on a variety of fronts. If you are a business that needs to have all of your regional staff attend regular meetings, the expense of flying everyone in and providing lodging can get out of control rather quickly. This does not even take into account the cost associated with feeding everyone.

If you are hosting paid presentations, the same concept applies. Many participants may feel that they cannot attend because of the personal expense incurred. Even if you offer the meeting at no cost to the participant, there are other expenses incurred by the participants that could limit the perceived value in the end.

Webinar meetings take care of these issues.

It is now possible to host regular meetings with your staff around the world with relatively minimal expense. Even if you want to charge for your webinar, participants will now be more encouraged to sign up because they will incur no other expenses as a result of attending.

The value delivered in this regard is exceptional. It’s also possible to get meaningful feedback from your participants in real time, which enhances the value of the webinar. You will find that the excitement will build from one presentation to the next as the audience begins to leave positive reviews and encourages their acquaintances to attend future webinar meetings that you host. These are all components that make hosting webinar meetings a more efficient use of your time, and your participants, in comparison to in-person meetings.

2. Webinar Meetings Allow You to Become an Expert in Your Field

As a presenter, you become the expert. Webinar meetings are a great way to tout your experience and your professionalism to all of the participants that attend.

The flexibility and ease of webinar meetings allow you to host more sessions, which will provide more options for people to attend. With more attendees in your webinar meetings, you can expect word to spread much quicker than traditional meeting setting.

Even if you offer free webinar meetings, your audience will view you as an expert who is worthy of being listened to. The free component to the webinar does not cheapen the information that you are presenting. If anything, it adds an extra value, and it elevates your stature as a Thought Leader in the eyes of the participants.

Webinar meetings give you a platform to share valuable information with a captive audience. It will be up to you, of course, to deliver the information in a relevant and engaging way. If you can accomplish that, you will begin to gain a following over time that can help your business or organization grow exponentially.

 

3. More Sales, Less Work

Webinar meetings are a great medium for making sales happen with very little effort. The effect is a soft sell of your products and services to your prospects.

You will not need to conduct a hard sell, which is often difficult to do unless you visit each person individually and look him or her in the eye. Webinar meetings allow you to assemble multiple participants, each taking part in your presentation from a location that is convenient to them, and then issuing a call to action that many will heed.

Webinar meetings effectively allow you to both teach and sell at the same time. No other type of presentation can bring this type of benefit to the table.

In order to make a sale, however, you will need to develop content that is effective. This means that you will illustrate potential problems, be able to shoot down objectives, and deliver exceptional value without having to over teach any particular concept or idea.

Your goal is to show members of your audience what they want without them even realizing it. Once they realize that what they desire is exactly what you are offering, the closing sale will come much more naturally.

 

4. Webinar Meetings Knock Down Geographical Barriers

In-person meetings can substantially limit your reach.

Not only is it expensive to fly people in for a meeting or presentation, but it also is not always logistically possible. This does not even begin to touch on the time factor and other issues that make in-person meetings impractical in many situations in today’s globally connected world.

Webinar meetings provide an effective way around this by permitting you to communicate with potentially hundreds or thousands of people from anywhere in the world.

Participants will love this feature as well, as they are now able to attend your presentation from the comfort of their own home or office.

While talking to someone one-on-one may be the best way to close one sales lead, talking to hundreds at the same time is the best way to close multiple leads at the same time. Which one has the potential to generate more revenue? The answer will be the webinar almost every time. Webinar meetings are not just effective as sales tools either, as they are turning into a great way to conduct regional staff training, seminars, conferences, and much more.

Webinar meetings are a great medium for making sales happen with very little effort.

5. The Audience Becomes More Engaged

If you are looking for a way to better engage the members of your audience, a webinar meeting is the way to do it. This is due to several factors.

For one, a webinar meeting is a single, live event that virtually anyone can attend. Because it is live, however, participants need to arrive on time, or they know that they will miss part of the information that you have to present to them. This will encourage them to be engaged from the very first moment that you start speaking. If they were to miss the webinar all together, participants know that they lose out on the benefit of having attended.

Webinar meetings also allow participants to become engaged in the content that is being delivered.

Presenters can easily open up the presentation to questions from the audience. This also allows people that would not be comfortable asking a question in front of others in a physical meeting to be willing to do so in the more anonymous nature of the webinar room.

Individual participants can chat, make their own opinions known, respond to questions and comments from the presenter, and issue their thoughts about what is being discussed in the main webinar room. These are all components that are simply not possible in an in-person meeting.

Webinar meetings also allow participants to become engaged in the content being delivered

6. Generate New Leads

No matter what type of business you are in, it is likely lead-driven. If you do not get enough leads on a regular basis, it will be almost impossible to grow.

As existing customers begin to move away or go to a competitor, your revenue will decline accordingly. You will want to avoid that, of course, so you will need to look for ways that effectively increase the type of quality leads that you need to grow.

This is exactly what webinars can deliver for you, as they are effective at attracting new people to hear what you have to say, allowing you to convert them into new customers then.

By their very nature, webinars require some type of registration. This will include the name and email address, at a minimum, of each participant that attends.

This is a built-in marketing opportunity for you. It is even possible to request even more information that will give you a way to tailor your approach to each member of the audience based on their unique interest levels. Even free webinars can be an effective use of your time given the number of new prospects and quality leads that they will generate.

 

7. Guest Presenters Are Easier to Come By

Webinar meetings are much less of a commitment (financially and logistically) than in-person meetings. This puts you in a much better position to secure a guest presenter to help you host your webinar meetings.

Why should you invite a guest presenter? For one, guest presenters are an excellent way to add credibility to your presentations. Bringing on an industry expert will build trust with your audience and add value to your presentation.

Another reason to co-host your webinar meetings is the opportunity to expand your reach to larger audiences. Whether you’re able to tap into their social network, email list, or marketing budget, the value a guest presenter can add to your marketing efforts can hugely impact your overall ROI.

Keep in mind that you will still need to promote your own content.

 

8. Get More Return On Your Investment

When you think of the time and the money that goes into hosting a meeting, it can be mind boggling. Imagine going through the trouble of hosting an in-person meeting only to have attendance fall flat. You will have lost a great deal of money in the process.

Given the relatively low expense associated with online meetings, you will be in a much better position to generate a positive return on your investment.

Revenue drives business growth. If you are in a cash crunch, you must develop ways to increase your leads with as little expense as possible.

As the saying goes, it takes money to make money. That is harder than it seems, however, when you do not have any money to begin with. This is another powerful feature of the webinar meeting, and it is yet another advantage that this venue brings over an in-person meeting.

 

Start Hosting!

These are just eight of the many reasons that demonstrate why webinar meetings have become so powerful. If you’re ready to start hosting your own webinar meetings, BigMarker can help. To start your 14-day free trial, click here. Or, to get in touch, send us a message!

 

 

 

 

 

 

Sources:

https://demio.com/inside/10-reasons-to-run-webinars/

https://www.kitces.com/blog/seminar-marketing-vs-webinars-for-financial-advisor-marketing/

 

How to Prepare a Guest Webinar Presenter in 12 Easy Steps

A webinar presenter could be a force-multiplier for the success of your show. It’s still a big decision to bring one on, though, which is why we’re going to cover this topic in detail.

Why You Should Bring on a Guest Webinar Presenter

This can be a very big step for many companies. You may have been successful at building up a decent audience for your webinar program and are, therefore, rightfully cautious about the idea of bringing in a guest to hold the reins.

If so, let’s quickly cover some of the reasons a guest webinar presenter could be completely worth it.

The first is that it’s simply nice to mix things up. You’ve probably heard that variety is the spice of life. We’re not saying your audience may be getting bored with you, but it will definitely grab their attention if somebody else will be speaking to them.

Second, the person you choose should have some kind of expertise. This means they can provide your audience with information that you couldn’t. Even if you could cover the same topic, their credentials may go a long way toward getting the message across.

Third, you can leverage the other person’s audience. This is an absolutely huge advantage and, thus, something else you should be thinking of before deciding on the guest webinar presenter you’re going to invite to host the show.

Ideally, find someone who has a large audience of their own. They’ll then tell their following about this webinar they’re doing and you’ll be able to attract more people to watch.

Down the line, you can still benefit from their name recognition when people do web searches for them. If they feature the webinar on their site, you’re going to get more traffic and a nice backlink.

 

There are countless other reasons it may pay to have a guest webinar presenter run your program, but these big ones should have you thinking about the opportunity.

 

1. Host a Dry Run

This is probably the most important tip of the list, but it often goes overlooked. If you’ve hosted a number of webinars already, it may be second nature to you at this point. Therefore, you may assume the same goes for your guest webinar presenter.

You don’t have to have them do the entire thing, but make sure that they feel comfortable with the concept and the technology. Encourage your guest webinar presenter to ask questions.

 

2. Make Sure You’re Clear About Expectations

This is another easy one to overlook. Imagine your guest webinar presenter finishes their live presentation and it’s only then that you realize they didn’t understand what you were looking for from them.

Now, you not only have to do the entire thing over, but you also have to get through a fairly awkward conversation. They might not have time in their schedule to redo an entire webinar in the near future, either.

Your list of expectations should include:

  • The topic you want them to cover
  • Any important subtopics
  • The tone of the webinar (professional, casual, etc.)
  • How long it should take
  • Any CTAs you need them to include
  • Whether or not they can pitch their own products/services

Use this list, but also feel free to come up with any other pointers that will help them.

Recognize, too, that your guest webinar presenter will probably really appreciate you taking the lead to help guide them. They don’t want to do a bad job or otherwise miss the mark anymore than you do.

 

3. Let Them Know About Your Audience

Unless your guest webinar presenter is already familiar with your audience, you’ll want to tell them what to expect from your listeners.

Presumably, this won’t be a problem for you. Nonetheless, these are some questions that it may help to answer in preparation:

  • What is their age range?
  • What industries are they in?
  • Why do they usually tune in?
  • Which parts of the world are they from (some cultural references may not make sense)?

You can also share feedback with them that you’ve received in the past. Even if you’ve already processed these critiques and made changes to the way you do webinars, this kind of information can be extremely helpful.

 

4. Sort Out the Graphics They’ll Use

Every webinar needs to have visual components aside from just the speaker’s face. Long before your guest webinar presenter takes to the mic, you should both understand which graphics are going to be used.

You may already know the ones you would like them to present. If not, make sure they know that they’ll be responsible for this vital component. Offer to help them with this if they’d like.

If they decide to provide the graphics, then politely ask to see them beforehand. This way, there won’t be any nasty surprises the first time they put one on screen.

 

5. Make Sure They’re Okay with a Q&A Segment

One other element that usually makes a webinar much better is allowing audience members to ask questions at the end. Some people even give time for them throughout the presentation.

Obviously, this only applies to live webinars. Assuming that’s what you’re doing, let your guest webinar presenter know that you’d like them to take some questions at some point. If they haven’t used your interface before, you’ll need to show your webinar presenter what this will entail.

Allow for a webinar Q&A with a guest presenter

6. Discuss the Dress Code

If they’ll be facing a formal seminar, your webinar presenter shouldn’t show up wearing a sweatshirt and hat. This goes back to the point about tone we brought up earlier. They may be a wonderful presenter and even an expert on the topic, but if they’re dressed too casually, this will throw your audience off.

Likewise, if your webinar presenter is going to be talking about a more casual topic or their audience will be made up of people who don’t have a dress code at work, there’s no reason for them to wear a suit and tie or nice dress.

Your presenter probably has enough sense to know this, so you don’t need to make it an overt point, but it’s better to be safe than sorry. Just politely tell them what kind of attire you think would be best.

 

7. Have Them Focus on Engagement

Q&A sessions are so great because they ensure there is a certain level of engagement during a webinar. Otherwise, it can be too easy for people to lose focus or drift off instead of watching your presentation.

There are other ways to engage the audience, though. Therefore, even if you’re not doing a live webinar, make it a point to stress that engagement needs to be a priority.

Your webinar presenter should be saying “you” a lot more than “I” for example. They should look for opportunities to bring up situations and scenarios that their audience will immediately find relatable. Again, this is why knowing about one’s audience plays such a big role in a webinar’s success.

 

8. Schedule a Quick Pre-Webinar Meeting

Ask your webinar presenter to either show up early or call you beforehand so you can go over the plan one more time before the show begins. This will give you both an opportunity to iron out any details that may still be in your presenter’s head.

The real reason to do this, though, even when your presenter is 100% ready, is simply to make sure the program begins on time.

If they’re coming into your office to do the webinar, they might get stuck in traffic. If they’re doing it remotely, the technology might provide a challenge at the last second. You never want a delay between the time you said a webinar will begin and when it actually does. This is especially true when you’re introducing a guest webinar presenter to your audience.

 

Schedule a pre-webinar meeting

 

 

9. Introduce Your Guest Webinar Presenter Well Beforehand

Speaking of which, your audience should be excited about this new guest. You don’t want them learning about them for the first time when they log in. However, you also don’t want your audience to have vague expectations.

Excitement is a huge advantage to have when presenting a webinar. People will be more likely to give you the benefit of the doubt and ignore small hiccups when they’re full of anticipation.

Of course, this will also help increase attendee enrollment. Long before the webinar goes live (or is otherwise published), start telling your audience why this guest is not to be missed.

 

10. Have a Backup Plan

This is another tip that isn’t necessarily about preparing your guest webinar presenter but is still crucial.

Unless your guest is a seasoned webinar professional, they might run into nerves when they realize they’re speaking to a large audience. If that happens, will you be able to step in? If they’re doing the webinar remotely and their feed cuts out, do you have a plan for running the show?

The likelihood of these things happening is small, but the fallout would be massive. Webinar attendance is already a tough thing to count on. Imagine what would happen to your numbers if your audience remembers that the last time you held one it was a complete bust? Plan accordingly.

 

11. Should You Ever Pay for a Webinar Presenter?

Finally, we’re going to close on a common question that gets asked when it comes to inviting a presenter to run your show.

Without a doubt, the presenter should get something from it. Otherwise, why would they bother doing it? Unless it’s a friend doing you a favor, they have a job and busy schedule to attend to as well, right?

That doesn’t mean you have to pay them, but it does mean you should be able to give them something in return. Maybe it’s just your large audience. Maybe you’ll be partnering with them on a project in the near future, so increasing their mindshare with your market is important.

That being said, don’t shy away from the idea of paying someone. Once you set a budget, you can broaden your horizons and may be able to choose a really impressive name in your industry simply by paying their bill.

Having a dollar sign attached to the success of this project also ensures the guest presenter takes your webinar seriously. It would be great if you could take for granted that they were going to do this, but money is a nice insurance policy.

 

12. Consider Having Another Webinar Ready

Finally, we talked about what you’d do if your presenter falls through or the technology crashes. Similarly, you should have a contingency plan in case the thing goes off without a hitch but simply doesn’t do well with your viewers.

This means having another webinar idea lined up and ready to go. By having one in the chamber you can quickly let your audience know that you’ll be doing one again next week. Doing so will limit the number of them who may detach permanently after a bad experience. You’re moving things right along and limiting the amount of time they have to solidify this new perception of your webinar as a low-quality one.

Bringing in a guest webinar presenter definitely comes with a unique set of challenges, but the result can definitely be worth it. Remember, too, that once you get your first guest webinar in the books, the others are going to be much, much easier.

This article should also help. Follow the above advice and you should be feeling extremely confident about having a guest run your show.

You can always count on BigMarker for advice, too. If you’re still nervous about the whole thing, just let us know how we can help.

 

Sources:

http://blogs.adobe.com/adobeconnect/2013/12/six-tips-for-new-webinar-presenters.html

http://blog.workcast.com/top-10-tips-for-webinar-presenters

http://blog.clickmeeting.com/10-wow-audience-tips-webinar-presenters

https://elearningindustry.com/14-tips-to-create-and-present-a-highly-effective-webinar

https://www.meetingburner.com/blog/how-to-recruit-an-influential-guest-presenter-for-your-next-webinar/

http://www.eventbuilder.rocks/5-tips-for-using-experts-as-guest-presenters-in-marketing-webinars/

http://blog.clickmeeting.com/benefits-guest-expert-speakers-webinars