BigMarker Partners With Drip to Bring Email Marketing Automation to Webinar Hosting

If you're looking for a marketing automation tool to help you create and send custom email campaigns with ease, Drip fits the bill. If you're looking to integrate Drip with your webinar software, you can have your cake and eat it too. BigMarker now integrates with Drip. bigmarker-drip-integration

Why Drip?

  With all of the hard work you put into setting up a high-converting webinar, reaching your audience should be the easy part, right? Unfortunately, this isn't always the case. Oftentimes, marketing efforts can become disjointed when using several different tools. A problem that many marketers struggle to resolve. Luckily, BigMarker and Drip have partnered up to streamline email marketing and webinar hosting into one simple process. Drip's easy-to-use email software not only allows you to create beautiful, custom emails, but also helps you segment your email lists into different funnels to help you target your messaging even better. Leveraging Drip's integration with your BigMarker webinars will help you trigger email workflows based on your webinar registrants’ and attendees’ behavior. And the best part? The integration is automated. Simply walk through the steps below and you'll be ready to go in just a few minutes.

How to Integrate With Drip

  1. Log in to your BigMarker account and go to the Promote & Manage section of your webinar. Click on “Drip” under integrations. Screen_Shot_2017-03-27_at_5.12.29_PM.png   2. Click on “Authorize with Drip” This will redirect you to Drip’s website, where you can authorize BigMarker to access your Drip accounts. Click “Authorize” to continue. Screen_Shot_2017-03-27_at_5.14.12_PM.png   3. First, pick which Drip account you want to access. This will give you access to all contacts, workflows, and campaigns in your Drip account. Screen_Shot_2017-03-27_at_5.15.37_PM.png   4. The following steps are all optional. If you would like to add webinar registrants to a campaign in Drip, choose an item from the “Campaign for Registrants” dropdown list. To add webinar registrants to a workflow, select a workflow from the dropdown menu. To apply a tag to registrants, enter a tag in the “Add Tag for Registrants” field. Press Enter to apply multiple tags. If you want to add registrants to your Drip contacts without doing any of the above, check the “Add New Registrants Automatically?” box. If your workflows or campaigns were just added and are not showing up in the dropdown menus, try refreshing the page. Screen_Shot_2017-03-27_at_5.16.25_PM.png   5. The next section is for webinar attendees.If you would like to add attendees to a campaign in Drip, choose an item from the “Campaign for Attendees” dropdown list. To add webinar attendees to a workflow, select a workflow from the dropdown menu. To apply a tag to attendees, enter a tag in the “Add Tag for Attendees” field. Press Enter to apply multiple tags. If you want to add attendees to your Drip contacts without doing any of the above, check the “Add New Attendees Automatically?” box.  Refresh the page if your campaigns or workflows are not listed. Screen_Shot_2017-03-27_at_5.17.20_PM.png 6. Finally, click Save at the bottom of the page to submit your changes.     BigMarker also integrates with Salesforce, Infusionsoft, HubSpot and over 500 other marketing tools. Any activity or action around your BigMarker webinars can trigger tagging prospects, adding data to customer records, or logging activity in whatever platform you use to manage customer relationships. Don't have a BigMarker account yet? Sign up for a 14-day free trial today.

11 Creative Ways to Repurpose Your Webinar Recording

Have you finished a high-quality webinar recording?

If so, it’s important that you don’t rest on your laurels. Be sure to use the following 11 methods for getting even more from it.

Post a Transcript of the Webinar

This isn’t necessarily a “creative” way to repurpose your webinar recording, but it’s important enough to do that we’re going to bring it up here just in case.

Webinars are great and can help your company in all kinds of ways.

However, one potential drawback would be that your webinar recording doesn’t do a lot for SEO purposes.

Google definitely loves that you went to the trouble of using a different form of media on your site, but it can’t do a whole lot to understand what your webinar recording is about past the title.

The result is that your rank in Google may not receive the full benefit it deserves from the quality piece of content you’ve just recorded.

Fortunately, there’s an easy enough workaround to solve this problem: post the transcripts of your webinar recording.

It might take time (you can always outsource the job), but by publishing a transcript of your webinar recording, Google will have no problem understanding what was talked about. You can even post it on the same page as your webinar recording if you like.

The other great thing is that posting a transcript will make your webinar recording accessible to the hearing impaired.

 

do a follow-up post of the transcript for the webinar recording
Transcripts aren’t necessarily a “creative” way to repurpose your webinar recording, but it’s important enough to do that we’re going to bring it up here just in case.

 

Use Your Webinar as a Content Upgrade

Another potentially powerful form of content is a blog.

However, this one also suffers from a common problem: it’s very difficult to measure the ROI of a blog. Companies can spend all kinds of money and time developing their blog and not really know how much new business it’s helping to bring in.

One way to get a better sense of the popularity of your company’s blog is to use a content upgrade.

In short, this means that, at the end of a post, you offer your reader more content in exchange for their email address.

For example, if your post was about “9 Easy Ways to Lose 10 Pounds” you might finish by telling your reader that you have one more, surefire tip that’s easy to do and that you’ll give it to them once they enter in their email address.

Aside from the benefits of having a new email address to add to your list, you also have proof that a blog you published truly resonated with someone. You’ll want to continue posting similar content in the future.

A webinar recording would be a really great option for a content upgrade. It’s obviously a very substantial form of content – definitely more so than just another paragraph or two of a post.

 

Turn Your Webinar Recording into a Trailer

Here’s a great way to continue drumming up interest in your webinar recording long after you finished it.

Seeing as how most webinars are at least 30 minutes (and sometimes much longer), it can be difficult to truly do them justice with a short description. This isn’t always the case, of course. For example, if you’re going to interview someone famous, their name may be all it takes to get people excited about attending your webinar.

Usually, though, it can be a bit of an uphill battle to convince people to set aside time and attend.

Whether or not that’s the case during the initial airing of your webinar, you can stand a great chance of attracting further viewers if you create a trailer for it.

You only need one that’s about 30 to 60 seconds. Then, you can put it on your site and set it up to play the moment a guest arrives. You can pin it to your profile page on Twitter and make sure it’s shared elsewhere across your social media pages.

Obviously, you want to highlight some truly compelling moments that occurred during your webinar recording so people get excited about tuning in and seeing the rest of it.

 

Make an Infographic

Over the past couple of years, infographics have exploded in popularity. It’s not hard to see why. They’re visually attractive and do a great job of summarizing large amounts of data. This also makes them extremely easy to share on social media.

This is why you should think about taking the information you discussed in your webinar and turning it into an infographic.

While webinars are great, they don’t always lend themselves to getting shared. They definitely don’t get as many shares as infographics do.

By turning the data from your webinar recording into an infographic, you can make up for this by getting numerous shares and driving traffic to your webinar recording. Just make sure you include some information on the page somewhere that lets readers know the original source of the information was a webinar. Then give them the address to find it.

Create Micrographics

“Micrographics” are snapshots of a larger infographic. They’re great because they make data even easier to immediately consume and share. You can also share it with people on social media who have specific questions and may not want an entire infographic in response.

Still, make sure you include some room on your micrographic for your webinar recording’s URL.

 

Do a Follow-Up Post

Depending on the nature of your webinar recording, you may have the opportunity to do a follow-up post.

Again, this isn’t necessarily repurposing the webinar recording, but it absolutely will bring more eyes to it, so we think it’s worth mentioning here.

All you’re doing with this technique is adding an addendum to whatever your original webinar was about.

For example, let’s say you did a webinar about how to set aside money into an IRA. Then, after you published the webinar recording, you received a lot of questions. Maybe you didn’t host it live or maybe the webinar was live and you offered a Q&A, but you couldn’t get to all of the questions at the time.

In any case, you now have a follow-up post.

You can either title it something like “10 Questions I Received After My Last Webinar” or you could simply do one post per question. Someone may have asked about using an IRA to pay for their kid’s college, so you could make a post entitled, “Can You Use Your IRA to Fund Your Child’s College Education?” Then, inside that post, you would mention that this question was asked by an attendee of your webinar and link to it.

This is a smart tactic to make a habit of. Basically, going forward, whenever you can, link to your webinar recording from other forms of content so you keep driving traffic to it.

 

Upload the Slides to SlideShare

If you’re not familiar with the site already, SlideShare is pretty self-explanatory: it’s a site dedicated to slideshows.

It sounds simple and it is. That’s the beauty of it and people enjoy it so much that LinkedIn actually bought the site.

Now, there are many positives to putting the slides from your webinar recording on SlideShare but also one major drawback you need to think about: without the corresponding audio, your slides may not make a lot of sense.

This means you should provide some context where SlideShare allows so people aren’t left in the dark about what your webinar recording covered.

That’s not really too much of a drawback, either, especially not when you consider that SlideShare can greatly increase your site’s exposure.

It automatically takes the text from your slides and posts it as a transcript so, as we covered earlier, you can immediately take advantage of any keywords you used.

 

Record a Podcast Based on Your Webinar Recording

Podcasts continue to grow in popularity. If your company hasn’t already taken advantage of this medium, you should think about doing so immediately.

Fortunately, if you already have a webinar recording done, this won’t be a problem. Unless you used lots of visuals, the webinar should be easy enough to convert into straight audio and then upload as a podcast. Now people can listen to it while they work out or during their commute to work.

If you used a lot of visuals and this simply wouldn’t be helpful, you’re not out of luck. You can still do a podcast that ties back to your webinar; you’ll just need to be a bit creative.

For example, you could play part of your webinar recording for listeners, perhaps on a specific subject. Then, for the rest of the podcast, you could cover the topic in greater depth. This is similar to the tactic we recommended with follow-up posts.

Likewise, if you had a guest on the webinar, you could interview them further on a podcast.

The list of options goes on and on. Hopefully, though, it’s become clear that a podcast could prove truly helpful. You may also want to think of investing in an ongoing podcast so you can continue to take advantage of it in the future.

 

turn your webinar recording into a podcast
Turn your webinar recording into a podcast!

 

Use it to Hype Up Your Next Webinar

All it takes is to do one webinar and you immediately understand how hard it can be to properly advertise it and then get people to actually show up.

While this is always going to be a challenge, you can use past webinars to help market your next one.

There are two ways you can do this.

The first is by simply going back and adding some type of ad to a previous webinar recording. Pick the most popular one you have. You can do it to every webinar recording you’ve ever done, but if you’re pressed for time, just make sure the most popular one is used to drive traffic to your new one.

Another option is to take your previous webinars – or, again, just the most popular one – and make them private if they weren’t already. No longer let people view them without getting approval first.

Then, when it comes time to start marketing your new webinar, let people know that you’ll be briefly unlocking your old programs for the public. You’re doing this for a limited time to help people prepare for this new, improved webinar you’ll be launching shortly.

This would also be another opportunity to collect email addresses. Once someone sends you theirs, you send them a URL to the old webinars they want. These webinars should all have ads marketing the new one. Of course, you can also use these emails to alert people when your new webinar recording is available.

Use the Webinar Recording as Part of a Bundle

If you sell products – especially information products – you can use a webinar recording to sweeten the deal a bit when trying to make a sale.

Say you’re selling an eBook on how to get better at sales. Let’s also say that in the past you did a webinar recording where you described a certain sales tactic or maybe you interviewed a very successful salesperson.

Whatever the case, you can add that to the deal. Tell potential customers that if they order now, they’ll also receive this very informative webinar for free.

To do this, you’ll have to make it private as in the last example, but turning it into premium content like this could definitely be worth it.

Send the Webinar to Potential Guests You’d Like to Interview

Webinars are great for interviewing experts in your industry and providing the information to your market in the most user-friendly format possible.

Once you have a solid interview done, we recommend using that webinar recording to try to schedule more interviews.

Instead of just emailing people and asking them if they’re available, send them to your webinar recording so they can see what it entails and how well it will reflect on them. If your webinar did especially well, make certain the share stats are located near the top and easy for them to see.

 

Final Thoughts

Recording a great webinar is a fantastic way to increase your company’s revenue, but its usefulness hardly ends there.

You should also consider the 11 ways we’ve just covered that you could repurpose your webinar for even more results. If you’d like help with any of them, BigMarker is at your service. Click here to get in touch.

 

 

 

 

 

 

 

Sources:

http://blog.98togo.com/internet-marketing-expert/8-steps-to-repurpose-your-webinars-into-dozens-of-pieces-of-content

http://xtalks.com/5-ways-to-repurpose-your-webinar-content.ashx

https://www.smartbugmedia.com/blog/10-ways-to-repurpose-webinar-content

https://www.brainshark.com/ideas-blog/2014/February/five-ways-to-repurpose-webinar-content

How to Craft a Compelling Webinar Invitation to Drive Webinar Registrations

Putting together a webinar can typically take hours of work and collaboration with your team and webinar speakers. Not putting in the same level effort for your email webinar promotions is doing a disservice towards all this initial effort. The whole idea of a webinar is presenting to an audience. With that, you need people! And that starts with a compelling webinar invitation.

Typically, webinar invitations are done via email. You can also invite people to your webinar via social media campaigns, pay-per-click campaigns in AdWords and LinkedIn, or word-of-mouth. The webinar invitation has an opportunity to be seen by thousands and thousands of people, yet it is sometimes the piece of the webinar planning that is overlooked and rushed. Email inboxes are flooded each day, or even every hour at this point with emails trying to encourage you to do something, register for this, buy that, read this, or eat here. With so much noise out there putting together a strong email webinar invitation is imperative to be heard and have high attendance.

 

Many companies will promote their webinar invitations a few different ways. Here are a few opportunities to get your webinar invitation out via email:

  1. Internal database
  2. Industry newsletter
  3. Partner promotion

 

Your internal database, which could be a lead list in Salesforce or HubSpot, is a sure way to get webinar registrants. You likely already have a list of people who opted to receive your emails or prospects you’re actively engaged with. Webinars are a great way to continue connecting with prospects and customers alike. Don’t miss an opportunity to reach out to them.

Many industry newsletters or associations can send out the webinar invitation on your behalf. There is usually a fee associated with this. But with a cost comes better targeting. You can usually pick filters to select the best audience that relates to your content to receive this webinar invitation. You might be able to filter by industry, title, company size or skill-set, for example.

Many companies have partners that resell their product or may work with partners to provide a complete solution. Using your partners to promote your webinar invitation to their internal database is an excellent way to get more visibility for both companies, and they are incentivized to send out the invite as people who attend the webinar might become a customer, or provide up-sell opportunities for existing customers.

As one webinar invitation can be seen in many different instances, it might be a good idea to target your webinar invitation based on where the email is being sent. If it is coming from a partner, make sure they don’t take your specific webinar content and just press send, they may want to add text in there that references this is a partner webinar and why they love working with you, just as an example.

Before we get into the elements of a perfect email webinar invitation, I want to point out the importance of targeting when driving people to your webinar. Before writing your email content, think about who should be attending your webinar. You don’t want to blast the email to every single person in your database. For example, if your webinar is on, ‘How to Use Google AdWords to Increase Lead Flow’ – you will likely send this webinar invitation to marketing professionals. If you happen to have finance professionals in your database, it will not make sense to send this email to them and they will likely see your email as spam and might unsubscribe from your email list.

 

There are 9 elements to building the perfect email webinar invitation. Include each of these elements in your emails to encourage stronger webinar registration.

 

1. Subject Line

It is recommended that a subject line is 50 characters or less so that the receiver of the email is more likely to read the entire subject line, regardless of what type of device or email platform they are using to read the email. Even so, I find that subject lines that are 30 characters or less do even better. The shorter the subject line is, the more likely a person will read the whole line versus skimming over it. And people are more likely to open a webinar invite if they know what the email entails via the subject line. I like putting in my subject line this phrase “[webinar]” – so that there is no guessing what my email is about. The words following [webinar] should be specific to the purpose of the webinar.

Subject Line Example:

[Webinar] Convert Email Leads Faster

 

2. Preview Text

Creating compelling preview text copy will absolutely enhance your email click through rate on your webinar invitation. You can play up your preview text to align with your subject line. For example, since you only have a few words to say in the subject line, in the preview text you can add on to the value of the email and why they might want to open.

Preview Text Example:

Join the webinar on May 6th at 10 a.m. MT to learn 5 ways email marketing can increase lead conversion rates for B2B businesses.

 

3. Banner Image

Adding a banner image to the top of your webinar invitation is a great way to personalize the email. If you plan to use a banner in your webinar invitation, there are a few things to consider:

  • Image relevance: does the image relate to your webinar topic?
  • The quality of image: Does the image look good? Is it pixelated? Or fuzzy?
  • Overlaying text on banner image: Optimize space on the email by overlaying text on the banner image – you can include the header text we will discuss in #4. If you do this, check that you can read all the letters over the image. Does the image overpower the text? Does it show up correctly on mobile?

 

customize your webinar invitation with banner images and header text

 

4. Header Text

While you don’t always need a header, it can certainly draw the attention of a prospective webinar attendee if the copy elicits strong emotion and piggybacks off what pain the webinar might be solving. Another copy option for a header could easily be the webinar title, date and time, or the webinar speaker’s name if they are well-known in your industry.

Header Text Examples:

  • 5 Ways Email Marketing Can Increase Lead Conversations

   May 6th, 2017 from 10 a.m. to 11 a.m. MT

  • Stop wasting time on bad emails that don’t convert!

 

5. Personalized Greeting

It is a best practice to include the receiver’s first name in the email. It has a more personal touch and less likely to be seen as spam. Of course, internal databases are not always clean, so you may not even have all the first names for some of your contacts, or maybe it’s just the first letter of the name. If you use a marketing automation tool like HubSpot, there are settings where you can filter your contacts who don’t have first name’s and instead it will say “there” in the first name field as shown below for these contacts. While not ideal, it is still friendlier than having no greeting.

Greeting examples:

  • Hello, <First Name>!
  • Join us, <First Name>.
  • Hello, there!example when using the filter from marketing automation tool.

 

6. Introduction

After your greeting, you will want to include one to three short, concise sentences that share why you are hosting your webinar, who your speaker is and what value people will get from attending the webinar. You may also want to include a picture of the speaker next to this section.

Introduction Example:

Join our webinar on May 6th to learn from email marketing expert Sally Waters as she shares her 5 ways to use email marketing to convert prospects into leads. This webinar was developed to help B2B marketing teams increase lead conversions and ultimately impact sales for their organization.

 

7. Objectives & Goals

Following the introduction, you should include a bulleted list of why someone should attend your webinar. This list will help someone determine if any of the objectives and goals of the webinar align with their own pains or needs in their business.

Objective & Goals Example:

By attending this webinar, you can expect to come away with:

  • Best practices for using email marketing to convert leads
  • A set of action items to implement into your own email marketing program
  • 10 email samples that have proven to convert leads

 

8. Call-to-Action (CTA)

Craft a stand out CTA button on your webinar invitation that your prospects can click on to take them to a landing page to register for the webinar. Make use of graphic design to enhance the CTA button, and not just link text as your primary CTA. The goal is that they will always see the CTA and know what will happen when they click. There are a few resources linked at the bottom with examples of great CTA copy and button designs you should check out.

Pro Tip: Link some of the standard text in your webinar invitation as some people do not enable photos to populate upon an email opening. If that is the case, they will not even see the CTA button, as it registers as an image.

CTA Copy Examples:

  • Join the Webinar
  • Save your Seat
  • Register Now!

 

9. End With a Closer

We’re almost done perfecting the webinar invitation, the only thing left to add is a closer! I don’t like a lot of text in my webinar invitations as I want prospects to only focus on content that shares why they should attend (objectives & goals) and the CTA to get them to take action.

I suggest a quick, personal goodbye and have opportunities for them to share the webinar registration page with social buttons after your closer to increase your webinar promotion.

Closer Example:

Hope to see you on May 6th, Mark(<First Name>)!

Cheers,

Theresa O’Neil (Your name)

ABC, Inc. (your company)

 

Think your network might find value in this webinar? Give it a share!

[insert social buttons]

 

 

Full Webinar Invitation Example

Subject Line: [Webinar] Convert Email Leads Faster

Preview Text: Join the webinar on May 6th at 10 a.m. MT to learn 5 ways email marketing can increase lead conversion rates for B2B businesses.

 

(Banner Image)

5 Ways Email Marketing Can Increase Lead Conversations

May 6th, 2017 from 10 a.m. to 11 a.m. MT

 

Join us, Mark!

Join our webinar on May 6th to learn from email marketing expert Sally Waters as she shares her 5 ways to use email marketing to convert prospects into leads! This webinar was developed to help B2B marketing teams increase lead conversions and ultimately impact sales for their organization.

By attending this webinar, you can expect to come away with:

  • Best practices for using email marketing to convert leads
  • A set of action items to implement into your own email marketing program
  • 10 email samples that have proven to convert leads

 

(CTA Button) Save your Seat 

 

Hope to see you on May 6th, Mark!

Cheers,

Theresa O’Neil

ABC, Inc.

 

Think your network might find value in this webinar? Give it a share!

[insert social buttons]

 

—-

 

One last thing I must mention is testing! Testing webinar invitation emails should not be a quick exercise. Before sending the webinar invitation, have yourself and at least one other person receive a test invite and then check all links, social buttons, CTA’s, and registration page experience. Also, have that person read through the full email for spelling or grammar mistakes. Test the email experience for users on multiple email platforms, devices and browsers as well.

Start hosting!

To design your own robust webinar invitation emails as well as host your own amazing webinars, check out BigMarker. BigMarker is the only end-to-end webinar solution with all the marketing tools you need to spread the word about your webinars. Start your 14-day free trial today. Or, send us a message if you have any questions.

 

 

 

Other resources:

https://www.slideshare.net/BrittanyGunter/nail-the-webinar-invite

http://blog.wishpond.com/post/103290853633/the-25-best-words-to-use-in-your-call-to-action

https://www.impactbnd.com/blog/15-great-examples-of-calls-to-action-for-lead-generation

 

20 Questions to Ask a Webinar Provider Before Signing a Contract

Deciding on a webinar provider means you are a committing to one webinar platform for the long haul, or at least until your contract is finished.

Making this commitment shouldn’t be taken lightly, as a poorly researched decision could be the difference between a positive experience that enhances your brand’s reputation to a negative experience that hurts your reputation and does not generate the intended results. Sure, destroying your brand’s reputation might be an extreme example, but it has happened and will if you don’t choose your webinar provider wisely.

Picture this: you spend thousands of dollars promoting your webinar with the intention of driving targeted prospects and hoping that these folks convert into a customer at some point. You found the right prospects, and many of them were able to make this webinar, yet when it is time to go live your audio doesn’t work. Or there are glitches with seeing the screen, your host’s webcam keeps freezing, or maybe your attendees can’t even find their way into the webinar room! All of these scenarios are technical issues that can happen with a webinar provider.

As you do your research, you want to select a webinar provider that highlights your brand and what you have to say. If you pick a platform that is lackluster and doesn’t allow you show off your brand in a positive way, you’re not during yourself any favors.

Before you ask a webinar provider the crucial questions I detail below, you must first determine what your goals are in creating webinars that you will share with the world.

 

Sample Webinar goals:

  • Increase brand awareness
  • Connect with existing customers
  • Share thought-leadership
  • New avenue for producing leads for a sales team

 

The questions you ask a webinar provider should highlight your own webinar goals to ensure you are picking the best platform to highlight the goals and objectives you select. The sample goal questions I stated above are common reasons companies decide to start a webinar program. These sample goals might even match your own webinar goals. If that’s the case finding a robust webinar provider that can help you achieve these goals is key. I am going to assume for this blog that you began the journey of producing webinars with all of these goals in mind. Therefore you require a robust webinar platform to help you achieve these objectives.

Through clarifying your goals and with a little bit of thoughtful research, along with asking the right questions, you’ll no doubt be able to select the best webinar provider for your company.

 

With that, here are the top 20 questions you must ask a webinar provider to determine if they are the right fit before signing a contract.

 

  1. What does your onboarding and ongoing training program look like?

Training is a critical  element, as the quality of your webinar will reflect how well you know the platform. Having a deep dive training of the platform will help to eliminate any silly technical errors or features that might be confusing.

 

  1. What ongoing support do you offer?

This is similar to the above question, but what happens when you have an urgent question about your webinar platform, and you also happen to be live on a webinar? Does your webinar provider offer 24/7 support?  Is the support outsourced? Or is it in-house? What is the typical turnaround time for any technical issues or bugs? Knowing the answer to these questions will greatly reduce your frustration level with a new webinar platform.

 

  1. What custom branding opportunities are available with your platform?

If branding is important to you, this is a really big question! Some webinar providers offer custom landing pages or room layout options. How much of the platform can you customize to show off your company’s logo or messaging? Having these types of features available will also greatly enhance your lead generation abilities.

 

  1. What audio options are available during a live session?

If you have a preferred audio option, such as dial-in – this will be an imperative question. Your webinar provider may only offer VoIP. Asking this early on in your research process will help to eliminate providers that are not a good match.

 

  1. What unique features do you offer and how do they differ from your competition?

Asking this question to a potential webinar provider provides an opportunity to see how honest your sales person is. Will they give you accurate information on their competition? Or will they avoid the question altogether?

 

  1. What type of reporting and analytics are available?

If connecting with your existing customers is an important goal, having visibility into the reporting and analytics of a webinar are key! You will want to see what customers are interacting with the webinar, and what questions they may have asked. If a question they ask implies they are an unhappy customer, this is a perfect opportunity to reach out to them outside of the webinar to try and resolve their issues.

 

  1. What security options do you offer?

It might be beneficial to you if a webinar provider has different security access levels. For example, maybe you want a speaker to be a host, but you don’t want them to have access to certain features for fear they could mess with an important element of the webinar. Or maybe you are a government agency, and you need to ensure your webinar provider is Fed Ramp certified. Whatever your reason, make sure you get a full debrief on a provider’s security options.

 

a robust webinar provider should be mobile, desktop, and tablet-friendly

  1. Is your platform mobile and browser friendly?

Your webinar attendees are likely busy people and on the go – with that, you need to ensure they can access a webinar from any kind browser and any device. From mobile phones to tablets.

 

 

  1. What webinar recording capabilities are available?

After a live webinar, how can you re-watch the webinar recording? Will a recording be saved automatically? Or will you have to manually press record for each webinar? Is this recording saved on-demand and you can access it anytime, or will it automatically delete after 3 months?

And finally, ask how the webinar recording works with their audio options. Sometimes a webinar provider can have advanced technical set-up functions to ensure the live webinar screen integrates with the audio to properly record.

 

  1. What does your social media integration look like?

If you’re hoping to use webinars to generate brand awareness, having social media capabilities will be important. To double down on your brand awareness opportunities, you can have webinar attendees tweet their favorite statistics or quotes directly from the webinar provider to greatly increase their social media engagement with a webinar.

 

  1. What lead generation opportunities do you have?

Some webinar providers promote their customer’s webinars on their behalf! This is a great value add for those wanting to increase their lead generation efforts. Additionally, having the ability to create registration pages will be key as well for webinar promotion.

  1. How does a webinar registrant get into the live webinar?

Understanding the user experience of a webinar attendee before picking a webinar provider is crucial to making a good impression. Make sure you fully understand how a webinar attendee signs into a webinar for each webinar provider you are researching. Would they have to download a plugin? Will this plugin take 5 minutes to download? If so that is a poor experience, and they are more likely to be late for a webinar. Or perhaps they just have a URL to sign-in to webinar and have instant access. This would be a good experience!

 

  1. What are the video options of the webinar platform?

We cannot escape videos, are they are everywhere today, and their use cases keep increasing! Videos are often used in webinars, and even if you don’t have a need right now for being able to play them, you’ll want to understand your options for the future when you are more likely to use one. Can you integrate YouTube with the webinar platform? Do they offer HD video? These are some examples to check out!

  1. How much attendee engagement is built into the platform?

Interacting with webinar attendees is important to ensure they are paying attention and understanding the content they are listening to. Ask what engagement opportunities are available, such as chat, Q&A, polling, etc.

 

ask a webinar provider about reminder, follow-up, and thank you emails

 

  1. Are there opportunities to send a reminder, follow-up and thank you emails for webinar registrants?

Nowadays there is so much noise that you need to utilize any opportunity to be in front of a prospect or client. Having an easy way to send webinar invites and reminders will go along will in ensuring your webinar registrants attend! Also, maybe they don’t have a built-in email option, but they might have integration options available to use your existing email programs, like MailChimp or HubSpot.

 

  1. Do you have any e-Commerce integrations for attendees to pay to attend?

There are many use cases for having webinar registrants pay to attend a webinar. Maybe they are getting a training they couldn’t get anywhere else. Regardless, having the ability to use webinars to generate extra revenue for your business is a great option!

  1. What third-party integrations are available to enhance the webinar hosting and attendee experience?

Marketers use so many platforms nowadays to tackle marketing initiatives, HubSpot, MailChimp, Salesforce, etc. it will be helpful if you can integrate your webinar platform with your other tools for optimizing reporting and visibility into your marketing activities.

 

  1. What are common technical errors your existing customers complain about?

I love asking this question! You’ll throw the sales rep a curveball, and they probably won’t have an answer ready for this and are more likely to answer honestly. You might hear about a technical situation you never considered, regardless this is an excellent way to get some real, honest feedback.

 

  1. What is a common reason someone is no longer a customer?

Like the above question, another opportunity to get some honest feedback on the webinar provider.

 

  1. What does your future product roadmap look like?

Every software company should always be working on innovation and to enhance their existing platform and offering for customers. They might have a feature coming down the roadmap that really interests you and could be the reason you go with that webinar provider. And it’s also a way to see if there is open communication at the company, all sales reps should understand what is going on with the product they sell – this question will be a way to learn about the culture of the organization.

 

 

Use this list as your starter list and make sure you incorporate other questions that apply to your goals and objectives for starting a webinar program! Don’t be dazzled by funky features and a strong sales pitch – make sure you get to the meat of the webinar provider to ensure after you sign on that dotted line, you don’t have buyer’s remorse.

To host powerful webinars you’ll need a robust webinar provider that can accommodate ALL of your needs. BigMarker is a leading webinar tool for marketers, educators, and everyone in between. Start a free 14-day trial today or send us a message if you have any questions about webinar hosting on BigMarker.

The Role of the Webinar Moderator: How to Be an Effective Co-Host

Webinar hosting has firmly established its foothold as a viable promotional tool in any company’s specific marketing mix. Webinars, especially when hosted with a webinar moderator, allow businesses of every size the chance to engage with their targeted demographic on a simultaneous, global level, with remarkable results.

The interactive nature of webinars affords organizations an unparalleled opportunity to generate dialogue with interested prospects and develop sustainable industry partnerships, all while giving the consuming masses the chance to put a name, face, and voice to any hosting business. Few other resources allow brands to both promote and personalize in such a tangible, scalable way.

Benefits Of Utilizing a Webinar Moderator

Due to the comprehensive range of potential advantages, corporate leaders recognize it’s critical to optimize efforts and execution during every webinar.

Enter in the webinar moderator.

A webinar moderator helps mediate a live conference in a wide range of ways. Unfortunately, the role of webinar moderator is often underestimated. Many assume it’s simply completing a behind-the-scene checklist that requires little more than rote response; a technical support person who merely clicks buttons, grants permissions, and confirms everyone can log in at the appropriate time. These business owners believe if they have the technology down cold, they have no use for a second-in-command during their webinar.

Others misjudge the sheer amount of work that goes into creating a captivating, compelling live webinar. They enter into the process believing they can shoulder all of the many responsibilities on their own, only to discover (often too late) sharing the workload can yield a comprehensive range of benefits.

Veteran webinar hosts recognize an effective webinar moderator manages a slew of tasks and operations that require strategic thinking, planning, and preparation, making it in invaluable component to any successful live session. Using a webinar moderator for assistance during any video session can help business owners attain the many advantages offered from just a single live webinar. During any given video conferencing session, the webinar moderator will coordinate responsibilities including:

  • Audience welcome message
  • Agenda outline
  • Discuss relevant session protocol
  • Speaker introductions
  • Permissions for shared information
  • Track inquiries in chat windows
  • Administrate Q&A sessions
  • Manage unexpected system glitches
  • Close out conference

 

These are just some of the many responsibilities potentially performed by a webinar moderator during a live conference. Due to web conferencing’s immense popularity, the webinar moderator role will likely continue to evolve, further emphasizing the importance of having a secondary point person to ensure any function proceeds as smoothly as possible.

 

Tips To Bring Your Moderator A-Game

In order to ensure you are an efficient webinar moderator, it’s important to understand some critical steps to success. Following just a few simple tips can keep you focused on your obligations and guarantee the session maximizes audience participation and overall return on investment.

 

#1: Understand The Host’s Goals and Objectives

The first step in webinar moderator victory is gaining a firm grasp of what the actual host hopes to accomplish. Don’t simply assume you already understand the desired outcome for any given assembly. In order to fully support the company or person running the webinar, you should meet with the principal presenters to familiarize yourself with their top goals and objectives. You will want to know what the point of the session is, the targeted demographic they hope to reach, and what results they want to achieve.

You will also want to gain insight on the presenter’s specific voice. Everyone has her own presentation style and tone. In order to successfully support the webinar, you will need to pinpoint the individual’s/company’s approach to live webinars. Is the vibe laid-back and casual? More polished and professional? Somewhere in between? Recognizing style can play a key role in ensuring stay on brand throughout the meeting for a seamless transition between you and your co-host.

Beyond familiarizing yourself with your co-host’s voice and pace, you should also ask to review any current marketing materials used by the business. Websites, press releases, blogs, and even printed resources can offer an expedient way to assess brand identity and further assure you align your support services with existing corporate language and overall delivery tone.

 

#2: Find Your Voice

While understanding the client’s professional voice is critical, it’s also important to find your own delivery style and tone as well. Blandly reciting your piece with no personality is a surefire way to give listeners permission to tune out. As webinar moderator, your primary mission is to make the session proceeds as smoothly as possible. A welcoming and engaging delivery can play a key role achieving a seamless conference from start to finish.

Additionally, keep in mind that when you go live, unforeseen mishaps will inevitably occur; things such as schedule incongruences, slides placed in the wrong order, presenters missing their queue, technical difficulties and other unexpected events can quickly fluster even the most polished announcer. Your job as webinar moderator is to effortlessly connect with the listeners and redirect as needed should things get off track. Knowing your specific voice can help you do whatever is needed with poise, personality and confidence to keep the session progressing.

#3: Identify Host Expectations

Beyond an understanding of host goals, you will also want to discuss what the lead presenter will expect from you throughout the webinar.

The role of monitor is fluid; sometimes it may be strictly behind-the-scenes, reactive coordination. Other times, a presenter may want the webinar moderator to take the lead on certain segments and actually present to the audience. Schedule as many calls as necessary before the event to gain the insight you’ll need to provide optimal support and meet your host’s overall expectations.

 

#4: Identify Audience Expectations

A successful webinar moderator recognizes the importance of meeting audience expectations as well. It’s critical to gauge attendee interests before creating the slides and visual presentation. Work with the host to review any distributed marketing material and invites for the upcoming function. Familiarizing yourself with what’s being promoted and promised to participants can help you develop a plan to effectively highlight relevant details and deliver what everyone is expecting.

 

#5: Create An Agenda

Once you’ve discussed objectives and overall responsibilities, it’s time to create a webinar agenda. Putting together a summary before the conference will keep everyone on task with individual obligations as well as maintain focus throughout the preparation and strategizing.

When developing your agenda, go beyond outlining just the major talking points; utilize the power of listening points as well. Always allow extra time to include several strategically placed Q&A sessions throughout the presentation. It’s no secret that long webinars run the risk of losing listeners at various intervals. Permitting inquiries throughout the conference proves an excellent way to keep listeners tuned in and on their toes. Highlighting these more interactive segments can prevent their eyes (and ears) from glazing over and encourage them to participate and engage with all of the speakers during your event.

 

the role of a webinar moderator can play a key role in maintaining focus

 

#6: Schedule Rehearsal(s)

Web conferencing can incorporate a diverse scope of technological components in any given session. Don’t assume your guest has mastered everything he or she will need to use of the course of the event (even if he insists he’s an experienced whiz at managing all the webinar features you will incorporate).

Schedule a dry run a few days before the live session to jointly determine everyone’s area of expertise. Use this time together to not only test the innovation but also go through the entire presentation as many times as needed. You will inevitably pinpoint weak spots in your exhibition or identify salient details that have been omitted entirely. These rehearsals will allow you to iron out any hiccups and smooth out rough patches before going live with your participants.

#7: Game Day Practice

Also, you will want to connect prior to going live on the actual day of the event. This will give you a final opportunity to go through your host’s presentation as well as run a last minute audiovisual test. No matter how many rehearsals you’ve had, you shouldn’t squander the chance to get everything set up before participants begin logging in.

It’s important to practice one final time just to confirm the technology being used is working the way it should; one malfunctioning microphone or a misaligned camera can quickly impact audience attention levels. Spending precious time identifying and trying to fix an issue once you’ve gone live can give your participants the authorization they need to tend to other pressing items on their agendas. Or, worse yet, it can instantly make you and your host seem unprepared and unprofessional.

 

#8: Attend Other Sessions To See What Works (And What Doesn’t)

As webinar popularity and marketing momentum continues to increase, the role of webinar moderator will continue to change, making it vital for co-hosts to consistently up their support game. Perhaps the best way to add maximum value during a webinar? Attend other events that utilize a webinar moderator as often as possible.

Every session brings with it its own unique voice, tone, and overall delivery. Participating in other meetings will grant you invaluable insight on new resources to use and different approaches to implement. Beyond learning what works in a webinar, you will also determine methods that don’t work. This knowledge of what to include and exclude can enhance the overall quality of your next session and ensure you always effectively fulfill your co-hosting responsibilities.

 

 

If you’d like to host your own amazing webinars, check out BigMarker. BigMarker helps you share meaningful content and build your brand with modern, user-friendly webinars. Sign up for a 14-day free trial today or send us a message to get in touch.

 

 

 

Sources

https://www.slideshare.net/GoToWebinar/5-steps-to-moderating-a-webinar

http://www.webattract.com/demand-generation/the-role-of-a-webinar-moderator/

 

How Webinar Hosting Can Help You Become a Thought Leader in Your Industry

Using webinars to become a thought leader in your field is an extremely smart and efficient way to gain new followers and boost your credibility.

Before we begin suggesting ways you can become a thought leader by hosting webinars, we want to be sure you understand why this is a good goal in the first place. Make no mistake about it, nothing will increase your credibility (and sales) like becoming a thought leader in your industry.

You’ll also greatly reduce the amount of money you have to spend on each new customer.

So what exactly is a thought leader? Well, another way of thinking of the term “thought leader” is as an influencer. People with this kind of stature in an industry can influence everything from buying decisions to major trends.

Think about people like Warren Buffet, Tim Ferris, Gary Vaynerchuk and Mark Cuban. People hang on their every word. It’s not surprising, then, that they all make a lot of money.

Now, to be clear, we’re not saying this article will turn you into a thought leader by the time you finish reading it, but you will have a much better idea of how a webinar can help you reach this level of influence in your market.

Below are a few reasons why you should start hosting webinars to position yourself as a thought leader in your space.

 

Use Webinars to Build Social Proof

One of the most important ways you can become a thought leader is to prove to others that you’re a respected member of your industry.

Unfortunately, doing this usually takes decades of hard work and unparalleled achievement.

While that’s certainly one route to take, most people would rather opt for the shortcut to becoming a thought leader: rubbing shoulders with other thought leaders.

With webinars, it’s easy to put together interviews with these people. The more you do this, the more people will begin associating you with this level of success.

Another huge benefit is that you get to network with these thought leaders and will most likely learn some helpful lessons simply by doing so.

Of course, you could always network and interview these experts in a blog post or on a podcast. However, a webinar is far more dynamic. As it’s still a fairly uncommon form of media, it also works well as a method of distinguishing yourself from the crowd.

Not Everyone Hosts Webinars

Let’s expand on that last paragraph a bit. As we said, you could interview a thought leader and turn that into a blog post if you wanted. This would most likely produce a beneficial result, too. It certainly couldn’t hurt things.

That being said, a webinar is next-level media. Any company could post a blog right now if they wanted to. Most people could also send a list of questions to a thought leader and then reprint what they had to say.

There’s something about actually interviewing someone and presenting it as a webinar that makes the people involved look so much better. The audience can automatically tell that the company behind this approach is doing more than their competitors.

Webinars Are an Effective Tool for Building Email Lists

Here’s another great way webinars put you in a unique position to become thought leaders.

Again, let’s compare it to more common forms of content. With a blog, people may read what you have to say and decide to come back later to read more. They may even decide to subscribe so they can get updates when you post again in the future.

How confident are you that they’ll do this, though?

After all, they don’t have to subscribe to view your blog. Most people will do anything to avoid another email in their inboxes, too.

What usually happens is the vast majority of readers simply sidestep that request.

You can still become a thought leader by regularly posting your blog, but it should be obvious that this is going to involve a steep uphill climb.

On the other hand, by using a webinar, you can require people to first provide you with their email address in order to gain access.

This is so helpful because now you have a method for directly communicating with them. You can use this opportunity to consistently build yourself as a thought leader. Show them case studies that speak to your successes; introduce groundbreaking ideas; let your list know about upcoming interviews with more great thinkers in your field.

The list is endless and, while you do want to be smart about how you leverage it, an email address makes it all possible.

Webinars Make It Easy to Cover Complex Ideas and Demonstrations

One way that webinars beat out every other form of content marketing is the combination of visuals and their duration. In short, you can show people how to do things and you also have plenty of time to explain complex ideas.

Going back to the popular blog post, it’s generally impossible to do either. Obviously, your use of visuals is limited, which, in turn, limits what you can teach people.

Likewise, if an idea gets too complex, you can’t do it justice. No one is going to read a post that keeps going and going, especially if it’s about something that could risk becoming confusing.

With a webinar, any topic is fair game. It’s worth coming up with a list of things your market wants to know – ideas that could make you a thought leader – and then covering them in your webinars.

 

become a thought leader by explaining complex ideas and concepts with webinars

 

Webinars Provide Live Help

A big part of becoming a thought leader is establishing connections with your audience. They should look at you as a reliable source of information and also someone they can truly trust.

Don’t underestimate this. All other things being the same, the person who clearly has their audience’s best interest at heart is going to win the most market share.

With a webinar, you can build this connection by holding Q&As where you answer viewer’s questions. If it’s a live session, they can literally type them in while you answer others. If you’re not up for a live session, keep an inbox open for people to provide their questions in between sessions.

The other nice thing about this is that you’ll know exactly what your market is interested in, which can help you create other pieces of content in the future.

While your competitors are doing their best to analyze feedback from their posts, you’ll have your market telling you exactly what they care about and you’ll be seen as the authority figure who’s kind enough to provide them answers.

Your Webinar Can Become a Profitable Product

That alone should be enough reason for you to become interested in doing webinars. People from every industry are doing them solely as a source of income.

The interesting thing is that charging for your webinars can also help you become a thought leader.

One reason for this is the level of exclusivity you’re providing. Everyone is more interested in things they can’t have for free. This should come as no surprise. By charging for attendance, then, you may actually enjoy larger audiences in the long run.

The second reason involves another psychological principle, which is simply that we tend to associate value with price. Therefore, if someone says they’re giving a free webinar, many people may attend, but most will also assume that this opportunity is going to be underwhelming. After all, it’s free.

If you charged $50, though, people will adjust their expectations. Now they are more likely to believe that your webinar is worth $50. Of course, this also means that they’ll think your webinar is worth more than anything that’s being given for free.

To be clear, you still have to deliver. If you don’t, people will be upset and ask for refunds. As long as you do, though, you’ll be well on your way to building your profile as a thought leader.

Recording Regular Webinars Will Keep People Coming Back

Although this may be difficult for you, we encourage you to schedule regular webinars if you want to speed up your path to becoming a thought leader.

Sure, it’s going to be a challenge to come up with this much content, but consider two things:

  • After you build up your audience, you can always just hold Q&As; you can even invite guests on to answer questions.
  • Along the same lines, you can continuously bring on other influencers from your market (and, as we mentioned at the beginning, increase your own profile by doing so).

Over time, content creation will become easier, too. As you see your audience grow and begin experiencing the benefits of this new level of success, you’ll also find it’s much less of a chore to come up with content.

Anyway, the point of this section is that holding regular webinars will help you become a thought leader in your industry by increasing your attendance numbers. If people know you go on every Thursday at 2 pm, they’ll be more likely to leave that slot open.

This is also a good way of taking mindshare in your market. Every Thursday, you’re going to be on your market’s mind because they’ll remember you’re about to speak at 2 pm.

Webinars Are Easy to Repackage

A moment ago we talked about the importance of mindshare. You definitely don’t want to lose this to anyone else on your path to becoming a thought leader in your industry.

By providing your audience with lots of content, it will be easy to hold onto and grow the amount you have, too.

Webinars are obviously a phenomenal form of content, which we’ve covered already. Despite our love for them, though, they’re definitely not the only kind you should be using.

In fact, you want to diversify your content marketing approach as much as possible. Google loves this for SEO purposes, but your audience will appreciate it, too.

Therefore, after each webinar, consider typing up a transcript. Unless you’re going to include closed captioning on your webinar, this will be very helpful for the hearing impaired.

Some people would appreciate having a transcript simply so they can take notes and reference your webinar later in an easy way.

You can also include show notes. These are links to anything you may have brought up or touched on during the show.

Having all of this typed out on your website will give Google plenty to scan. At the moment, the search engine doesn’t have the ability to understand what your webinar is about, so this is a very smart move. The fact that it can help increase your rankings doesn’t hurt, either.

Someday, Everyone Will Be Hosting Webinars…So You Better Start Now

One word we used at the beginning to help describe what a thought leader is was “influencer.” They’re someone people look to because they’re constantly influencing their industry and also aware of new trends before they become widespread.

Webinars continue to grow in popularity and, someday soon, companies that don’t do them will be the exception, not the rule.

If you take a look through your industry, you might even see that this is already happening.

You don’t want to be left behind. There is absolutely no way anyone will think of you as a thought leader if you’re only producing blog posts while others are putting out regular webinars. You’ll look old-fashioned and out of touch – two terms no one wants associated with their brands.

Start now before you have to launch a webinar just to keep up. You want the rest of the industry to look like they’re the ones trying to stay current while you’ve been doing it for years.

Webinars are important to do for a number of different reasons, many of which we’ve touched on in this post. One of those with the highest potential, though, is to become a thought leader. If you’d like help with this, BigMarker is at your service. Hosting amazing webinars on BigMarker is easy! Sign up today for a free 14-day trial or send us a message to get in touch.

 

 

 

 

 

 

Sources:

https://www.forbes.com/sites/russalanprince/2015/05/19/why-thought-leadership-is-absolutely-essential-to-professional-services-firms/#664d23704776

https://www.forbes.com/sites/russalanprince/2015/06/08/the-two-key-benefits-of-thought-leadership-done-well/#4d0d7e534aaa

https://aec-business.com/eight-benefits-aec-thought-leader/

http://www.megameeting.com/Benefits_to_holding_a_webinar.html

http://www.chrisg.com/reasons-webinars/

https://hbr.org/2010/11/how-to-become-a-thought-leader

https://www.impactbnd.com/blog/10-ways-to-become-an-industry-thought-leader

http://www.inc.com/geoffrey-james/9-ways-to-become-a-thought-leader.html

 

How to Use Evergreen Content to Ensure Your Webinar Withstands the Test of Time

Webinars take time and effort to produce, so there’s no sense in using the content just once. That’s why we’re big advocates of creating high-quality evergreen content that can be leveraged in the future for further marketing purposes.

In this article, we’re actually going to show you how to use your webinars in multiple ways to ensure you get the highest possible ROI from all the hard work you put into them.

The Benefit of Evergreen Content

Before we get into talking about webinar hosting, let’s make sure we’re on the same page about evergreen content.

To put it simply, the word “evergreen” is used because it refers to content that is always “fresh,” always relevant.

For example, many people consider the Dale Carnegie classic How to Win Friends and Influence People evergreen content. Basically, no matter what happens, these two abilities will always be important and relevant. In other words, no one will ever pick up his book and say, “Well, this isn’t how it works anymore.”

The opposite of evergreen content would be “5 Ways to Nail Webinar Hosting in 2017.” This information about webinar hosting may still be very useful, but its practicality will fade as time goes on. In 2020, most people probably won’t be too interested in how webinar hosting was best done three years ago.

Now that we have an understanding, let’s talk about how you can use evergreen content as part of an overall marketing strategy.

 

evergreen content is always fresh and relevant to your webinar audience

Ensure Your Webinar Content Is Actually “Evergreen”

Before you can leverage evergreen content in your webinars, you have to make sure the content you create really will stand the test of time.

For one thing, just as Carnegie did, you should pick principles to discuss. When you pick trendy advice or tips that rely too heavily on technology, you immediately limit how long your webinar will be valid.

For instance, it’s never going to be a bad idea to build a following for the sake of marketing. There will always be certain principles that work for this, too. Constantly staying on people’s radar by releasing high-quality content is an example. You could definitely expand on this in a way that would make it evergreen.

All this being said, don’t be too hard on yourself. Most would agree that all evergreen content has some kind of shelf life. You’d have a hard time hosting an effective webinar if you had to be hyper-general to ensure what you said would always be relevant.

Therefore, just ask yourself if you think your webinar will still be helpful in three to five years. If the answer is “yes,” you’re good to go.

 

Use Your Webinar as Part of a Funnel

Whether we’re talking about sales or marketing funnels, you need to attract people and then convince them that the rest of the path ahead will be worth it.

There are a number of ways you can do this, too.

However, if you have successfully hosted webinars in the past, this is a great piece to begin with or at least to offer up early on.

Everyone knows that webinars usually take more time and even money to do than other forms of content, so the fact that you’re giving one away speaks highly for you/your company. Webinars are also seen as higher-end content (provided they’re done well), which means you’ll be making a great first impression with your audience.

In essence, you’ll have them thinking, “Wow. If this webinar is the first form of content they provide, I can’t wait to see what comes next.”

Use Your Webinar Page to Promote Others on Your Site

Alright, so let’s say you hosted a webinar and it went incredibly well. People loved it and it’s been shared a lot, even long after you actually released it. The fact that it’s evergreen has definitely helped.

One way to double down on its effectiveness is to include links to other pages on your site right below the webinar.

The page with the webinar is obviously getting a lot of traffic, right?

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As a result, Google is probably giving it a decent rank. If it’s not, the next tip will help.

You can spread the love Google is giving by linking to other pages from the one your webinar is on. Google will take this to mean that a page they highly value sees another one as valuable so they probably should, too.

Add Ads to Your Webinar

Along the same lines, you could go back and add an ad to your webinar. Say your company has a new service coming out; you could let people know by adding an ad at the beginning of your popular evergreen webinar.

Use Your Webinar Landing Page to Improve Your Keyword Ranking

Like we said, if you’re not seeing a boost in traffic from your webinar, we can help with that. Assuming it’s truly evergreen, it’s going to be useful for years to come, so you should look to make the most of it where your Google ranking is concerned.

This is very similar to the tip above. All you’re going to do is include the relevant keywords you want to rank for in the space below the video.

Now, don’t just throw them up there. Create a piece of content that expands on the webinar. Maybe use it to provide other helpful resources, too.

The keywords have to be relevant, of course but use ones that you know people would use in their searches.

For instance, let’s say we did a webinar on this very topic: “Evergreen Webinar Hosting and How to Use It in a Marketing Strategy.”

In the space below the webinar, we could create a checklist based on the advice we gave in the seminar. It would be easy enough to do this in such a way that keywords like “webinar hosting” and “evergreen webinars” would naturally fit into the overall piece.

Turn Your Webinar into a How-To Guide or Other Piece of Content

Speaking of which, some people may not appreciate your webinar hosting efforts as much as you would like or they might just prefer a different format. This doesn’t mean they’re out of your marketing strategy’s reach.

Just turn the webinar into some form of content they would appreciate. As we just mentioned, this could mean a “how-to” guide. That might be a blog post, but it could also be an infographic, podcast or something else.

Even if people give your webinar rave reviews, it can still be beneficial to turn it into some kind of content involving different media. Again, checklists are great for this. People may not want to watch your webinar all over again, but they’d probably love having a quick reference nearby.

Build on It

Another fantastic thing about evergreen content – which we touched on earlier – is that it’s usually a collection of principles or a discussion of one in particular.

You could do one on social proof, for example. This is when a company uses the positive reviews of customers to market themselves to others. You’ve probably seen television ads where restaurants show how packed their dining rooms are. The impression they’re trying to give you is that of, “If all these other people love it at our restaurant, you will, too.”

So say you hosted a webinar on social proof and it’s evergreen because you just concentrated on the principles involved.

You can then build on that by doing a second webinar on a similar topic. Maybe this one is “Advanced Methods of Using Social Proof.”

What’s great about this strategy is that it’s going to bring new life to the initial webinar. People who want to learn these advanced methods will have to make sure they covered their bases by watching the first one.

However, you only have to market that second one in order to get this secondary benefit.

Add an Email Request

Even if your webinar is completely free, you can still get a healthy return on it in the form of email addresses. Having these addresses would make it really easy to let former viewers know about a new webinar, especially if you made one following the last piece of advice we gave.

There’s nothing wrong with asking for email addresses right way, of course. You’re providing the public with free advice through a very helpful medium; it’s not uncalled for to request a simple email address in exchange.

If you didn’t do that originally, it’s not too late to do so when you notice your evergreen webinar getting a lot of traffic. In fact, it would be a terrible mistake not to. Your webinar hosting could be paying off in a big way with the addition of one simple plug-in.

Restrict Access to It

A lot of the advice we’ve given about getting more from your webinar hosting efforts relies on you leaving your seminar up and accessible at all times.

Another tactic you may want to go with, though, would involve taking it down, altogether.

Keep in mind, you could still use a lot of the tips we talked about earlier. You could still prompt people for their email addresses and just tell them that you’ll use them to send out a message when the webinar is back.

You can still repackage the content and use the page to rank keywords, too.

In some situations, though, your webinar may have been so effective that it would be extremely advantageous to withhold it from people. A lot of companies do this with their paid webinars. They only accept so many attendees to begin with as this creates artificial demand. It means they can charge that much more to access it in the future.

Whether you want to charge or not, if your webinar proved to be very popular, you might want to do the same thing. Increasing demand for anything – a service, product, piece of content, etc. – puts you in a very enviable position and gives you lots of options.

Add It to a Package Deal

If you do decide to charge for your webinar or otherwise restrict access to it, one way to take advantage of this demand is to then throw it in as a freebie when you’re offering your market something else.

It could be a new webinar; it could be a training program. Whatever the case, as part of your sales page, you’d mention that if people order right now (or in the next X days or whatever parameters you’d like), they’ll get your very popular webinar for free. Obviously, you’d want to spend a bit more time on talking the webinar up, but you get the idea. A potential buyer who was on the fence may click “buy” when they find out what a great value they’re getting.

Spread It Far and Wide

If you’re not going to restrict access to your webinar hosting program, then you should do the exact opposite: make sure it ends up all over the Internet.

You can provide a link to it in the email signatures you and your employees use, with anchor text that explains what it is.

You definitely want to put it on social media. Do multiple posts over the course of several months. Just make sure you post other things in between and that you always find new ways of introducing it or providing context (e.g. “Seeing as how everyone is talking about X at the moment, here’s a reminder that I did a webinar about it.”).

Share your webinar on your social media pages, too. For as long as it’s pinned, anyone who visits your page will immediately see that you have a webinar they can watch.

As we talked about at the beginning of this piece, webinar hosting is hard work and usually involves a certain amount of overhead.

To increase your ROI, make sure your webinar involves evergreen content. Then, utilize as many of the above tactics as possible to ensure it continues to support your marketing strategy.

Would you like help with these kinds of goals? If so, check out BigMarker. Creating and making the most of webinars are our areas of expertise. You can also send us a message if you have any questions!

 

 

 

 

 

Sources:

https://hub.uberflip.com/blog/evergreen-content

http://www.wordstream.com/blog/ws/2012/10/16/guide-to-evergreen-content-marketing

4 Practical Tips to Win With Evergreen Content

https://blog.hubspot.com/insiders/creating-evergreen-content

http://www.copyblogger.com/evergreen-content/

The Guide to Effectively Promoting Your Webinars on Social Media

Are you planning to integrate webinar hosting into your marketing strategy? If so, you’re going to need to learn how to effectively promote webinars on social media and other online mediums if you want to get the attention of a large audience.

While promoting content on social media may seem easy, make sure you understand the following tips before embarking so you can make the most out of these online platforms.

It All Begins with What You’re Going to Cover

Webinars always have to have a compelling topic. This shouldn’t just be some requirement you check off your list, though. You should take plenty of time to decide on this topic, because it’s going to make or break your webinar hosting efforts.

The good news is that social media will provide you with plenty of guidance on what makes a solid webinar hosting topic. You can use all kinds of social media tools to find various topics that are trending in your industry or otherwise receive a lot of attention.

One other word of advice, here: don’t be too general.

Generalizing a topic is very tempting when it comes to webinars because of how long you have to speak for (usually 30 to 60 minutes). Unfortunately, the results are devastating. By trying to cover too general a topic, you’ll end up saying too little. People won’t feel like your webinar hosting was worth their time and it may even look like you have no idea what you’re talking about.

Pick an Exciting Title

As you probably know, social media generally thrives on short messages. Even Facebook, where you can post paragraph after paragraph, usually works best with just quick snippets.

In the age of social media, our attention spans don’t last much longer than 140 characters and a photo or two.

What this means for your webinar hosting marketing efforts is that you had better have an amazing title for your program that grabs people’s attention and gives them an idea of what to expect. Just from the title alone, they should be chomping at the bit to see what you’re going to provide.

For example, let’s say you’re putting on a webinar to help freelance writers increase their monthly income.

You could call the webinar exactly that: “How Freelance Writers Can Increase Their Monthly Income.”

It’s definitely accurate; there’s no arguing that.

However, it’s not particularly exciting, is it? It might grab people’s attention, but do you think those people will count down the days until your webinar hosting? Because that’s exactly the reaction you want.

Instead, you would want to go with something like, “How I Doubled My Monthly Income as a Freelance Writer” or “How I Make $10k a Month as a Freelance Writer.”

Provided that these both accurately describe what you’ll be covering in your webinar, they are far more likely to grab someone’s attention on social media, even with countless other words competing for it.

Build Your Following

This is too broad a topic to cover here, but needless to say, even if you have a great topic and a compelling title, you still need to have followers or social media isn’t going to do much.

Depending on your timeline, it might be a bit too late. On the other hand, if you have some time before you do your webinar hosting, check out the following posts we recommend:

Whatever your situation, it’s definitely worth spending some time on your social media following so it will be there as a resource in the future.

Understand That Only About 25% of Attendees Will Actually Attend

This may seem like a disappointing statistic, but it’s not our intention to discourage you. A lot of people get higher rates and some people get lower ones. Your reputation and the size of your following – both things you can improve upon over time – will also have a big impact on these numbers. Some industries simply do better than others, too and, obviously, people who pay show up in higher numbers.

Anyway, the point is that you can’t get lackadaisical with your efforts. Even if you start seeing some encouraging responses from your social media efforts, you need to carry on with your marketing. Keep pushing and remind yourself that only about a quarter of those who sign up will actually attend.

make the most of social media twitter mentions about your webinar

Make the Most Out of Every Mention

Say, you’re marketing your webinar hosting efforts on Twitter and someone tweets you to let you know that they’ve signed up to attend.

This should be an automatic retweet. That should be a no-brainer. You want to show anyone watching that someone out there is, essentially, vouching for your product.

The concept at work here is called social proof. Simply put, it’s a form of influence that works when someone sees that other people like your product. It’s the principle at work when a restaurant has a line going down the block, so people naturally assume it must be good.

It should come as no surprise that social proof is an effective technique to use on social media.

Let People Know as Spots Fill Up

Speaking of social proof, another method you can utilize is to let your followers know as people sign up. Even if you don’t have a set limit on how many people can attend, letting people know that 100 spots have been taken – or any other large number – is more social proof.

It’s telling people, “X number of people have decided this webinar is a good idea.”

If you’ve done webinar hosting before, you can compare numbers, too. For example, you might say, “We’ve already exceeded the number of people who signed up for our last webinar and it’s only been a week!”

Again, as much as possible, let your followers know that other people believe your webinar hosting is a good investment.

Use Photos/Videos

Visuals work better on social media than just text. Ergo, you would do well to use images and videos when marketing your webinar hosting on social media.

This holds true across all industries, which is why you’ll often see companies post their text over some kind of picture. Even if the picture isn’t especially relevant, it will garner more shares.

Slides from your webinar will most likely make for effective images. This is a fantastic way to repackage a piece of media you’ve already paid for.

Videos can be extremely effective, as well. You can show a teaser for your webinar hosting or summarize one of the sections you plan on covering.

Periscope has become extremely popular with social media marketers because of how easy it is to stream/record a video. Even though the app is best known for live videos, they can also be watched by your audience later.

Using this app, you could hold an hour-long Q&A regarding the webinar on the topic you’re going to cover. There are all kinds of other ways to leverage videos, too, so get creative.

Use Unique Updates

Speaking of being creative, you don’t want to use the same update over and over when you’re advertising your webinar on social media.

Likewise, don’t turn your social media page into one ad after the next for your webinar hosting, no matter how unique each is.

Either mistake is going to turn people off. Repetitive messages make you sound desperate. This is another good reason to share other people’s decisions to sign up. These messages are both unique and the opposite of desperate because they show other people are already getting in line.

Pin Your Best Post

To ensure your posts are original enough, you should definitely consider writing out dozens of them at once so you can look them over. Treat them like any other form of content by taking them just as seriously.

Then, choose one to pin on your page. On social media, “pinning” a post means that it never moves from the top of your page no matter how many other posts come after it. This will make it easy for people to find the moment they click on your page.

Another way you can do this is by updating the picture on your social media profile, by changing it to something that references your webinar hosting. Admittedly, you don’t get a lot of space there, so you’ll have to be judicious, but the result will work much like a pinned post. Whenever you post to a platform, people will see a reminder.

Start Posting Amazing Content

Too many people forget about how important it is to post information that has nothing to do with their webinar hosting. We touched on mixing your posts up a bit, so it’s not just reminder after reminder, but you can also take things a step further.

High-quality content is what drives popularity on social media. You can read more about this in the links we posted above.

The point is that now is the time to post amazing content that makes people say, “Wow. This person/company really knows what they’re talking about. That was really helpful.”

If you blow people away with helpful posts and free information, they’re going to naturally assume that your webinar hosting will also be amazing. This is an extremely effective tactic if you’re charging people for your webinar hosting. You want people thinking, “If they’re giving this to me for free, the stuff they charge for must be worth it.”

Share the Process of Creating It

If you haven’t yet finished your webinar, you can optimize this process by sharing each step on social media.

Assuming you haven’t begun the creation process yet, you should begin by announcing to your following that you intend to do some webinar hosting.

Spend a week or two hyping this.

In fact, you could go even further back and tell your followers that you are going to do webinar hosting, but you’d like to know what people think would be a good topic. This type of crowdsourcing doesn’t just ensure you get a bunch of free ideas; it will also get more people interested, especially those whose ideas you’ve incorporated.

Then, once it’s time to actually start creating the content, rehearsing/recording it, coming up with slides, etc. you can post images and videos of doing so.

This is a lot like how movie studios often promote their films by providing glimpses of what happens behind-the-scenes. They can do this for months and months before the actual movie is released which gets people talking and builds their anticipation for the film.

Those who have a large following should be using Snapchat, too. This won’t be effective for everyone, but Snapchat has become a very powerful tool for promoting brands and building excitement for upcoming events.

create a webinar hashtag for social media

 

Create a Hashtag

This is another technique that will only work if you have a considerable following, but it definitely won’t hurt and it’s completely free to try.

Although they started with Twitter, hashtags have become commonplace across social media platforms. Create a unique one for your webinar hosting and every time someone clicks on it, they’ll see everyone who’s talking about your program.

Now, this sort of tactic is a bit of a gamble. For one thing, you’re actively handing over control of the conversation to the rest of the social media platform.

Also, if no one is talking about it, this will be negative social proof, which is never a good thing.

Still, a hashtag could be the tool that carries word of your webinar hosting to dozens or even hundreds of people who would have never heard of it before, so it’s worth thinking about. There’s a reason hashtags continue to get used: because they work so often.

Final Thoughts

The big takeaway from this article should be that it pays to begin thinking about how you’ll market your webinar hosting on social media early. The earlier you do, the more time you have to build up a following, crowdsource the topic idea, provide other forms of helpful content, share people’s responses and more.

That being said, there should be advice in this piece that you can use no matter where you are with marketing your webinar hosting.

Of course, if you want help executing these ideas or with anything else related to webinars, BigMarker is here to help. We specialize in showing companies how to monetize their knowledge and spread their word.

 

 

 

 

 

 

Sources:

https://blog.hubspot.com/blog/tabid/6307/bid/33540/18-Ways-to-Guarantee-Nobody-Misses-Your-Next-Webinar.aspx#sm.000011dwb1h6t8epau77f3bhms60v

https://www.meetingburner.com/blog/4-keys-to-promoting-your-webinar-on-social-media/

https://www.ethos3.com/2016/02/how-to-market-your-webinar-on-social-media/

http://www.stealthseminar.com/6-ways-to-promote-your-upcoming-webinar-on-social-media-organically/

https://www.impactbnd.com/blog/ways-to-promote-your-webinar

Why Hosting a Successful Paid Webinar Is Harder Than You Think

Paid webinars can prove to be extremely profitable ventures and even work as part of a larger sales funnel. However, they’re usually a lot harder to pull off than people think. Below, we’ll explain why this is and what you can do about it.

People Expect More

This is probably pretty obvious, but it’s still worth bringing up, just in case.

You cannot ignore that people are going to expect more from paid webinars than free ones.

Hosting a paid webinar that turns out to be waste of time and money for people won’t just result in disappointed customers. It could quickly turn into a ruined reputation. Now, not only do people not want to pay for future webinars; they also aren’t so confident about your other products/services, either.

This is why we always tell people to start out with free webinar hosting first. Get a read on your market. Figure out what they like. Listen to feedback about what you could do better.

 

You Really Need to Market Yourself

The other reason to host at least one or two free webinars first is because you want to drum up interest in your paid version.

For your free webinar hosting, you still want as much traffic as possible, but, worst case scenario, you weren’t going to make any money off it anyway, so if you end up disappointed, it’s not a huge loss.

With paid webinars, though, a lot of time and effort has (hopefully) gone into creating the best possible product. If no one registers for it, you’ve just incurred a serious loss.

Therefore, some of that time and energy you need to invest in your webinar hosting must be spent on its promotion.

Again, free webinars are very effective for building this kind of following that you can then leverage for paid seminars.

 

You Have to Charge the Right Price

One of the main reasons a lot of companies initially struggle with their paid webinars is because they have no idea how much to charge.

On the one hand, you don’t want to charge too little. Aside from the fact that you want to actually make a profit from your paid webinars, the main problem with not charging enough is that your viewers are going to have extremely low expectations.

So, right off the bat, your sign-ups are going to lack. People will see your bargain-bin price and think that’s exactly what you have to offer. Why would they sign up for that?

Now, some people might, but many of them are not going to expect much. You may think that this is your cue to take them by surprise with some really amazing material. However, it’s just as likely that people will stick to their preconceived notions. They’re convinced your low price means your webinar hosting is going to be awful, so you’re starting from a massive deficit.

Instead, pick a price you can be proud of and then deliver on the expectations that amount sets. This is going to go a lot further toward succeeding with paid webinars than trying to be the cheapest possible option out there.

 

Everything Else Must Be Perfect

Plain and simple, you have to manage your audience’s expectations in order for your paid webinars to be a success.

Not only does this concept apply to the content of your webinars, but also applies to the effort you put into marketing them.

A lot goes into getting people to sign up. While it’s a bit different for everyone, it generally includes a landing page, emails and maybe a few promo videos.

Again, these aren’t just arbitrary tools you’re using to get people to sign up. They are absolutely vital to the expectations you’re setting for your audience.

If your promo videos have anything other than perfect audio, why would anyone want to risk paying money to listen to more of that?

If your landing page has misspelled words or otherwise looks amateur, people are not going to be impressed.

Reminder emails that show up every day for the week leading up to the event seem desperate. At the same time, if the text is off, even a little, you’ll probably find poor attendance or that people otherwise drop off.

In other words, manage your marketing strategy wisely, or people won’t consider signing up for your paid webinars.

 

So what can you do to ensure your paid webinars are a success? Follow the tips below to effectively prepare for your premium webinars.

 

premium webinar software for paid webinars

 

It Takes Premium Software

Obviously, we’re a bit biased here, but it’s probably pretty easy to appreciate that people who pay money to attend your paid webinars want it to be a high-quality experience.

It’s really easy these days to find “free webinar software.” However, you’ve probably heard that you get what you pay for.

Imagine if you paid good money for a personal trainer only to find out that your sessions would take place in their unfinished basement with some “free equipment” they had picked up somewhere. Wouldn’t you be a bit upset? You paid good money and they couldn’t even invest in your success?

This also applies to the slides you create and any graphics you use for the event, as well. This shouldn’t look like a second-rate PowerPoint presentation. It has to look like you put a lot of effort into developing premium content.

Paying for quality software isn’t enough, either. Go the extra mile to become proficient in it so you’re able to put on a truly impressive event.

 

You Need High-Quality Equipment

This is pretty much the advice we just gave except it’s about web cameras and web microphones. Fortunately, you can get a really good webcam for under $200, and a great web mic for even less. Then it’s just a matter of getting the lighting right and practicing with it – nothing too difficult, but again, the results are definitely worth it.

You Need to Target a Specific Group with a Specific Need

Generally speaking, this is good advice for selling any product or service, but it’s easy to forget when it comes to paid webinars. Usually, you’re going to be talking for 30 minutes to an hour. This can be an intimidating prospect, one that many people think they can only overcome by covering huge topics.

For example, they might host a webinar on “online marketing.” There are entire books written on the topic. College kids all over the country take 101 classes on the topic that last whole semesters. Professionals sign up for courses that go on for just as long – or longer – to get a grasp on what online marketing entails.

Yet, someone thinks they’re going to do the topic justice by talking about it for about an hour.

That’s not going to happen.

Our advice is to pick a topic you know your market cares about and list out the subtopics you’re going to cover. Then, see if you could talk about one of those topics for 30 to 60 minutes or however long your paid webinar hosting is going to be.

Then, list the subtopics and see if one of those can be covered in the same time period.

You get the idea.

This kind of specificity will ensure that you’re far more likely to satisfy the people who pay for your webinar. Remember what we said at the beginning about the importance of your reputation. This is especially key when you’re just starting out.

Drill down to the most specific topic you can think of and then blow people away by covering it better than anyone else ever has.

Even though this could lower your enrollment numbers, it will mean potentially increasing the satisfaction rate and rave reviews you receive.

Also – and this goes back to our point about marketing yourself – you may need to really go into detail about why this niche topic is so important that it’s worth paying to learn about for an hour or so.

 

You’re Dealing with a Smarter/More Experienced Audience

For the most part, anyway, the people who will be attending your seminar are going to be fairly learned on the topic.

There are exceptions, of course. You might be hosting a webinar “for beginners” but even then, if they’re paying, they’re showing up with a certain amount of expectations (see our first point).

Taking this into consideration, you’ll need to think about what they’ve already seen/heard in the past. You can’t hope to get away with offering the same advice everyone’s heard before. Even if you have a new twist on some of these tips, you’ll have to really make sure it resonates with your audience as truly helpful.

Clearly, this is something you need to think about long before you begin advertising your webinar. If you want to make money from it, you’ll have to offer something truly valuable in return.

 

You Need to Absolutely Nail the Performance

It’s no secret that public speaking tends to be the most prevalent thing people fear above all else across all populations. Unfortunately, this may also pertain to public speaking that happens through a webcam.

This is where we’ll recommend, yet again, that you host free webinars to help yourself prepare for a paid version sometime in the future.

Otherwise, simply practice them for coworkers or, if you’re a one-person company, get honest feedback from your friends.

You simply can’t afford to do webinar hosting and not speak clearly, become nervous, lose your train of thought, etc. It should go without saying that, if this happens, it will be the last time your viewers ever pay you for a webinar.

 

You Must Understand Sales

Here’s a tip that not nearly enough people take advantage of: good paid webinars are almost always the result of a host who understands how to sell to people.

While you’re probably not using a paid webinar to sell people on a product or service, but you still need to be convincing.

If you’re trying to teach people about how to sell themselves as freelance animators, you better convince them and get them to take action.

If you’re trying to show people how to fix their back pain from sitting down all day, they better leave your webinar ready to do the exercises you showed them and achieve comfort.

Get the point?

Don’t fall into the trap of just reading off information to your audience. Even if you’re the world’s foremost expert on something, you can still fail miserably with your webinar hosting if your audience isn’t convinced of your “argument.”

Many people will even want their money back. More than a few might let their network know that your paid webinar really wasn’t worth it.

Take some time to learn a bit about how to influence people so they appreciate the information you’re sharing with them and are able to use it in the very near future.

 

It Takes Work to Optimize the Event Once It’s Over

If you’ve made it this far, the good news is that you’re ready to put on an impressive webinar that you can actually charge people for (provided you actually follow the advice we gave).

This last tip isn’t so much a challenge involved with the task, but we think it’s bonus information that we’d be remiss to leave out.

Imagine you’ve just finished hosting an amazing webinar. You came up with a great topic, marketed it well, correctly set expectations, charged enough and then delivered in a big way.

How do you think your audience is going to react?

They’re going to be pretty happy, right?

After all, you gave them a lot of good information that they can use to improve their lives in some way.

Whatever you do, do not leave this opportunity untapped. Do not fail to take advantage of this positive reaction to all your hard work.

You should be looking for people talking about this on social media (search for the name of your event, company, etc.) and then sharing those sentiments with everyone else. You’re effectively telling them, “Look! Other people really liked my event!”

This will encourage more people to sign up for your next webinar.

You should send out follow-up emails to ask people for their thoughts. You should make yourself available to answer questions if people have them down the line.

In short, your job doesn’t end just because your webinar went well. You need to capitalize on this success in any way possible.

Don’t let the above intimidate you. Just because paid webinars are hard to do doesn’t make them any less worthwhile. Keep the above in mind as you begin working on your paid webinars and you’ll have a much easier time succeeding.

At the same time, if you’d like help with your paid webinars, our marketing team at BigMarker is available. Aside from our suite of software, we specialize in teaching people how to market their webinars and make money from them. Send us a message!

 

 

 

Sources:

http://www.dottotech.com/4-key-tips-for-creating-a-successful-paid-webinar-100k-subscribers-48/

https://bigmarker.zendesk.com/hc/en-us/articles/204283639-Hosting-a-Successful-Ticketed-Webinar

https://suitcaseentrepreneur.com/ultimate-guide-creating-running-kick-ass-webinar/

 

 

 

 

 

 

Beginners guide to hosting webinars for your creative business.

The 11 Best Webcams for Video Conferencing

A lot goes into making the most out of your video conferencing duties. For one thing, you need to put together well-organized and interesting content. Of course, then you need to deliver it flawlessly. There’s also all the work that goes into marketing the conference and making sure people actually show up to it.

However, you can tick the box on every one of these video conferencing requirements and still end up with a mess if you forget about the key ingredient: your webcam.

Maybe you’ve seen someone else suffer through this experience. Their video conference is perfect, but the image isn’t crisp. Sadly, you may have even found out the hard way – after your conference was done and you watched the recording – that the camera you entrusted with your video conferencing needs didn’t do a very good job.

We’ve covered how to find the right webcam before, but in this article, we’re actually going to list your 11 best options.

pick one of the best webcams for video conferencing

 

Microsoft LifeCam HD-3000 Webcam

We’ll start with the most affordable device on our list: The Microsoft LifeCam HD-3000 Webcam. You can usually find this one for about $25. It produces clear 720p HD video and uses TrueColor technology to deliver bright and colorful images to your viewers automatically, regardless of the lighting conditions.

This camera comes with a universal attachment base, so it can be placed on your desktop, clipped to your laptop or used just about anywhere else.

Microsoft LifeCam Cinema 720p

A step up from that option is the Microsoft LifeCam Cinema 720p. It’s only about $20 more and comes with a lot of similar features. However, it shoots at 30 fps (frames-per-second), which is great for streaming your video conferences live. The high-precision glass lens also helps in this department.

Despite how affordable this camera is, it comes with a built-in noise-cancelling microphone, so you won’t even have to spend extra money on this vital piece.

The 73 degrees of flexibility for tilting up or down with this camera is very helpful, too. You can clip it to your desktop or laptop and not worry that you need to contort yourself to line up with the lens. It can also spin halfway around in either direction.

Microsoft LifeCam Studio 1080p HD Webcam for Business

The final step up in this series is the Microsoft LifeCam Studio 1080p HD Webcam. As the name suggests, this one has a few extra bells and whistles to make it appropriate for companies and their professional needs. Even still, you’re only going to spend about $60 or so to make this camera yours.

Like the models before it, this one was made with TrueColor technology, giving you bright, colorful videos without requiring a lot of work on your end.

Whether you choose the 1080p widescreen option for sharp recordings or want to stream live in 720p, you get an HD result either way.

If you plan to use this camera for Skype, this one is certified by the popular company, so you know it will work well for video calls on that platform.

Finally, it was also designed to pair with Microsoft’s Lync. This unified communications platform provides a wide range of benefits and you’ll be able to make the most out of them with the Microsoft LifeCam Studio 1080p HD Webcam.

Logitech HD Pro Webcam C920

Logitech has become known for their many cameras that are great for webinars. There are a number on our list but we’ll begin with a reliable standby: The Logitech HD Pro Webcam C920. This is a great option if you don’t yet know how much video conferencing you plan on doing. It runs between $75 and $100, so you’re not going to be breaking the bank with this purchase, yet it won’t let you down when it comes to filming.

It has mechanical auto-focus features, which are essential for making sure you’re in frame and perfectly displayed. The picture quality is excellent, too. Even if you plan to do a webinar every week, if you have a smaller budget, the Logitech HD Pro Webcam C920 is very easy to recommend.

Logitech C925e

Next, we have another popular Logitech webinar hosting solution. The Logitech C925e is just a bit more expensive than the last model; typically, you won’t find it for any less than $100, but, again, it’s worth every penny.

Your video conferences will be delivered to viewers in HD no matter which setting you choose. It’s also a great webcam for those who are new to video conferencing because of its RightLight 2 technology.

This feature makes sure that the camera adjusts to low-light or backlighting so you get the best possible visual quality. Most rookies aren’t adept at making changes to their lighting for the optimal picture. For what it’s worth, a lot of veterans aren’t either. However, the right lighting is essential to a good video conference, so this technology is fantastic.

Logitech Webcam C930e

Using the Logitech Webcam C930e for your video conferencing will run you about $130. This is another model that will give you an amazing picture. It’s actually very popular for telemedicine because of this reason. It features a 90-degree diagonal point of view and offers a very smooth HD experience for your videos. The pan-tilt-zoom feature is also great for all kinds of different video conferences. If you need to show the audience how to do something with your hands, for example, it will be easy to adjust the camera during your video conference and then bring it back to your face when you’re done.

Logitech BCC950 Conference Cam

The Logitech QuickCam Orbit AF was a fairly popular video conferencing solution. It was discontinued, though, and replaced with the Logitech BCC950 Conference Cam. With one look, you’ll immediately notice it’s a bit different from the majority of other webcams out there.

That’s because of its stick mount that stands up nine inches from the base. This makes it easy to put the webcam on something like a table and have it sit at eyelevel without needing to add anything below it.

The cord length was also improved to eight feet (from six feet) over the prior model, which makes it very convenient to use in a number of locations. If you do use it for a conference call, the cord length allows you to move the camera around the table as necessary.

The replacement model also gets a remote to control it. This cool feature is something we hope to see from more video conferencing solutions going forward as it can look unprofessional to have to manually adjust the camera when you have people on the other side.

Typically, this webcam goes for $250, but you may be able to find it for a bit lower than that.

Razer Stargazer Depth-Sensing HD Webcam

Next on our list of video conferencing cameras we recommend is the Razer Stargazer Depth-Sensing HD. Obviously, right in the name, you can tell that it will give your audience HD videos. If you’re hosting your video conferences live, the 60-frames-per-second will also produce an incredibly lifelike video.

These features are enough to make this webcam a phenomenal choice but we also love that its depth-sensing features allow you to decide what kind of background you’ll have on your webinar. You can get rid of it completely or decide to switch it out for another image altogether.

The Razer Stargazer Depth-Sensing HD Webcam can sit on its stand or you can remove it and clip it to the top of your laptop.

Logitech HD Pro Webcam C910

Another Logitech video conferencing camera to make our list is the Logitech HD Pro Webcam C910. It offers HD recording with 1080p video and 720p when streaming. The Logitech fluid crystal technology ensures your viewers get a smooth, crisp image.

This is also helped to physical components like the Carl Zeiss lens this camera uses. Autofocus and auto light correction take the guesswork out of the producing the most visually appealing video.

The special feature that really makes this video conferencing solution stand out, though, is its one-click video uploading option. If you’re regularly hosting conferences because they’re a major part of your content marketing plan, you’ll probably get to the point where they come quite naturally to you and you don’t need to spend another hour or two editing or otherwise perfecting them.

With this feature, you just click a button and the video can be on YouTube or Facebook ready for your viewers to watch.

Finally, the built-in noise-canceling mics on this webcam are a great touch. You’d otherwise want to invest in some on your own.

Logitech ConferenceCam Connect Video Conference Webcam for Small Groups

Depending on your needs, this video conferencing camera may be exactly what you need. Fair warning: it’s a bit more expensive than the others on the list so far. You’re looking at spending between $350 and $400.

This device films in 1080p video and auto focuses. It’s another camera that comes with fantastic noise-cancelling built-in speakers. Full duplex omni-directional mics ensure you come in clear, as well.

You can also mirror the screen of your mobile device with this camera. If you’re doing a presentation on how your app works, for example, this would be extremely easy to do with the Logitech ConferenceCam Connect Video Conference Webcam. The same is possible with your TV or computer screen, too. Just about any screen you want to share with your viewers is an option.

Finally, the remote control that comes with this webinar hosting solution is really handy.

HuddleCamHD-3X G2 USB 2.0 PTZ 1080p Video Conference Camera

Last, but not least, on our list of video conferencing cameras we recommend, this model will cost around $400 but has a lot going for it. For one thing, you get 3x optical zoom, which means you can have a variable focal point, something that’s impossible for a fixed camera to match.

This is another webcam that comes with a remote. The remote can change the focal point as much as you please without any manual adjustments during filming. It can also be used to turn the camera left or right and up or down. The camera can wide zoom out 81 degrees and has a 36-degree tele-zoom field of view.

Amongst other things, these kinds of capabilities make this webcam an ideal solution for filming in anything from your office to conference rooms to larger spaces. No matter how much room you need for your video conference, this camera can accommodate the demand.

Obviously, this makes it an ideal solution for teleconferences, too. You can have as big a team as you want in on the call.

As you’d expect from this high a quality of camera, it shoots in full 1080p at 30 fps. Its megapixel image sensor also helps to deliver a crystal-clear image.

Even with this kind of attention to detail, this camera has received high marks for its ability to pick up a whiteboard without producing lots of glare. Whiteboards are very popular for video conferences, so if you have plans on using one, this camera won’t let you down.

Conclusion

Video conferencing can be a challenge. It’s not just as easy as sitting in front of a camera and talking. There’s a lot more to it. However, if you don’t have the right camera sitting in front of you, the rest of your efforts will not only go to waste – they may be counterproductive.

Take your time choosing from the 11 we’ve listed above, as this decision will affect how well your webinars are received. Then, if you want help hosting video conferences feel free to contact us.

 

Sources:

http://www.techradar.com/news/computing-components/peripherals/what-webcam-5-reviewed-and-rated-1027972

7 Best Webcams for Video Calling