Learn how a compelling webinar invitation and email marketing can increase lead generation

How to Craft a Compelling Webinar Invitation to Drive Webinar Registrations

Putting together a webinar can typically take hours of work and collaboration with your team and webinar speakers. Not putting in the same level effort for your email webinar promotions is doing a disservice towards all this initial effort. The whole idea of a webinar is presenting to an audience. With that, you need people! And that starts with a compelling webinar invitation. Typically, webinar invitations are done via email. You can also invite people to your webinar via social media campaigns, pay-per-click campaigns in AdWords and LinkedIn, or word-of-mouth. The webinar invitation has an opportunity to be seen by thousands and thousands of people, yet it is sometimes the piece of the webinar planning that is overlooked and rushed. Email inboxes are flooded each day, or even every hour at this point with emails trying to encourage you to […]

20 Questions to Ask a Webinar Provider Before Signing a Contract

20 Questions to Ask a Webinar Provider Before Signing a Contract

Deciding on a webinar provider means you are a committing to one webinar platform for the long haul, or at least until your contract is finished. Making this commitment shouldn’t be taken lightly, as a poorly researched decision could be the difference between a positive experience that enhances your brand’s reputation to a negative experience that hurts your reputation and does not generate the intended results. Sure, destroying your brand’s reputation might be an extreme example, but it has happened and will if you don’t choose your webinar provider wisely. Picture this: you spend thousands of dollars promoting your webinar with the intention of driving targeted prospects and hoping that these folks convert into a customer at some point. You found the right prospects, and many of them were able to make this webinar, yet when it is time to […]

The Role of the Webinar Moderator - How to Be an Effective Co-Host

The Role of the Webinar Moderator: How to Be an Effective Co-Host

Webinar hosting has firmly established its foothold as a viable promotional tool in any company’s specific marketing mix. Webinars, especially when hosted with a webinar moderator, allow businesses of every size the chance to engage with their targeted demographic on a simultaneous, global level, with remarkable results. The interactive nature of webinars affords organizations an unparalleled opportunity to generate dialogue with interested prospects and develop sustainable industry partnerships, all while giving the consuming masses the chance to put a name, face, and voice to any hosting business. Few other resources allow brands to both promote and personalize in such a tangible, scalable way. Benefits Of Utilizing a Webinar Moderator Due to the comprehensive range of potential advantages, corporate leaders recognize it’s critical to optimize efforts and execution during every webinar. Enter in the webinar moderator. A webinar moderator helps mediate a live […]

How Webinar Hosting Can Help You Become a Thought Leader in Your Industry

How Webinar Hosting Can Help You Become a Thought Leader in Your Industry

Using webinars to become a thought leader in your field is an extremely smart and efficient way to gain new followers and boost your credibility. Before we begin suggesting ways you can become a thought leader by hosting webinars, we want to be sure you understand why this is a good goal in the first place. Make no mistake about it, nothing will increase your credibility (and sales) like becoming a thought leader in your industry. You’ll also greatly reduce the amount of money you have to spend on each new customer. So what exactly is a thought leader? Well, another way of thinking of the term “thought leader” is as an influencer. People with this kind of stature in an industry can influence everything from buying decisions to major trends. Think about people like Warren Buffet, Tim Ferris, Gary Vaynerchuk and Mark Cuban. People […]

host relevant webinars by utilizing evergreen content

How to Use Evergreen Content to Ensure Your Webinar Withstands the Test of Time

Webinars take time and effort to produce, so there’s no sense in using the content just once. That’s why we’re big advocates of creating high-quality evergreen content that can be leveraged in the future for further marketing purposes. In this article, we’re actually going to show you how to use your webinars in multiple ways to ensure you get the highest possible ROI from all the hard work you put into them. The Benefit of Evergreen Content Before we get into talking about webinar hosting, let’s make sure we’re on the same page about evergreen content. To put it simply, the word “evergreen” is used because it refers to content that is always “fresh,” always relevant. For example, many people consider the Dale Carnegie classic How to Win Friends and Influence People evergreen content. Basically, no matter what happens, these two abilities […]

promote webinars on social media

The Guide to Effectively Promoting Your Webinars on Social Media

Are you planning to integrate webinar hosting into your marketing strategy? If so, you’re going to need to learn how to effectively promote webinars on social media and other online mediums if you want to get the attention of a large audience. While promoting content on social media may seem easy, make sure you understand the following tips before embarking so you can make the most out of these online platforms. It All Begins with What You’re Going to Cover Webinars always have to have a compelling topic. This shouldn’t just be some requirement you check off your list, though. You should take plenty of time to decide on this topic, because it’s going to make or break your webinar hosting efforts. The good news is that social media will provide you with plenty of guidance on what makes a solid webinar hosting topic. […]

hosting-paid-webinars

Why Hosting a Successful Paid Webinar Is Harder Than You Think

Paid webinars can prove to be extremely profitable ventures and even work as part of a larger sales funnel. However, they’re usually a lot harder to pull off than people think. Below, we’ll explain why this is and what you can do about it. People Expect More This is probably pretty obvious, but it’s still worth bringing up, just in case. You cannot ignore that people are going to expect more from paid webinars than free ones. Hosting a paid webinar that turns out to be waste of time and money for people won’t just result in disappointed customers. It could quickly turn into a ruined reputation. Now, not only do people not want to pay for future webinars; they also aren’t so confident about your other products/services, either. This is why we always tell people to start out with […]

best webcams for webinars and video conferencing

The 11 Best Webcams for Video Conferencing

A lot goes into making the most out of your video conferencing duties. For one thing, you need to put together well-organized and interesting content. Of course, then you need to deliver it flawlessly. There’s also all the work that goes into marketing the conference and making sure people actually show up to it. However, you can tick the box on every one of these video conferencing requirements and still end up with a mess if you forget about the key ingredient: your webcam. Maybe you’ve seen someone else suffer through this experience. Their video conference is perfect, but the image isn’t crisp. Sadly, you may have even found out the hard way – after your conference was done and you watched the recording – that the camera you entrusted with your video conferencing needs didn’t do a very good […]

5 Things You Must Do Before Hosting Your First Webinar

5 Things You Must Do Before Hosting Your First Webinar

Hosting a webinar is a project that should take careful thought, deliberation and focus – all of which involve time. You’re not doing your company a favor by haphazardly throwing together a webinar presentation and hoping it all goes well. Taking the time to prepare for a first webinar that you can be proud of, and leaves your audience engaged and excited should be your end-game. It’s important to remember that a webinar is not for you, it is for people watching the webinar. Putting together a webinar sounds scary, particularly if it’s your first time! You’re not sure where to start, what to say or how do properly get your message across. We put together a list of 5 things you must do before hosting your first webinar. Each of these steps will help you focus on the people attending […]

get more webinar attendees

How to Scale Your Webinar Audience From 10 to 1000 Attendees

Webinar hosting is a powerful and proven marketing resource. Executives in virtually every field can integrate webinar services into their business development strategy to broaden brand recognition, strengthen existing partnerships, and establish (or reinforce) their organization as an industry authority. Most importantly, webinar attendees can associate a human face and name with your company, instantly making it more relatable to consumers and affiliates alike. Despite the extensive advantages offered by webinar software, many speakers still struggle to optimize results with their overall participation totals. This goes far beyond simply boosting registration numbers. Increasing your webinar attendees isn’t just about getting participants to signup…it’s also about ensuring they actually show up. It can be a common occurrence for people to register for an event, only to pull a no-show on actual broadcast day for a wide range of reasons. Scheduling conflicts, forgetting about the discussion, or […]