How to Prepare a Guest Webinar Presenter in 12 Easy Steps

A webinar presenter could be a force-multiplier for the success of your show. It’s still a big decision to bring one on, though, which is why we’re going to cover this topic in detail.

Why You Should Bring on a Guest Webinar Presenter

This can be a very big step for many companies. You may have been successful at building up a decent audience for your webinar program and are, therefore, rightfully cautious about the idea of bringing in a guest to hold the reins.

If so, let’s quickly cover some of the reasons a guest webinar presenter could be completely worth it.

The first is that it’s simply nice to mix things up. You’ve probably heard that variety is the spice of life. We’re not saying your audience may be getting bored with you, but it will definitely grab their attention if somebody else will be speaking to them.

Second, the person you choose should have some kind of expertise. This means they can provide your audience with information that you couldn’t. Even if you could cover the same topic, their credentials may go a long way toward getting the message across.

Third, you can leverage the other person’s audience. This is an absolutely huge advantage and, thus, something else you should be thinking of before deciding on the guest webinar presenter you’re going to invite to host the show.

Ideally, find someone who has a large audience of their own. They’ll then tell their following about this webinar they’re doing and you’ll be able to attract more people to watch.

Down the line, you can still benefit from their name recognition when people do web searches for them. If they feature the webinar on their site, you’re going to get more traffic and a nice backlink.

 

There are countless other reasons it may pay to have a guest webinar presenter run your program, but these big ones should have you thinking about the opportunity.

 

1. Host a Dry Run

This is probably the most important tip of the list, but it often goes overlooked. If you’ve hosted a number of webinars already, it may be second nature to you at this point. Therefore, you may assume the same goes for your guest webinar presenter.

You don’t have to have them do the entire thing, but make sure that they feel comfortable with the concept and the technology. Encourage your guest webinar presenter to ask questions.

 

2. Make Sure You’re Clear About Expectations

This is another easy one to overlook. Imagine your guest webinar presenter finishes their live presentation and it’s only then that you realize they didn’t understand what you were looking for from them.

Now, you not only have to do the entire thing over, but you also have to get through a fairly awkward conversation. They might not have time in their schedule to redo an entire webinar in the near future, either.

Your list of expectations should include:

  • The topic you want them to cover
  • Any important subtopics
  • The tone of the webinar (professional, casual, etc.)
  • How long it should take
  • Any CTAs you need them to include
  • Whether or not they can pitch their own products/services

Use this list, but also feel free to come up with any other pointers that will help them.

Recognize, too, that your guest webinar presenter will probably really appreciate you taking the lead to help guide them. They don’t want to do a bad job or otherwise miss the mark anymore than you do.

 

3. Let Them Know About Your Audience

Unless your guest webinar presenter is already familiar with your audience, you’ll want to tell them what to expect from your listeners.

Presumably, this won’t be a problem for you. Nonetheless, these are some questions that it may help to answer in preparation:

  • What is their age range?
  • What industries are they in?
  • Why do they usually tune in?
  • Which parts of the world are they from (some cultural references may not make sense)?

You can also share feedback with them that you’ve received in the past. Even if you’ve already processed these critiques and made changes to the way you do webinars, this kind of information can be extremely helpful.

 

4. Sort Out the Graphics They’ll Use

Every webinar needs to have visual components aside from just the speaker’s face. Long before your guest webinar presenter takes to the mic, you should both understand which graphics are going to be used.

You may already know the ones you would like them to present. If not, make sure they know that they’ll be responsible for this vital component. Offer to help them with this if they’d like.

If they decide to provide the graphics, then politely ask to see them beforehand. This way, there won’t be any nasty surprises the first time they put one on screen.

 

5. Make Sure They’re Okay with a Q&A Segment

One other element that usually makes a webinar much better is allowing audience members to ask questions at the end. Some people even give time for them throughout the presentation.

Obviously, this only applies to live webinars. Assuming that’s what you’re doing, let your guest webinar presenter know that you’d like them to take some questions at some point. If they haven’t used your interface before, you’ll need to show your webinar presenter what this will entail.

Allow for a webinar Q&A with a guest presenter

6. Discuss the Dress Code

If they’ll be facing a formal seminar, your webinar presenter shouldn’t show up wearing a sweatshirt and hat. This goes back to the point about tone we brought up earlier. They may be a wonderful presenter and even an expert on the topic, but if they’re dressed too casually, this will throw your audience off.

Likewise, if your webinar presenter is going to be talking about a more casual topic or their audience will be made up of people who don’t have a dress code at work, there’s no reason for them to wear a suit and tie or nice dress.

Your presenter probably has enough sense to know this, so you don’t need to make it an overt point, but it’s better to be safe than sorry. Just politely tell them what kind of attire you think would be best.

 

7. Have Them Focus on Engagement

Q&A sessions are so great because they ensure there is a certain level of engagement during a webinar. Otherwise, it can be too easy for people to lose focus or drift off instead of watching your presentation.

There are other ways to engage the audience, though. Therefore, even if you’re not doing a live webinar, make it a point to stress that engagement needs to be a priority.

Your webinar presenter should be saying “you” a lot more than “I” for example. They should look for opportunities to bring up situations and scenarios that their audience will immediately find relatable. Again, this is why knowing about one’s audience plays such a big role in a webinar’s success.

 

8. Schedule a Quick Pre-Webinar Meeting

Ask your webinar presenter to either show up early or call you beforehand so you can go over the plan one more time before the show begins. This will give you both an opportunity to iron out any details that may still be in your presenter’s head.

The real reason to do this, though, even when your presenter is 100% ready, is simply to make sure the program begins on time.

If they’re coming into your office to do the webinar, they might get stuck in traffic. If they’re doing it remotely, the technology might provide a challenge at the last second. You never want a delay between the time you said a webinar will begin and when it actually does. This is especially true when you’re introducing a guest webinar presenter to your audience.

 

Schedule a pre-webinar meeting

 

 

9. Introduce Your Guest Webinar Presenter Well Beforehand

Speaking of which, your audience should be excited about this new guest. You don’t want them learning about them for the first time when they log in. However, you also don’t want your audience to have vague expectations.

Excitement is a huge advantage to have when presenting a webinar. People will be more likely to give you the benefit of the doubt and ignore small hiccups when they’re full of anticipation.

Of course, this will also help increase attendee enrollment. Long before the webinar goes live (or is otherwise published), start telling your audience why this guest is not to be missed.

 

10. Have a Backup Plan

This is another tip that isn’t necessarily about preparing your guest webinar presenter but is still crucial.

Unless your guest is a seasoned webinar professional, they might run into nerves when they realize they’re speaking to a large audience. If that happens, will you be able to step in? If they’re doing the webinar remotely and their feed cuts out, do you have a plan for running the show?

The likelihood of these things happening is small, but the fallout would be massive. Webinar attendance is already a tough thing to count on. Imagine what would happen to your numbers if your audience remembers that the last time you held one it was a complete bust? Plan accordingly.

 

11. Should You Ever Pay for a Webinar Presenter?

Finally, we’re going to close on a common question that gets asked when it comes to inviting a presenter to run your show.

Without a doubt, the presenter should get something from it. Otherwise, why would they bother doing it? Unless it’s a friend doing you a favor, they have a job and busy schedule to attend to as well, right?

That doesn’t mean you have to pay them, but it does mean you should be able to give them something in return. Maybe it’s just your large audience. Maybe you’ll be partnering with them on a project in the near future, so increasing their mindshare with your market is important.

That being said, don’t shy away from the idea of paying someone. Once you set a budget, you can broaden your horizons and may be able to choose a really impressive name in your industry simply by paying their bill.

Having a dollar sign attached to the success of this project also ensures the guest presenter takes your webinar seriously. It would be great if you could take for granted that they were going to do this, but money is a nice insurance policy.

 

12. Consider Having Another Webinar Ready

Finally, we talked about what you’d do if your presenter falls through or the technology crashes. Similarly, you should have a contingency plan in case the thing goes off without a hitch but simply doesn’t do well with your viewers.

This means having another webinar idea lined up and ready to go. By having one in the chamber you can quickly let your audience know that you’ll be doing one again next week. Doing so will limit the number of them who may detach permanently after a bad experience. You’re moving things right along and limiting the amount of time they have to solidify this new perception of your webinar as a low-quality one.

Bringing in a guest webinar presenter definitely comes with a unique set of challenges, but the result can definitely be worth it. Remember, too, that once you get your first guest webinar in the books, the others are going to be much, much easier.

This article should also help. Follow the above advice and you should be feeling extremely confident about having a guest run your show.

You can always count on BigMarker for advice, too. If you’re still nervous about the whole thing, just let us know how we can help.

 

Sources:

http://blogs.adobe.com/adobeconnect/2013/12/six-tips-for-new-webinar-presenters.html

http://blog.workcast.com/top-10-tips-for-webinar-presenters

http://blog.clickmeeting.com/10-wow-audience-tips-webinar-presenters

https://elearningindustry.com/14-tips-to-create-and-present-a-highly-effective-webinar

https://www.meetingburner.com/blog/how-to-recruit-an-influential-guest-presenter-for-your-next-webinar/

http://www.eventbuilder.rocks/5-tips-for-using-experts-as-guest-presenters-in-marketing-webinars/

http://blog.clickmeeting.com/benefits-guest-expert-speakers-webinars

What’s in a Webinar Title?

A lot goes into hosting a successful webinar. While there are a number of important elements to cover before, during, and after your webinars to ensure success, it’s critical to start with a winning webinar title.

Below, we’re going to cover what you need to know in order to come up with an attractive, high-converting webinar title.

 

Think About Your Audience Before Choosing a Webinar Title

Think About Your People and Webinar Audience Before Choosing a Webinar Title

This might seem like pretty obvious advice. Of course, you want to think about who might be attending your webinar before you come up with its title. That’s why this tip comes first on our list of webinar title advice.

However, let’s dig a bit deeper.

When you understand your market and what they’re looking for, you’ll have more freedom to make the most out of the advice below.

One thing to think about is tone. It has become very popular for people to give the titles of their webinars, blog posts, and other forms of marketing some kind of humorous or witty bend.

This can definitely increase your clicks, but before you do something like this, consider if the tone would be appropriate.

If your webinar is on something like estate planning, dealing with depression, or any other subject that might carry a somber feel, it probably isn’t a good idea to try to inject humor. People might not think you’re taking the topic very seriously or they may simply wonder if you are truly a professional.

Finally, take a look at what your competitors are doing. There’s no shame in trying to improve on what’s clearly working for them.

 

Turn Your Webinar Title into a Provocative Question

No matter what kind of marketing material you’re trying to come up with a title for, asking a question is almost always a sure bet.

For one thing, a question demands an answer. Therefore, by making your webinar title a question, you’re setting yourself up for instant engagement. This doesn’t guarantee someone will sign up, but it ensures that most people will take an extra second because of your title.

For best results, make the question a provocative one.

“How would you like to increase your sales?” is definitely a question that will probably gain decent engagement.

However, a far better one would be, “Would you like to improve your profits by 200%?”

See how that gets the mind going? A provocative question must be specific in order to get the desired reaction.

 

Use a Powerful Verb in Your Webinar Title

Use a Powerful Verb in Your Webinar Title

Rephrasing the above provocative webinar title into a statement would be to say, “Start making 200% more today!”

Obviously, it’s still provocative. It also carries a certain amount of power with it. The title doesn’t just hold a promise. It’s literally telling you to begin doing something.

However, an even more powerful verb would go a long way toward boosting your webinar signups.

“Accelerate your profits by 200%!”

“Boost profits by 200%!”

“Generate 200% more with your business!”

These stronger, more powerful verbs all help get the blood pumping a bit more. This is what you want. Before someone decides to invest time and perhaps even money into your webinar, you’d better get them excited.

Use verbs in your webinar title that will spike their emotions and have them full of anticipation so they can’t wait to get started.

 

Turn Your Webinar Title into a Listicle

If you know anything about writing blogs, you know that “listicles” (list-based forms of content) make for fantastic content. Aside from the fact that they are inherently better for organizing information, the titles tend to outperform others in terms of gaining clicks.

You can leverage the same power by coming up with a webinar title that begins with a number.

Of course, you only want to do this if your webinar will actually follow the same format. However, if you haven’t picked said format yet, it might be worth reorganizing things a bit so your listicle title becomes an accurate choice.

Combine this titling tip with the others from this piece and you will come up with a real powerhouse for your webinar.

 

Don’t Forget to Use Keywords in Your Webinar Title

Use keywords in your webinar title

While we’re not going to take the time to explain the intricacies of SEO (Search Engine Optimization), the following should suffice for a definition: SEO entails a number of different methods that help your site earn traffic by getting better ranks with search engines, especially Google.

Keywords play a big role in SEO. They’re the words or phrases people type into a search engine when they’re looking for something.

For example, if you were car shopping in Miami, you might type, “car dealerships in Miami.”

If you run a car dealership in Miami, that phrase is definitely a keyword you would want Google to associate with your site, so you’d stand a better chance of ending up high on the first page of the search results for it.

Again, we’re not going to get into all the details here, but having a keyword in the title of your content is always helpful. It tells Google that this keyword clearly plays a big role in the content you’ve posted.

Therefore, when you’re trying to come up with a webinar title, consider what your audience might search for to find it. This goes back to understanding your audience.

For best results, use SEO software for this or hire an expert to help you come up with a title based on available keywords you stand a good chance of ranking well for.

 

Make the Outcome Clear in Your Webinar Title

Above, when we were coming up with webinar title ideas about a program that would help viewers boost their profits, we did more than just make it into a question or use powerful verbs.

Those titles would also work because they imply or make an explicit promise to potential viewers.

This is always a good idea. It tells your would-be audience exactly why they should tune in.

Remember: people are busier than ever before. Therefore, even if you’re not charging for your webinar, you still need to convince them that it’s worth setting time aside in their days to tune in.

If you make the title of your webinar something like “The Acme. Co. Webinar”, you’re leaving too much to the imagination. What’s it about? What’s it going to cover? What do I get out of it?

You don’t want to hope that people will simply answer these questions themselves and give you the benefit of the doubt.

Something like “The Acme. Co. Profitability Webinar” is still too vague, though. Sure, people now know you’re probably going to talk about profitability, but that could still cover a wide range of topics.

Going back to what we talked about earlier, it’s also not very provocative or exciting.

You’d do much better with, “Drive Sales Up 200% in 10 Days.”

Now people know exactly what you’re promising. They still need to tune in for the details, of course, but they’ll be far more likely to do so because you’ve made a clear promise: If people join your webinar, they are going to make 200% more sales by the time 10 days go by.

If you want to double-check how well you’re doing with this strategy, try writing one out and asking somebody who knows nothing about your webinar what they think you’re going to deliver. The closer they get to the exact answer, the better you’ve done.

 

Are You Giving The People What They Want?

One last note regarding the outcome you promise in your webinar title: it better be one people would actually want.

This is similar to our recommendation about being provocative, except we’re not referencing style here. We’re talking about the actual substance of your webinar. While that topic is a subject for another blog post, the point is that if it doesn’t sound compelling in a title, it’s not worth going through with the webinar.

If you can’t completely overhaul the topic you’re covering in your webinar, at least do your best to repackage the subject so people can’t wait to reach the goal you’re promising.

 

Can You Make Your Webinar Title Timely?

Sometimes, this simply won’t be possible, so don’t try to force this tactic where it clearly won’t work.

That being said, timely titles almost always do better than those that seem like they could’ve been used at any time.

This is true for a couple of reasons worth exploring.

The first is simply that they do better with keyword research, which we already touched on. If someone looks up a certain recent event and you used it in your webinar title, you now have the chance to win over a new viewer you may have otherwise missed.

The second advantage is that a timely title often seems as though it’s a short-term offer, as fleeting as the event it references.

Even if this isn’t actually the case – perhaps you plan to leave the webinar up indefinitely – it still encourages people to take action when they think they could miss out if they don’t click now.

Again, don’t be sloppy with this method. When it isn’t an option, there’s no point in shoehorning it in.

Furthermore, you don’t want to attract people who would never be interested in the actual subject matter you’re covering.

For example, if you were to use a recent celebrity’s dramatic weight loss in order to pitch a webinar about self-management, goal-attainment, or a nutrition plan that the celebrity didn’t actually use, you might get people to sign up, but they’ll quickly lose interest.

 

Keep Your Webinar Title Nice and Short

Don’t get carried away with your webinar title to the point that people have to spend a good amount of time simply to read the entire thing.

A good webinar title length is between 50 and 70 characters.

While you certainly want to be descriptive, the problem is that most people associate long titles with boredom, which is definitely not how you want them to think about your webinar.

Furthermore, shorter titles are better for search engines and most social media platforms because they won’t be cut off due to length.

Again, descriptive titles are best. You want your potential viewers to understand what they can expect from your presentation. Ideally, they should be excited about this promise, too.

However, once you have an idea for your title, try to pare it down to make it as short as possible without losing its punch.

 

Will Your Brand Name Help Your Webinar Title?

If you have a notable brand, it’s not a bad idea to include it in your title.

People are busier than ever before. A link to your webinar on a social media page or some other site besides your own could be easily overlooked.

However, if your webinar title references the name of your company, you’ll probably have a much easier time getting the attention of your targeted audience.

 

Consider Using A/B Testing to Evaluate Your Webinar Title

A/B Test Webinar Titles

If the above seems a bit overwhelming, rest assured that picking a good title gets easier with practice.

At the same time, one really easy way to “hack” the process is by using A/B testing. While there are a number of platforms you can use to do this, the idea is simple: you test two different titles and see which one gets the most clicks.

For example, you can launch a Facebook ad that uses two or more titles and then see how many of your targeted customers click on them.

It will quickly become obvious which title is the best to use.

Nonetheless, we still recommend using the above advice and practicing your title-writing as much as possible. A/B testing will only be as productive as the quality of your titles.

 

If you’d like help crafting your webinar title, BigMarker is here to help. Contact us today to chat with a webinar expert.

 

 

 

 

Sources:

https://virtualvenues.com/are-your-webinar-titles-falling-flat-create-webinar-titles-that-sing

https://business.brighttalk.com/blog/webinar-titles-neednt-be-boring/

http://wsuccess.typepad.com/webinarblog/2010/07/does-your-webinar-title-work.html

http://info.infiniteconferencing.com/bid/91535/How-to-Attract-Attention-to-Your-Webinar-with-a-Catchy-Title

https://blog.webinara.com/creating-a-webinar-title-5a5722828b42

http://likesup.com/7-ways-to-create-a-seductive-webinar-title/

https://www.koozai.com/blog/content-marketing-seo/10-tips-for-creating-catchy-headlines/

Hacks for Crafting a Killer Webinar Presentation – Part 2: Webinar PowerPoint Design

This blog is “part two” of a two-part series that details steps to take to develop a killer webinar presentation. Part one covered best practices for developing the content for your presentation, and this blog will include hacks for designing the webinar PowerPoint presentation, best practices for placing your content on slides and then tips for adding images.

If you haven’t read part one yet, check it out here. I will be referring to it often.

 

Designing your webinar PowerPoint Presentation

PowerPoint is a powerful tool and has more features that you probably ever considered.

You don’t need to be a designer to build a professional, sleek webinar PowerPoint presentation. You just need to have a little bit of creativity and patience. If your company doesn’t have a corporate PowerPoint template that you must use for your webinars, you are lucky enough to have the chance to develop a presentation that mirrors the tone of your webinar.

Before you start designing your webinar PowerPoint, decide what that tone is. Is this a serious webinar? Or maybe it can be a little playful, or have a modern take to it. Think of who your ideal audience is that you will try and get to register, that will be your first clue for selecting the design of the webinar PowerPoint.

 

Steps for Designing a Webinar PowerPoint

  1. Open your PowerPoint program; you should see a list of ready-made templates you can use. Such as below. Select the template that best fits the look you are going for. Note – we will review below how to change the colors of the template, only pick a template based on the design for this step.
webinar-presentation-1
Pick a webinar PowerPoint template
  1. Once you select your template, you can choose your colors. There are a few options to do this:
  • Under the Design tab, you can immediately choose different colors for your template, like the blue, brown or green. Look at the screenshot below for example.
webinar-presentation-2
Choose your color palate

 

  • OR if you have corporate brand standards, you can customize the background color and font size to your company’s colors. To customize the background, in the Design tab you will select the ‘Format Background’ button, make sure ‘Solid Fill’ is selected, click the color bucket to the right of ‘Color.’ A pop-up will open, and you can then input your corporate colors using the RGB sliders or Hex#. Notice the screenshot below. The slide is now gray!

 

webinar-presentation-3

 

  1. The next step is updating your font colors. You can, of course, select from any of the available colors, but if you’d like to use corporate colors or custom colors, go back to the Home Tab, select some text on a slide and then select the Font Color button – click on ‘More colors.’ Again, a pop-up will open, and you can use the RGB sliders or Hex# to find your colors. These colors will be saved in PowerPoint in the colors section under ‘Recent colors’ to select from again as you build your webinar PowerPoint.

webinar-presentation 4

  1. Logo – if you want to promote your company via your webinar PowerPoint, there are two easy hacks to get your logo on each slide.
    1. Add the Logo on the Slide Master – detailed instructions here.
    2. Or you can add your logo on the first slide of your webinar PowerPoint, typically your Title Slide. Once you place the logo in the spot you prefer, right-click on the logo and select copy. Go to each of your slides in your deck and press Paste. This will place the logo in the same spot for each of your slides.

That’s it! Now you have your PowerPoint design and colors set.

 

Placing Content in the Webinar PowerPoint

Some may not realize this, but you can find multiple slide layouts for PowerPoint templates. You can find these by being in the Home tab – click on the ‘layout’ button. As you can see in the below screenshot, there are a variety of designs to choose from to get your message across. Whether it’s a section slide, a two image slide design, captions, or even a vertical layout.

webinar-presentation-5
Pick your slide layout

In the part one blog, I had you highlight the most important elements of your webinar script. This highlighted content is to be the foundation of the content you place in your webinar PowerPoint slides.

Please do not copy and paste your script content directly onto your PowerPoint slides. There will be too much text, and then what is the point in you even talking if they can just read your entire presentation on your webinar PowerPoint?

You will want to break-up the content from your webinar script in short, digestible bites – this will allow your webinar attendees to listen to what you are saying rather than reading a story from your PowerPoint slides. Let’s break up the parts of a webinar PowerPoint piece by piece.

 

What content to place on the first 4 slides:

Title Slide: Put the title of the webinar, speaker(s) name, date, company logo.

Bio Slide: Picture of webinar speaker(s) and short bullets on who they are.

Agenda Slide: A Short-bulleted list of what will be discussed. (I used the agenda example from part-one of the blog series!)

Objectives Slide: Another short-bulleted list of what webinar attendees will take away from attending this webinar (example: 5 Hacks for Crafting a Killer Webinar Presentation)

 

These first 4 slides are the easiest to build, and should be the shortest. Don’t overthink these slides. They should be simple to follow and let your attendees know their purpose for being there the next 45 minutes to an hour. Check out the below 4 screenshots for examples of these slides.

 

Sample Intro Slides 

webinar-presentation-6

webinar-presentation-8

webinar-presentation-9

Typically, each webinar has a few main points to make or a couple of different sections. Please refer to the part-one blog for more information on writing these different sections. For this blog, I am going to again assume you have 4 sections of content called the what, why, how, and when.  We will call this part of the webinar PowerPoint the “body” – think of when you were school and the elements of an essay, this is the meat of your webinar, and you’ll have most of your slides in these sections.

For each of your 4 sections, you should have already highlighted the most important parts. You likely highlighted whole sentences. You will want to turn those sentences into short, digestible, easy to read bullets to illustrate your point or argument.

Once you have gathered the summarized text for each of your sections, I recommend you write a very short intro for each of your sections, and then 3-5 highlight bullets for what will be covered in this section. Almost like your agenda. You don’t need only to list what will be covered. You could instead name 3 important stats, a quote from an expert, or list of qualifications.

For each of your bullets, you can create a separate slide for each that dives deeper into the content. The below (some are silly!) screenshots will make this clearer. Start each section with its own sub-title slide to introduce each section. This will help let your attendees know that a new section of the webinar PowerPoint is starting as well.

webinar-presentation-10

webinar-presentation-11

webinar-presentation-12

 

The last slide (above) is a great example of a time to put in either a relevant image, call-out a quick stat, quote or comment. You could still list few short bullets on this slide to further illustrate your point too. The goal is not to overwhelm any of your slides, but to break up the content from your script. In these slides, you can also highlight a short snippet of the stories or examples you share from your webinar script.

Each slide should only be filled with 30-50% of text. If you’re covering a complex topic, think of a way to break it down without having to type it all out. A webinar PowerPoint should be a reference tool, not a script or a book. That is where your webinar script comes in handy, you’ll have all the points handy that you want to make, without having to remember it by just looking at a slide.

Now that the “meatiest” part of the webinar PowerPoint content is complete, you will create a ReCap or Takeaway slide. On this slide, you will pull out a few main bullets that you’ll want your webinar attendees to remember if nothing else. After this, you should proceed to your Q&A session (if this is part of your agenda).

Never leave your webinar attendees hanging, provide them information on a slide with the next steps you detailed in your webinar script. By sharing the information, it will give them time to screenshot the slide or write it down.

Finally, place your contact information on the last slide so that your webinar attendees can reach you, and you’re done with the content piece.

webinar-presentation-13

webinar-presentation-14

webinar-presentation-15

webinar-presentation-16

 

Using Images on your PowerPoint Slides

Slides looking a little bare? Jazz them up a bit with some images! Use images to illustrate each of your sections for your webinar PowerPoint. Ensure that your chosen images are relevant and drive home the point you are trying to make. Or add a little humor, it will keep everyone awake during the presentation.

There are a couple of free image websites I love to use. Check out the full list here. I recommend starting here to find images to ensure you are not infringing on any copyrights. Check out this blog for more information on copyright infringement.

My last tip for images is to use the ‘Design Ideas’ function in PowerPoint. It will offer a variety of ways to design your slide based on the image you drop in the webinar PowerPoint slide.  Check out the below screenshot for examples. It’s a quick, sure way to make your webinar PowerPoint look better in no time. You can find the ‘Design Ideas’ by selecting the Design tab at the top and then click on the ‘Design Ideas’ button. Note, this feature will usually only work if you have an image already on the slide. Or this feature will sometimes automatically pop-up when you drag an image to a slide from your desktop.

 

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With this blog series, you have a variety of tips and tricks at your fingertips to develop a professional, branded and fun webinar PowerPoint. Give these tips a go, and have fun. Use this template as your foundation to begin building your own webinar PowerPoint presentation.

 

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What To Expect Before, During, And After Your First Webinar

A well-executed first webinar can boost your brand exposure, inform a designated consumer group, and deliver your marketing messages to a targeted demographic. The powerful combination of content, graphics, and a live, interactive exchange of data can convert prospects into actual sales as well as grant your audience an up close look at everything your business has to offer.

Despite the many benefits offered by webinars, many entrepreneurs still hesitate to host their first webinar simply because they aren’t sure what to expect throughout the entire process. They worry they won’t know how to adequately prep, execute, and follow up, so they opt to leave webinar hosting out of their marketing mix altogether. Don’t let fear of the unknown prevent you from reaping the benefits of running your first webinar; know what to expect before, during, and after so you can prepare for optimal success.

 

Before Your First Webinar

You should expect a lot of strategic planning before your first webinar. Pre-event preparation is often the most crucial component to an effective webinar. Some key items you will want to put on your pre-event checklist include:

 

Will Your Material Work in Webinar Format?

While webinars work well to present a wide range of ideas and materials, it’s still important to determine if what you want to announce is relevant for the webinar format. In short, if you’re asking people to clear their schedule to tune into your session, you should have a fairly significant announcement or event to share. Leave minor announcements like press releases and inconsequential service updates to other mediums. Your first webinar should focus on more relevant ideas such as:

  • Panel discussions
  • Product demonstrations
  • How-to tutorials
  • Interview with industry authority / trendsetter
  • Fresh takes on current niche topics

Taking the time to identify if you have enough to share is a key first step before hosting your first webinar.

 

Set Specific Goals

Not having any outlined objectives before a first webinar is a common mistake. You should treat webinars as you would any other marketing initiative and develop a list of specific goals you’d like to achieve with each session you host. Include both general and specific targets:

  • Further brand exposure and reach
  • Launch new product/services
  • Number of attendees
  • Total qualified leads
  • Sales conversions

Knowing what you want to achieve before your first webinar can help you fine-tune the presentation as needed so you accomplish it.

Get Writing

Once you’ve determined you have something to offer as well as your marketing purpose, you’ll want to hit the keyboard to start drafting your content. A well-rounded, engaging webinar will use a solid mix of both audio and visual material to captivate listeners.

Work with your team to develop an outline of various components to include. Once you know what you want to convey, it’s time to start writing the slides and script you will need to keep the audience tuned in from start to finish.

Send and Manage Invitations

Even the most captivating webinars fail if no one knows when to tune in and listen.

Before hosting your first webinar, you will want to develop a strategy to invite your targeted demographic to your session. Start by choosing when you will host your first webinar, remembering to consider various time zones so as many prospects as possible can check you out.

Once you’ve identified your date and time as well as desired audience, you will want to get the word out by using as many resources as possible. Emails, your website, a press release, and social media pages all prove an excellent way to help spread your announcement.

No matter what invitation forum you use, be sure to include ways to RSVP so you can manage attendance totals as well as field any necessary questions in advance.

Practice, Practice, Practice

Setting aside enough time to rehearse your session is quite possibly the most important thing to expect before hosting your first webinar.

You should host dry runs on every component of your webinar, beginning with the technology you use. Practice using the webinar software before going live to guarantee everyone involved understands all the needed functionality in advance.

You will also want to rehearse the presentation itself. Copy that reads well may not have the same desired impact when spoken. Gather up a makeshift audience to listen to your material before going live so you can adjust and edit as needed before guests beginning logging in.

Finally, as part of your practice session, you will want to setup your meeting space for optimal results. If you’re hosting from home, ensure that everyone you live with knows to not interrupt you during the conference time. If you’re hosting from the office, you should sign out a quiet room where you won’t have to worry about disruptions.

Your immediate space should be organized and clutter free to eliminate the risk you will knock something over when you do go live.

Last thing on your checklist – turn off your computer notifications and put your cellphone on Do Not Disturb.

 

Before hosting your first webinar

 

During Your First Webinar

You will want to prepare for what may occur during your first webinar. The first thing to expect during a webinar? The unforeseen can (and often does) happen.

There’s truly no foolproof way to plan ahead for the limitless possibilities of “what ifs” that can occur throughout your presentation. However it’s still important to understand some of the basics of what may go down when everyone starts logging in:

Dealing With Nervousness

Even if you are reading everything from a script, there’s still a chance that you may find yourself battling butterflies and nerves when going live. It’s perfectly natural.

Walking in place and moving a bit (as much as your webinar setup will allow without compromising the quality of the demonstration) whenever you start to feel tense can help relax you so your listeners never notice your anxiety.

Show-Up Rates

As with any audience-centric event, some of your participants will simply not attend your first webinar, for various reasons. Illness, changes in schedules, forgetting about the event, and a simple loss of interest can all play a role in guests not attending your presentation.

The key is to not take their absence personally – track those who don’t attend so you can develop a plan to remind and encourage guests to tune in on your next session.

Timing is Everything

No matter how many times you’ve rehearsed your presentation, you may still find that your live execution is off. Some newbie exhibitors run too long and risk people having to leave the demo before it’s finished; others finish up too quickly and experience the awkward tension of “dead air.”

If you do start to notice your timing is a bit off, plan accordingly. If you’re going over the planned time, you may have specific sections you can omit in order to focus on the most crucial elements of your expo. Or, if you feel like you’re racing through your delivery, slow down and insert some ad hoc Q&A sessions with your audience.

Stopping for inquiries not only gets you back on schedule, it also instantly adds an interactive component between you and your audience as well.

 

What to do during your first webinar

 

After Your First Webinar

When you finally log off and think your webinar work is over…it’s not. Managing the aftermath of your event is critical to help you achieve all those goals and objectives you identified before your first webinar. After every session you will want to:

Follow-up

Far too often, newbie presenters fail to follow-up with the leads garnered during the webinar. As soon as possible, you and your team should work through your entire list of webinar attendees to identify what type of lead category they fall into. For the most part, these lead categories will include:

  • Invited
  • Signed-up but didn’t attend
  • Attendees
  • Conversions

Once you’ve identified lead type, you will want to develop a follow-up specifically designed to bring them to the next level in your pipeline. Emails, sales links, freebies, and exclusive opportunities are just some of the many ways you can connect with and further nurture your leads.

 

Analyze Data

After hosting your first webinar, you will have access to a wealth of critical data and information. Analyze some key facts such as:

  • Attendance levels
  • How long session actually lasted
  • How many attendees stayed until the end
  • Technical difficulties
  • Areas for improvement
  • Negative feedback
  • Most powerful segments
  • Questions asked by audience

No detail is too small for consideration; gathering up everything you can will help you identify trends in your performance, what worked, and what didn’t.

Get Ready For Round Two

Armed with your newfound webinar experience and careful data analysis, you are officially ready to get started on your next live webinar.

Reevaluate your initial presentation to pinpoint how you can strengthen your brand messages and further your promotional objectives in the future. You may find there are pieces of the original presentation you want eliminate for upcoming conferences. However, you may still identify a use for relevant materials.

Go through your demonstration to determine if you can repurpose content in other campaigns and strategies.

Finally, you may also want to develop a method for storing your first videoconference (and any other subsequent sessions that follow).

Offering access to your specific demographic after the live event is an excellent way to optimize long-term marketing momentum. Live links on your website and social media pages give interested consumers a chance to review your demo at their convenience. Online access to your presentation increases total promotional impact for maximum overall return on investment.

 

Start hosting!

In order to host your first webinar, you’ll need to start with great webinar software. Check out BigMarker for modern, no-download webinar technology you and your audience will love. To get started, sign up for a 14-day free trial or send us a message to learn more about the hosting experience on BigMarker.

 

After hosting your first webinar

 

 

 

Sources

http://www.techsoup.org/support/articles-and-how-tos/10-steps-for-planning-a-successful-webinar

http://www.wordstream.com/blog/ws/2014/08/26/how-to-do-a-webinar