The Pros and Cons of Hosting an Automated Webinar

The Pros and Cons of Hosting an Automated Webinar

When it comes to hosting a webinar, you have two main options: you can do it live or you can record it and play it for viewers later. Before you make a selection, keep reading about the pros and cons of the latter version, an automated webinar. What Is an Automated Webinar? Before we jump right into things, let’s make sure everyone is on the same page about the definition of an automated webinar. Simply put, an automated webinar is a webinar that is prerecorded. Therefore, it’s not “live” when people see it. As you can then continue playing it whenever you like (e.g. based on actions from another person), it’s referred to as an automated webinar. Pro: You Can Use It Again and Again This leads nicely to our first pro of using an automated webinar, which is that […]

How Webinar Hosting Can Help You Become a Thought Leader in Your Industry

How Webinar Hosting Can Help You Become a Thought Leader in Your Industry

Using webinars to become a thought leader in your field is an extremely smart and efficient way to gain new followers and boost your credibility. Before we begin suggesting ways you can become a thought leader by hosting webinars, we want to be sure you understand why this is a good goal in the first place. Make no mistake about it, nothing will increase your credibility (and sales) like becoming a thought leader in your industry. You’ll also greatly reduce the amount of money you have to spend on each new customer. So what exactly is a thought leader? Well, another way of thinking of the term “thought leader” is as an influencer. People with this kind of stature in an industry can influence everything from buying decisions to major trends. Think about people like Warren Buffet, Tim Ferris, Gary Vaynerchuk and Mark Cuban. People […]

Use Automated Webinars for Lead Generation and Marketing Strategy

5 Reasons to Use Automated Webinars as Part of Your Marketing Strategy

Have you used automated webinars as part of your existing marketing strategy? If you have not considered them to be a priority, there is a lot of missed opportunity you may have not adequately explored! Automated webinars take regular webinars a step further by offering an on-demand version of a webinar online at any time. Essentially, this is a video anyone can watch either from your website or social media pages. Automated webinars are an excellent way to engage with prospects and clients when they have the time, versus scheduling a time for a live webinar that you hope fits a broad range of schedules. Automated webinars sometimes receive flack for lack of substance and audience engagement, but like any video, it is all in the effort of your production! If you have a monotone speaker talking through equally boring PowerPoint […]

host relevant webinars by utilizing evergreen content

How to Use Evergreen Content to Ensure Your Webinar Withstands the Test of Time

Webinars take time and effort to produce, so there’s no sense in using the content just once. That’s why we’re big advocates of creating high-quality evergreen content that can be leveraged in the future for further marketing purposes. In this article, we’re actually going to show you how to use your webinars in multiple ways to ensure you get the highest possible ROI from all the hard work you put into them. The Benefit of Evergreen Content Before we get into talking about webinar hosting, let’s make sure we’re on the same page about evergreen content. To put it simply, the word “evergreen” is used because it refers to content that is always “fresh,” always relevant. For example, many people consider the Dale Carnegie classic How to Win Friends and Influence People evergreen content. Basically, no matter what happens, these two abilities […]

3 Foolproof Ways to Host an Amazing Webinar

3 Foolproof Ways to Host an Amazing Webinar

All hail the amazing webinar. The successful content marketing medium and effective lead generation tool that continues to grow in popularity each year. In fact, over 60% of marketers were using webinars as part of their content marketing programs in 2015 and we’re seeing that number continue to rise in 2017. What makes webinars so valuable? We asked BigMarker’s Director of Customer Success, Hannah Scherer, to explain why webinars have become the gold standard of content marketing. “Webinars are super effective because they position you as a thought leader in your industry and break down geographical barriers that previously prevented you from directly reaching potential consumers.” In other words, the sky’s the limit when it comes to reaching your most engaged audience, and marketers are taking advantage of it. With all of the recent media buzz around webinars, more and more people are asking the […]