Why B2B Webinars Work: The Guide to Effectively Reaching Your Market Online

Why B2B Webinars Work: The Guide to Effectively Reaching Your Market Online

Developing an effective business-to-business (or B2B) marketing mix requires careful planning, strategizing, and execution. This is also true for B2B webinars. Organizations that promote directly to consumers (B2C) only have to convince an individual that their services and products deserve attention. However, successfully marketing to another company (B2B) often means establishing brand recognition and credibility within several job functions and throughout multiple departments. Fortunately, the return on investment (or ROI) is often well worth the additional efforts. Total quantities purchased in a B2B model often far exceed those in a consumer-based setup as companies often buy in bulk to fulfill large contracts. Because the sales process in a B2B approach can often prove far more intricate and time consuming than direct selling to consumers, it’s critical to implement a thorough marketing plan that drivers brand recognition and delivers results. For entrepreneurs […]

How to Effectively Drive Webinar Registrations and Conversions

How to Effectively Drive Webinar Registrations and Conversions

If you’re planning to host webinars in the near future, you’re probably pretty excited about their potential. Companies from all over the world and in countless industries have used webinars to increase their reach, build their authority, and, of course, turn viewers into customers. However, that doesn’t mean you’re guaranteed the result you want. While there are plenty of important parts to virtual presentations, if you don’t know how to drive webinar registrations and conversions, the actual session you host won’t do a whole lot. A brief primer on webinar registrations Before we go jumping into the nuts and bolts of driving webinar registrations and conversions, let’s make sure everyone is on the same page about this topic. After all, if you’re new to webinars and/or marketing, you may not understand why having people register for your webinar is so important. Some have […]

Webinar Marketing 101 - A Guide To Effectively Use Webinars As Part Of Your Marketing Strategy

Webinar Marketing 101: A Guide To Effectively Use Webinars As Part Of Your Marketing Strategy

Webinar marketing has proven value in virtually any promotional mix. Still, some modern business owners hesitate to include webinars in their marketing strategies, for a wide range of reasons. Some believe that their current efforts are “good enough” and feel reluctant to change their approach. Others are apprehensive about learning a new technology and fear that they will have an on-air lapse that will derail their presentation. Some may even worry about the presentation itself; they are convinced that they have nothing of value to say. Fortunately, executives in every industry often discover that their webinar marketing fears are unfounded. From a technology standpoint, partnering with a provider of an innovative and intuitive virtual conference system quickly eliminates the fear of live presentation glitches. Additionally, many professionals are surprised to learn they actually do have a lot to share with […]

How to Give Effective Marketing Presentations During a Webinar

How to Deliver Effective Marketing Presentations During a Webinar

Effective marketing presentations are the backbone of most companies’ sales force, especially in the B2B world. Organizations rely on these presentations to get their markets excited about the services and/or products they have to offer. Nowadays, many of these marketing presentations are given over webinars. While these can prove to be very effective mediums, you need to make sure you understand what it takes to make the most of them. In this article, we’re going to discuss some of the differences between traditional and webinar presentations and also give you lots of tips specific to the latter.   Consider the Differences Involved in Hosting a Webinar When most people are worried about putting together effective marketing presentations, they’re thinking about the kind you do in person. A webinar is going to be much different. Even if it’s live and you’re […]

The Pros and Cons of Hosting an Automated Webinar

The Pros and Cons of Hosting an Automated Webinar

When it comes to hosting a webinar, you have two main options: you can do it live or you can record it and play it for viewers later. Before you make a selection, keep reading about the pros and cons of the latter version, an automated webinar. What Is an Automated Webinar? Before we jump right into things, let’s make sure everyone is on the same page about the definition of an automated webinar. Simply put, an automated webinar is a webinar that is prerecorded. Therefore, it’s not “live” when people see it. As you can then continue playing it whenever you like (e.g. based on actions from another person), it’s referred to as an automated webinar. Pro: You Can Use It Again and Again This leads nicely to our first pro of using an automated webinar, which is that […]

How Webinar Hosting Can Help You Become a Thought Leader in Your Industry

How Webinar Hosting Can Help You Become a Thought Leader in Your Industry

Using webinars to become a thought leader in your field is an extremely smart and efficient way to gain new followers and boost your credibility. Before we begin suggesting ways you can become a thought leader by hosting webinars, we want to be sure you understand why this is a good goal in the first place. Make no mistake about it, nothing will increase your credibility (and sales) like becoming a thought leader in your industry. You’ll also greatly reduce the amount of money you have to spend on each new customer. So what exactly is a thought leader? Well, another way of thinking of the term “thought leader” is as an influencer. People with this kind of stature in an industry can influence everything from buying decisions to major trends. Think about people like Warren Buffet, Tim Ferris, Gary Vaynerchuk and Mark Cuban. People […]

Use Automated Webinars for Lead Generation and Marketing Strategy

5 Reasons to Use Automated Webinars as Part of Your Marketing Strategy

Have you used automated webinars as part of your existing marketing strategy? If you have not considered them to be a priority, there is a lot of missed opportunity you may have not adequately explored! Automated webinars take regular webinars a step further by offering an on-demand version of a webinar online at any time. Essentially, this is a video anyone can watch either from your website or social media pages. Automated webinars are an excellent way to engage with prospects and clients when they have the time, versus scheduling a time for a live webinar that you hope fits a broad range of schedules. Automated webinars sometimes receive flack for lack of substance and audience engagement, but like any video, it is all in the effort of your production! If you have a monotone speaker talking through equally boring PowerPoint […]

host relevant webinars by utilizing evergreen content

How to Use Evergreen Content to Ensure Your Webinar Withstands the Test of Time

Webinars take time and effort to produce, so there’s no sense in using the content just once. That’s why we’re big advocates of creating high-quality evergreen content that can be leveraged in the future for further marketing purposes. In this article, we’re actually going to show you how to use your webinars in multiple ways to ensure you get the highest possible ROI from all the hard work you put into them. The Benefit of Evergreen Content Before we get into talking about webinar hosting, let’s make sure we’re on the same page about evergreen content. To put it simply, the word “evergreen” is used because it refers to content that is always “fresh,” always relevant. For example, many people consider the Dale Carnegie classic How to Win Friends and Influence People evergreen content. Basically, no matter what happens, these two abilities […]

3 Foolproof Ways to Host an Amazing Webinar

3 Foolproof Ways to Host an Amazing Webinar

All hail the amazing webinar. The successful content marketing medium and effective lead generation tool that continues to grow in popularity each year. In fact, over 60% of marketers were using webinars as part of their content marketing programs in 2015 and we’re seeing that number continue to rise in 2017. What makes webinars so valuable? We asked BigMarker’s Director of Customer Success, Hannah Scherer, to explain why webinars have become the gold standard of content marketing. “Webinars are super effective because they position you as a thought leader in your industry and break down geographical barriers that previously prevented you from directly reaching potential consumers.” In other words, the sky’s the limit when it comes to reaching your most engaged audience, and marketers are taking advantage of it. With all of the recent media buzz around webinars, more and more people are asking the […]