8 Essential Webinar Features Pro Hosts Can’t Live Without

Not all webinars are created equal. One must make use of a variety of webinar features available today in order to engage and captivate a potentially global audience. Here are eight webinar features that pro hosts cannot afford to live without.   Ability to Customize Each Webinar As a host, you’ll want to choose a webinar software that allows you to customize all aspects of your webinar to emulate your company’s design aesthetic. These webinar features will enhance the overall professional image that you are trying to project. It will also help your participants feel more connected with you as the presenter. Customizable webinar features within a quality webinar software include: the ability to add in logos/branding, change theme colors, adjust the landing page layout, and customize invitation and reminder emails in one seamless format. These are just a few of the areas that a webinar can […]

Why B2B Webinars Work: The Guide to Effectively Reaching Your Market Online

Why B2B Webinars Work: The Guide to Effectively Reaching Your Market Online

Developing an effective business-to-business (or B2B) marketing mix requires careful planning, strategizing, and execution. This is also true for B2B webinars. Organizations that promote directly to consumers (B2C) only have to convince an individual that their services and products deserve attention. However, successfully marketing to another company (B2B) often means establishing brand recognition and credibility within several job functions and throughout multiple departments. Fortunately, the return on investment (or ROI) is often well worth the additional efforts. Total quantities purchased in a B2B model often far exceed those in a consumer-based setup as companies often buy in bulk to fulfill large contracts. Because the sales process in a B2B approach can often prove far more intricate and time consuming than direct selling to consumers, it’s critical to implement a thorough marketing plan that drivers brand recognition and delivers results. For entrepreneurs […]

Tips and Tricks for Keeping Your Online Audience Engaged Throughout Your Entire Webinar

Tips and Tricks for Keeping Your Online Audience Engaged Throughout Your Entire Webinar

Webinars offer an ideal way to connect with an online audience that often surpasses live gatherings, which makes them the meeting of choice for many. This is especially true for speakers motivated to connect with as many participants as possible in a single gathering. However, keeping an online audience engaged can be tricky. That’s why we’re sharing some of our key tips and tricks for keeping an online audience engaged throughout your entire webinar. Identifying the Challenges Although webinars offer significant benefits over live meetings, it’s important to remember that there are some unique challenges to consider when presenting a webinar to an online audience. With a screen (and potentially hundreds of miles) between you and listeners, zoning out during a webinar can be commonplace amongst an online audience. Simply pushing the mute button on a session is all it takes to […]

Prepare and Manage a Webinar Panel Discussion

The Keys To Preparing And Managing A Webinar Panel Discussion

A successful webinar seamlessly incorporates several audio and visual components for a collective final presentation that builds sustainable brand exposure, recognition, and loyalty. Slides, graphics, images, Q&A sessions and live webinar panel discussions are just some of the many segments you may find in an effective webinar. Today, we’re focusing our attention on webinar panel discussions. Webinar panel discussions deliver extensive audience influence and session value, which makes them an incredibly valuable form of content. However, the thought of coordinating schedules and planning an outline for multiple presenters can even overwhelm seasoned webinar hosts. Fortunately, we’ve got you covered. Continue reading for a compiled a list of easy-to-follow tips and tricks to help you plan and execute a successful webinar panel discussion. Phase I: Plan For Success With a Webinar Panel Discussion Before the Event   Knowing a few tips […]

Webinar Production Essentials - A Complete Technology and Equipment Checklist

Webinar Production Essentials: A Complete Technology & Equipment Checklist

Planning your next webinar? Perhaps it’s your first webinar? Regardless of what’s in your pipeline for webinar production, you’ll want to ensure you have the best technology and equipment at hand to be successful. Many companies and organizations use webinars as a large part of their marketing strategy, which means a reliable in-house set-up is crucial for their webinar production value. If webinars are a big part of your marketing strategy, you’ll need your webinars to be as polished and professional as possible to maximize your marketing impact. Webinars nowadays have a wide reach when it comes to marketing. Anyone can find an on-demand recorded webinar from your website, social shares, YouTube, emails, blog post; the list goes on! So, you never know who might see it, could be your next customer. Therefore, you should opt always to put your […]

Successful Webinars - Tracking and Decoding Webinar Metrics

Are Your Webinars Successful? Tracking and Decoding Webinar Metrics

As you probably know, hosting a webinar can benefit your company in a number of ways. However, before you put time and money into these presentations, make sure you know about the following webinar metrics you can use to judge their effectiveness. Investment ROI Of all the webinar metrics we’re about to list, this should be one of the most familiar. No matter what kind of business you’re in, everyone knows what ROI (Return on Investment) is and why it’s important. While ROI can apply to all kinds of investments, we’re putting it on our list of webinar metrics as a reminder because it can be fairly easy to overlook. Depending on your setup, webinars are usually cheap to host. This is especially true if you already own some or all of the required hardware. Nonetheless, just like anything to do […]

What's in a webinar title

What’s in a Webinar Title?

A lot goes into hosting a successful webinar. While there are a number of important elements to cover before, during, and after your webinars to ensure success, it’s critical to start with a winning webinar title. Below, we’re going to cover what you need to know in order to come up with an attractive, high-converting webinar title.   Think About Your Audience Before Choosing a Webinar Title This might seem like pretty obvious advice. Of course, you want to think about who might be attending your webinar before you come up with its title. That’s why this tip comes first on our list of webinar title advice. However, let’s dig a bit deeper. When you understand your market and what they’re looking for, you’ll have more freedom to make the most out of the advice below. One thing to think about is tone. […]

How to Effectively Drive Webinar Registrations and Conversions

How to Effectively Drive Webinar Registrations and Conversions

If you’re planning to host webinars in the near future, you’re probably pretty excited about their potential. Companies from all over the world and in countless industries have used webinars to increase their reach, build their authority, and, of course, turn viewers into customers. However, that doesn’t mean you’re guaranteed the result you want. While there are plenty of important parts to virtual presentations, if you don’t know how to drive webinar registrations and conversions, the actual session you host won’t do a whole lot. A brief primer on webinar registrations Before we go jumping into the nuts and bolts of driving webinar registrations and conversions, let’s make sure everyone is on the same page about this topic. After all, if you’re new to webinars and/or marketing, you may not understand why having people register for your webinar is so important. Some have […]

Hacks for Crafting a Killer Webinar Presentation - Webinar PowerPoint Design

Hacks for Crafting a Killer Webinar Presentation – Part 2: Webinar PowerPoint Design

This blog is “part two” of a two-part series that details steps to take to develop a killer webinar presentation. Part one covered best practices for developing the content for your presentation, and this blog will include hacks for designing the webinar PowerPoint presentation, best practices for placing your content on slides and then tips for adding images. If you haven’t read part one yet, check it out here. I will be referring to it often.   Designing your webinar PowerPoint Presentation PowerPoint is a powerful tool and has more features that you probably ever considered. You don’t need to be a designer to build a professional, sleek webinar PowerPoint presentation. You just need to have a little bit of creativity and patience. If your company doesn’t have a corporate PowerPoint template that you must use for your webinars, you […]

Hacks for Crafting a Killer Webinar Presentation - The Webinar Content

Hacks for Crafting a Killer Webinar Presentation – Part 1: The Webinar Content

Crafting a killer webinar presentation is not simple, but with this two-part blog series, you will have the perfect tutorial at your fingertips to learn how to craft your very own killer webinar presentation that delivers results. This blog series is ideal for those who want to host webinars, but don’t have the budget for an in-house content writer or graphic designer to help pull together killer webinar presentations. The good news is, you don’t need that in-house expertise! As long as you or someone internally is an expert on the content topic you wish to speak about, you can still pull off a professional webinar presentation that will be sure to impress. A webinar presentation utilizes a PowerPoint 99.9% of the time unless you are hosting a webinar demo of a software platform. This PowerPoint presentation is the focus […]