What's in a webinar title

What’s in a Webinar Title?

A lot goes into hosting a successful webinar. While there are a number of important elements to cover before, during, and after your webinars to ensure success, it’s critical to start with a winning webinar title. Below, we’re going to cover what you need to know in order to come up with an attractive, high-converting webinar title.   Think About Your Audience Before Choosing a Webinar Title This might seem like pretty obvious advice. Of course, you want to think about who might be attending your webinar before you come up with its title. That’s why this tip comes first on our list of webinar title advice. However, let’s dig a bit deeper. When you understand your market and what they’re looking for, you’ll have more freedom to make the most out of the advice below. One thing to think about is tone. […]

How to Effectively Drive Webinar Registrations and Conversions

How to Effectively Drive Webinar Registrations and Conversions

If you’re planning to host webinars in the near future, you’re probably pretty excited about their potential. Companies from all over the world and in countless industries have used webinars to increase their reach, build their authority, and, of course, turn viewers into customers. However, that doesn’t mean you’re guaranteed the result you want. While there are plenty of important parts to virtual presentations, if you don’t know how to drive webinar registrations and conversions, the actual session you host won’t do a whole lot. A brief primer on webinar registrations Before we go jumping into the nuts and bolts of driving webinar registrations and conversions, let’s make sure everyone is on the same page about this topic. After all, if you’re new to webinars and/or marketing, you may not understand why having people register for your webinar is so important. Some have […]

Hacks for Crafting a Killer Webinar Presentation - Webinar PowerPoint Design

Hacks for Crafting a Killer Webinar Presentation – Part 2: Webinar PowerPoint Design

This blog is “part two” of a two-part series that details steps to take to develop a killer webinar presentation. Part one covered best practices for developing the content for your presentation, and this blog will include hacks for designing the webinar PowerPoint presentation, best practices for placing your content on slides and then tips for adding images. If you haven’t read part one yet, check it out here. I will be referring to it often.   Designing your webinar PowerPoint Presentation PowerPoint is a powerful tool and has more features that you probably ever considered. You don’t need to be a designer to build a professional, sleek webinar PowerPoint presentation. You just need to have a little bit of creativity and patience. If your company doesn’t have a corporate PowerPoint template that you must use for your webinars, you […]

Hacks for Crafting a Killer Webinar Presentation - The Webinar Content

Hacks for Crafting a Killer Webinar Presentation – Part 1: The Webinar Content

Crafting a killer webinar presentation is not simple, but with this two-part blog series, you will have the perfect tutorial at your fingertips to learn how to craft your very own killer webinar presentation that delivers results. This blog series is ideal for those who want to host webinars, but don’t have the budget for an in-house content writer or graphic designer to help pull together killer webinar presentations. The good news is, you don’t need that in-house expertise! As long as you or someone internally is an expert on the content topic you wish to speak about, you can still pull off a professional webinar presentation that will be sure to impress. A webinar presentation utilizes a PowerPoint 99.9% of the time unless you are hosting a webinar demo of a software platform. This PowerPoint presentation is the focus […]

Creative ways to repurpose your webinar recording

11 Creative Ways to Repurpose Your Webinar Recording

Have you finished a high-quality webinar recording? If so, it’s important that you don’t rest on your laurels. Be sure to use the following 11 methods for getting even more from it. Post a Transcript of the Webinar This isn’t necessarily a “creative” way to repurpose your webinar recording, but it’s important enough to do that we’re going to bring it up here just in case. Webinars are great and can help your company in all kinds of ways. However, one potential drawback would be that your webinar recording doesn’t do a lot for SEO purposes. Google definitely loves that you went to the trouble of using a different form of media on your site, but it can’t do a whole lot to understand what your webinar recording is about past the title. The result is that your rank in […]

The Role of the Webinar Moderator - How to Be an Effective Co-Host

The Role of the Webinar Moderator: How to Be an Effective Co-Host

Webinar hosting has firmly established its foothold as a viable promotional tool in any company’s specific marketing mix. Webinars, especially when hosted with a webinar moderator, allow businesses of every size the chance to engage with their targeted demographic on a simultaneous, global level, with remarkable results. The interactive nature of webinars affords organizations an unparalleled opportunity to generate dialogue with interested prospects and develop sustainable industry partnerships, all while giving the consuming masses the chance to put a name, face, and voice to any hosting business. Few other resources allow brands to both promote and personalize in such a tangible, scalable way. Benefits Of Utilizing a Webinar Moderator Due to the comprehensive range of potential advantages, corporate leaders recognize it’s critical to optimize efforts and execution during every webinar. Enter in the webinar moderator. A webinar moderator helps mediate a live […]

How to Create a Successful Webinar Landing Page

How to Create a High-Quality Webinar Landing Page

Are you planning to host a webinar in the near future? If so, you probably know there are a number of elements that go into doing this successfully. While it’s not a part of the actual presentation, your webinar landing page will play a huge role in whether or not this important form of content is successful.   The Importance of a High-Quality Webinar Landing Page Before we start showing you how to create a successful webinar landing page, let’s really quickly cover why it’s so important. After all, putting together a webinar is a lot of work, especially the first time you do it. By the time you finish putting together your presentation, you may feel tempted to simply slap together a webinar landing page so you can start promoting it ASAP. We really advise you against this, though. Your […]

host relevant webinars by utilizing evergreen content

How to Use Evergreen Content to Ensure Your Webinar Withstands the Test of Time

Webinars take time and effort to produce, so there’s no sense in using the content just once. That’s why we’re big advocates of creating high-quality evergreen content that can be leveraged in the future for further marketing purposes. In this article, we’re actually going to show you how to use your webinars in multiple ways to ensure you get the highest possible ROI from all the hard work you put into them. The Benefit of Evergreen Content Before we get into talking about webinar hosting, let’s make sure we’re on the same page about evergreen content. To put it simply, the word “evergreen” is used because it refers to content that is always “fresh,” always relevant. For example, many people consider the Dale Carnegie classic How to Win Friends and Influence People evergreen content. Basically, no matter what happens, these two abilities […]

promote webinars on social media

The Guide to Effectively Promoting Your Webinars on Social Media

Are you planning to integrate webinar hosting into your marketing strategy? If so, you’re going to need to learn how to effectively promote webinars on social media and other online mediums if you want to get the attention of a large audience. While promoting content on social media may seem easy, make sure you understand the following tips before embarking so you can make the most out of these online platforms. It All Begins with What You’re Going to Cover Webinars always have to have a compelling topic. This shouldn’t just be some requirement you check off your list, though. You should take plenty of time to decide on this topic, because it’s going to make or break your webinar hosting efforts. The good news is that social media will provide you with plenty of guidance on what makes a solid webinar hosting topic. […]

hosting-paid-webinars

Why Hosting a Successful Paid Webinar Is Harder Than You Think

Paid webinars can prove to be extremely profitable ventures and even work as part of a larger sales funnel. However, they’re usually a lot harder to pull off than people think. Below, we’ll explain why this is and what you can do about it. People Expect More This is probably pretty obvious, but it’s still worth bringing up, just in case. You cannot ignore that people are going to expect more from paid webinars than free ones. Hosting a paid webinar that turns out to be waste of time and money for people won’t just result in disappointed customers. It could quickly turn into a ruined reputation. Now, not only do people not want to pay for future webinars; they also aren’t so confident about your other products/services, either. This is why we always tell people to start out with […]