Creative ways to repurpose your webinar recording

11 Creative Ways to Repurpose Your Webinar Recording

Have you finished a high-quality webinar recording? If so, it’s important that you don’t rest on your laurels. Be sure to use the following 11 methods for getting even more from it. Post a Transcript of the Webinar This isn’t necessarily a “creative” way to repurpose your webinar recording, but it’s important enough to do that we’re going to bring it up here just in case. Webinars are great and can help your company in all kinds of ways. However, one potential drawback would be that your webinar recording doesn’t do a lot for SEO purposes. Google definitely loves that you went to the trouble of using a different form of media on your site, but it can’t do a whole lot to understand what your webinar recording is about past the title. The result is that your rank in […]

The Role of the Webinar Moderator - How to Be an Effective Co-Host

The Role of the Webinar Moderator: How to Be an Effective Co-Host

Webinar hosting has firmly established its foothold as a viable promotional tool in any company’s specific marketing mix. Webinars, especially when hosted with a webinar moderator, allow businesses of every size the chance to engage with their targeted demographic on a simultaneous, global level, with remarkable results. The interactive nature of webinars affords organizations an unparalleled opportunity to generate dialogue with interested prospects and develop sustainable industry partnerships, all while giving the consuming masses the chance to put a name, face, and voice to any hosting business. Few other resources allow brands to both promote and personalize in such a tangible, scalable way. Benefits Of Utilizing a Webinar Moderator Due to the comprehensive range of potential advantages, corporate leaders recognize it’s critical to optimize efforts and execution during every webinar. Enter in the webinar moderator. A webinar moderator helps mediate a live […]

How to Create a Successful Webinar Landing Page

How to Create a Successful Webinar Landing Page

Are you planning to host a webinar in the near future? If so, you probably know there are a number of elements that go into doing this successfully. While it’s not a part of the actual presentation, your webinar landing page will play a huge role in whether or not this important form of content is successful.   The Importance of a High-Quality Webinar Landing Page Before we start showing you how to create a successful webinar landing page, let’s really quickly cover why it’s so important. After all, putting together a webinar is a lot of work, especially the first time you do it. By the time you finish putting together your presentation, you may feel tempted to simply slap together a webinar landing page so you can start promoting it ASAP. We really advise you against this, though. Your […]

host relevant webinars by utilizing evergreen content

How to Use Evergreen Content to Ensure Your Webinar Withstands the Test of Time

Webinars take time and effort to produce, so there’s no sense in using the content just once. That’s why we’re big advocates of creating high-quality evergreen content that can be leveraged in the future for further marketing purposes. In this article, we’re actually going to show you how to use your webinars in multiple ways to ensure you get the highest possible ROI from all the hard work you put into them. The Benefit of Evergreen Content Before we get into talking about webinar hosting, let’s make sure we’re on the same page about evergreen content. To put it simply, the word “evergreen” is used because it refers to content that is always “fresh,” always relevant. For example, many people consider the Dale Carnegie classic How to Win Friends and Influence People evergreen content. Basically, no matter what happens, these two abilities […]

promote webinars on social media

The Guide to Effectively Promoting Your Webinars on Social Media

Are you planning to integrate webinar hosting into your marketing strategy? If so, you’re going to need to learn how to effectively promote webinars on social media and other online mediums if you want to get the attention of a large audience. While promoting content on social media may seem easy, make sure you understand the following tips before embarking so you can make the most out of these online platforms. It All Begins with What You’re Going to Cover Webinars always have to have a compelling topic. This shouldn’t just be some requirement you check off your list, though. You should take plenty of time to decide on this topic, because it’s going to make or break your webinar hosting efforts. The good news is that social media will provide you with plenty of guidance on what makes a solid webinar hosting topic. […]

hosting-paid-webinars

Why Hosting a Successful Paid Webinar Is Harder Than You Think

Paid webinars can prove to be extremely profitable ventures and even work as part of a larger sales funnel. However, they’re usually a lot harder to pull off than people think. Below, we’ll explain why this is and what you can do about it. People Expect More This is probably pretty obvious, but it’s still worth bringing up, just in case. You cannot ignore that people are going to expect more from paid webinars than free ones. Hosting a paid webinar that turns out to be waste of time and money for people won’t just result in disappointed customers. It could quickly turn into a ruined reputation. Now, not only do people not want to pay for future webinars; they also aren’t so confident about your other products/services, either. This is why we always tell people to start out with […]

best webcams for webinars and video conferencing

The 11 Best Webcams for Video Conferencing

A lot goes into making the most out of your video conferencing duties. For one thing, you need to put together well-organized and interesting content. Of course, then you need to deliver it flawlessly. There’s also all the work that goes into marketing the conference and making sure people actually show up to it. However, you can tick the box on every one of these video conferencing requirements and still end up with a mess if you forget about the key ingredient: your webcam. Maybe you’ve seen someone else suffer through this experience. Their video conference is perfect, but the image isn’t crisp. Sadly, you may have even found out the hard way – after your conference was done and you watched the recording – that the camera you entrusted with your video conferencing needs didn’t do a very good […]

get more webinar attendees

How to Scale Your Webinar Audience From 10 to 1000 Attendees

Webinar hosting is a powerful and proven marketing resource. Executives in virtually every field can integrate webinar services into their business development strategy to broaden brand recognition, strengthen existing partnerships, and establish (or reinforce) their organization as an industry authority. Most importantly, webinar attendees can associate a human face and name with your company, instantly making it more relatable to consumers and affiliates alike. Despite the extensive advantages offered by webinar software, many speakers still struggle to optimize results with their overall participation totals. This goes far beyond simply boosting registration numbers. Increasing your webinar attendees isn’t just about getting participants to signup…it’s also about ensuring they actually show up. It can be a common occurrence for people to register for an event, only to pull a no-show on actual broadcast day for a wide range of reasons. Scheduling conflicts, forgetting about the discussion, or […]

avoid these mistakes when hosting webinars

Webinar Hosting Mistakes You’re Probably Making and How to Avoid Them

Quality webinars are great for building up an audience, selling products and services and getting your name out there. However, if you don’t avoid the following mistakes, your webinar will be more trouble than it’s worth. Not Hosting Webinars If you’re here reading this, you’re probably not going to make this mistake, so we’ll keep it quick. If you’re here because you’re thinking about hosting a webinar but aren’t sure if you should, we would heartily recommend it. Any time you can leverage another form of media – whether it’s webinar hosting, infographics, podcasts, etc. – you stand to win in a big way. You now have one more channel for reaching your audience. Sure, it might make you nervous at first, but that’s no reason to write off webinar hosting entirely. You’d hate to find out that it was […]

Webinar Hosting Tactics for Educators

The 10 Best Webinar Tactics for Educators

Whether you’re looking to supplement in-person classes with online alternatives or you just want to reach a larger audience, webinar hosting is an extremely powerful tool for educators. Before you begin hosting, though, make sure you use the following proven tactics to ensure webinar success.     Understand What Your Target Market Wants Webinar hosting is a lot like designing a product or writing a book. You need to know what your market wants or you’ll soon be very, very disappointed (and possibly even out a sizable amount of money). As an educator, you have at least one area of expertise. Inside of that expertise, there are a number of different topics you could teach. Before you pick one, though, it is critical do some market research. Of all the topics you could teach, which ones would be valued the most amongst […]