Webinar Production Essentials - A Complete Technology and Equipment Checklist

Webinar Production Essentials: A Complete Technology & Equipment Checklist

Planning your next webinar? Perhaps it’s your first webinar? Regardless of what’s in your pipeline for webinar production, you’ll want to ensure you have the best technology and equipment at hand to be successful. Many companies and organizations use webinars as a large part of their marketing strategy, which means a reliable in-house set-up is crucial for their webinar production value. If webinars are a big part of your marketing strategy, you’ll need your webinars to be as polished and professional as possible to maximize your marketing impact. Webinars nowadays have a wide reach when it comes to marketing. Anyone can find an on-demand recorded webinar from your website, social shares, YouTube, emails, blog post; the list goes on! So, you never know who might see it, could be your next customer. Therefore, you should opt always to put your […]

Successful Webinars - Tracking and Decoding Webinar Metrics

Are Your Webinars Successful? Tracking and Decoding Webinar Metrics

As you probably know, hosting a webinar can benefit your company in a number of ways. However, before you put time and money into these presentations, make sure you know about the following webinar metrics you can use to judge their effectiveness. Investment ROI Of all the webinar metrics we’re about to list, this should be one of the most familiar. No matter what kind of business you’re in, everyone knows what ROI (Return on Investment) is and why it’s important. While ROI can apply to all kinds of investments, we’re putting it on our list of webinar metrics as a reminder because it can be fairly easy to overlook. Depending on your setup, webinars are usually cheap to host. This is especially true if you already own some or all of the required hardware. Nonetheless, just like anything to do […]

The 11 Best Web Microphones for Webinar Hosting

The 11 Best Web Microphones for Webinar Hosting

A lot goes in to running a successful webinar. However, above all else, you need a good web microphone. Below, we’ve listed 11 of your best options. After going through them all, you should be ready to make a selection. Understanding Your Two Main Web Microphone Options Before we get into your best web microphone options, let’s take a moment to talk about the two main types you have to choose from. The first kind is a “dynamic microphone”. If you’re looking for a web microphone and aren’t too sure how serious you are about hosting webinars, this is probably the model you’ll end up with. That’s because it’s the cheapest. That doesn’t mean it’s bad. A dynamic web microphone works by using a magnetic field to sense where the audio signal is coming from and receive it. On a […]