8 Reasons Why Webinar Meetings are More Efficient Than in-Person Meetings

You have probably figured out by now that there are many ways to conduct a meeting. It used to be that meetings required everyone to be physically present in the same room at the same time. However, thanks to technology, webinar meetings have evolved to become a far more efficient than in-person meetings. Here are eight reasons why this is true.

 

1. Exceptional Value is Delivered

While in-person meetings have long been necessary they are often incredibly expensive.

This is true on a variety of fronts. If you are a business that needs to have all of your regional staff attend regular meetings, the expense of flying everyone in and providing lodging can get out of control rather quickly. This does not even take into account the cost associated with feeding everyone.

If you are hosting paid presentations, the same concept applies. Many participants may feel that they cannot attend because of the personal expense incurred. Even if you offer the meeting at no cost to the participant, there are other expenses incurred by the participants that could limit the perceived value in the end.

Webinar meetings take care of these issues.

It is now possible to host regular meetings with your staff around the world with relatively minimal expense. Even if you want to charge for your webinar, participants will now be more encouraged to sign up because they will incur no other expenses as a result of attending.

The value delivered in this regard is exceptional. It’s also possible to get meaningful feedback from your participants in real time, which enhances the value of the webinar. You will find that the excitement will build from one presentation to the next as the audience begins to leave positive reviews and encourages their acquaintances to attend future webinar meetings that you host. These are all components that make hosting webinar meetings a more efficient use of your time, and your participants, in comparison to in-person meetings.

2. Webinar Meetings Allow You to Become an Expert in Your Field

As a presenter, you become the expert. Webinar meetings are a great way to tout your experience and your professionalism to all of the participants that attend.

The flexibility and ease of webinar meetings allow you to host more sessions, which will provide more options for people to attend. With more attendees in your webinar meetings, you can expect word to spread much quicker than traditional meeting setting.

Even if you offer free webinar meetings, your audience will view you as an expert who is worthy of being listened to. The free component to the webinar does not cheapen the information that you are presenting. If anything, it adds an extra value, and it elevates your stature as a Thought Leader in the eyes of the participants.

Webinar meetings give you a platform to share valuable information with a captive audience. It will be up to you, of course, to deliver the information in a relevant and engaging way. If you can accomplish that, you will begin to gain a following over time that can help your business or organization grow exponentially.

 

3. More Sales, Less Work

Webinar meetings are a great medium for making sales happen with very little effort. The effect is a soft sell of your products and services to your prospects.

You will not need to conduct a hard sell, which is often difficult to do unless you visit each person individually and look him or her in the eye. Webinar meetings allow you to assemble multiple participants, each taking part in your presentation from a location that is convenient to them, and then issuing a call to action that many will heed.

Webinar meetings effectively allow you to both teach and sell at the same time. No other type of presentation can bring this type of benefit to the table.

In order to make a sale, however, you will need to develop content that is effective. This means that you will illustrate potential problems, be able to shoot down objectives, and deliver exceptional value without having to over teach any particular concept or idea.

Your goal is to show members of your audience what they want without them even realizing it. Once they realize that what they desire is exactly what you are offering, the closing sale will come much more naturally.

 

4. Webinar Meetings Knock Down Geographical Barriers

In-person meetings can substantially limit your reach.

Not only is it expensive to fly people in for a meeting or presentation, but it also is not always logistically possible. This does not even begin to touch on the time factor and other issues that make in-person meetings impractical in many situations in today’s globally connected world.

Webinar meetings provide an effective way around this by permitting you to communicate with potentially hundreds or thousands of people from anywhere in the world.

Participants will love this feature as well, as they are now able to attend your presentation from the comfort of their own home or office.

While talking to someone one-on-one may be the best way to close one sales lead, talking to hundreds at the same time is the best way to close multiple leads at the same time. Which one has the potential to generate more revenue? The answer will be the webinar almost every time. Webinar meetings are not just effective as sales tools either, as they are turning into a great way to conduct regional staff training, seminars, conferences, and much more.

Webinar meetings are a great medium for making sales happen with very little effort.

5. The Audience Becomes More Engaged

If you are looking for a way to better engage the members of your audience, a webinar meeting is the way to do it. This is due to several factors.

For one, a webinar meeting is a single, live event that virtually anyone can attend. Because it is live, however, participants need to arrive on time, or they know that they will miss part of the information that you have to present to them. This will encourage them to be engaged from the very first moment that you start speaking. If they were to miss the webinar all together, participants know that they lose out on the benefit of having attended.

Webinar meetings also allow participants to become engaged in the content that is being delivered.

Presenters can easily open up the presentation to questions from the audience. This also allows people that would not be comfortable asking a question in front of others in a physical meeting to be willing to do so in the more anonymous nature of the webinar room.

Individual participants can chat, make their own opinions known, respond to questions and comments from the presenter, and issue their thoughts about what is being discussed in the main webinar room. These are all components that are simply not possible in an in-person meeting.

Webinar meetings also allow participants to become engaged in the content being delivered

6. Generate New Leads

No matter what type of business you are in, it is likely lead-driven. If you do not get enough leads on a regular basis, it will be almost impossible to grow.

As existing customers begin to move away or go to a competitor, your revenue will decline accordingly. You will want to avoid that, of course, so you will need to look for ways that effectively increase the type of quality leads that you need to grow.

This is exactly what webinars can deliver for you, as they are effective at attracting new people to hear what you have to say, allowing you to convert them into new customers then.

By their very nature, webinars require some type of registration. This will include the name and email address, at a minimum, of each participant that attends.

This is a built-in marketing opportunity for you. It is even possible to request even more information that will give you a way to tailor your approach to each member of the audience based on their unique interest levels. Even free webinars can be an effective use of your time given the number of new prospects and quality leads that they will generate.

 

7. Guest Presenters Are Easier to Come By

Webinar meetings are much less of a commitment (financially and logistically) than in-person meetings. This puts you in a much better position to secure a guest presenter to help you host your webinar meetings.

Why should you invite a guest presenter? For one, guest presenters are an excellent way to add credibility to your presentations. Bringing on an industry expert will build trust with your audience and add value to your presentation.

Another reason to co-host your webinar meetings is the opportunity to expand your reach to larger audiences. Whether you’re able to tap into their social network, email list, or marketing budget, the value a guest presenter can add to your marketing efforts can hugely impact your overall ROI.

Keep in mind that you will still need to promote your own content.

 

8. Get More Return On Your Investment

When you think of the time and the money that goes into hosting a meeting, it can be mind boggling. Imagine going through the trouble of hosting an in-person meeting only to have attendance fall flat. You will have lost a great deal of money in the process.

Given the relatively low expense associated with online meetings, you will be in a much better position to generate a positive return on your investment.

Revenue drives business growth. If you are in a cash crunch, you must develop ways to increase your leads with as little expense as possible.

As the saying goes, it takes money to make money. That is harder than it seems, however, when you do not have any money to begin with. This is another powerful feature of the webinar meeting, and it is yet another advantage that this venue brings over an in-person meeting.

 

Start Hosting!

These are just eight of the many reasons that demonstrate why webinar meetings have become so powerful. If you’re ready to start hosting your own webinar meetings, BigMarker can help. To start your 14-day free trial, click here. Or, to get in touch, send us a message!

 

 

 

 

 

 

Sources:

https://demio.com/inside/10-reasons-to-run-webinars/

https://www.kitces.com/blog/seminar-marketing-vs-webinars-for-financial-advisor-marketing/

 

How to Prepare a Guest Webinar Presenter in 12 Easy Steps

A webinar presenter could be a force-multiplier for the success of your show. It’s still a big decision to bring one on, though, which is why we’re going to cover this topic in detail.

Why You Should Bring on a Guest Webinar Presenter

This can be a very big step for many companies. You may have been successful at building up a decent audience for your webinar program and are, therefore, rightfully cautious about the idea of bringing in a guest to hold the reins.

If so, let’s quickly cover some of the reasons a guest webinar presenter could be completely worth it.

The first is that it’s simply nice to mix things up. You’ve probably heard that variety is the spice of life. We’re not saying your audience may be getting bored with you, but it will definitely grab their attention if somebody else will be speaking to them.

Second, the person you choose should have some kind of expertise. This means they can provide your audience with information that you couldn’t. Even if you could cover the same topic, their credentials may go a long way toward getting the message across.

Third, you can leverage the other person’s audience. This is an absolutely huge advantage and, thus, something else you should be thinking of before deciding on the guest webinar presenter you’re going to invite to host the show.

Ideally, find someone who has a large audience of their own. They’ll then tell their following about this webinar they’re doing and you’ll be able to attract more people to watch.

Down the line, you can still benefit from their name recognition when people do web searches for them. If they feature the webinar on their site, you’re going to get more traffic and a nice backlink.

 

There are countless other reasons it may pay to have a guest webinar presenter run your program, but these big ones should have you thinking about the opportunity.

 

1. Host a Dry Run

This is probably the most important tip of the list, but it often goes overlooked. If you’ve hosted a number of webinars already, it may be second nature to you at this point. Therefore, you may assume the same goes for your guest webinar presenter.

You don’t have to have them do the entire thing, but make sure that they feel comfortable with the concept and the technology. Encourage your guest webinar presenter to ask questions.

 

2. Make Sure You’re Clear About Expectations

This is another easy one to overlook. Imagine your guest webinar presenter finishes their live presentation and it’s only then that you realize they didn’t understand what you were looking for from them.

Now, you not only have to do the entire thing over, but you also have to get through a fairly awkward conversation. They might not have time in their schedule to redo an entire webinar in the near future, either.

Your list of expectations should include:

  • The topic you want them to cover
  • Any important subtopics
  • The tone of the webinar (professional, casual, etc.)
  • How long it should take
  • Any CTAs you need them to include
  • Whether or not they can pitch their own products/services

Use this list, but also feel free to come up with any other pointers that will help them.

Recognize, too, that your guest webinar presenter will probably really appreciate you taking the lead to help guide them. They don’t want to do a bad job or otherwise miss the mark anymore than you do.

 

3. Let Them Know About Your Audience

Unless your guest webinar presenter is already familiar with your audience, you’ll want to tell them what to expect from your listeners.

Presumably, this won’t be a problem for you. Nonetheless, these are some questions that it may help to answer in preparation:

  • What is their age range?
  • What industries are they in?
  • Why do they usually tune in?
  • Which parts of the world are they from (some cultural references may not make sense)?

You can also share feedback with them that you’ve received in the past. Even if you’ve already processed these critiques and made changes to the way you do webinars, this kind of information can be extremely helpful.

 

4. Sort Out the Graphics They’ll Use

Every webinar needs to have visual components aside from just the speaker’s face. Long before your guest webinar presenter takes to the mic, you should both understand which graphics are going to be used.

You may already know the ones you would like them to present. If not, make sure they know that they’ll be responsible for this vital component. Offer to help them with this if they’d like.

If they decide to provide the graphics, then politely ask to see them beforehand. This way, there won’t be any nasty surprises the first time they put one on screen.

 

5. Make Sure They’re Okay with a Q&A Segment

One other element that usually makes a webinar much better is allowing audience members to ask questions at the end. Some people even give time for them throughout the presentation.

Obviously, this only applies to live webinars. Assuming that’s what you’re doing, let your guest webinar presenter know that you’d like them to take some questions at some point. If they haven’t used your interface before, you’ll need to show your webinar presenter what this will entail.

Allow for a webinar Q&A with a guest presenter

6. Discuss the Dress Code

If they’ll be facing a formal seminar, your webinar presenter shouldn’t show up wearing a sweatshirt and hat. This goes back to the point about tone we brought up earlier. They may be a wonderful presenter and even an expert on the topic, but if they’re dressed too casually, this will throw your audience off.

Likewise, if your webinar presenter is going to be talking about a more casual topic or their audience will be made up of people who don’t have a dress code at work, there’s no reason for them to wear a suit and tie or nice dress.

Your presenter probably has enough sense to know this, so you don’t need to make it an overt point, but it’s better to be safe than sorry. Just politely tell them what kind of attire you think would be best.

 

7. Have Them Focus on Engagement

Q&A sessions are so great because they ensure there is a certain level of engagement during a webinar. Otherwise, it can be too easy for people to lose focus or drift off instead of watching your presentation.

There are other ways to engage the audience, though. Therefore, even if you’re not doing a live webinar, make it a point to stress that engagement needs to be a priority.

Your webinar presenter should be saying “you” a lot more than “I” for example. They should look for opportunities to bring up situations and scenarios that their audience will immediately find relatable. Again, this is why knowing about one’s audience plays such a big role in a webinar’s success.

 

8. Schedule a Quick Pre-Webinar Meeting

Ask your webinar presenter to either show up early or call you beforehand so you can go over the plan one more time before the show begins. This will give you both an opportunity to iron out any details that may still be in your presenter’s head.

The real reason to do this, though, even when your presenter is 100% ready, is simply to make sure the program begins on time.

If they’re coming into your office to do the webinar, they might get stuck in traffic. If they’re doing it remotely, the technology might provide a challenge at the last second. You never want a delay between the time you said a webinar will begin and when it actually does. This is especially true when you’re introducing a guest webinar presenter to your audience.

 

Schedule a pre-webinar meeting

 

 

9. Introduce Your Guest Webinar Presenter Well Beforehand

Speaking of which, your audience should be excited about this new guest. You don’t want them learning about them for the first time when they log in. However, you also don’t want your audience to have vague expectations.

Excitement is a huge advantage to have when presenting a webinar. People will be more likely to give you the benefit of the doubt and ignore small hiccups when they’re full of anticipation.

Of course, this will also help increase attendee enrollment. Long before the webinar goes live (or is otherwise published), start telling your audience why this guest is not to be missed.

 

10. Have a Backup Plan

This is another tip that isn’t necessarily about preparing your guest webinar presenter but is still crucial.

Unless your guest is a seasoned webinar professional, they might run into nerves when they realize they’re speaking to a large audience. If that happens, will you be able to step in? If they’re doing the webinar remotely and their feed cuts out, do you have a plan for running the show?

The likelihood of these things happening is small, but the fallout would be massive. Webinar attendance is already a tough thing to count on. Imagine what would happen to your numbers if your audience remembers that the last time you held one it was a complete bust? Plan accordingly.

 

11. Should You Ever Pay for a Webinar Presenter?

Finally, we’re going to close on a common question that gets asked when it comes to inviting a presenter to run your show.

Without a doubt, the presenter should get something from it. Otherwise, why would they bother doing it? Unless it’s a friend doing you a favor, they have a job and busy schedule to attend to as well, right?

That doesn’t mean you have to pay them, but it does mean you should be able to give them something in return. Maybe it’s just your large audience. Maybe you’ll be partnering with them on a project in the near future, so increasing their mindshare with your market is important.

That being said, don’t shy away from the idea of paying someone. Once you set a budget, you can broaden your horizons and may be able to choose a really impressive name in your industry simply by paying their bill.

Having a dollar sign attached to the success of this project also ensures the guest presenter takes your webinar seriously. It would be great if you could take for granted that they were going to do this, but money is a nice insurance policy.

 

12. Consider Having Another Webinar Ready

Finally, we talked about what you’d do if your presenter falls through or the technology crashes. Similarly, you should have a contingency plan in case the thing goes off without a hitch but simply doesn’t do well with your viewers.

This means having another webinar idea lined up and ready to go. By having one in the chamber you can quickly let your audience know that you’ll be doing one again next week. Doing so will limit the number of them who may detach permanently after a bad experience. You’re moving things right along and limiting the amount of time they have to solidify this new perception of your webinar as a low-quality one.

Bringing in a guest webinar presenter definitely comes with a unique set of challenges, but the result can definitely be worth it. Remember, too, that once you get your first guest webinar in the books, the others are going to be much, much easier.

This article should also help. Follow the above advice and you should be feeling extremely confident about having a guest run your show.

You can always count on BigMarker for advice, too. If you’re still nervous about the whole thing, just let us know how we can help.

 

Sources:

http://blogs.adobe.com/adobeconnect/2013/12/six-tips-for-new-webinar-presenters.html

http://blog.workcast.com/top-10-tips-for-webinar-presenters

http://blog.clickmeeting.com/10-wow-audience-tips-webinar-presenters

https://elearningindustry.com/14-tips-to-create-and-present-a-highly-effective-webinar

https://www.meetingburner.com/blog/how-to-recruit-an-influential-guest-presenter-for-your-next-webinar/

http://www.eventbuilder.rocks/5-tips-for-using-experts-as-guest-presenters-in-marketing-webinars/

http://blog.clickmeeting.com/benefits-guest-expert-speakers-webinars

The Keys To Preparing And Managing A Webinar Panel Discussion

A successful webinar seamlessly incorporates several audio and visual components for a collective final presentation that builds sustainable brand exposure, recognition, and loyalty. Slides, graphics, images, Q&A sessions and live webinar panel discussions are just some of the many segments you may find in an effective webinar.

Today, we’re focusing our attention on webinar panel discussions. Webinar panel discussions deliver extensive audience influence and session value, which makes them an incredibly valuable form of content. However, the thought of coordinating schedules and planning an outline for multiple presenters can even overwhelm seasoned webinar hosts.

Fortunately, we’ve got you covered. Continue reading for a compiled a list of easy-to-follow tips and tricks to help you plan and execute a successful webinar panel discussion.

Phase I: Plan For Success With a Webinar Panel Discussion Before the Event

 

Knowing a few tips on how to effectively implement a webinar panel discussion can streamline the process and ensure you don’t miss out on the advantages offered when using this webinar strategy. When planning your next webinar panel, keep these key suggestions in mind to optimize results, both for your audience as well as your speakers. Begin with pre-show pointers, such as:

 

Consider Audience First

Consider your webinar audience when hosting a webinar panel discussion
Give the audience what it wants!

The first step in planning a successful webinar panel discussion? Think about your audience.

Oftentimes, a session host may fill the time with personal contacts and affiliates who may not have anything relevant to offer to listeners. Consider the goal of your event (aka – the reason why people have signed up to begin with).

Knowing the purpose of your webinar panel will keep you focused on finding panelists who add to the core conversation, not detract due to their own personal agenda.

Some webinar hosts find that best way to focus on the audience is to ask for their input.

Having numerous panelists can mean running long on time, or missing critical topics altogether. Before your session, reach out to both potential and existing registrants to inquire about what they’d like to see and hear most when the tune in. Online surveys and emails can go a long way in letting listeners know that you value their time as well as their input.

 

Select The Right Speakers

Once you recognize what you’re hoping to achieve, it’s time to create your list of prospective webinar panel speakers. One of the biggest benefits to hosting a webinar panel is that you get to choose the best speakers for your cause.

Don’t settle for simply scrolling through options you already have a professional relationship with.

Dream big and be bold. If there are industry experts who you know can add value to your session, reach out and ask if they’d be willing to participate. Adding well-known names to your agenda increases registration numbers as well as actual attendance on game day.

Additionally, don’t go for a webinar panel of speakers who will all offer the same thing, or agree on everything. Diversify your discussion by including presenters with varying perspectives and opinions.

Convening a wide range of viewpoints can encourage active discussion and debate, both with each other as well as with members of your audience.

 

Get To Your Pre-Game Preppin’

Anyone who has ever hosted a webinar understands that strategic preparation plays a vital role in overall success.

This holds true when including a webinar panel discussion. As soon as you have your list of presenters, you will want to begin coordinating the schedule, pinpointing individual strengths, and itemizing key objectives.

Some relevant tips when you get to prepping include:

  • Know your time: Putting together an outline that sticks to the time allotted can prove challenging. Don’t wing everyone’s time slot. Put together a very specific outline of speaking order as well as amount of speaking time so nothing’s left to chance when you go live. Your audience will appreciate knowing that you are sensitive to their busy schedules and routines.

Pro tip: Tell your webinar panel speakers ahead of time that you’ll send them a conspicuous signal (such as a private chat message) a few minutes before their time is done to keep them on track.

  • Do your topic research: Just because you aren’t carrying the conversation, doesn’t mean you can’t contribute to it as needed. Prepare for the webinar panel by carefully researching the topics being covered throughout your webinar. Your insight or varying perspective can add a new layer of interest with your audience.
  • Prepare slides: Yes, you will want your speakers on camera when they are talking but you should also include some visual resources as well to strengthen the overall audience impression. Work with your individual presenters to determine if they will be providing visual materials and slides for their discussions. If so, you will want to have access to them before the function so you can include them in the master presentation. If they don’t provide slides, you will want to create at least one for them. A simple slide with their name and topics can add a visual component to their conversation to keep listeners engaged.
  • Create an agenda: Finally, once you’ve developed the speaking order and brushed up on the latest topic information, you will want to create an agenda to share with participants. Highlight at least 3-5 main points so they know what to expect when they tune in. Before your function, you will also want to provide a copy to speakers as well to manage their expectations.

 

Plan Your Opening

You may or may not be the main attraction at your webinar panel discussion; however, it’s still your webinar panel discussion. As the host, you will have certain responsibilities to your audience – effectively opening the session is one such obligation.

Once again, don’t wing it or you may risk losing them before you even get started. Plan ahead and get creative with your session opening.

Don’t simply reiterate the topic ideas; give a brief overview that details the value offered during the session as well as highlight any important instructions they will need as the event progresses. Your opening is also the time where you will emphasize when question and answer sessions will be held so you can manage expectations accordingly.

 

Practice

As the webinar panel host, you’ll want to practice as many event segments as possible to ensure a seamless experience.

While it may prove difficult to convene all your speakers for at least one dry run, it’s worth the effort. This is especially true if you will all be speaking from remote locations.

Even the most polished speaker may find himself struggling to effectively take over the conference from a technology perspective. A brief run through with your panelists can save invaluable time (and embarrassment) when you all go live.

 

Phase II: Plan For Success With A Webinar Panel Discussion During The Event

 

In addition to pre-webinar panel planning, you will also have to consider how to manage the actual event itself. Once again, a little advance preparation can yield impressive dividends. When you go live, remember:

You’re The Moderator

No matter how much planning you do, you will probably still have to moderate at various intervals throughout the session. Stay focused and facilitate as needed to sustain momentum and smooth out potential hiccups.

Most importantly, it’s your job to ensure all of your webinar panel speakers get their allotted time. You need to make sure they get the individual attention they all deserve. Stay on your toes to prevent more assertive webinar panel speakers from dominating the conversation.

 

Introduce Each Speaker

Speakers on your webinar panel should never have to introduce themselves. That’s your job.

Give a brief overview on each panelist that includes name, company, area of expertise and specific topics each person will address during his/her presentation. Not only will the introduction pique the interest of your audience, it will also help your speakers stay on track and get to their respective points quickly.

 

Allow For Q&A Sessions

use Q&A sessions during a webinar panel discussion

You should always include Q&A segments in your webinar to increase interaction with your participants.

Question and answer components can break up the monotony, captivate the crowd, and instantly boost energy levels (which, inevitably, do dip a bit as the conference goes on).

Don’t allow each panelist to answer every single question asked. Listening to the same answer again and again is a surefire way to lose participants. Instead, give 1 or 2 presenters the chance to respond. Then, get the conversation moving forward to the next inquiry.

 

Ask Your Own Questions

While you’ll want to encourage your listeners to ask questions during your webinar panel, you may want to consider having a few of your own inquiries on hand as well.

You can’t predict what will or won’t be ask once you go live. Having thought provoking questions for each of your speakers at the ready can keep the function progressing and offer an interesting viewpoint to your listeners.

 

Prevent The Dreaded Pitch

Some presenters simply won’t be able to resist the opportunity to pitch their personal interests and products.

It’s crucial to remember that everyone who registered for your event is expecting to focus on a specific topic. The last thing your audience wants to listen to is a sales pitch from every speaker on your panel. If your webinar begins to feel like a giant infomercial, you may suffer irreparable damage to your brand. (As well as lose participants at record speeds.)

Just before you go live, reiterate your expectations to each panelist. If you do sense the conversation sliding into the realm of unabashed advertisement, do your best to organically direct the discussion back to your original focus. Your audience will thank you.

 

Host Your Own Webinar Panel Discussion

At BigMarker we understand the importance of hosting engaging webinars. That’s why we offer modern webinar software with features specifically designed to build, measure, and increase attendee activity during your webinars. Start your 14 day free trial today to leverage our powerful webinar technology. Or send us a message if you’re interesting in learning more.

 

 

 

 

References

https://blog.clickmeeting.com/9-key-tips-for-an-effective-panel-discussion-in-your-webinar

http://www.eventbuilder.rocks/webinars-panel-discussions-10-ideas-make-look-like-rockstar/

12 Webinar Statistics You Need to Know Before Hosting Your Next Online Event

If you’ve never hosted a webinar before, it can be tough knowing where to start. To help navigate the webinar hosting process, we’ve compiled the 12 most important webinar statistics to know below. These webinar statistics will help guide you through hosting a webinar that attracts attendees and makes them glad they viewed your presentation.

1. Your Webinar Should Be Between 30 and 45 Minutes Long

Before you pick your webinar topic, it’s important to consider the first entry on our list of important webinar statistics: webinar audiences prefer attending webinars that run between 30 and 40 minutes long.

As shown in the above graph, webinar statistics show that 41% of attendees prefer attending 30 minute-long webinars and 44% of attendees prefer webinars to last 45 minutes.

These webinar statistics also show that only 5% of webinar attendees prefer webinars that last just 20 minutes and only 10% want to attend sessions that last one hour.

If you can’t get your webinar to fill at least 30 minutes without adding in filler content, it’s time to rethink your topic. Find one that can easily fill those 30 minutes.

At the same time, if your topic demands more than one hour, these webinar statistics should convince you that it’s best to divide the presentation into two or more parts. This will come with a couple extra challenges, but they’ll be worth it if it means that the length of each webinar fits into this ideal range.

 

2. People Will Only Commit to One Webinar Per Week

The second entry on our list of webinar statistics is all about time commitment. Research shows that people will only commit to attending one webinar per week, which means you cannot be lazy when it comes to organizing and promoting your webinar.

Your targeted webinar attendees may be interested in a number of different types of webinars, not just the ones that have to do with your industry.  Nonetheless, these webinar statistics hold: people only view one a week, on average.

What this means for you is that your webinar isn’t just competing against those from your competitors but all other webinars out there that a viewer could possibly be interested.

Keep this in mind as you put your webinar together. You have all kinds of competition vying for your market’s attention.

 

3. Morning is Best for Hosting Webinars

Next, let’s talk about when you should host a webinar. Conventional wisdom has usually been that it’s best to host webinars in the afternoon (after people are off work so you know they’re free).

Other popular webinar times are around noon or one o’clock, since it’s over the average lunch hour.

However, webinar statistics show that 10 or 11 o’clock in the morning is actually the time people prefer most.

Only about 16% of people like webinars to be scheduled at noon or later. That’s about the same amount of people who would actually prefer 9am.

Webinar statistics prove that the majority of people would actually prefer webinars to be hosted at either 10am or 11am. The latter was the preference of 26% of viewers with 11am being the winner with 32%.

 

4. Tuesdays Are Best for Hosting Webinars

With the above webinar statistics, you now know what time of day to hold your webinar, but how about what day of the week? This is just as important.

Tuesday is the big winner here. However, Wednesday and Thursday were close behind, so any of those three days should be fine.

The clear indicator here seems to be the fact that people want plenty of time to plan around attending webinars. That’s a good sign, though. It means people are taking these programs seriously.

As Monday and Friday tend to be the busiest days of the week (and the ones people are most likely to take vacation days on), it makes sense to avoid them like the plague.

 

5. You Absolutely Must Include a Q&A at the End of Your Webinar

The most lopsided of our webinar statistics is about Q&As. If you’re not already hosting live Q&A sessions at the end of your webinar presentations, it’s time to make a change.

92% of webinar attendees want a live question and answer session at the end of a webinar.

Therefore, you should factor your Q&A sessions into the overall running time of your webinars (per the webinar statistics we covered earlier). Most Q&A sessions are about ten minutes long, but you might find that the sessions typically facilitate are shorter or longer as time goes on. Simply modify the amount of time you leave for your Q&As as necessary.

When you first begin hosting webinars, it can be tough to anticipate the questions you’ll get. In fact, you might not get any questions from your audience at all. Just because they like Q&A sessions doesn’t actually mean they’ll ask questions.

As such, make sure you have a few canned questions planned and ready to go. Treat them like an FAQ, so if no one is asking questions you can simply tell your audience you’ll cover the common ones you usually get. This might also help your viewers think of some of their own.

 

6. Be Passionate and Interesting

Being passionate and interesting is always a good idea, no matter what the context.

That being said, these are still important webinar statistics to look at because they also show what doesn’t work when you’re hosting a webinar.

When people were asked about what engages them most, they reported that visual slides weren’t as engaging as one might assume. Only about 15% said they were engaged by slideshows and other visuals.

The same amount mentioned interactions between speakers and attendees. Therefore, while Q&As are still important to include, don’t spend the majority of your webinar trying to talk to your audience. It turns out that most people don’t care if you do.

Webinar statistics show that 32% of attendees said they felt the most engaged when the webinar host was passionate and energetic. Practice adding as much excitement into your voice as you can muster, as this will keep your attendees happy and engaged throughout your webinars.

Finally (and not surprisingly), interesting and relevant content won the day. Webinar statistics show that 38% of attendees cited this as the thing they engage with the most.

While these might not be shocking webinar statistics, keep this in mind when you’re coming up with a webinar title. As we’ve already covered, headlines are extremely important. Make sure the name of your webinar lets people know it’s going to be interesting and relevant.

 

7. Webinar Statistics Prove You Need to Go Long with Promotion

About 29% of your attendees won’t register for your presentation until the day of the event itself. However, webinar statistics also show that 17% of your attendees will probably sign up more than 15 days before the big day. That’s nearly half of the people who will attend.

Therefore, you need to make sure you have a nice long promotional cycle to attract every potential lead. Use everything from social media posts to blogs to emails to give yourself as much of a chance as possible to let people know about your webinar.

 

8. Send Your Emails Midweek

send webinar emails midweek

Speaking of your emails, midweek is the best possible time to send them out to your potential audience. These webinar statistics almost completely mirror the ones we covered above about when to host your event.

Tuesday is best, but Wednesday and Thursday aren’t bad. Monday actually takes fourth place as, come Friday, people just want to do what it takes to get out the door and enjoy their weekends.

Obviously, Saturday and Sunday are terrible days for promotional emails, much less webinars.

 

9. About a Third of Those Who Sign Up Will Actually Attend Your Webinar

While all of the webinar statistics on this list are important, this is the one that the majority of people tend to fixate on the most. After all, at the end of the day, one of the most important success metrics for a webinar – arguably, the only one that matters – is how many people actually attended.

The ratio of registrants to attendees is surprisingly consistent. While you can always work to improve these webinar statistics for your company, about 35% to 45% is the average.

That’s a very strong number, though, so if that’s where you’re consistently landing, consider your efforts successful and only work to boost them after you’ve optimized other features of your webinar.

If you’re falling below 35%, something is definitely wrong. The other webinar statistics in this article should give you some idea of what has to change so that the number does, too.

 

10. The Average Number of Webinar Attendees Is 148

Another important metric to aim for from our list of webinar statistics is 148. This is the average audience size you should be looking for when you host webinars. If you apply this to the last statistic, you’ll need to have about 500 people register for yours even before you can hope to get roughly 150 people to actually attend. Of course, that’s only if you’re getting a third of your registrants to do so.

Also, if you take out webinars that only had 100 people attend from the survey that produced this statistic, the average jumps all the way up to 392. Therefore, don’t get too comfortable with 149. While that’s a good milestone to hit, there’s clearly plenty of room for improvement you could work toward.

 

11. Record and Replay Your Webinars for Best Results

Everyone is going to have different goals for their webinars. If you’re using it to set up a limited time offer or the webinar comes with a price, it makes sense that you wouldn’t want to replay it in the future.

That being said, 28% of people who watch webinars signed up to do so after registration was over. This number appears to be growing steadily, as well. The takeaway would be that people don’t necessarily care if the event is live or not. It may also speak to a growing on-demand culture that expects things like Netflix and Hulu to deliver content when it’s convenient.

Therefore, consider leaving webinars up for as long as possible to gain increased views. These webinar statistics may also identify the fact that people from all over the world want to watch webinars but can only do so when it’s convenient depending on their time zone.

 

12. The Cost of a Webinar Differs Greatly, but Almost Everyone Is Paying

Finally, it’s become clear that you need to invest money into your webinar. At the very least, it should cost $100 to produce a webinar. However, the average swings from $100 all the way up to $3,000.

If you’re currently not spending a dime and relying solely on free software for your webinars, you’re probably not getting the results you were hoping for.

Everyone’s webinar is going to be a bit different, but you should now have a much better understanding of what yours should probably entail. If you’d like more help putting on a successful webinar, check out BigMarker today.

 

Sources:

https://www.readytalk.com/blog/christine-nguyen/12-webinar-stats-you-need-to-know

http://bizibl.com/marketing/download/2016-webinar-benchmarks-report

https://www.slideshare.net/GoToWebinar/6-webinar-stats-you-should-know

Are Your Webinars Successful? Tracking and Decoding Webinar Metrics

As you probably know, hosting a webinar can benefit your company in a number of ways. However, before you put time and money into these presentations, make sure you know about the following webinar metrics you can use to judge their effectiveness.

Investment ROI

Of all the webinar metrics we’re about to list, this should be one of the most familiar. No matter what kind of business you’re in, everyone knows what ROI (Return on Investment) is and why it’s important.

While ROI can apply to all kinds of investments, we’re putting it on our list of webinar metrics as a reminder because it can be fairly easy to overlook. Depending on your setup, webinars are usually cheap to host. This is especially true if you already own some or all of the required hardware.

Nonetheless, just like anything to do with your business, you need to track what you’re spending to see whether or not you’re making a good investment. Don’t just keep the receipts from the hardware you had to buy, either.

You may also have to account for things like:

  • Webinar software (the cost may be one-time; it may be monthly)
  • The opportunity cost of you taking time out of your day to host or the amount you’re paying an employee
  • Any platforms you used for landing pages, emails, etc.
  • Any ads you used to bring in traffic

There may be all kinds of other costs involved. These should all be tracked and you should also put a system in place to take into consideration any others you add in the future.

Then, you’ll want to compare the amount of money you’ve spent on your webinars up to this point on how many conversions you’re seeing that produce actual customers.

Length of the Webinar

We touched on this to some degree, but the second recommendation on our list of webinar metrics is to track how long your webinar actually goes on for.

The reason we mentioned above was in terms of real or opportunity cost: if you’re taking time out of your day, what’s the cost of that because you’re not doing something else? On the other hand, if you’re paying an employee, what’s the cost to have them host?

However, those aren’t the only reasons to pay attention to how long your webinars are going on for.

Like all webinar metrics, the length of your webinars may influence how effective they are at converting customers.

While it’ll probably never come down to a minute-by-minute analysis, you may learn that a full hour is preferable to just a half hour. As time goes on and you do enough webinars, you might find that, for some topics, your guests are willing to stick around longer than they are for others.

At first, just get a feel for what their general preference is, but look to segment that down at some point, too, for even better insights.

Drop-Off Points

No matter what you have in mind for your webinar in terms of the format, your goals for it, the information you’ll cover, how much you’re investing, etc. you need to make drop-off points one of the webinar metrics you pay attention to.

As the name suggests, this metric refers to when people drop off your webinar. It’s almost always going to happen and a lot of times, there’s little you can do about it.

Nevertheless, you want to keep the number as small as possible and looking back on drop-off points will help you do this.

For example, let’s say you found that people were leaving within the first 10 minutes while you were still doing your introduction and explaining the goal of your webinar. This would be hugely valuable information. Up until that moment, you may have thought your introduction was not just polished and engaging but helpful for the audience, as well.

Now, you would know otherwise and could make adjustments so more people stick around for the rest of the webinar.

Checking for drop-off points can help with everything from knowing which guests are good/bad to which topics your viewers like/hate to even the type of tone they prefer.

The Optimal Time to Host a Webinar

Depending on whom you speak to, the ideal time to put on a webinar is right around noon or sometime after five. Others will tell you that Saturday morning is usually the best.

It’s not that these people are lying. It’s that they most likely all have very different types of clientele.

If you’re hosting a webinar for freelancers, just about any time during the day probably works.

On the other hand, if you’re hoping for attendance from people who work traditional 9-to-5 jobs, you could host your sessions at noon and hope to catch them on their lunch breaks, or wait until after they get home.

The only way to know for sure is to use webinar metrics. Truth be told, you can also find out when your competitors put theirs on and assume they’ve already done their research, but looking into your webinar metrics is probably still best.

Use webinar metrics to schedule webinars

Attendee Feedback

Feedback is extremely important to the success of your webinar for a few reasons.

The obvious one is that all the webinar metrics in the world may not help you with certain points that could use improvement. Maybe you’d be better off explaining certain terms in more detail or ditching a certain segment people are just sitting through to get to the good stuff.

However, feedback is also an important form of engagement. Your webinar metrics may show you a large percentage of your audience stays from the beginning to the end of your presentation. Well, that’s great, right?

Maybe, but maybe people aren’t really paying attention. They might just have it on in the background while they pull up another window and do something else. Or, people might be listening but actually have no idea what you’re talking about.

None of these would bode well for reaching your webinar goals. By keeping track of the amount of feedback you get during and after a webinar (and getting a sense for what these responses are about), you’ll have a much easier time understanding if you’re connecting with your audience or not.

Note: you do, of course, actually have to prompt your audience for feedback and enable that option in your webinars. Otherwise, your webinar metrics may be reporting depressing results simply because your viewers don’t know they can interrupt you.

Polls and Surveys

webinar polls as a webinar metric

These webinar metrics are both versions of feedback, but they deserve their own space here because of the unique insights they can provide.

Recall that a few paragraphs back we mentioned that you’d want to get a sense for what kind of responses you were receiving from your audience.

This can be kind of tough, though. One really nice problem to have would simply be that so many people are attending your webinars that you can’t possibly make a fair assessment of their responses.

Fortunately, surveys and polls not only solve this problem but are two very effective webinar metrics for other reasons, too.

You can use polls and surveys during your webinar to quickly get answers from your audience in a way that will be easy to quickly understand.

Of course, you can also use them afterward to solicit critiques from your viewers.

The great thing about organizing information this way is how easy it then is to view it all from a macro-level. If you keep the same or similar questions going forward, it will be that much easier to compare responses.

Devices Used to Watch Your Webinar

This might seem like a minor piece of data hardly worth the use of webinar metrics, but there’s a lot you could do with this information.

The most obvious is that if you know your audience tends to use smartphones to watch your webinars, you’re going to need larger graphics so they can see them on their smaller screens. In fact, that insight would be worth knowing even if just 10% of your audience preferred smartphones. You don’t want to lose 10% of the audience you worked so hard to bring in, do you?

Conversion Rate

Arguably, one of the most important webinar metrics you need to concern yourself with is conversion rate.

There are three different versions. The first we already talked about at the beginning: it’s knowing how many people attend and then convert into customers.

Aside from knowing the ROI, though, you also want to get a feel for what percentage of the total attendees are converting. Even if your ROI is huge because of low overhead, that doesn’t mean your conversion rate is necessarily where you want it to be.

The second type of conversion rate you want to use webinar metrics to monitor is the number of people who actually attend your webinar after registering for it.

Depending on the industry you work in, that number could easily be as low as 20% and yet would still be considered really good for that field.

You’ll need to figure this out for yourself and then track your ability to lock in people who RSVP.

Of course, the conversion rate of people who come to your site and then go on to sign up for your webinar may be of particular interest, as well. This is the beginning of your marketing funnel, so if it’s not serving its purpose, the rest of your efforts are also going to come up short.

Again, don’t confuse these webinar metrics with ROI. The latter has to do with dollars and cents. These are all about ratios: how many of the whole were you able to get to take a desired action?

Brand Awareness

This is a pretty tough metric to monitor no matter what kind of tools you’re using to increase your company’s brand awareness.

Perhaps the most popular way for many businesses is to watch their social media profiles and look for significant increases following webinars. You’d have to know what a normal increase looks like, but, otherwise, gathering these webinar metrics from across your social media sites could prove very helpful.

The other way you can measure brand awareness is by tracking mentions of your company. You can set up Google Alerts for this or use software specific to social media sites. After all, some people may mention you or your webinar without actually speaking directly to your account.

Again, it can be tough to quantify these incidents in terms of brand awareness. People could be talking about your organization for any number of reasons.

Still, if you’re using webinars to increase your company’s mindshare and build its brand, it’s worth digging into these metrics.

Return Attendees

Earlier, we mentioned conversions and the importance of making sure people are RSVPing and then actually showing up.

Our last example on our list of webinar metrics you should be using has to do with retention. Make sure you’re not just looking at raw numbers when it comes to people showing up to your webinars. You also want to see how many are returning. Not only will that kind of retention cost you less, but those people are probably more likely to become customers, something that may be a major goal of your webinar.

The above information should have made it clear that webinar metrics are vital to your success using this medium, but also that you’re not lacking for options. Someday, you may come up with your own metric unique to the type of industry you’re in or customer you’re after, but for now, the above list should more than suffice.

That being said, if you have any questions about webinar metrics or hosting successful webinars, feel free to get in touch.  Also, if you need a powerful webinar platform to handle your webinar metrics and other webinar hosting endeavors, BigMarker fits the bill. Start your 14-day free trial today!

 

 

 

Sources:

https://www.slideshare.net/WebinarReady/6-key-metrics-that-impact-webinar-peformance62413

http://blog.workcast.com/5-metrics-for-measuring-webinar-success

https://venturebeat.com/2015/09/23/10-key-metrics-to-turn-your-webinars-into-a-super-lead-gen-tool/

https://www.brighttalk.com/webcast/1166/52367/6-key-metrics-that-impact-webinar-performance-before-during-and-after

What’s in a Webinar Title?

A lot goes into hosting a successful webinar. While there are a number of important elements to cover before, during, and after your webinars to ensure success, it’s critical to start with a winning webinar title.

Below, we’re going to cover what you need to know in order to come up with an attractive, high-converting webinar title.

 

Think About Your Audience Before Choosing a Webinar Title

Think About Your People and Webinar Audience Before Choosing a Webinar Title

This might seem like pretty obvious advice. Of course, you want to think about who might be attending your webinar before you come up with its title. That’s why this tip comes first on our list of webinar title advice.

However, let’s dig a bit deeper.

When you understand your market and what they’re looking for, you’ll have more freedom to make the most out of the advice below.

One thing to think about is tone. It has become very popular for people to give the titles of their webinars, blog posts, and other forms of marketing some kind of humorous or witty bend.

This can definitely increase your clicks, but before you do something like this, consider if the tone would be appropriate.

If your webinar is on something like estate planning, dealing with depression, or any other subject that might carry a somber feel, it probably isn’t a good idea to try to inject humor. People might not think you’re taking the topic very seriously or they may simply wonder if you are truly a professional.

Finally, take a look at what your competitors are doing. There’s no shame in trying to improve on what’s clearly working for them.

 

Turn Your Webinar Title into a Provocative Question

No matter what kind of marketing material you’re trying to come up with a title for, asking a question is almost always a sure bet.

For one thing, a question demands an answer. Therefore, by making your webinar title a question, you’re setting yourself up for instant engagement. This doesn’t guarantee someone will sign up, but it ensures that most people will take an extra second because of your title.

For best results, make the question a provocative one.

“How would you like to increase your sales?” is definitely a question that will probably gain decent engagement.

However, a far better one would be, “Would you like to improve your profits by 200%?”

See how that gets the mind going? A provocative question must be specific in order to get the desired reaction.

 

Use a Powerful Verb in Your Webinar Title

Use a Powerful Verb in Your Webinar Title

Rephrasing the above provocative webinar title into a statement would be to say, “Start making 200% more today!”

Obviously, it’s still provocative. It also carries a certain amount of power with it. The title doesn’t just hold a promise. It’s literally telling you to begin doing something.

However, an even more powerful verb would go a long way toward boosting your webinar signups.

“Accelerate your profits by 200%!”

“Boost profits by 200%!”

“Generate 200% more with your business!”

These stronger, more powerful verbs all help get the blood pumping a bit more. This is what you want. Before someone decides to invest time and perhaps even money into your webinar, you’d better get them excited.

Use verbs in your webinar title that will spike their emotions and have them full of anticipation so they can’t wait to get started.

 

Turn Your Webinar Title into a Listicle

If you know anything about writing blogs, you know that “listicles” (list-based forms of content) make for fantastic content. Aside from the fact that they are inherently better for organizing information, the titles tend to outperform others in terms of gaining clicks.

You can leverage the same power by coming up with a webinar title that begins with a number.

Of course, you only want to do this if your webinar will actually follow the same format. However, if you haven’t picked said format yet, it might be worth reorganizing things a bit so your listicle title becomes an accurate choice.

Combine this titling tip with the others from this piece and you will come up with a real powerhouse for your webinar.

 

Don’t Forget to Use Keywords in Your Webinar Title

Use keywords in your webinar title

While we’re not going to take the time to explain the intricacies of SEO (Search Engine Optimization), the following should suffice for a definition: SEO entails a number of different methods that help your site earn traffic by getting better ranks with search engines, especially Google.

Keywords play a big role in SEO. They’re the words or phrases people type into a search engine when they’re looking for something.

For example, if you were car shopping in Miami, you might type, “car dealerships in Miami.”

If you run a car dealership in Miami, that phrase is definitely a keyword you would want Google to associate with your site, so you’d stand a better chance of ending up high on the first page of the search results for it.

Again, we’re not going to get into all the details here, but having a keyword in the title of your content is always helpful. It tells Google that this keyword clearly plays a big role in the content you’ve posted.

Therefore, when you’re trying to come up with a webinar title, consider what your audience might search for to find it. This goes back to understanding your audience.

For best results, use SEO software for this or hire an expert to help you come up with a title based on available keywords you stand a good chance of ranking well for.

 

Make the Outcome Clear in Your Webinar Title

Above, when we were coming up with webinar title ideas about a program that would help viewers boost their profits, we did more than just make it into a question or use powerful verbs.

Those titles would also work because they imply or make an explicit promise to potential viewers.

This is always a good idea. It tells your would-be audience exactly why they should tune in.

Remember: people are busier than ever before. Therefore, even if you’re not charging for your webinar, you still need to convince them that it’s worth setting time aside in their days to tune in.

If you make the title of your webinar something like “The Acme. Co. Webinar”, you’re leaving too much to the imagination. What’s it about? What’s it going to cover? What do I get out of it?

You don’t want to hope that people will simply answer these questions themselves and give you the benefit of the doubt.

Something like “The Acme. Co. Profitability Webinar” is still too vague, though. Sure, people now know you’re probably going to talk about profitability, but that could still cover a wide range of topics.

Going back to what we talked about earlier, it’s also not very provocative or exciting.

You’d do much better with, “Drive Sales Up 200% in 10 Days.”

Now people know exactly what you’re promising. They still need to tune in for the details, of course, but they’ll be far more likely to do so because you’ve made a clear promise: If people join your webinar, they are going to make 200% more sales by the time 10 days go by.

If you want to double-check how well you’re doing with this strategy, try writing one out and asking somebody who knows nothing about your webinar what they think you’re going to deliver. The closer they get to the exact answer, the better you’ve done.

 

Are You Giving The People What They Want?

One last note regarding the outcome you promise in your webinar title: it better be one people would actually want.

This is similar to our recommendation about being provocative, except we’re not referencing style here. We’re talking about the actual substance of your webinar. While that topic is a subject for another blog post, the point is that if it doesn’t sound compelling in a title, it’s not worth going through with the webinar.

If you can’t completely overhaul the topic you’re covering in your webinar, at least do your best to repackage the subject so people can’t wait to reach the goal you’re promising.

 

Can You Make Your Webinar Title Timely?

Sometimes, this simply won’t be possible, so don’t try to force this tactic where it clearly won’t work.

That being said, timely titles almost always do better than those that seem like they could’ve been used at any time.

This is true for a couple of reasons worth exploring.

The first is simply that they do better with keyword research, which we already touched on. If someone looks up a certain recent event and you used it in your webinar title, you now have the chance to win over a new viewer you may have otherwise missed.

The second advantage is that a timely title often seems as though it’s a short-term offer, as fleeting as the event it references.

Even if this isn’t actually the case – perhaps you plan to leave the webinar up indefinitely – it still encourages people to take action when they think they could miss out if they don’t click now.

Again, don’t be sloppy with this method. When it isn’t an option, there’s no point in shoehorning it in.

Furthermore, you don’t want to attract people who would never be interested in the actual subject matter you’re covering.

For example, if you were to use a recent celebrity’s dramatic weight loss in order to pitch a webinar about self-management, goal-attainment, or a nutrition plan that the celebrity didn’t actually use, you might get people to sign up, but they’ll quickly lose interest.

 

Keep Your Webinar Title Nice and Short

Don’t get carried away with your webinar title to the point that people have to spend a good amount of time simply to read the entire thing.

A good webinar title length is between 50 and 70 characters.

While you certainly want to be descriptive, the problem is that most people associate long titles with boredom, which is definitely not how you want them to think about your webinar.

Furthermore, shorter titles are better for search engines and most social media platforms because they won’t be cut off due to length.

Again, descriptive titles are best. You want your potential viewers to understand what they can expect from your presentation. Ideally, they should be excited about this promise, too.

However, once you have an idea for your title, try to pare it down to make it as short as possible without losing its punch.

 

Will Your Brand Name Help Your Webinar Title?

If you have a notable brand, it’s not a bad idea to include it in your title.

People are busier than ever before. A link to your webinar on a social media page or some other site besides your own could be easily overlooked.

However, if your webinar title references the name of your company, you’ll probably have a much easier time getting the attention of your targeted audience.

 

Consider Using A/B Testing to Evaluate Your Webinar Title

A/B Test Webinar Titles

If the above seems a bit overwhelming, rest assured that picking a good title gets easier with practice.

At the same time, one really easy way to “hack” the process is by using A/B testing. While there are a number of platforms you can use to do this, the idea is simple: you test two different titles and see which one gets the most clicks.

For example, you can launch a Facebook ad that uses two or more titles and then see how many of your targeted customers click on them.

It will quickly become obvious which title is the best to use.

Nonetheless, we still recommend using the above advice and practicing your title-writing as much as possible. A/B testing will only be as productive as the quality of your titles.

 

If you’d like help crafting your webinar title, BigMarker is here to help. Contact us today to chat with a webinar expert.

 

 

 

 

Sources:

https://virtualvenues.com/are-your-webinar-titles-falling-flat-create-webinar-titles-that-sing

https://business.brighttalk.com/blog/webinar-titles-neednt-be-boring/

http://wsuccess.typepad.com/webinarblog/2010/07/does-your-webinar-title-work.html

http://info.infiniteconferencing.com/bid/91535/How-to-Attract-Attention-to-Your-Webinar-with-a-Catchy-Title

https://blog.webinara.com/creating-a-webinar-title-5a5722828b42

http://likesup.com/7-ways-to-create-a-seductive-webinar-title/

https://www.koozai.com/blog/content-marketing-seo/10-tips-for-creating-catchy-headlines/

How to Effectively Drive Webinar Registrations and Conversions

If you’re planning to host webinars in the near future, you’re probably pretty excited about their potential. Companies from all over the world and in countless industries have used webinars to increase their reach, build their authority, and, of course, turn viewers into customers.

However, that doesn’t mean you’re guaranteed the result you want. While there are plenty of important parts to virtual presentations, if you don’t know how to drive webinar registrations and conversions, the actual session you host won’t do a whole lot.

A brief primer on webinar registrations

Before we go jumping into the nuts and bolts of driving webinar registrations and conversions, let’s make sure everyone is on the same page about this topic.

After all, if you’re new to webinars and/or marketing, you may not understand why having people register for your webinar is so important. Some have even worried that putting a step like this between viewers and webinars may actually be counterproductive.

Webinar registrations are important because they help you build a target market. Registration data teaches you about the people signing up for your webinar, including how they heard about it.

That’s not all. Webinar registrations provide email addresses, allowing you to contact the audience about new programs and opportunities.

All things considered, you ultimately want to drive conversions. Webinars are great for countless reasons, but if they don’t lead to revenue, what’s the point?

Conversions are ratios of how many webinar attendees become customers. It may not happen immediately and it may take you several programs, but it’s still important to drive this number.

Now that we’ve covered webinar registrations and conversions, let’s move on to talking about how you can increase both.

Understanding the relationship between webinar registrations and conversions

Understanding the relationship between webinar registrations and conversions
On the left we have registrations and on the right we have conversions…but how are they related?

The first thing you need to understand about webinar registrations and conversions is how the two are related.

You might think this is obvious: Without registrations, there cannot be conversions.

That’s true, but it doesn’t tell the whole story. If you only get that far in your understanding of how the two are connected, you’re going to be very disappointed by your webinar’s results.

The people registering for your webinar will have a direct effect on your conversion rate because of the types of people who are registering.

Take this example…

Let’s say you’re a fitness coach and you specialize in coaching men older than 40 in weight loss. In an effort to sell books, courses, and more to clients, you decide to use a webinar where you cover basic topics, answer questions, and engage your audience.

After your webinar, you see that you hardly converted anyone. With a bit more digging, you learn that the vast majority of people actually dropped off early on into the webinar.

What went wrong?

It turns out your registration process set you up to fail. It didn’t mention that you were only focusing on men 40 and older. All you talked about was weight loss, six-pack abs, and easy diet plans. By trying to market to everyone, you ended up converting no one.

That’s an extreme example, but it illustrates how webinar registrations and conversions are related.

With that established, let’s dive into how to drive conversions.

Know your audience and how to target them

know and understand your webinar audience to drive webinar registrations
Different people – different goals and motivations!

Never assume you know everything about your market and your customers. It’s easier than ever before to learn more about them, so it’s worth researching which sites they visit, who they follow on social media, what their goals are, and more.

Truly understanding your audience helps you craft a message that resonates with readers and drives registrations.

At some point, you’ll have a large email list you can use for this heavy lifting, but right now, you may have to rely on ads or social media to promote your webinar.

Use ads to drive webinar registrations

It’s important to know where your audience will be and to craft an ad that will resonate. The more time you spend researching and testing this, the more effective your ads will be.

Video ads are one of the best ways to advertise a webinar and build interest. They give viewers a great idea of what to expect when they join your webinar.

So what kind of first impression should you make?

First, the audio and video must be perfect. This communicates to registrants that they will be able to see and hear the webinar.

Second, presentations must be polished. They don’t need to have expensive graphics and features, but they need to be delivered smoothly, succinctly, and confidently. This conveys that you are a trustworthy expert, and attendees will be more likely to register for future webinars.

Third, your audience should receive compelling information. Ideally, this is actionable advice that they can use right away. If you’re able to give them concrete help in an ad – even if it seems small – they’ll be incentivized to attend your webinar for more information.

Video ads are easy to run on YouTube, but what if your audience prefers Facebook or LinkedIn?

On sites that use static ads, you can redirect your audience to a shorter, teaser ad video on a landing page.

Earn webinar registrations through email

Over time, you’ll grow a reliable email list to attract registrants every time you host a webinar. If your content is always amazing, one email should be enough, right?

Unfortunately, that’s not usually how it works. Webinar experts with great content still struggle to keep attendance high.

To avoid this problem, first and foremost give prospects plenty of time. Instead of emailing them for the first time a few days before the webinar, help them plan for it by announcing it ahead of time.

For best results, use a three-week period when following up with prospects. You can always make it longer, but on average, 91% of registrations happen three weeks before the webinar.

Now, what kind of email are you going to send?

To drive webinar registrations, you will want to mix it up. For example, if you were to send three invitations, you might start with an HTML email, then a plain text email, then an HTML email again.

You should also vary the promotional message you use. It’s important to understand your audience, but in this case, we’re referring to the tone and verbiage. In one message, you might be formal. In another, you might be more personable.

When you create variety in your emails, your recipients can’t predict what you’ll send next. This piques their interest and makes them more likely to register.

Before we move on to conversions, we’ll leave you with one piece of advice about the copy you use to drive webinar registrations: Promise something big.

People take the time to attend webinars because they are looking for something impactful and they believe they will gain something valuable. It is important to give them a sense of certainty that the webinar will change their lives or businesses in an important way.

The art of turning webinar registrations into conversions

improve webinar registrations and conversions
Ramp up your ratios!

As discussed earlier, if you have a strong foundation of webinar registrations, it should be manageable to convert quite a few. This will be especially true if you follow our advice from the previous section and excite people about what you have to offer. They will show up ready to convert before the webinar even begins.

You might be wondering, “What is a good conversion rate?” The truth is that there’s no way of generalizing this number across industries and product lines. All you can do is look at the ratio between registrations and conversions and continuously improve it.

Give an exclusive offer

One way to increase conversions is with an exciting and unexpected offer during your webinar. Even if your goal is to sell at the end of the webinar, it is key to provide exclusive, obligation-free offers. This will excite them and they will want to reciprocate.

It’s important to hype this exclusive freebie. Instead of simply stating the offer, build up to it for a natural yet attention-grabbing moment.

Save the sales pitch for later

Keep the product or service out of the spotlight until the very end. Again, your webinar needs to add value, even if attendees do not convert. Webinar registrations improve when you not only promise value, but you deliver. Failing to deliver, or only delivering after you sell, can negatively impact conversions.

If you jump right into a sales pitch, it’s almost guaranteed that you will sell absolutely nothing. Avoid the sales pitch, and conversions will likely improve.

Use scarcity

Finally, you can use scarcity to your advantage. This is a powerful sales technique, and a webinar is a great time to leverage it.

Scarcity works one of two ways:

  • You can tell your audience that you have a limited quantity, or that you can only accommodate a certain number of people
  • You can make a limited time offer (e.g. After the webinar ends, they have until midnight to convert)

Of course, in order for your webinar marketing to be effective, your audience ultimately needs to be exicted about what you are offering.

Final thoughts

More than anything, each webinar you host is a learning experience. If you knock it out of the park on your first try, that’s amazing! However, don’t be discouraged if that’s not the case. The more you host, the more you learn, and your results are bound to improve.

Even when you see positive registrations and conversions, keep improving. These two components make all the difference, so the better they are, the better your overall results.

Start hosting!

To drive webinar registrations, you’ll first need a webinar software that allows you to design an amazing landing page. BigMarker is a modern webinar platform, offering a full stack of marketing tools that help you capture leads and maximize the impact of your webinars.

Start your 14-day free trial of BigMarker today, or send us a message to get in touch.

 

 

Sources:

https://blog.hubspot.com/marketing/how-to-increase-webinar-registration#sm.000011dwb1h6t8epau77f3bhms60v

https://www.thebalance.com/increase-webinar-registrations-with-landing-pages-2531490

7 Ways to Improve Your Webinars (and Conversion Rate)

Hacks for Crafting a Killer Webinar Presentation – Part 2: Webinar PowerPoint Design

This blog is “part two” of a two-part series that details steps to take to develop a killer webinar presentation. Part one covered best practices for developing the content for your presentation, and this blog will include hacks for designing the webinar PowerPoint presentation, best practices for placing your content on slides and then tips for adding images.

If you haven’t read part one yet, check it out here. I will be referring to it often.

 

Designing your webinar PowerPoint Presentation

PowerPoint is a powerful tool and has more features that you probably ever considered.

You don’t need to be a designer to build a professional, sleek webinar PowerPoint presentation. You just need to have a little bit of creativity and patience. If your company doesn’t have a corporate PowerPoint template that you must use for your webinars, you are lucky enough to have the chance to develop a presentation that mirrors the tone of your webinar.

Before you start designing your webinar PowerPoint, decide what that tone is. Is this a serious webinar? Or maybe it can be a little playful, or have a modern take to it. Think of who your ideal audience is that you will try and get to register, that will be your first clue for selecting the design of the webinar PowerPoint.

 

Steps for Designing a Webinar PowerPoint

  1. Open your PowerPoint program; you should see a list of ready-made templates you can use. Such as below. Select the template that best fits the look you are going for. Note – we will review below how to change the colors of the template, only pick a template based on the design for this step.
webinar-presentation-1
Pick a webinar PowerPoint template
  1. Once you select your template, you can choose your colors. There are a few options to do this:
  • Under the Design tab, you can immediately choose different colors for your template, like the blue, brown or green. Look at the screenshot below for example.
webinar-presentation-2
Choose your color palate

 

  • OR if you have corporate brand standards, you can customize the background color and font size to your company’s colors. To customize the background, in the Design tab you will select the ‘Format Background’ button, make sure ‘Solid Fill’ is selected, click the color bucket to the right of ‘Color.’ A pop-up will open, and you can then input your corporate colors using the RGB sliders or Hex#. Notice the screenshot below. The slide is now gray!

 

webinar-presentation-3

 

  1. The next step is updating your font colors. You can, of course, select from any of the available colors, but if you’d like to use corporate colors or custom colors, go back to the Home Tab, select some text on a slide and then select the Font Color button – click on ‘More colors.’ Again, a pop-up will open, and you can use the RGB sliders or Hex# to find your colors. These colors will be saved in PowerPoint in the colors section under ‘Recent colors’ to select from again as you build your webinar PowerPoint.

webinar-presentation 4

  1. Logo – if you want to promote your company via your webinar PowerPoint, there are two easy hacks to get your logo on each slide.
    1. Add the Logo on the Slide Master – detailed instructions here.
    2. Or you can add your logo on the first slide of your webinar PowerPoint, typically your Title Slide. Once you place the logo in the spot you prefer, right-click on the logo and select copy. Go to each of your slides in your deck and press Paste. This will place the logo in the same spot for each of your slides.

That’s it! Now you have your PowerPoint design and colors set.

 

Placing Content in the Webinar PowerPoint

Some may not realize this, but you can find multiple slide layouts for PowerPoint templates. You can find these by being in the Home tab – click on the ‘layout’ button. As you can see in the below screenshot, there are a variety of designs to choose from to get your message across. Whether it’s a section slide, a two image slide design, captions, or even a vertical layout.

webinar-presentation-5
Pick your slide layout

In the part one blog, I had you highlight the most important elements of your webinar script. This highlighted content is to be the foundation of the content you place in your webinar PowerPoint slides.

Please do not copy and paste your script content directly onto your PowerPoint slides. There will be too much text, and then what is the point in you even talking if they can just read your entire presentation on your webinar PowerPoint?

You will want to break-up the content from your webinar script in short, digestible bites – this will allow your webinar attendees to listen to what you are saying rather than reading a story from your PowerPoint slides. Let’s break up the parts of a webinar PowerPoint piece by piece.

 

What content to place on the first 4 slides:

Title Slide: Put the title of the webinar, speaker(s) name, date, company logo.

Bio Slide: Picture of webinar speaker(s) and short bullets on who they are.

Agenda Slide: A Short-bulleted list of what will be discussed. (I used the agenda example from part-one of the blog series!)

Objectives Slide: Another short-bulleted list of what webinar attendees will take away from attending this webinar (example: 5 Hacks for Crafting a Killer Webinar Presentation)

 

These first 4 slides are the easiest to build, and should be the shortest. Don’t overthink these slides. They should be simple to follow and let your attendees know their purpose for being there the next 45 minutes to an hour. Check out the below 4 screenshots for examples of these slides.

 

Sample Intro Slides 

webinar-presentation-6

webinar-presentation-8

webinar-presentation-9

Typically, each webinar has a few main points to make or a couple of different sections. Please refer to the part-one blog for more information on writing these different sections. For this blog, I am going to again assume you have 4 sections of content called the what, why, how, and when.  We will call this part of the webinar PowerPoint the “body” – think of when you were school and the elements of an essay, this is the meat of your webinar, and you’ll have most of your slides in these sections.

For each of your 4 sections, you should have already highlighted the most important parts. You likely highlighted whole sentences. You will want to turn those sentences into short, digestible, easy to read bullets to illustrate your point or argument.

Once you have gathered the summarized text for each of your sections, I recommend you write a very short intro for each of your sections, and then 3-5 highlight bullets for what will be covered in this section. Almost like your agenda. You don’t need only to list what will be covered. You could instead name 3 important stats, a quote from an expert, or list of qualifications.

For each of your bullets, you can create a separate slide for each that dives deeper into the content. The below (some are silly!) screenshots will make this clearer. Start each section with its own sub-title slide to introduce each section. This will help let your attendees know that a new section of the webinar PowerPoint is starting as well.

webinar-presentation-10

webinar-presentation-11

webinar-presentation-12

 

The last slide (above) is a great example of a time to put in either a relevant image, call-out a quick stat, quote or comment. You could still list few short bullets on this slide to further illustrate your point too. The goal is not to overwhelm any of your slides, but to break up the content from your script. In these slides, you can also highlight a short snippet of the stories or examples you share from your webinar script.

Each slide should only be filled with 30-50% of text. If you’re covering a complex topic, think of a way to break it down without having to type it all out. A webinar PowerPoint should be a reference tool, not a script or a book. That is where your webinar script comes in handy, you’ll have all the points handy that you want to make, without having to remember it by just looking at a slide.

Now that the “meatiest” part of the webinar PowerPoint content is complete, you will create a ReCap or Takeaway slide. On this slide, you will pull out a few main bullets that you’ll want your webinar attendees to remember if nothing else. After this, you should proceed to your Q&A session (if this is part of your agenda).

Never leave your webinar attendees hanging, provide them information on a slide with the next steps you detailed in your webinar script. By sharing the information, it will give them time to screenshot the slide or write it down.

Finally, place your contact information on the last slide so that your webinar attendees can reach you, and you’re done with the content piece.

webinar-presentation-13

webinar-presentation-14

webinar-presentation-15

webinar-presentation-16

 

Using Images on your PowerPoint Slides

Slides looking a little bare? Jazz them up a bit with some images! Use images to illustrate each of your sections for your webinar PowerPoint. Ensure that your chosen images are relevant and drive home the point you are trying to make. Or add a little humor, it will keep everyone awake during the presentation.

There are a couple of free image websites I love to use. Check out the full list here. I recommend starting here to find images to ensure you are not infringing on any copyrights. Check out this blog for more information on copyright infringement.

My last tip for images is to use the ‘Design Ideas’ function in PowerPoint. It will offer a variety of ways to design your slide based on the image you drop in the webinar PowerPoint slide.  Check out the below screenshot for examples. It’s a quick, sure way to make your webinar PowerPoint look better in no time. You can find the ‘Design Ideas’ by selecting the Design tab at the top and then click on the ‘Design Ideas’ button. Note, this feature will usually only work if you have an image already on the slide. Or this feature will sometimes automatically pop-up when you drag an image to a slide from your desktop.

 

webinar-presentation-16

 

 

With this blog series, you have a variety of tips and tricks at your fingertips to develop a professional, branded and fun webinar PowerPoint. Give these tips a go, and have fun. Use this template as your foundation to begin building your own webinar PowerPoint presentation.

 

Get started!

To host amazing webinar PowerPoint presentations, you’ll need premium webinar software.

Start your free trial of BigMarker today or send us a message to get in touch!

 

Hacks for Crafting a Killer Webinar Presentation – Part 1: The Webinar Content

Crafting a killer webinar presentation is not simple, but with this two-part blog series, you will have the perfect tutorial at your fingertips to learn how to craft your very own killer webinar presentation that delivers results.

This blog series is ideal for those who want to host webinars, but don’t have the budget for an in-house content writer or graphic designer to help pull together killer webinar presentations. The good news is, you don’t need that in-house expertise! As long as you or someone internally is an expert on the content topic you wish to speak about, you can still pull off a professional webinar presentation that will be sure to impress.

A webinar presentation utilizes a PowerPoint 99.9% of the time unless you are hosting a webinar demo of a software platform. This PowerPoint presentation is the focus of the webinar and what your webinar attendees will be looking at throughout the length of the entire presentation. Since it is the star, it is important to build your webinar presentation with a solid foundation. That solid foundation is your content. The content is your webinar script.

It is not ideal to start building your webinar presentation before your script. I’ve met way too many webinar speakers that prefer to just “wing it” when it comes to what they will be saying during the live webinar. If you’re a charismatic speaker and know your content inside and out, the webinar might still go well, but you will be doing your webinar audience a disservice.

 

Here is why winging it is never a good idea:

  1. You’re able to easily get off track as you didn’t properly plan on how to deliver the content
  2. You might share information that confuses attendees or not share enough information
  3. If you’re stressed out before the webinar, sick, or having a bad day – you might lose focus and forget key points or stories that would enhance the content of webinar
  4. You’re more likely to be nervous, as each slide you look at you will have to think of what to say, vs. already knowing what to say

 

These are just a few reasons, but there are so many more! A webinar presentation script is your life boat. It helps you to be confident in what you’re saying and knowing you are delivering the very best content to your audience, at the right time in the live webinar presentation.

Considering the webinar script is the foundation of your webinar presentation we are going to review in-depth how to prepare your script and then how to use that script to select the content for your webinar presentation.

First start you will start with a Word document to note all your ideas, points you want to make and the flow of the webinar presentation you are aiming for. It is much easier to start from one continuous document, than going directly to PowerPoint and figuring it out from there.

Once you have down the direction you want, it’s time to start building your script on that same Word document, from start to finish.

When I say script, I mean you really want to write down each word you plan on speaking during the live webinar. Of course, you can’t script the Q&A section, or what you might say based on your audience’s poll answers or chat comments (and you most definitely need to comment or relate to those answers!), but that will be the only time you need to think of what to say – the rest of your webinar presentation track will be a well-oiled machine. That way if a webinar attendee asks a question that you know you will be covering later in the webinar, you can tell them to stay tuned, vs. side-tracking the whole webinar  presentation to answer that question and potentially confuse other attendees who don’t understand the concept yet.

As you build your script, include the following 9 parts. Through writing down content for all 9 parts, you will then have your entire talk track ready for the day of the webinar and ensure it aligns with your webinar presentation PowerPoint content and what main points you want your webinar attendees to takeaway.

Additionally, during your dry-runs, as you read out loud your webinar presentation script to your team, as a group you can collaborate on gaps in content or chunky transitions. With this feedback, you can quickly update your script so that the live webinar is seamless and you can ensure you are hitting on all the reasons your webinar attendees signed up to attend in the first place.

 

The 9 Parts of a Webinar Presentation Script

 

  1. Greeting

During this greeting portion, you will welcome your webinar attendees, thank them for joining, perhaps note a few housekeeping items. You will then introduce yourself and your company, what you do and why you are relevant to speak on this topic. If you have co-webinar speakers, have them introduce themselves as well.

It would be a good idea to run through a very quick tutorial for using the webinar platform from an attendee perspective if you plan to have participants interact with the webinar platform to chat or fill out a poll, for example. Basically, whatever information that is important for you to share to ensure a successful webinar should be stated here before getting started.

Tip: If you do plan on interacting with your webinar attendees through poll, chat or other webinar engagement features like social sharing or white-boarding, you should decide at what times you would like this interaction to happen and place it in your script accordingly so that you do not forget to invite them to write an answer in the chat or fill out the poll at the times it makes sense during the content delivery.

 

Beginning your webinar presentation

 

  1. Agenda

Run through the agenda of the webinar presentation. Your agenda should have 3-5 bullets on what you plan on covering, each bullet should be for a different section of the webinar, and you’ll want to say how long each section should take to review and how long you intend for Q&A at the end of the webinar to answer questions.

To create a “section” you will want to break up the content you intend for them to learn in different chunks as to create the different elements of the webinar. Through doing this, it will make the delivery of content easy to understand in sizable chunks.

As an example of different sections, your first bullet on your agenda could be “The What”, second bullet can be “The Why”, third can be “The How” fourth bullet could be “The When”.

 

  1. Objectives

Write out the objectives of attending this webinar. You could talk about what your attendees will get out of being there, possible next steps after the webinar, or what webinar attendees will now be able to do because of participating in your webinar.

 

  1. Separate Sections for Each Agenda Item

This will be the bulk of your script as you are writing out the content for the entire reason people are attending your webinar in this part. This content is founded on your agenda and objectives of the webinar presentation.

Based on the sections you selected in your agenda and using the example in #2 (the what, why, how, when sections), you will write out all the content you want to say that explains each section individually. You will start with section 1 and write down everything you plan on saying to explain this section, and then move on to section 2, and so on. It is important for clarity that you don’t jump around the different sections during your script, as you might confuse your attendees. Of course, the content should build on each other – stay away from language like, “we will discuss this in section 4” if you are still in section 1.

 

  1. Stories and examples

Your script might include stories and examples alongside the main content for each of your sections.

These are great to include to further explain your point or concept. Another place to include these is after you have reviewed all the sections on your agenda, and then you share stories or examples to reinforce the content in a different way after your audience has had time to process the primary content.

Regardless of how you do it, ensure you have enough relatable stories or examples to include in the content. Stories help your audience understand complex ideas and for them to imagine taking the content and implementing it into their world.

 

Use stories in the content of your webinar presentation

 

  1. Recap / Takeaways

Once you’ve completed section #5 and #6, you will recap what you have shared today, why you have shared it and the top 3-5 things you hope your audience takes away and remembers post-webinar.

During this part would be a good time to encourage your audience to fill out a poll on the favorite thing they heard today, or start the Q&A portion.

 

  1. Next Steps for Attendees

When hosting a webinar, there is usually a next step or action you’d like your webinar audience to take. Perhaps that could be registering for another webinar, downloading an eBook, signing up for a one-on-one demo or encouraging them to buy your product. Whatever it is, give them all the information needed to make that next step. You don’t even want to assume they know what the next step is, or how to complete that step.

  1. Contact information

Share all the ways to get ahold of you, the webinar speaker, or the company you are speaking on behalf of. Include emails, phone numbers, websites and social sites.

 

  1. Closing Comments

Thank them for attending and if there is anything left unsaid, now is the time to say it or continue to reinforce the next action you’d like them to take and how it would benefit them.

As you write your script, take special care to write it out in a conversational tone as you would speak. Write out whole sentences, not fragments – that way if you get nervous or tripped up, you know exactly where to pick back up. And most importantly – practice, practice, practice your script until you can read it as though you are not actually reading from a script. Additionally, time yourself reading your script out loud to ensure you’ve written enough content to last the entire webinar presentation, or see if you need to cut content, as it could be too long.

Once your webinar script is complete and you feel comfortable delivering it as is, even without the aid of a PowerPoint, you can start building the webinar presentation PowerPoint!

You will use this final script to pull from for the content you place on your webinar PowerPoint slides. Take your script and using the highlight feature in Word, highlight the most important elements from each of the above 9 webinar script parts. The idea is to transition these parts to your PowerPoint slides. Building your webinar presentation PowerPoint will be quick and easy following this method.

Note, you will not actually copy and paste your highlighted content directly onto your slides. Instead, you will want to shorten your talk track into short, digestible snippets or “call-outs” to place on your slides.

 

Part 2 Teaser

In Part 2 of this blog series, I will share a sample PowerPoint template which includes what slides to include in your webinar presentation based on the 9 parts of the webinar script. Additionally, each slide in the template will have examples of the type of content to put on these slides. So don’t start building your webinar PowerPoint yet.

In Part 2 we will first review how to design and build your webinar presentation PowerPoint, then how to place your content on this final PowerPoint design and finally tips for adding images to enhance the final look of the PowerPoint.

Check out Part 2 Here

 

Get started!

To host an amazing webinar presentation, you’ll need premium webinar software.

Start your free trial of BigMarker today or send us a message to get in touch!

Webinar Marketing 101: A Guide To Effectively Use Webinars As Part Of Your Marketing Strategy

Webinar marketing has proven value in virtually any promotional mix.

Still, some modern business owners hesitate to include webinars in their marketing strategies, for a wide range of reasons. Some believe that their current efforts are “good enough” and feel reluctant to change their approach. Others are apprehensive about learning a new technology and fear that they will have an on-air lapse that will derail their presentation. Some may even worry about the presentation itself; they are convinced that they have nothing of value to say.

Fortunately, executives in every industry often discover that their webinar marketing fears are unfounded. From a technology standpoint, partnering with a provider of an innovative and intuitive virtual conference system quickly eliminates the fear of live presentation glitches. Additionally, many professionals are surprised to learn they actually do have a lot to share with their audience.

Whether it’s hosting an online demonstration for a new product, providing a slide deck of recent industry trends, or even just hosting a question and answer session about a current hot topic, there are limitless ways to add value with followers using webinar marketing.

 

Stop Missing Out On Webinar Marketing Benefits

If you are not including webinar marketing in your current promotional approach, you may be missing out on an extensive range of brand-building benefits. Many entrepreneurs and businesses who are late to adopt a webinar marketing strategy quickly realize that their former content marketing strategy really wasn’t enough at all. Just one webinar session can help business owners tap into a wealth of advantages.

Unlike most advertising resources that only provide a marketing monologue (aka – your brand speaking at consumers), webinar marketing opens up ample opportunity for an actual dialogue with your targeted demographic. Not only does webinar hosting grant you a chance to engage with your audience, it also provides a platform for you to inform them. More specifically, webinars are an ideal marketing channel for you to inform your customer base about services, offerings, and topics they actually want to hear about. What else in your promotional mix can do that?

Finally, webinar marketing offers long-term, sustainable brand traction. You and your team get to further your corporate exposure and reach with every hosted session as well as provide a personalized dynamic to your overall brand identity. Your audience gets to put a face and voice to your business name to help you quickly build trust and credibility. An online conference can both generate new leads as well as further nurture current prospects in your pipeline as you move forward towards the ultimate goal of any marketing pursuit – a sale.

Moving Forward With Webinar Marketing In Your Branding Strategy

Once you’ve decided to include webinars in your branding campaigns, it’s important to put together a plan on how you’ll achieve your corporate promotional goals and objectives. Much like other resources in your advertising initiatives, it’s critical to develop a webinar marketing strategy to optimize use and results. When putting together your webinar marketing approach, consider the key steps to success shared in the following paragraphs.

 

Know What You Want To Achieve

Effective webinar marketing begins with detailing exactly what you want to achieve using this medium. Sure, you may have some general ideas about number of listeners, leads, and total conversions; however, it is imperative to outline your promotional purpose as well as how you will accomplish these objectives. Webinars can help achieve several marketing goals, including:

  • New prospects
  • Lead conversion
  • Strengthening of brand identity and overall consumer exposure
  • Establish industry expertise
  • Develop mailing list for advertisements/newsletters

Beyond general objectives, you’ll also want to decide in advance what services/products you want to highlight, what type of promotions and discounts you will offer, and how many deals you’d like to close to develop a concrete tracking method of what works and what may require modification in the future. You’ll also need to decide whether to host live, recorded or automated webinars (or a combination of all three) to deliver your webinar marketing content.

 

Pinpoint The Right Topic

Never underestimate the importance of finding the right topic for discussion. The first rule in determining what you should talk about? Remember it’s not about you; it’s all about your audience. In order to connect with and captivate your listeners, you must zero in on a subject that will intrigue them. Fortunately, you don’t have to unearth the ideal focus area alone. Most business owners simply ask their consumers for input when putting together their webinar marketing presentation. Send a survey to existing and potential customers asking about what they’d like to discuss or learn more about and use it for guidance moving forward.

Remember, you don’t have to talk about everything you find on a survey. In fact, you shouldn’t. Covering too many topics in one webinar marketing session can overwhelm listeners. Stick to one relevant idea where you can establish your industry expertise as well as help your audience solve a related problem to truly add value and solidify their perception of you as a go-to resource.

 

 

Topics for your webinar marketing approach

 

Leverage Partnerships And Affiliations

Another way to rely on others to help boost your webinar marketing results? Invite guest speakers to participate in your events. Leverage the partnerships and affiliations you have to broaden the spectrum and reach of the discussion. Showcasing industry thought leaders as guest speakers during your session will instantly further the breadth of your webinar marketing efforts beyond your existing customer base and help you stretch into other relevant demographics.

Of course, before you can advertise your guest presenters, you will have to convince them to take the gig. When promoting your webinars, be sure to pitch your expected audience size and how your webinar marketing can make an impact on their marketing efforts as well. In short, be ready to sell what’s in it for them.

Even if you don’t yet have an extensive network of industry-innovating partners at the ready, or if you’re working with a small marketing budget, you can still offer guest speakers at your next webinar. Nothing says that a co-speaker has to come from outside of your company. Tap into the wealth of knowledge held by your own staff members by asking them to host various pieces of the webinar. Not only can they keep your audience engaged, having them speak adds another level of familiarity/personalization between your brand and your consumers.

 

Plan Lead Time Wisely

In order to reap maximum results from your webinar marketing, you must strategically plan your lead time to optimize your registration numbers for your upcoming webinars.

As a general rule of thumb, you will not want to wait too long between your webinar announcement and actual webinar date, as it runs the risk of having registrants forget what they signed up for. Whenever possible, allow for two weeks of lead time, especially if it’s your first webinar. Having a longer registration stretch means you can utilize a comprehensive range of resources to market the upcoming event. Consider both free and paid promotional channels to give your event the publicity it deserves.

Planning your lead time wisely also gives you the ability to carefully monitor trends in your signup numbers. Slower registration spans means you will have time to amp up your webinar marketing promotional efforts before game day. Likewise, spotting surges in attendance before the webinar may mean you’ll want to break up the event into separate sessions to accommodate everyone. Remember, when first hosting webinars, initial attendance may seem light. However, don’t let this deter you; as you continue to establish your brand as an authority in your vertical, you should see overall momentum begin to increase.

 

Reward Your Participants

If you do notice a downturn in registrations, consider rewarding guests who have signed up. Offer free perks such as e-books, downloadable materials, and even a link to view the webinar again at a later date. If you have a product line you’re hoping to promote, offer exclusive samples to everyone who registers as further incentive.

You can also run a pre-event contest on your corporate social media pages to cross promote both your conference as well as your brand. Create a fun hashtag for your event and encourage those who register to post on their pages for a chance to win a special gift even before they attend your webinar. These webinar marketing tactics not only makes registrants feel valued, it also increases the odds that they will tell others about your event, driving up attendance numbers for you.

 

Optimize Your Presentation

Yes, shamelessly self-promoting throughout the entire presentation can feel forced (as well as possibly make your audience uncomfortable). However, you should still optimize your presentation materials to make the biggest impact possible on guests.

Include specific brand imaging (both for your and your guest speakers) throughout the webinar marketing materials as a subtle way to remind your audience who you are. Also, always include Q&A segments throughout your presentation for added promotional return on investment. Fielding inquiries from your audience not only keeps them tuned into your webinar, it also provides a more organic, less-contrived opportunity to endorse the value of your services and products to a live audience.

Don’t Miss A Chance To Reconnect

Many webinar hosts do a stellar job connecting with registrant before their event. However, they fail to reengage with them after the session has ended. Your job as marketer doesn’t end with your webinar. Everyone who registers for your webinar should be considered a lead worthy of follow up. Once again, planning is critical to promotional success. You and your team should go through the list of attendees to determine where each person falls in your sales funnel. Are they an existing contact? A new referral from an affiliate? An existing client? Determining the status of every registrant can help you develop a customized webinar marketing approach for next steps.

After you’ve gone through your lead list, work with your team to develop strategies on how you should engage with each prospect.  Forwarding materials, soliciting feedback, promoting future webinars and even directly marketing products and services are all ways to reengage with attendees and help convert them from webinar lead to actual customer.

 

Webinar marketing strategy lead generation

 

Picking the Right Software

Finally, you’ll want to pick a webinar software that will maximize the ROI of your webinar marketing efforts. Luckily, the choice for marketers is easy. BigMarker is the only webinar platform that comes with a complete stack of marketing capabilities that’ll provide robust solutions for your webinar hosting from start-to-finish. To get started, sign up for a 14-day free trial today, or send us a message if you have a question about getting started.

 

 

 

 

 

Sources

https://www.forbes.com/sites/drewhendricks/2015/02/19/5-killer-tips-for-marketing-with-webinars-in-2015/2/#632c0d556139

http://www.business2community.com/digital-marketing/8-reasons-webinar-great-marketing-tool-01042162#yCCJzzSyeggu0xxc.97