The Role of the Webinar Moderator - How to Be an Effective Co-Host

The Role of the Webinar Moderator: How to Be an Effective Co-Host

Webinar hosting has firmly established its foothold as a viable promotional tool in any company’s specific marketing mix. Webinars, especially when hosted with a webinar moderator, allow businesses of every size the chance to engage with their targeted demographic on a simultaneous, global level, with remarkable results. The interactive nature of webinars affords organizations an unparalleled opportunity to generate dialogue with interested prospects and develop sustainable industry partnerships, all while giving the consuming masses the chance to put a name, face, and voice to any hosting business. Few other resources allow brands to both promote and personalize in such a tangible, scalable way. Benefits Of Utilizing a Webinar Moderator Due to the comprehensive range of potential advantages, corporate leaders recognize it’s critical to optimize efforts and execution during every webinar. Enter in the webinar moderator. A webinar moderator helps mediate a live […]

How Webinar Hosting Can Help You Become a Thought Leader in Your Industry

How Webinar Hosting Can Help You Become a Thought Leader in Your Industry

Using webinars to become a thought leader in your field is an extremely smart and efficient way to gain new followers and boost your credibility. Before we begin suggesting ways you can become a thought leader by hosting webinars, we want to be sure you understand why this is a good goal in the first place. Make no mistake about it, nothing will increase your credibility (and sales) like becoming a thought leader in your industry. You’ll also greatly reduce the amount of money you have to spend on each new customer. So what exactly is a thought leader? Well, another way of thinking of the term “thought leader” is as an influencer. People with this kind of stature in an industry can influence everything from buying decisions to major trends. Think about people like Warren Buffet, Tim Ferris, Gary Vaynerchuk and Mark Cuban. People […]

Using Effective Calls to Action to Improve Social Conversions

Using Effective Calls to Action to Improve Social Conversions

Here’s a scenario. You’ve spent hours perfecting the right blog post and shared it over all your brand’s social media networks. The likes and comments come in – but your sales remain the same and there’s not even a promising number of clicks. Sound familiar? There’s a good chance your content is missing an effective call to action. Small Business Trends reports 70% of small businesses lack a call to action on their website, let alone their social media content. Not using a call to action is letting an opportunity slip away. Think about how many sales you could have if even a fraction of your readers took action! Even if you are using calls to action, they might not be the right ones. Clichéd, over-used phrases such as “Buy now” are not going to get anyone excited about your […]

Webinar Expert, Ken Molay, To Host Second Educational Series on BigMarker

Webinar Expert, Ken Molay, To Host Second Educational Series on BigMarker

After hosting his exceptionally successful four-part webinar series earlier this season, Ken Molay of Webinar Success has announced that he will be rolling out another educational webinar series in August. Mirroring his previous theme of host-centered webinar content, Molay plans to continue his Webinar Success series with a lineup of new workshops covering the best practices and most effective strategies for hosting successful marketing webinars. So what’s in store for the upcoming series?  Ken shares, “I’m continuing my focus on ways to improve the effectiveness of marketing webinars, since that is such a significant application area and has such a direct impact on business growth and revenues. Once again I am trying to strike a mix of topics to offer something for people at different levels of experience using web conferencing for business marketing.” Since this is the second Webinar Success […]

5 Reasons to Invite a Guest Speaker to Your Webinar

Inviting a personality as a guest speaker is a great opportunity to amplify the effectiveness of a webinar. Undoubtedly, the inclusion of a guest among the speakers has a profound influence on the quality of the session. While guest speakers may end up adding to the cost of the webinar, it is an extremely viable strategy that will effectively drive user engagement. Here is a look at some of the reasons a guest speaker will benefit your webinar. Broadens the Audience Base A guest speaker is assumed to be a renowned expert in the relevant field. As a result, your primary responsibility of attracting a broad audience will be served by the popularity of the guest speaker itself. A broader audience base facilitates snowballing of your network, which will greatly help you reaching out to more people. Enriches the Content […]

TechweekCHI Preview: Q&A with Trading Technologies

With Techweek Chicago’s Fintech Summit approaching tomorrow, we interviewed leaders from Trading Technologies (TT) about their industry, their company, and their advice for others in similar positions. See answers from TT’s CEO Rick Lane, CMO Brian Mehta, CTO Drew Shields and Executive Vice President of HR Katie Burgoon. BigMarker: Have you been involved much in Techweek previously? How will your role this year compare? Katie Burgoon: Last year was the first year that TT attended, and we thought there was a really vibrant, energetic and talented crowd in attendance. We were so impressed that we wanted to step up our involvement this year, and we’ll be giving a talk on the main stage during the Fintech Summit tomorrow. We are also attending the Hiring Fair on Friday. BM: What initially drew you to the fintech industry? Brian Mehta: I’ve always […]

Q&A with ColorJar Founder and CEO David Gardner

David Gardner and ColorJar may just embody the Midwestern idea of the American Dream. Gardner grew up in Minnesota, attended Dartmouth where he founded his first start-up, and then moved to Chicago where he founded ColorJar. It makes sense that this genuine and humble CEO would be involved in Techweek Chicago, and has been for several years. This year Gardner is speaking at the “Branding and Tech” track and focusing on positioning strategy and helping tech companies break through the “noisy world.” BM: What initially drew you to wanting to be in the start-up, tech industry? David: Going back in time to 2003, where I did my first tech startup, when I was a student at Dartmouth. We created a positive news website for the college and the community. That was my first taste. The internet was a very different place. This was […]

Choose the Right Camera for Your Video Conference!

To a certain extent, the success of a video conference or webinar depends on using the right technology and gadgets for the event. All of the preparation undertaken by the conference speaker will go to waste if their gadgets are not up to par. In fact, the success of a web conference depends just as much on its technical perfection as it does for the brilliance of the speaker’s presentation skills. Video conferencing solutions rely heavily on the best gadgets available to deliver high quality and technically sound results. For an absolutely fantastic video conference, you need to have a suitable camera at your disposal. There are various types of cameras available that fulfill various technical requirements; so it is important to keep your specific requirements in mind when choosing the right camera for your video conference. Here is a look at the various types of cameras available to help you choose the right one for your next webinar. Dedicated Webcams The most common and basic type of video camera that can be used for a video conference is a dedicated webcam. It is inexpensive, easy to assemble and use with your desktop or laptop. However, dedicated webcams don’t always come with a strong video output. Some web cameras record video with a low number of frames per second and have a relatively lower pixel density or PPI (pixels per inch or megapixel). As a result, the video output is grainy. Be careful about the web camera you are looking to purchase and make sure you purchase a dedicated web camera that can record and stream high definition video for the best possible result. Integrated Webcams This camera is pre-fixed to your laptop or desktop screen and all other technical requirements are pre-installed in your system. The most widely used integrated webcam is a 0.3 megapixel VGA that is able to record video at a rate of 30 fps (frames per second) with a resolution of 640*480. The benefit of this camera is that it does not require any additional monetary investment however, you cannot modify its configurations and have to accept its limitations. Integrated webcams will do the trick in a tough situation but should be avoided for large-scale video conferences. External Camcorders External camcorders come with a truckload of great features such as 27x zoom, which can be extended to 54x, auto and manual exposure, and backlight compensation. Together, these features allow users to have greater control over the final video output. An external camera can be connected to your system via USB port and is compatible with nearly all computer systems. It requires a video capture card on your system to stream and transmit the webinar. If you choose to opt for a camcorder, then make sure your system has enough free space. All of the video files for your webinar will be stored on your computer. A camcorder, while slightly laborious can be a reasonably good option to consider for your webinar. Digital Camera A digital camera is similar to a camcorder. What really sets it apart are its specifications. The technical configurations of a digital camera are structured keeping in mind its adaptability for recording video, as well as taking high quality photographs. A basic digital camera has a minimum of 8-10 megapixels however, most modern models are capable of high definition recording. A digital camera allows you even greater control over the quality of the final images, with external lenses and manual and auto modes for different situations. The only drawback, and this is a big one, is that not all digital cameras can be used in place of a web camera. With this in mind, it is critical to find out whether the digital camera you own or are planning to purchase can be used for a video conference before you proceed with your purchase or plan of use.

What’s in a Name?

How to pick the right title for your webinar to maximize impact! A first impression is often the last impression. Presenters often become so wrapped up in the technicalities of planning a webinar that they forget one basic rule. This rule of thumb applies just as much to your free web conference as it does to your choice of clothes. So why is it that when most people sit down to plan or conceptualize their webinars, the title is often the last thing that they consider? Here is why the title is quite possibly one of the most important aspects of your webinar. When you advertise your webinar, remember that no one has actually attended it yet, so the only thing to pique their curiosity and interest is your title. No matter how informative and relevant you webinar is, if […]

Helping Businesses Grow Beyond Borders

With the competition getting stiffer, businesses are trying newer ways of expanding their reach in the market. Traditional practices like meetings are being increasingly replaced by modern methods such as Video Conferencing. Free video conferencing offers some invaluable advantages over other modes of communication when you strive to connect with your employees and colleagues in various areas of the world. Video conferencing is free in service most of the time and has evolved over the years with new features and facilities to the user. Here are a few ways how it has been helping businesses go from local to global: 1.Saves Time You need not travel to your office boardroom to conduct a crucial meeting. You might as well get in touch with your team while in your living room. Video conferencing saves a lot of valuable time. 2.Saves Money […]