Tips and Tricks for Keeping Your Online Audience Engaged Throughout Your Entire Webinar

Tips and Tricks for Keeping Your Online Audience Engaged Throughout Your Entire Webinar

Webinars offer an ideal way to connect with an online audience that often surpasses live gatherings, which makes them the meeting of choice for many. This is especially true for speakers motivated to connect with as many participants as possible in a single gathering. However, keeping an online audience engaged can be tricky. That’s why we’re sharing some of our key tips and tricks for keeping an online audience engaged throughout your entire webinar. Identifying the Challenges Although webinars offer significant benefits over live meetings, it’s important to remember that there are some unique challenges to consider when presenting a webinar to an online audience. With a screen (and potentially hundreds of miles) between you and listeners, zoning out during a webinar can be commonplace amongst an online audience. Simply pushing the mute button on a session is all it takes to […]

Webinar Production Essentials - A Complete Technology and Equipment Checklist

Webinar Production Essentials: A Complete Technology & Equipment Checklist

Planning your next webinar? Perhaps it’s your first webinar? Regardless of what’s in your pipeline for webinar production, you’ll want to ensure you have the best technology and equipment at hand to be successful. Many companies and organizations use webinars as a large part of their marketing strategy, which means a reliable in-house set-up is crucial for their webinar production value. If webinars are a big part of your marketing strategy, you’ll need your webinars to be as polished and professional as possible to maximize your marketing impact. Webinars nowadays have a wide reach when it comes to marketing. Anyone can find an on-demand recorded webinar from your website, social shares, YouTube, emails, blog post; the list goes on! So, you never know who might see it, could be your next customer. Therefore, you should opt always to put your […]

Webinar Marketing 101 - A Guide To Effectively Use Webinars As Part Of Your Marketing Strategy

Webinar Marketing 101: A Guide To Effectively Use Webinars As Part Of Your Marketing Strategy

Webinar marketing has proven value in virtually any promotional mix. Still, some modern business owners hesitate to include webinars in their marketing strategies, for a wide range of reasons. Some believe that their current efforts are “good enough” and feel reluctant to change their approach. Others are apprehensive about learning a new technology and fear that they will have an on-air lapse that will derail their presentation. Some may even worry about the presentation itself; they are convinced that they have nothing of value to say. Fortunately, executives in every industry often discover that their webinar marketing fears are unfounded. From a technology standpoint, partnering with a provider of an innovative and intuitive virtual conference system quickly eliminates the fear of live presentation glitches. Additionally, many professionals are surprised to learn they actually do have a lot to share with […]

bigmarker-drip-integration

BigMarker Partners With Drip to Bring Email Marketing Automation to Webinar Hosting

If you’re looking for a marketing automation tool to help you create and send custom email campaigns with ease, Drip fits the bill. If you’re looking to integrate Drip with your webinar software, you can have your cake and eat it too. BigMarker now integrates with Drip. Why Drip?   With all of the hard work you put into setting up a high-converting webinar, reaching your audience should be the easy part, right? Unfortunately, this isn’t always the case. Oftentimes, marketing efforts can become disjointed when using several different tools. A problem that many marketers struggle to resolve. Luckily, BigMarker and Drip have partnered up to streamline email marketing and webinar hosting into one simple process. Drip’s easy-to-use email software not only allows you to create beautiful, custom emails, but also helps you segment your email lists into different funnels to help you target your messaging […]

The Best Webinar Tactics For Hosting Software Demos

The Best Webinar Tactics For Hosting Software Demos

Web conferencing has unearthed an entirely new world of sales opportunities for software demos. Before the onset of webinars, business owners promoting any type of product often had to rely on an in-person appointment to ensure consumers had an authentic product experience. This proved especially true for software products. Technology consumers often required a live, hands-on immersion into the application in order to gain a genuine understanding about capability and functionality as well as how it could enhance their internal operations. Fortunately, video conferencing has completely changed the promotional blueprint for software demos. An authentic product experience is still paramount to closing the deal. However, sales executives no longer have to waste invaluable time, money, and resources traveling back and forth from client sites to endorse a particular product or product line. Instead, account reps can simply schedule a user-friendly, […]

Use Automated Webinars for Lead Generation and Marketing Strategy

5 Reasons to Use Automated Webinars as Part of Your Marketing Strategy

Have you used automated webinars as part of your existing marketing strategy? If you have not considered them to be a priority, there is a lot of missed opportunity you may have not adequately explored! Automated webinars take regular webinars a step further by offering an on-demand version of a webinar online at any time. Essentially, this is a video anyone can watch either from your website or social media pages. Automated webinars are an excellent way to engage with prospects and clients when they have the time, versus scheduling a time for a live webinar that you hope fits a broad range of schedules. Automated webinars sometimes receive flack for lack of substance and audience engagement, but like any video, it is all in the effort of your production! If you have a monotone speaker talking through equally boring PowerPoint […]

get more webinar attendees

How to Scale Your Webinar Audience From 10 to 1000 Attendees

Webinar hosting is a powerful and proven marketing resource. Executives in virtually every field can integrate webinar services into their business development strategy to broaden brand recognition, strengthen existing partnerships, and establish (or reinforce) their organization as an industry authority. Most importantly, webinar attendees can associate a human face and name with your company, instantly making it more relatable to consumers and affiliates alike. Despite the extensive advantages offered by webinar software, many speakers still struggle to optimize results with their overall participation totals. This goes far beyond simply boosting registration numbers. Increasing your webinar attendees isn’t just about getting participants to signup…it’s also about ensuring they actually show up. It can be a common occurrence for people to register for an event, only to pull a no-show on actual broadcast day for a wide range of reasons. Scheduling conflicts, forgetting about the discussion, or […]

free webinar hosting platform trial tips

8 Tips for Getting the Most Out of Your Free Trial on a Webinar Platform

Having a webinar program as part of your marketing or customer success initiatives is a big deal! It means you are making a concerted effort in getting in front of your prospects and clients to speak to their needs and provide quality information. Making the decision to have a webinar program is the easy part but selecting a platform to start your free trial can be difficult. To help optimize your search we’re sharing our top tips for making the most out of free webinar hosting during your trial. Before you choose a software, make time to research all the best webinar solutions on the market. There are a bunch of companies out there offering free webinar hosting as part of their trial period! With a little bit of research, you’ll no doubt come away with a list of 3-4 webinar […]

avoid these mistakes when hosting webinars

Webinar Hosting Mistakes You’re Probably Making and How to Avoid Them

Quality webinars are great for building up an audience, selling products and services and getting your name out there. However, if you don’t avoid the following mistakes, your webinar will be more trouble than it’s worth.   Not Hosting Webinars If you’re here reading this, you’re probably not going to make this mistake, so we’ll keep it quick. If you’re here because you’re thinking about hosting a webinar but aren’t sure if you should, we would heartily recommend it. Any time you can leverage another form of media – whether it’s webinar hosting, infographics, podcasts, etc. – you stand to win in a big way. You now have one more channel for reaching your audience. Sure, it might make you nervous at first, but that’s no reason to write off webinar hosting entirely. You’d hate to find out that it […]

How to Host Webinars on a Small Marketing Budget

How to Host Webinars on a Small Marketing Budget

Are you interested in integrating webinars into your content marketing strategy but feel limited by a small marketing budget? Fortunately, you don’t need a large budget to host effective webinars. Below, we’re going to give you simple tips for hosting a successful webinar, even if you have a limited budget. Pick Cost-Effective Webinar Software This should come as no surprise, but if you go with expensive webinar software, then you’re going be straining your small marketing budget before you even start hosting. Luckily, it isn’t very hard to find affordable webinar software that fits your marketing needs and budget. There are plenty of solutions out there that are similar to, and often better than the most expensive webinar tools on the market. Webinar platforms like BigMarker offer plans and pricing that can fit a diverse range of budgets without compromising on features. Still, […]