8 Reasons Why Webinar Meetings are More Efficient Than in-Person Meetings

You have probably figured out by now that there are many ways to conduct a meeting. It used to be that meetings required everyone to be physically present in the same room at the same time. However, thanks to technology, webinar meetings have evolved to become a far more efficient than in-person meetings. Here are eight reasons why this is true.

 

1. Exceptional Value is Delivered

While in-person meetings have long been necessary they are often incredibly expensive.

This is true on a variety of fronts. If you are a business that needs to have all of your regional staff attend regular meetings, the expense of flying everyone in and providing lodging can get out of control rather quickly. This does not even take into account the cost associated with feeding everyone.

If you are hosting paid presentations, the same concept applies. Many participants may feel that they cannot attend because of the personal expense incurred. Even if you offer the meeting at no cost to the participant, there are other expenses incurred by the participants that could limit the perceived value in the end.

Webinar meetings take care of these issues.

It is now possible to host regular meetings with your staff around the world with relatively minimal expense. Even if you want to charge for your webinar, participants will now be more encouraged to sign up because they will incur no other expenses as a result of attending.

The value delivered in this regard is exceptional. It’s also possible to get meaningful feedback from your participants in real time, which enhances the value of the webinar. You will find that the excitement will build from one presentation to the next as the audience begins to leave positive reviews and encourages their acquaintances to attend future webinar meetings that you host. These are all components that make hosting webinar meetings a more efficient use of your time, and your participants, in comparison to in-person meetings.

2. Webinar Meetings Allow You to Become an Expert in Your Field

As a presenter, you become the expert. Webinar meetings are a great way to tout your experience and your professionalism to all of the participants that attend.

The flexibility and ease of webinar meetings allow you to host more sessions, which will provide more options for people to attend. With more attendees in your webinar meetings, you can expect word to spread much quicker than traditional meeting setting.

Even if you offer free webinar meetings, your audience will view you as an expert who is worthy of being listened to. The free component to the webinar does not cheapen the information that you are presenting. If anything, it adds an extra value, and it elevates your stature as a Thought Leader in the eyes of the participants.

Webinar meetings give you a platform to share valuable information with a captive audience. It will be up to you, of course, to deliver the information in a relevant and engaging way. If you can accomplish that, you will begin to gain a following over time that can help your business or organization grow exponentially.

 

3. More Sales, Less Work

Webinar meetings are a great medium for making sales happen with very little effort. The effect is a soft sell of your products and services to your prospects.

You will not need to conduct a hard sell, which is often difficult to do unless you visit each person individually and look him or her in the eye. Webinar meetings allow you to assemble multiple participants, each taking part in your presentation from a location that is convenient to them, and then issuing a call to action that many will heed.

Webinar meetings effectively allow you to both teach and sell at the same time. No other type of presentation can bring this type of benefit to the table.

In order to make a sale, however, you will need to develop content that is effective. This means that you will illustrate potential problems, be able to shoot down objectives, and deliver exceptional value without having to over teach any particular concept or idea.

Your goal is to show members of your audience what they want without them even realizing it. Once they realize that what they desire is exactly what you are offering, the closing sale will come much more naturally.

 

4. Webinar Meetings Knock Down Geographical Barriers

In-person meetings can substantially limit your reach.

Not only is it expensive to fly people in for a meeting or presentation, but it also is not always logistically possible. This does not even begin to touch on the time factor and other issues that make in-person meetings impractical in many situations in today’s globally connected world.

Webinar meetings provide an effective way around this by permitting you to communicate with potentially hundreds or thousands of people from anywhere in the world.

Participants will love this feature as well, as they are now able to attend your presentation from the comfort of their own home or office.

While talking to someone one-on-one may be the best way to close one sales lead, talking to hundreds at the same time is the best way to close multiple leads at the same time. Which one has the potential to generate more revenue? The answer will be the webinar almost every time. Webinar meetings are not just effective as sales tools either, as they are turning into a great way to conduct regional staff training, seminars, conferences, and much more.

Webinar meetings are a great medium for making sales happen with very little effort.

5. The Audience Becomes More Engaged

If you are looking for a way to better engage the members of your audience, a webinar meeting is the way to do it. This is due to several factors.

For one, a webinar meeting is a single, live event that virtually anyone can attend. Because it is live, however, participants need to arrive on time, or they know that they will miss part of the information that you have to present to them. This will encourage them to be engaged from the very first moment that you start speaking. If they were to miss the webinar all together, participants know that they lose out on the benefit of having attended.

Webinar meetings also allow participants to become engaged in the content that is being delivered.

Presenters can easily open up the presentation to questions from the audience. This also allows people that would not be comfortable asking a question in front of others in a physical meeting to be willing to do so in the more anonymous nature of the webinar room.

Individual participants can chat, make their own opinions known, respond to questions and comments from the presenter, and issue their thoughts about what is being discussed in the main webinar room. These are all components that are simply not possible in an in-person meeting.

Webinar meetings also allow participants to become engaged in the content being delivered

6. Generate New Leads

No matter what type of business you are in, it is likely lead-driven. If you do not get enough leads on a regular basis, it will be almost impossible to grow.

As existing customers begin to move away or go to a competitor, your revenue will decline accordingly. You will want to avoid that, of course, so you will need to look for ways that effectively increase the type of quality leads that you need to grow.

This is exactly what webinars can deliver for you, as they are effective at attracting new people to hear what you have to say, allowing you to convert them into new customers then.

By their very nature, webinars require some type of registration. This will include the name and email address, at a minimum, of each participant that attends.

This is a built-in marketing opportunity for you. It is even possible to request even more information that will give you a way to tailor your approach to each member of the audience based on their unique interest levels. Even free webinars can be an effective use of your time given the number of new prospects and quality leads that they will generate.

 

7. Guest Presenters Are Easier to Come By

Webinar meetings are much less of a commitment (financially and logistically) than in-person meetings. This puts you in a much better position to secure a guest presenter to help you host your webinar meetings.

Why should you invite a guest presenter? For one, guest presenters are an excellent way to add credibility to your presentations. Bringing on an industry expert will build trust with your audience and add value to your presentation.

Another reason to co-host your webinar meetings is the opportunity to expand your reach to larger audiences. Whether you’re able to tap into their social network, email list, or marketing budget, the value a guest presenter can add to your marketing efforts can hugely impact your overall ROI.

Keep in mind that you will still need to promote your own content.

 

8. Get More Return On Your Investment

When you think of the time and the money that goes into hosting a meeting, it can be mind boggling. Imagine going through the trouble of hosting an in-person meeting only to have attendance fall flat. You will have lost a great deal of money in the process.

Given the relatively low expense associated with online meetings, you will be in a much better position to generate a positive return on your investment.

Revenue drives business growth. If you are in a cash crunch, you must develop ways to increase your leads with as little expense as possible.

As the saying goes, it takes money to make money. That is harder than it seems, however, when you do not have any money to begin with. This is another powerful feature of the webinar meeting, and it is yet another advantage that this venue brings over an in-person meeting.

 

Start Hosting!

These are just eight of the many reasons that demonstrate why webinar meetings have become so powerful. If you’re ready to start hosting your own webinar meetings, BigMarker can help. To start your 14-day free trial, click here. Or, to get in touch, send us a message!

 

 

 

 

 

 

Sources:

https://demio.com/inside/10-reasons-to-run-webinars/

https://www.kitces.com/blog/seminar-marketing-vs-webinars-for-financial-advisor-marketing/

 

Tips and Tricks for Keeping Your Online Audience Engaged Throughout Your Entire Webinar

Webinars offer an ideal way to connect with an online audience that often surpasses live gatherings, which makes them the meeting of choice for many.

This is especially true for speakers motivated to connect with as many participants as possible in a single gathering. However, keeping an online audience engaged can be tricky. That’s why we’re sharing some of our key tips and tricks for keeping an online audience engaged throughout your entire webinar.

Identifying the Challenges

Although webinars offer significant benefits over live meetings, it’s important to remember that there are some unique challenges to consider when presenting a webinar to an online audience.

With a screen (and potentially hundreds of miles) between you and listeners, zoning out during a webinar can be commonplace amongst an online audience. Simply pushing the mute button on a session is all it takes to multi-task during a webinar that isn’t completely holding your audience’s attention.

In order to avoid the dreaded webinar “tune out,” you will have to up your engagement game during the session. This will ensure your online audience remains plugged in during your entire demonstration. Implementing several proven tips and tricks for keeping your online audience engaged throughout your entire webinar can help keep everyone on task.

When planning for success with your next webinar, consider the following advice:

 

What’s Your Point?

Don’t go into your webinar with an extensive range of topics and ideas you’d like to cover during your session.

Going too broad with your dialogue can almost guarantee you’ll lose the attention of your listeners at various points if they determine that what you’re talking about isn’t relevant or interesting to them personally.

When choosing the topic of your presentation, get as specific as possible so all users logging in understand exactly what they will be listening to during your time together. Also, know going into the topics selection process that pinpointing an outline that works for everyone is virtually impossible.

It’s better to develop a webinar that makes a significant impact on a smaller audience than one that covers far too much information and loses traction with a larger one. If you’re not sure how to select an engaging topic that will resonate with your niche, ask.

Consult with your team for ideas or send along a survey directly to your demographic to ask what they want to know more about so you can focus your event accordingly.

 

Get Specific About Your Benefits

Choosing the right topic is only the first step in successfully connecting with your listeners. Beyond the points you’ll discuss in your session, you will also want to outline why it’s your online audience’s best interest to attend.

Get specific about what each listener in your online audience will reap from attending your webinar. Seeing the list of benefits offered by your conference will pique their interest and help keep them on point with you throughout the discussion.

 

Command Attention Right at the Start

Don’t rely on a long buildup to captivate your online audience.

Make it your mission to command attention as soon as you start speaking. Avoid spending too much time with introductions and miscellaneous details.

Instead, get the intros done quickly, move on to an engaging (albeit succinct) anecdote and then dig into the meat of your presentation. Keep it concise to let attendees know right at the start you won’t be wasting precious time on monotonous details and will be keeping the discussion moving forward. It’s an excellent way to keep them listening.

 

Make it a Dialogue, Not a Monologue

allow webinar participants to submit questions and responses in real time

It’s no secret that the discussions we remember most are the ones we get a chance to participate in; the same holds true for your webinar’s online audience.

As a presenter, you have options. You can choose to speak at them, droning on (and on…and on…) about countless details and facts and risk losing their attention; or, you can speak with them, continuously asking for their input, feedback and opinions to ensure they stay plugged in no matter how long the presentation runs.

You can actually use your webinar software to help with this; today’s webinar technology allows your participants to submit questions and responses in real time. As a host, make moderating and integrating these comments a priority so your attendees remain attentive.

 

Stay Charged!

Don’t underestimate your responsibility to keep everyone listening.

Rule of thumb: it’s not (entirely) about what you say…it really is how you say it. Even the most compelling presentation can have lackluster results if it’s delivered with ho-hum energy. Keeping your online audience engaged is the key to an effective webinar.

Do your part; make an effort to keep your energy level up when speaking to keep your participants connected to what you have to say.

Turn nervousness into excitement by moving around when speaking. Also, whenever possible, create natural-feeling interruptions to help break up the potential monotony of too many consecutive slides. This will help keep your participants plugged-in and on their toes.

Finally, repeat your previous point before moving on to your next one to really reinforce your message to listeners.

The best way to guarantee you have what it takes to give a dynamic speech? Practice. Do as many dry runs as needed to really nail down your delivery to resonate best with attendees.

 

Give Your Online Audience Bragging Rights

Everyone loves a chance to show off what they’ve learned. Keep this in mind during your online presentation. If you’re hosting a training session, tell your online audience that there will be a brief quiz at the event’s conclusion for them to earn professional development credits – it’s a guaranteed way to keep them engaged at all times.

The quiz approach can add value even if you’re not hosting a training event. Use end-of-sessions quizzes to encourage participants to earn points, achieve recognition or even receive discounts off of products to ensure they are encouraged to listen to your webinar.

 

Diversify Your Speakers

Know some industry thought leaders that also love to work a great webinar? Ask them to speak at yours. Creating a panel of presenters who all offer something just a little bit different than everyone else will immediately build buzz around your webinar.

Most importantly, when you do go live, changing hosts can keep the energy up in your virtual meeting room, encouraging everyone logged in to pay attention to the information being shared.

keep your online audience engaged with diverse webinar presenters

 

Test Your Audio

Audio is important during any type of gathering. However, sound quality may prove even more critical during an online session than a face-to-face meeting.

No one wants to hear the dreaded, “can you hear me now?” during a webinar.

If one segment of your attendees are struggling to hear what’s being said, you may find yourself spinning wheels trying to remedy the sound situation while simultaneously losing the interest of the attendees who actually can hear you.

Before you go live, optimize your audio input options based on the system you’re using as well as perform audio checks to ensure your online audience gets the royal sound system treatment.

 

Manage Your Time Wisely

Always consider your listeners’ busy schedules when developing your webinar presentation. No one wants to log into a conference only to feel like they’re being held hostage for the next several hours. Those who stay on at a webinar that is too long (and even those that disconnect before you end) will feel resentful and taken advantage of.

Prove that you value and respect their time by creating a conference that runs no longer than 60 minutes.

As a general rule of thumb, 45 minutes for speaking with 15 minutes at the end for questions should provide a manageable balance for participants to remain attentive throughout the webinar.

 

Set Aside a Specific Q&A Section

You should always allow for questions throughout the session to hold listeners’ attention. However, setting aside time near the end of the event for a final question and answer period can keep attendees listening for the whole webinar.

When sending out an agenda, be sure to list out the different Q&A segments you plan to host. This will help your online audience know that it’s worth staying until the very end to ask their questions. It will also let them know that they will be able to hear what others may inquire about after hearing your presentation in its entirety.

Worried no one will have anything to ask? Fret not; come prepared with some of your own relevant questions to build momentum. Chances are, the rest of your attendees will follow suit.

 

Save the Best for Last

Reward your attendees for tuning in throughout your entire presentation.

After setting aside time for a thorough question and answer segment, you may want to consider offering a giveaway of some sort.

Let participants know that at the end of the discussion, listeners will receive an added perk.  Examples include: free resources, promotional discounts or even access to exclusive products.

In short, never underestimate the power of the freebie to keep your online audience engaged throughout your entire webinar.

 

Conclusion

There are many ways to engage an online audience during your entire webinar. If you use the suggestions above, you’re guaranteed to host a successful online event from start to finish.

If you’re looking for powerful webinar software, BigMarker can help. Sign up for a 14-day free trial today. Or send us a message if you have a question.

 

The Keys To Preparing And Managing A Webinar Panel Discussion

A successful webinar seamlessly incorporates several audio and visual components for a collective final presentation that builds sustainable brand exposure, recognition, and loyalty. Slides, graphics, images, Q&A sessions and live webinar panel discussions are just some of the many segments you may find in an effective webinar.

Today, we’re focusing our attention on webinar panel discussions. Webinar panel discussions deliver extensive audience influence and session value, which makes them an incredibly valuable form of content. However, the thought of coordinating schedules and planning an outline for multiple presenters can even overwhelm seasoned webinar hosts.

Fortunately, we’ve got you covered. Continue reading for a compiled a list of easy-to-follow tips and tricks to help you plan and execute a successful webinar panel discussion.

Phase I: Plan For Success With a Webinar Panel Discussion Before the Event

 

Knowing a few tips on how to effectively implement a webinar panel discussion can streamline the process and ensure you don’t miss out on the advantages offered when using this webinar strategy. When planning your next webinar panel, keep these key suggestions in mind to optimize results, both for your audience as well as your speakers. Begin with pre-show pointers, such as:

 

Consider Audience First

Consider your webinar audience when hosting a webinar panel discussion
Give the audience what it wants!

The first step in planning a successful webinar panel discussion? Think about your audience.

Oftentimes, a session host may fill the time with personal contacts and affiliates who may not have anything relevant to offer to listeners. Consider the goal of your event (aka – the reason why people have signed up to begin with).

Knowing the purpose of your webinar panel will keep you focused on finding panelists who add to the core conversation, not detract due to their own personal agenda.

Some webinar hosts find that best way to focus on the audience is to ask for their input.

Having numerous panelists can mean running long on time, or missing critical topics altogether. Before your session, reach out to both potential and existing registrants to inquire about what they’d like to see and hear most when the tune in. Online surveys and emails can go a long way in letting listeners know that you value their time as well as their input.

 

Select The Right Speakers

Once you recognize what you’re hoping to achieve, it’s time to create your list of prospective webinar panel speakers. One of the biggest benefits to hosting a webinar panel is that you get to choose the best speakers for your cause.

Don’t settle for simply scrolling through options you already have a professional relationship with.

Dream big and be bold. If there are industry experts who you know can add value to your session, reach out and ask if they’d be willing to participate. Adding well-known names to your agenda increases registration numbers as well as actual attendance on game day.

Additionally, don’t go for a webinar panel of speakers who will all offer the same thing, or agree on everything. Diversify your discussion by including presenters with varying perspectives and opinions.

Convening a wide range of viewpoints can encourage active discussion and debate, both with each other as well as with members of your audience.

 

Get To Your Pre-Game Preppin’

Anyone who has ever hosted a webinar understands that strategic preparation plays a vital role in overall success.

This holds true when including a webinar panel discussion. As soon as you have your list of presenters, you will want to begin coordinating the schedule, pinpointing individual strengths, and itemizing key objectives.

Some relevant tips when you get to prepping include:

  • Know your time: Putting together an outline that sticks to the time allotted can prove challenging. Don’t wing everyone’s time slot. Put together a very specific outline of speaking order as well as amount of speaking time so nothing’s left to chance when you go live. Your audience will appreciate knowing that you are sensitive to their busy schedules and routines.

Pro tip: Tell your webinar panel speakers ahead of time that you’ll send them a conspicuous signal (such as a private chat message) a few minutes before their time is done to keep them on track.

  • Do your topic research: Just because you aren’t carrying the conversation, doesn’t mean you can’t contribute to it as needed. Prepare for the webinar panel by carefully researching the topics being covered throughout your webinar. Your insight or varying perspective can add a new layer of interest with your audience.
  • Prepare slides: Yes, you will want your speakers on camera when they are talking but you should also include some visual resources as well to strengthen the overall audience impression. Work with your individual presenters to determine if they will be providing visual materials and slides for their discussions. If so, you will want to have access to them before the function so you can include them in the master presentation. If they don’t provide slides, you will want to create at least one for them. A simple slide with their name and topics can add a visual component to their conversation to keep listeners engaged.
  • Create an agenda: Finally, once you’ve developed the speaking order and brushed up on the latest topic information, you will want to create an agenda to share with participants. Highlight at least 3-5 main points so they know what to expect when they tune in. Before your function, you will also want to provide a copy to speakers as well to manage their expectations.

 

Plan Your Opening

You may or may not be the main attraction at your webinar panel discussion; however, it’s still your webinar panel discussion. As the host, you will have certain responsibilities to your audience – effectively opening the session is one such obligation.

Once again, don’t wing it or you may risk losing them before you even get started. Plan ahead and get creative with your session opening.

Don’t simply reiterate the topic ideas; give a brief overview that details the value offered during the session as well as highlight any important instructions they will need as the event progresses. Your opening is also the time where you will emphasize when question and answer sessions will be held so you can manage expectations accordingly.

 

Practice

As the webinar panel host, you’ll want to practice as many event segments as possible to ensure a seamless experience.

While it may prove difficult to convene all your speakers for at least one dry run, it’s worth the effort. This is especially true if you will all be speaking from remote locations.

Even the most polished speaker may find himself struggling to effectively take over the conference from a technology perspective. A brief run through with your panelists can save invaluable time (and embarrassment) when you all go live.

 

Phase II: Plan For Success With A Webinar Panel Discussion During The Event

 

In addition to pre-webinar panel planning, you will also have to consider how to manage the actual event itself. Once again, a little advance preparation can yield impressive dividends. When you go live, remember:

You’re The Moderator

No matter how much planning you do, you will probably still have to moderate at various intervals throughout the session. Stay focused and facilitate as needed to sustain momentum and smooth out potential hiccups.

Most importantly, it’s your job to ensure all of your webinar panel speakers get their allotted time. You need to make sure they get the individual attention they all deserve. Stay on your toes to prevent more assertive webinar panel speakers from dominating the conversation.

 

Introduce Each Speaker

Speakers on your webinar panel should never have to introduce themselves. That’s your job.

Give a brief overview on each panelist that includes name, company, area of expertise and specific topics each person will address during his/her presentation. Not only will the introduction pique the interest of your audience, it will also help your speakers stay on track and get to their respective points quickly.

 

Allow For Q&A Sessions

use Q&A sessions during a webinar panel discussion

You should always include Q&A segments in your webinar to increase interaction with your participants.

Question and answer components can break up the monotony, captivate the crowd, and instantly boost energy levels (which, inevitably, do dip a bit as the conference goes on).

Don’t allow each panelist to answer every single question asked. Listening to the same answer again and again is a surefire way to lose participants. Instead, give 1 or 2 presenters the chance to respond. Then, get the conversation moving forward to the next inquiry.

 

Ask Your Own Questions

While you’ll want to encourage your listeners to ask questions during your webinar panel, you may want to consider having a few of your own inquiries on hand as well.

You can’t predict what will or won’t be ask once you go live. Having thought provoking questions for each of your speakers at the ready can keep the function progressing and offer an interesting viewpoint to your listeners.

 

Prevent The Dreaded Pitch

Some presenters simply won’t be able to resist the opportunity to pitch their personal interests and products.

It’s crucial to remember that everyone who registered for your event is expecting to focus on a specific topic. The last thing your audience wants to listen to is a sales pitch from every speaker on your panel. If your webinar begins to feel like a giant infomercial, you may suffer irreparable damage to your brand. (As well as lose participants at record speeds.)

Just before you go live, reiterate your expectations to each panelist. If you do sense the conversation sliding into the realm of unabashed advertisement, do your best to organically direct the discussion back to your original focus. Your audience will thank you.

 

Host Your Own Webinar Panel Discussion

At BigMarker we understand the importance of hosting engaging webinars. That’s why we offer modern webinar software with features specifically designed to build, measure, and increase attendee activity during your webinars. Start your 14 day free trial today to leverage our powerful webinar technology. Or send us a message if you’re interesting in learning more.

 

 

 

 

References

https://blog.clickmeeting.com/9-key-tips-for-an-effective-panel-discussion-in-your-webinar

http://www.eventbuilder.rocks/webinars-panel-discussions-10-ideas-make-look-like-rockstar/

12 Webinar Statistics You Need to Know Before Hosting Your Next Online Event

If you’ve never hosted a webinar before, it can be tough knowing where to start. To help navigate the webinar hosting process, we’ve compiled the 12 most important webinar statistics to know below. These webinar statistics will help guide you through hosting a webinar that attracts attendees and makes them glad they viewed your presentation.

1. Your Webinar Should Be Between 30 and 45 Minutes Long

Before you pick your webinar topic, it’s important to consider the first entry on our list of important webinar statistics: webinar audiences prefer attending webinars that run between 30 and 40 minutes long.

As shown in the above graph, webinar statistics show that 41% of attendees prefer attending 30 minute-long webinars and 44% of attendees prefer webinars to last 45 minutes.

These webinar statistics also show that only 5% of webinar attendees prefer webinars that last just 20 minutes and only 10% want to attend sessions that last one hour.

If you can’t get your webinar to fill at least 30 minutes without adding in filler content, it’s time to rethink your topic. Find one that can easily fill those 30 minutes.

At the same time, if your topic demands more than one hour, these webinar statistics should convince you that it’s best to divide the presentation into two or more parts. This will come with a couple extra challenges, but they’ll be worth it if it means that the length of each webinar fits into this ideal range.

 

2. People Will Only Commit to One Webinar Per Week

The second entry on our list of webinar statistics is all about time commitment. Research shows that people will only commit to attending one webinar per week, which means you cannot be lazy when it comes to organizing and promoting your webinar.

Your targeted webinar attendees may be interested in a number of different types of webinars, not just the ones that have to do with your industry.  Nonetheless, these webinar statistics hold: people only view one a week, on average.

What this means for you is that your webinar isn’t just competing against those from your competitors but all other webinars out there that a viewer could possibly be interested.

Keep this in mind as you put your webinar together. You have all kinds of competition vying for your market’s attention.

 

3. Morning is Best for Hosting Webinars

Next, let’s talk about when you should host a webinar. Conventional wisdom has usually been that it’s best to host webinars in the afternoon (after people are off work so you know they’re free).

Other popular webinar times are around noon or one o’clock, since it’s over the average lunch hour.

However, webinar statistics show that 10 or 11 o’clock in the morning is actually the time people prefer most.

Only about 16% of people like webinars to be scheduled at noon or later. That’s about the same amount of people who would actually prefer 9am.

Webinar statistics prove that the majority of people would actually prefer webinars to be hosted at either 10am or 11am. The latter was the preference of 26% of viewers with 11am being the winner with 32%.

 

4. Tuesdays Are Best for Hosting Webinars

With the above webinar statistics, you now know what time of day to hold your webinar, but how about what day of the week? This is just as important.

Tuesday is the big winner here. However, Wednesday and Thursday were close behind, so any of those three days should be fine.

The clear indicator here seems to be the fact that people want plenty of time to plan around attending webinars. That’s a good sign, though. It means people are taking these programs seriously.

As Monday and Friday tend to be the busiest days of the week (and the ones people are most likely to take vacation days on), it makes sense to avoid them like the plague.

 

5. You Absolutely Must Include a Q&A at the End of Your Webinar

The most lopsided of our webinar statistics is about Q&As. If you’re not already hosting live Q&A sessions at the end of your webinar presentations, it’s time to make a change.

92% of webinar attendees want a live question and answer session at the end of a webinar.

Therefore, you should factor your Q&A sessions into the overall running time of your webinars (per the webinar statistics we covered earlier). Most Q&A sessions are about ten minutes long, but you might find that the sessions typically facilitate are shorter or longer as time goes on. Simply modify the amount of time you leave for your Q&As as necessary.

When you first begin hosting webinars, it can be tough to anticipate the questions you’ll get. In fact, you might not get any questions from your audience at all. Just because they like Q&A sessions doesn’t actually mean they’ll ask questions.

As such, make sure you have a few canned questions planned and ready to go. Treat them like an FAQ, so if no one is asking questions you can simply tell your audience you’ll cover the common ones you usually get. This might also help your viewers think of some of their own.

 

6. Be Passionate and Interesting

Being passionate and interesting is always a good idea, no matter what the context.

That being said, these are still important webinar statistics to look at because they also show what doesn’t work when you’re hosting a webinar.

When people were asked about what engages them most, they reported that visual slides weren’t as engaging as one might assume. Only about 15% said they were engaged by slideshows and other visuals.

The same amount mentioned interactions between speakers and attendees. Therefore, while Q&As are still important to include, don’t spend the majority of your webinar trying to talk to your audience. It turns out that most people don’t care if you do.

Webinar statistics show that 32% of attendees said they felt the most engaged when the webinar host was passionate and energetic. Practice adding as much excitement into your voice as you can muster, as this will keep your attendees happy and engaged throughout your webinars.

Finally (and not surprisingly), interesting and relevant content won the day. Webinar statistics show that 38% of attendees cited this as the thing they engage with the most.

While these might not be shocking webinar statistics, keep this in mind when you’re coming up with a webinar title. As we’ve already covered, headlines are extremely important. Make sure the name of your webinar lets people know it’s going to be interesting and relevant.

 

7. Webinar Statistics Prove You Need to Go Long with Promotion

About 29% of your attendees won’t register for your presentation until the day of the event itself. However, webinar statistics also show that 17% of your attendees will probably sign up more than 15 days before the big day. That’s nearly half of the people who will attend.

Therefore, you need to make sure you have a nice long promotional cycle to attract every potential lead. Use everything from social media posts to blogs to emails to give yourself as much of a chance as possible to let people know about your webinar.

 

8. Send Your Emails Midweek

send webinar emails midweek

Speaking of your emails, midweek is the best possible time to send them out to your potential audience. These webinar statistics almost completely mirror the ones we covered above about when to host your event.

Tuesday is best, but Wednesday and Thursday aren’t bad. Monday actually takes fourth place as, come Friday, people just want to do what it takes to get out the door and enjoy their weekends.

Obviously, Saturday and Sunday are terrible days for promotional emails, much less webinars.

 

9. About a Third of Those Who Sign Up Will Actually Attend Your Webinar

While all of the webinar statistics on this list are important, this is the one that the majority of people tend to fixate on the most. After all, at the end of the day, one of the most important success metrics for a webinar – arguably, the only one that matters – is how many people actually attended.

The ratio of registrants to attendees is surprisingly consistent. While you can always work to improve these webinar statistics for your company, about 35% to 45% is the average.

That’s a very strong number, though, so if that’s where you’re consistently landing, consider your efforts successful and only work to boost them after you’ve optimized other features of your webinar.

If you’re falling below 35%, something is definitely wrong. The other webinar statistics in this article should give you some idea of what has to change so that the number does, too.

 

10. The Average Number of Webinar Attendees Is 148

Another important metric to aim for from our list of webinar statistics is 148. This is the average audience size you should be looking for when you host webinars. If you apply this to the last statistic, you’ll need to have about 500 people register for yours even before you can hope to get roughly 150 people to actually attend. Of course, that’s only if you’re getting a third of your registrants to do so.

Also, if you take out webinars that only had 100 people attend from the survey that produced this statistic, the average jumps all the way up to 392. Therefore, don’t get too comfortable with 149. While that’s a good milestone to hit, there’s clearly plenty of room for improvement you could work toward.

 

11. Record and Replay Your Webinars for Best Results

Everyone is going to have different goals for their webinars. If you’re using it to set up a limited time offer or the webinar comes with a price, it makes sense that you wouldn’t want to replay it in the future.

That being said, 28% of people who watch webinars signed up to do so after registration was over. This number appears to be growing steadily, as well. The takeaway would be that people don’t necessarily care if the event is live or not. It may also speak to a growing on-demand culture that expects things like Netflix and Hulu to deliver content when it’s convenient.

Therefore, consider leaving webinars up for as long as possible to gain increased views. These webinar statistics may also identify the fact that people from all over the world want to watch webinars but can only do so when it’s convenient depending on their time zone.

 

12. The Cost of a Webinar Differs Greatly, but Almost Everyone Is Paying

Finally, it’s become clear that you need to invest money into your webinar. At the very least, it should cost $100 to produce a webinar. However, the average swings from $100 all the way up to $3,000.

If you’re currently not spending a dime and relying solely on free software for your webinars, you’re probably not getting the results you were hoping for.

Everyone’s webinar is going to be a bit different, but you should now have a much better understanding of what yours should probably entail. If you’d like more help putting on a successful webinar, check out BigMarker today.

 

Sources:

https://www.readytalk.com/blog/christine-nguyen/12-webinar-stats-you-need-to-know

http://bizibl.com/marketing/download/2016-webinar-benchmarks-report

https://www.slideshare.net/GoToWebinar/6-webinar-stats-you-should-know

Hacks for Crafting a Killer Webinar Presentation – Part 2: Webinar PowerPoint Design

This blog is “part two” of a two-part series that details steps to take to develop a killer webinar presentation. Part one covered best practices for developing the content for your presentation, and this blog will include hacks for designing the webinar PowerPoint presentation, best practices for placing your content on slides and then tips for adding images.

If you haven’t read part one yet, check it out here. I will be referring to it often.

 

Designing your webinar PowerPoint Presentation

PowerPoint is a powerful tool and has more features that you probably ever considered.

You don’t need to be a designer to build a professional, sleek webinar PowerPoint presentation. You just need to have a little bit of creativity and patience. If your company doesn’t have a corporate PowerPoint template that you must use for your webinars, you are lucky enough to have the chance to develop a presentation that mirrors the tone of your webinar.

Before you start designing your webinar PowerPoint, decide what that tone is. Is this a serious webinar? Or maybe it can be a little playful, or have a modern take to it. Think of who your ideal audience is that you will try and get to register, that will be your first clue for selecting the design of the webinar PowerPoint.

 

Steps for Designing a Webinar PowerPoint

  1. Open your PowerPoint program; you should see a list of ready-made templates you can use. Such as below. Select the template that best fits the look you are going for. Note – we will review below how to change the colors of the template, only pick a template based on the design for this step.
webinar-presentation-1
Pick a webinar PowerPoint template
  1. Once you select your template, you can choose your colors. There are a few options to do this:
  • Under the Design tab, you can immediately choose different colors for your template, like the blue, brown or green. Look at the screenshot below for example.
webinar-presentation-2
Choose your color palate

 

  • OR if you have corporate brand standards, you can customize the background color and font size to your company’s colors. To customize the background, in the Design tab you will select the ‘Format Background’ button, make sure ‘Solid Fill’ is selected, click the color bucket to the right of ‘Color.’ A pop-up will open, and you can then input your corporate colors using the RGB sliders or Hex#. Notice the screenshot below. The slide is now gray!

 

webinar-presentation-3

 

  1. The next step is updating your font colors. You can, of course, select from any of the available colors, but if you’d like to use corporate colors or custom colors, go back to the Home Tab, select some text on a slide and then select the Font Color button – click on ‘More colors.’ Again, a pop-up will open, and you can use the RGB sliders or Hex# to find your colors. These colors will be saved in PowerPoint in the colors section under ‘Recent colors’ to select from again as you build your webinar PowerPoint.

webinar-presentation 4

  1. Logo – if you want to promote your company via your webinar PowerPoint, there are two easy hacks to get your logo on each slide.
    1. Add the Logo on the Slide Master – detailed instructions here.
    2. Or you can add your logo on the first slide of your webinar PowerPoint, typically your Title Slide. Once you place the logo in the spot you prefer, right-click on the logo and select copy. Go to each of your slides in your deck and press Paste. This will place the logo in the same spot for each of your slides.

That’s it! Now you have your PowerPoint design and colors set.

 

Placing Content in the Webinar PowerPoint

Some may not realize this, but you can find multiple slide layouts for PowerPoint templates. You can find these by being in the Home tab – click on the ‘layout’ button. As you can see in the below screenshot, there are a variety of designs to choose from to get your message across. Whether it’s a section slide, a two image slide design, captions, or even a vertical layout.

webinar-presentation-5
Pick your slide layout

In the part one blog, I had you highlight the most important elements of your webinar script. This highlighted content is to be the foundation of the content you place in your webinar PowerPoint slides.

Please do not copy and paste your script content directly onto your PowerPoint slides. There will be too much text, and then what is the point in you even talking if they can just read your entire presentation on your webinar PowerPoint?

You will want to break-up the content from your webinar script in short, digestible bites – this will allow your webinar attendees to listen to what you are saying rather than reading a story from your PowerPoint slides. Let’s break up the parts of a webinar PowerPoint piece by piece.

 

What content to place on the first 4 slides:

Title Slide: Put the title of the webinar, speaker(s) name, date, company logo.

Bio Slide: Picture of webinar speaker(s) and short bullets on who they are.

Agenda Slide: A Short-bulleted list of what will be discussed. (I used the agenda example from part-one of the blog series!)

Objectives Slide: Another short-bulleted list of what webinar attendees will take away from attending this webinar (example: 5 Hacks for Crafting a Killer Webinar Presentation)

 

These first 4 slides are the easiest to build, and should be the shortest. Don’t overthink these slides. They should be simple to follow and let your attendees know their purpose for being there the next 45 minutes to an hour. Check out the below 4 screenshots for examples of these slides.

 

Sample Intro Slides 

webinar-presentation-6

webinar-presentation-8

webinar-presentation-9

Typically, each webinar has a few main points to make or a couple of different sections. Please refer to the part-one blog for more information on writing these different sections. For this blog, I am going to again assume you have 4 sections of content called the what, why, how, and when.  We will call this part of the webinar PowerPoint the “body” – think of when you were school and the elements of an essay, this is the meat of your webinar, and you’ll have most of your slides in these sections.

For each of your 4 sections, you should have already highlighted the most important parts. You likely highlighted whole sentences. You will want to turn those sentences into short, digestible, easy to read bullets to illustrate your point or argument.

Once you have gathered the summarized text for each of your sections, I recommend you write a very short intro for each of your sections, and then 3-5 highlight bullets for what will be covered in this section. Almost like your agenda. You don’t need only to list what will be covered. You could instead name 3 important stats, a quote from an expert, or list of qualifications.

For each of your bullets, you can create a separate slide for each that dives deeper into the content. The below (some are silly!) screenshots will make this clearer. Start each section with its own sub-title slide to introduce each section. This will help let your attendees know that a new section of the webinar PowerPoint is starting as well.

webinar-presentation-10

webinar-presentation-11

webinar-presentation-12

 

The last slide (above) is a great example of a time to put in either a relevant image, call-out a quick stat, quote or comment. You could still list few short bullets on this slide to further illustrate your point too. The goal is not to overwhelm any of your slides, but to break up the content from your script. In these slides, you can also highlight a short snippet of the stories or examples you share from your webinar script.

Each slide should only be filled with 30-50% of text. If you’re covering a complex topic, think of a way to break it down without having to type it all out. A webinar PowerPoint should be a reference tool, not a script or a book. That is where your webinar script comes in handy, you’ll have all the points handy that you want to make, without having to remember it by just looking at a slide.

Now that the “meatiest” part of the webinar PowerPoint content is complete, you will create a ReCap or Takeaway slide. On this slide, you will pull out a few main bullets that you’ll want your webinar attendees to remember if nothing else. After this, you should proceed to your Q&A session (if this is part of your agenda).

Never leave your webinar attendees hanging, provide them information on a slide with the next steps you detailed in your webinar script. By sharing the information, it will give them time to screenshot the slide or write it down.

Finally, place your contact information on the last slide so that your webinar attendees can reach you, and you’re done with the content piece.

webinar-presentation-13

webinar-presentation-14

webinar-presentation-15

webinar-presentation-16

 

Using Images on your PowerPoint Slides

Slides looking a little bare? Jazz them up a bit with some images! Use images to illustrate each of your sections for your webinar PowerPoint. Ensure that your chosen images are relevant and drive home the point you are trying to make. Or add a little humor, it will keep everyone awake during the presentation.

There are a couple of free image websites I love to use. Check out the full list here. I recommend starting here to find images to ensure you are not infringing on any copyrights. Check out this blog for more information on copyright infringement.

My last tip for images is to use the ‘Design Ideas’ function in PowerPoint. It will offer a variety of ways to design your slide based on the image you drop in the webinar PowerPoint slide.  Check out the below screenshot for examples. It’s a quick, sure way to make your webinar PowerPoint look better in no time. You can find the ‘Design Ideas’ by selecting the Design tab at the top and then click on the ‘Design Ideas’ button. Note, this feature will usually only work if you have an image already on the slide. Or this feature will sometimes automatically pop-up when you drag an image to a slide from your desktop.

 

webinar-presentation-16

 

 

With this blog series, you have a variety of tips and tricks at your fingertips to develop a professional, branded and fun webinar PowerPoint. Give these tips a go, and have fun. Use this template as your foundation to begin building your own webinar PowerPoint presentation.

 

Get started!

To host amazing webinar PowerPoint presentations, you’ll need premium webinar software.

Start your free trial of BigMarker today or send us a message to get in touch!

 

Hacks for Crafting a Killer Webinar Presentation – Part 1: The Webinar Content

Crafting a killer webinar presentation is not simple, but with this two-part blog series, you will have the perfect tutorial at your fingertips to learn how to craft your very own killer webinar presentation that delivers results.

This blog series is ideal for those who want to host webinars, but don’t have the budget for an in-house content writer or graphic designer to help pull together killer webinar presentations. The good news is, you don’t need that in-house expertise! As long as you or someone internally is an expert on the content topic you wish to speak about, you can still pull off a professional webinar presentation that will be sure to impress.

A webinar presentation utilizes a PowerPoint 99.9% of the time unless you are hosting a webinar demo of a software platform. This PowerPoint presentation is the focus of the webinar and what your webinar attendees will be looking at throughout the length of the entire presentation. Since it is the star, it is important to build your webinar presentation with a solid foundation. That solid foundation is your content. The content is your webinar script.

It is not ideal to start building your webinar presentation before your script. I’ve met way too many webinar speakers that prefer to just “wing it” when it comes to what they will be saying during the live webinar. If you’re a charismatic speaker and know your content inside and out, the webinar might still go well, but you will be doing your webinar audience a disservice.

 

Here is why winging it is never a good idea:

  1. You’re able to easily get off track as you didn’t properly plan on how to deliver the content
  2. You might share information that confuses attendees or not share enough information
  3. If you’re stressed out before the webinar, sick, or having a bad day – you might lose focus and forget key points or stories that would enhance the content of webinar
  4. You’re more likely to be nervous, as each slide you look at you will have to think of what to say, vs. already knowing what to say

 

These are just a few reasons, but there are so many more! A webinar presentation script is your life boat. It helps you to be confident in what you’re saying and knowing you are delivering the very best content to your audience, at the right time in the live webinar presentation.

Considering the webinar script is the foundation of your webinar presentation we are going to review in-depth how to prepare your script and then how to use that script to select the content for your webinar presentation.

First start you will start with a Word document to note all your ideas, points you want to make and the flow of the webinar presentation you are aiming for. It is much easier to start from one continuous document, than going directly to PowerPoint and figuring it out from there.

Once you have down the direction you want, it’s time to start building your script on that same Word document, from start to finish.

When I say script, I mean you really want to write down each word you plan on speaking during the live webinar. Of course, you can’t script the Q&A section, or what you might say based on your audience’s poll answers or chat comments (and you most definitely need to comment or relate to those answers!), but that will be the only time you need to think of what to say – the rest of your webinar presentation track will be a well-oiled machine. That way if a webinar attendee asks a question that you know you will be covering later in the webinar, you can tell them to stay tuned, vs. side-tracking the whole webinar  presentation to answer that question and potentially confuse other attendees who don’t understand the concept yet.

As you build your script, include the following 9 parts. Through writing down content for all 9 parts, you will then have your entire talk track ready for the day of the webinar and ensure it aligns with your webinar presentation PowerPoint content and what main points you want your webinar attendees to takeaway.

Additionally, during your dry-runs, as you read out loud your webinar presentation script to your team, as a group you can collaborate on gaps in content or chunky transitions. With this feedback, you can quickly update your script so that the live webinar is seamless and you can ensure you are hitting on all the reasons your webinar attendees signed up to attend in the first place.

 

The 9 Parts of a Webinar Presentation Script

 

  1. Greeting

During this greeting portion, you will welcome your webinar attendees, thank them for joining, perhaps note a few housekeeping items. You will then introduce yourself and your company, what you do and why you are relevant to speak on this topic. If you have co-webinar speakers, have them introduce themselves as well.

It would be a good idea to run through a very quick tutorial for using the webinar platform from an attendee perspective if you plan to have participants interact with the webinar platform to chat or fill out a poll, for example. Basically, whatever information that is important for you to share to ensure a successful webinar should be stated here before getting started.

Tip: If you do plan on interacting with your webinar attendees through poll, chat or other webinar engagement features like social sharing or white-boarding, you should decide at what times you would like this interaction to happen and place it in your script accordingly so that you do not forget to invite them to write an answer in the chat or fill out the poll at the times it makes sense during the content delivery.

 

Beginning your webinar presentation

 

  1. Agenda

Run through the agenda of the webinar presentation. Your agenda should have 3-5 bullets on what you plan on covering, each bullet should be for a different section of the webinar, and you’ll want to say how long each section should take to review and how long you intend for Q&A at the end of the webinar to answer questions.

To create a “section” you will want to break up the content you intend for them to learn in different chunks as to create the different elements of the webinar. Through doing this, it will make the delivery of content easy to understand in sizable chunks.

As an example of different sections, your first bullet on your agenda could be “The What”, second bullet can be “The Why”, third can be “The How” fourth bullet could be “The When”.

 

  1. Objectives

Write out the objectives of attending this webinar. You could talk about what your attendees will get out of being there, possible next steps after the webinar, or what webinar attendees will now be able to do because of participating in your webinar.

 

  1. Separate Sections for Each Agenda Item

This will be the bulk of your script as you are writing out the content for the entire reason people are attending your webinar in this part. This content is founded on your agenda and objectives of the webinar presentation.

Based on the sections you selected in your agenda and using the example in #2 (the what, why, how, when sections), you will write out all the content you want to say that explains each section individually. You will start with section 1 and write down everything you plan on saying to explain this section, and then move on to section 2, and so on. It is important for clarity that you don’t jump around the different sections during your script, as you might confuse your attendees. Of course, the content should build on each other – stay away from language like, “we will discuss this in section 4” if you are still in section 1.

 

  1. Stories and examples

Your script might include stories and examples alongside the main content for each of your sections.

These are great to include to further explain your point or concept. Another place to include these is after you have reviewed all the sections on your agenda, and then you share stories or examples to reinforce the content in a different way after your audience has had time to process the primary content.

Regardless of how you do it, ensure you have enough relatable stories or examples to include in the content. Stories help your audience understand complex ideas and for them to imagine taking the content and implementing it into their world.

 

Use stories in the content of your webinar presentation

 

  1. Recap / Takeaways

Once you’ve completed section #5 and #6, you will recap what you have shared today, why you have shared it and the top 3-5 things you hope your audience takes away and remembers post-webinar.

During this part would be a good time to encourage your audience to fill out a poll on the favorite thing they heard today, or start the Q&A portion.

 

  1. Next Steps for Attendees

When hosting a webinar, there is usually a next step or action you’d like your webinar audience to take. Perhaps that could be registering for another webinar, downloading an eBook, signing up for a one-on-one demo or encouraging them to buy your product. Whatever it is, give them all the information needed to make that next step. You don’t even want to assume they know what the next step is, or how to complete that step.

  1. Contact information

Share all the ways to get ahold of you, the webinar speaker, or the company you are speaking on behalf of. Include emails, phone numbers, websites and social sites.

 

  1. Closing Comments

Thank them for attending and if there is anything left unsaid, now is the time to say it or continue to reinforce the next action you’d like them to take and how it would benefit them.

As you write your script, take special care to write it out in a conversational tone as you would speak. Write out whole sentences, not fragments – that way if you get nervous or tripped up, you know exactly where to pick back up. And most importantly – practice, practice, practice your script until you can read it as though you are not actually reading from a script. Additionally, time yourself reading your script out loud to ensure you’ve written enough content to last the entire webinar presentation, or see if you need to cut content, as it could be too long.

Once your webinar script is complete and you feel comfortable delivering it as is, even without the aid of a PowerPoint, you can start building the webinar presentation PowerPoint!

You will use this final script to pull from for the content you place on your webinar PowerPoint slides. Take your script and using the highlight feature in Word, highlight the most important elements from each of the above 9 webinar script parts. The idea is to transition these parts to your PowerPoint slides. Building your webinar presentation PowerPoint will be quick and easy following this method.

Note, you will not actually copy and paste your highlighted content directly onto your slides. Instead, you will want to shorten your talk track into short, digestible snippets or “call-outs” to place on your slides.

 

Part 2 Teaser

In Part 2 of this blog series, I will share a sample PowerPoint template which includes what slides to include in your webinar presentation based on the 9 parts of the webinar script. Additionally, each slide in the template will have examples of the type of content to put on these slides. So don’t start building your webinar PowerPoint yet.

In Part 2 we will first review how to design and build your webinar presentation PowerPoint, then how to place your content on this final PowerPoint design and finally tips for adding images to enhance the final look of the PowerPoint.

Check out Part 2 Here

 

Get started!

To host an amazing webinar presentation, you’ll need premium webinar software.

Start your free trial of BigMarker today or send us a message to get in touch!

What To Expect Before, During, And After Your First Webinar

A well-executed first webinar can boost your brand exposure, inform a designated consumer group, and deliver your marketing messages to a targeted demographic. The powerful combination of content, graphics, and a live, interactive exchange of data can convert prospects into actual sales as well as grant your audience an up close look at everything your business has to offer.

Despite the many benefits offered by webinars, many entrepreneurs still hesitate to host their first webinar simply because they aren’t sure what to expect throughout the entire process. They worry they won’t know how to adequately prep, execute, and follow up, so they opt to leave webinar hosting out of their marketing mix altogether. Don’t let fear of the unknown prevent you from reaping the benefits of running your first webinar; know what to expect before, during, and after so you can prepare for optimal success.

 

Before Your First Webinar

You should expect a lot of strategic planning before your first webinar. Pre-event preparation is often the most crucial component to an effective webinar. Some key items you will want to put on your pre-event checklist include:

 

Will Your Material Work in Webinar Format?

While webinars work well to present a wide range of ideas and materials, it’s still important to determine if what you want to announce is relevant for the webinar format. In short, if you’re asking people to clear their schedule to tune into your session, you should have a fairly significant announcement or event to share. Leave minor announcements like press releases and inconsequential service updates to other mediums. Your first webinar should focus on more relevant ideas such as:

  • Panel discussions
  • Product demonstrations
  • How-to tutorials
  • Interview with industry authority / trendsetter
  • Fresh takes on current niche topics

Taking the time to identify if you have enough to share is a key first step before hosting your first webinar.

 

Set Specific Goals

Not having any outlined objectives before a first webinar is a common mistake. You should treat webinars as you would any other marketing initiative and develop a list of specific goals you’d like to achieve with each session you host. Include both general and specific targets:

  • Further brand exposure and reach
  • Launch new product/services
  • Number of attendees
  • Total qualified leads
  • Sales conversions

Knowing what you want to achieve before your first webinar can help you fine-tune the presentation as needed so you accomplish it.

Get Writing

Once you’ve determined you have something to offer as well as your marketing purpose, you’ll want to hit the keyboard to start drafting your content. A well-rounded, engaging webinar will use a solid mix of both audio and visual material to captivate listeners.

Work with your team to develop an outline of various components to include. Once you know what you want to convey, it’s time to start writing the slides and script you will need to keep the audience tuned in from start to finish.

Send and Manage Invitations

Even the most captivating webinars fail if no one knows when to tune in and listen.

Before hosting your first webinar, you will want to develop a strategy to invite your targeted demographic to your session. Start by choosing when you will host your first webinar, remembering to consider various time zones so as many prospects as possible can check you out.

Once you’ve identified your date and time as well as desired audience, you will want to get the word out by using as many resources as possible. Emails, your website, a press release, and social media pages all prove an excellent way to help spread your announcement.

No matter what invitation forum you use, be sure to include ways to RSVP so you can manage attendance totals as well as field any necessary questions in advance.

Practice, Practice, Practice

Setting aside enough time to rehearse your session is quite possibly the most important thing to expect before hosting your first webinar.

You should host dry runs on every component of your webinar, beginning with the technology you use. Practice using the webinar software before going live to guarantee everyone involved understands all the needed functionality in advance.

You will also want to rehearse the presentation itself. Copy that reads well may not have the same desired impact when spoken. Gather up a makeshift audience to listen to your material before going live so you can adjust and edit as needed before guests beginning logging in.

Finally, as part of your practice session, you will want to setup your meeting space for optimal results. If you’re hosting from home, ensure that everyone you live with knows to not interrupt you during the conference time. If you’re hosting from the office, you should sign out a quiet room where you won’t have to worry about disruptions.

Your immediate space should be organized and clutter free to eliminate the risk you will knock something over when you do go live.

Last thing on your checklist – turn off your computer notifications and put your cellphone on Do Not Disturb.

 

Before hosting your first webinar

 

During Your First Webinar

You will want to prepare for what may occur during your first webinar. The first thing to expect during a webinar? The unforeseen can (and often does) happen.

There’s truly no foolproof way to plan ahead for the limitless possibilities of “what ifs” that can occur throughout your presentation. However it’s still important to understand some of the basics of what may go down when everyone starts logging in:

Dealing With Nervousness

Even if you are reading everything from a script, there’s still a chance that you may find yourself battling butterflies and nerves when going live. It’s perfectly natural.

Walking in place and moving a bit (as much as your webinar setup will allow without compromising the quality of the demonstration) whenever you start to feel tense can help relax you so your listeners never notice your anxiety.

Show-Up Rates

As with any audience-centric event, some of your participants will simply not attend your first webinar, for various reasons. Illness, changes in schedules, forgetting about the event, and a simple loss of interest can all play a role in guests not attending your presentation.

The key is to not take their absence personally – track those who don’t attend so you can develop a plan to remind and encourage guests to tune in on your next session.

Timing is Everything

No matter how many times you’ve rehearsed your presentation, you may still find that your live execution is off. Some newbie exhibitors run too long and risk people having to leave the demo before it’s finished; others finish up too quickly and experience the awkward tension of “dead air.”

If you do start to notice your timing is a bit off, plan accordingly. If you’re going over the planned time, you may have specific sections you can omit in order to focus on the most crucial elements of your expo. Or, if you feel like you’re racing through your delivery, slow down and insert some ad hoc Q&A sessions with your audience.

Stopping for inquiries not only gets you back on schedule, it also instantly adds an interactive component between you and your audience as well.

 

What to do during your first webinar

 

After Your First Webinar

When you finally log off and think your webinar work is over…it’s not. Managing the aftermath of your event is critical to help you achieve all those goals and objectives you identified before your first webinar. After every session you will want to:

Follow-up

Far too often, newbie presenters fail to follow-up with the leads garnered during the webinar. As soon as possible, you and your team should work through your entire list of webinar attendees to identify what type of lead category they fall into. For the most part, these lead categories will include:

  • Invited
  • Signed-up but didn’t attend
  • Attendees
  • Conversions

Once you’ve identified lead type, you will want to develop a follow-up specifically designed to bring them to the next level in your pipeline. Emails, sales links, freebies, and exclusive opportunities are just some of the many ways you can connect with and further nurture your leads.

 

Analyze Data

After hosting your first webinar, you will have access to a wealth of critical data and information. Analyze some key facts such as:

  • Attendance levels
  • How long session actually lasted
  • How many attendees stayed until the end
  • Technical difficulties
  • Areas for improvement
  • Negative feedback
  • Most powerful segments
  • Questions asked by audience

No detail is too small for consideration; gathering up everything you can will help you identify trends in your performance, what worked, and what didn’t.

Get Ready For Round Two

Armed with your newfound webinar experience and careful data analysis, you are officially ready to get started on your next live webinar.

Reevaluate your initial presentation to pinpoint how you can strengthen your brand messages and further your promotional objectives in the future. You may find there are pieces of the original presentation you want eliminate for upcoming conferences. However, you may still identify a use for relevant materials.

Go through your demonstration to determine if you can repurpose content in other campaigns and strategies.

Finally, you may also want to develop a method for storing your first videoconference (and any other subsequent sessions that follow).

Offering access to your specific demographic after the live event is an excellent way to optimize long-term marketing momentum. Live links on your website and social media pages give interested consumers a chance to review your demo at their convenience. Online access to your presentation increases total promotional impact for maximum overall return on investment.

 

Start hosting!

In order to host your first webinar, you’ll need to start with great webinar software. Check out BigMarker for modern, no-download webinar technology you and your audience will love. To get started, sign up for a 14-day free trial or send us a message to learn more about the hosting experience on BigMarker.

 

After hosting your first webinar

 

 

 

Sources

http://www.techsoup.org/support/articles-and-how-tos/10-steps-for-planning-a-successful-webinar

http://www.wordstream.com/blog/ws/2014/08/26/how-to-do-a-webinar

How to Deliver Effective Marketing Presentations During a Webinar

Effective marketing presentations are the backbone of most companies’ sales force, especially in the B2B world. Organizations rely on these presentations to get their markets excited about the services and/or products they have to offer.

Nowadays, many of these marketing presentations are given over webinars. While these can prove to be very effective mediums, you need to make sure you understand what it takes to make the most of them.

In this article, we’re going to discuss some of the differences between traditional and webinar presentations and also give you lots of tips specific to the latter.

 

Consider the Differences Involved in Hosting a Webinar

When most people are worried about putting together effective marketing presentations, they’re thinking about the kind you do in person.

A webinar is going to be much different. Even if it’s live and you’re allowing people to message in their questions, this is going to be a lot different than an in-person presentation.

Among other things, you won’t get the same kind of feedback you would from an actual audience. Many people simply won’t ask their questions or may save them for later.

If you’ve done presentations in the past, then you may not have too much trouble making this transition. You may simply need to practice as you would when preparing for any other effective marketing presentations, just with someone viewing elsewhere so they can give you feedback.

 

Market Your Webinar to Build Your Audience

Another big difference between traditional marketing presentations and the kind done over webinars has to do with the audience.

Obviously, all effective marketing presentations rely on receptive audiences, but these are much easier to come by with the traditional route.

It involves setting appointments with potential customers – at your venue or theirs – and then putting on the presentation for them. While getting the appointment can sometimes be tricky, once you show up for the presentation, you should most likely have a captive audience.

If you don’t, there are many ways to help rope them in and grab their attention early on before getting to the meat of your presentation.

Unfortunately, this is much harder to do with a webinar.

First of all, you won’t really be setting appointments with people. Instead, you’ll be trying to get them to set the appointment by signing up to attend your webinar.

To do this, you’re going to need to invest in ample marketing. Even once you get someone to sign up, you’ll have to remind them through email to make sure they attend. (Generally, it’s recommended to do this three times, including an email on the day of your presentation.)

Give yourself lots of time for this. Conventional wisdom is that you should spend a month marketing your webinar before you actually go through with it.

 

Make Sure You Focus on Your Audience

All effective marketing presentations are built around the people actually watching them. However, the instinct most people follow is to make it solely about themselves or their product. This is something you must absolutely be sure not to do or your presentation will be lackluster.

People want to hear about themselves. Tuning into your presentation means they’re also interested in your product or service, but keep in mind this is only relative to how it will affect them.

In other words, effective marketing presentations are the ones wherein you’re talking about what your product/service can do for the people on the other side of the screen.

Many successful salespeople understand this as “benefits vs. features.” The latter is what most people talk about. They explain to their audience about all the different bells and whistles their product/service can offer.

While this can work to some degree, it certainly isn’t the hallmark of effective marketing presentations. Instead, you should be explaining the benefits of your product/service. This refers to the effect a certain feature will have on the customer.

For example, if you were selling a new model forklift, you could explain all about its engine, MPG, wheel size, etc. These would be features. On the other hand, you could explain to your audience that this new forklift can do twice as much work as competitor models in half as much time (which is because of the aforementioned features).

Effective marketing presentations focus on the webinar audience

 

Make Sure You Know Your Audience

Along the same lines, be very clear about the types of people you’re going to be speaking to.

This is another example of how effective marketing presentations are different depending on how you’re hosting them. With the traditional version, you generally have a very good idea of whom you’re speaking to because, as we mentioned already, you set up the appointment with them.

When marketing your webinar, you want to do as much as possible to get hyper-specific about the people you’ll be attracting.

That could mean doing different versions of the webinar for different segments of your market. You’d just have to make sure you correctly market these different versions to their appropriate audiences.

If you’re able to understand the type of people on the other side of the screen, you’ll also have a much easier time speaking to their values and focusing on what they want. As we just covered, this will go a long way toward crafting an effective presentation.

Get to the Actual Value Quickly

People who give effective marketing presentations know how to get to the value of their product/service quickly. They understand that their audience will quit paying attention early on if they don’t see a compelling enough reason to keep listening.

There are many ways you can do this, but one of the best is to hit the benefits early. You don’t have to fully explain them right way, just make sure your audience has a reason to pay attention now. They should be interested in finding out more about how it’s possible that your service/product can live up to this promise.

This is even more important to do well when trying to give effective marketing presentations during webinars.

Since your audience isn’t right in front of you, nothing is really keeping them from simply getting up and walking away. They could open up another browser window, jump on their phone or just decide it’s not worth it anymore to listen to your webinar and close out the window altogether.

Just because someone has signed up for your presentation is not a promise they’ll actually attend. And just because they attend is no promise they’re actually going to pay attention or stay.

Don’t take this for granted. Effective marketing presentations work because they get the audience’s attention immediately and keep it.

 

Consider Telling a Story

Another way you can get your audience to sit up and pay attention is with an engaging story.

As humans, we naturally love stories. They can even be quite effective as sales tools.

Just be sure you give people reason to listen. Before beginning the story, give them a hint of what to expect or, once again, make a promise.

“I want to tell you about how I was able to pay off all my debt and become a millionaire in just five years” would be a great way to begin your webinar presentation. It’s certainly a compelling story, but you also told your audience exactly what they have to look forward to by sticking around.

Be careful with stories, though. If your story drags on and on, people may become bored and quit paying attention. Keep the narrative lean and tight.

Also, don’t exaggerate when making your promise. If you get to “The End” and your story was clearly didn’t live up to the hype, why should people keep listening?

Don’t Rely Too Heavily on Your Slides

One reason webinars can make for such effective marketing presentations is because you can use visuals. Slides are often very popular for this. You can display anything from photographs to charts.

However, you need to be careful not to overdo it. Think about how traditional presentations work. They generally involve visuals, too, but the presenter still needs to say plenty.

Visual after visual is going to be boring. This is especially true for graphs and charts where the viewer may have to do a lot of the work to decipher them.

Whenever you use visuals, make sure you add plenty of context through your narrative. This will keep them interesting and ensure your audience pays attention.

 

Make Sure to Include a Call to Action

A call to action (CTA) is how all effective marketing presentations end. That’s because you need to literally tell people what you want them to do next.

This might seem like odd advice. You might think we’re not giving your audience enough credit.

The evidence on this subject is quite clear, though.

When you don’t end with a strong CTA, you risk people simply logging off your webinar page and returning to what they were doing. They may go to your website and look around a bit but not make a purchase like you had hoped.

They might like your webinar but not think to share it because you didn’t bring it up with a CTA.

Again, it might seem odd to get so specific with your audience, especially after you may have spent 30 or more minutes trying to sell them on your product or service. Shouldn’t they know you want them to buy?

Maybe, but why risk it?

Furthermore, you want to make sure they know exactly where to go or click to make sure this happens. Effective marketing presentations that convert don’t leave anything to chance.

 

Record, Edit and Republish It

Now, an advantage you have over “traditional” or in-person marketing presentations is that you can record your webinar and then use it again and again. This is especially good news for people who don’t like getting up in front of people and giving presentations.

To really make the most of these effective marketing presentations, though, you may wish to consider editing them. This could entail anything from sharpening up the audio levels to simply cutting out any dead air or slips you made.

Follow Up with Your Audience

Another reason to love webinars for marketing presentations is because of how easy it is to follow up with your audience. In order to secure access to your program, you should have required that a viewer supply you with their email address.

After your webinar, you can then follow up with them for any number of reasons. It might be to reiterate your CTA after a day or two. You might want to see if anyone has any questions. You could decide to offer them a special deal.

Down the line, if you host another webinar, you can email your former audience members and let them know about your new one coming up. Remember: half the battle involved with effective marketing presentations is making sure people show up, so this can be a huge help.

 

Make Sure You’re Using the Best Possible Tools

While your budget will definitely be a factor here, it’s important that you use the best possible hardware and software for your webinars. You’ll have no shot at creating effective marketing presentations if the people on the other side of the screen can’t hear you or make out your visuals.

The good news is that these important tools are extremely affordable these days. Even the webcams required for webinars can be purchased for less than $100 to $150 (you can spend a lot more, too).

 

Effective Marketing Presentations

Effective marketing presentations are important for the ongoing success of your company, as either a sales tactic or simply a means to increase your company’s mindshare.

Whatever reason you have in mind, if you’re going to be doing these presentations through a webinar, make sure you use the above advice to do so. BigMarker would also be happy to help. Check out our website or send us a message to get in touch.

 

 

 

 

 

 

 

Sources:

http://www.businessknowhow.com/marketing/sales-presentation.htm

https://blog.hubspot.com/marketing/inspiring-slideshare-presentations-for-marketers-list

https://www.entrepreneur.com/article/234832

https://www.customshow.com/marketing-strategy-presentation-ideas-that-work/

http://blog.gotomeeting.co.uk/2017/03/08/a-guide-to-building-effective-marketing-presentations.html

https://www.searchenginejournal.com/winning-webinars-13-tips-producing-effective-webinar/141732/

http://www.wordstream.com/blog/ws/2014/08/26/how-to-do-a-webinar