Hacks for Crafting a Killer Webinar Presentation - Webinar PowerPoint Design

Hacks for Crafting a Killer Webinar Presentation – Part 2: Webinar PowerPoint Design

This blog is “part two” of a two-part series that details steps to take to develop a killer webinar presentation. Part one covered best practices for developing the content for your presentation, and this blog will include hacks for designing the webinar PowerPoint presentation, best practices for placing your content on slides and then tips for adding images. If you haven’t read part one yet, check it out here. I will be referring to it often.   Designing your webinar PowerPoint Presentation PowerPoint is a powerful tool and has more features that you probably ever considered. You don’t need to be a designer to build a professional, sleek webinar PowerPoint presentation. You just need to have a little bit of creativity and patience. If your company doesn’t have a corporate PowerPoint template that you must use for your webinars, you […]

Hacks for Crafting a Killer Webinar Presentation - The Webinar Content

Hacks for Crafting a Killer Webinar Presentation – Part 1: The Webinar Content

Crafting a killer webinar presentation is not simple, but with this two-part blog series, you will have the perfect tutorial at your fingertips to learn how to craft your very own killer webinar presentation that delivers results. This blog series is ideal for those who want to host webinars, but don’t have the budget for an in-house content writer or graphic designer to help pull together killer webinar presentations. The good news is, you don’t need that in-house expertise! As long as you or someone internally is an expert on the content topic you wish to speak about, you can still pull off a professional webinar presentation that will be sure to impress. A webinar presentation utilizes a PowerPoint 99.9% of the time unless you are hosting a webinar demo of a software platform. This PowerPoint presentation is the focus […]

What To Expect Before, During, And After You Host Your First Webinar

What To Expect Before, During, And After Your First Webinar

A well-executed first webinar can boost your brand exposure, inform a designated consumer group, and deliver your marketing messages to a targeted demographic. The powerful combination of content, graphics, and a live, interactive exchange of data can convert prospects into actual sales as well as grant your audience an up close look at everything your business has to offer. Despite the many benefits offered by webinars, many entrepreneurs still hesitate to host their first webinar simply because they aren’t sure what to expect throughout the entire process. They worry they won’t know how to adequately prep, execute, and follow up, so they opt to leave webinar hosting out of their marketing mix altogether. Don’t let fear of the unknown prevent you from reaping the benefits of running your first webinar; know what to expect before, during, and after so you […]

How to Give Effective Marketing Presentations During a Webinar

How to Deliver Effective Marketing Presentations During a Webinar

Effective marketing presentations are the backbone of most companies’ sales force, especially in the B2B world. Organizations rely on these presentations to get their markets excited about the services and/or products they have to offer. Nowadays, many of these marketing presentations are given over webinars. While these can prove to be very effective mediums, you need to make sure you understand what it takes to make the most of them. In this article, we’re going to discuss some of the differences between traditional and webinar presentations and also give you lots of tips specific to the latter.   Consider the Differences Involved in Hosting a Webinar When most people are worried about putting together effective marketing presentations, they’re thinking about the kind you do in person. A webinar is going to be much different. Even if it’s live and you’re […]

How and when you should be hosting a webinar q&a session

Why and How to Host a Q&A Session During Your Webinar

Live webinars offer a model forum for speakers to deliver information and innovation to the masses, all in a single online session. However, many webinar presenters miss out on one key advantage of real-time communication: audience interaction. To avoid losing the interest of your participants, hosting a webinar Q&A session is an excellent way to engage your audience.   The Why: Benefits Of Hosting a Webinar Q&A Session During Your Webinar   More often than not, webinar hosts simply run through their slides and notecards, hoping that their message somehow sticks without encouraging a dialogue with listeners. In other words, they talk at the audience, rather than with them. As a result, they miss out on the chance to make a meaningful connection with the listeners and may risk losing their attention before the presentation ends.     Generating an intentional webinar Q&A dialogue between you […]

Learn how a compelling webinar invitation and email marketing can increase lead generation

How to Craft a Compelling Webinar Invitation to Drive Webinar Registrations

Putting together a webinar can typically take hours of work and collaboration with your team and webinar speakers. Not putting in the same level effort for your email webinar promotions is doing a disservice towards all this initial effort. The whole idea of a webinar is presenting to an audience. With that, you need people! And that starts with a compelling webinar invitation. Typically, webinar invitations are done via email. You can also invite people to your webinar via social media campaigns, pay-per-click campaigns in AdWords and LinkedIn, or word-of-mouth. The webinar invitation has an opportunity to be seen by thousands and thousands of people, yet it is sometimes the piece of the webinar planning that is overlooked and rushed. Email inboxes are flooded each day, or even every hour at this point with emails trying to encourage you to […]

10 Best Practices for Preparing Your Guest Webinar Speakers

10 Best Practices for Preparing Your Guest Webinar Speakers

When planning a webinar, a crucial piece for pulling off a successful event is adequately preparing your guest webinar speakers for all the possibilities that come with a live production. We’ve put together a list of 10 best practices to thoroughly prepare your webinar speakers before, during and after the webinar.   Best Practice #1: Schedule practice sessions for each webinar Practice makes perfect! Three to four dry-runs might be overkill for a reoccurring webinar, but for each brand-new webinar, if you are not making changes and updates after each dry-run, you’re not collaborating enough. Dry-runs are the time to find all the gaps in content, ensure the presentation is smoothly transitioning throughout the entirety of the webinar and see if the webinar speakers have any issues with managing the webinar platform or connecting to audio.   Best Practice #2: Coach […]

The Role of the Webinar Moderator - How to Be an Effective Co-Host

The Role of the Webinar Moderator: How to Be an Effective Co-Host

Webinar hosting has firmly established its foothold as a viable promotional tool in any company’s specific marketing mix. Webinars, especially when hosted with a webinar moderator, allow businesses of every size the chance to engage with their targeted demographic on a simultaneous, global level, with remarkable results. The interactive nature of webinars affords organizations an unparalleled opportunity to generate dialogue with interested prospects and develop sustainable industry partnerships, all while giving the consuming masses the chance to put a name, face, and voice to any hosting business. Few other resources allow brands to both promote and personalize in such a tangible, scalable way. Benefits Of Utilizing a Webinar Moderator Due to the comprehensive range of potential advantages, corporate leaders recognize it’s critical to optimize efforts and execution during every webinar. Enter in the webinar moderator. A webinar moderator helps mediate a live […]

The Pros and Cons of Hosting an Automated Webinar

The Pros and Cons of Hosting an Automated Webinar

When it comes to hosting a webinar, you have two main options: you can do it live or you can record it and play it for viewers later. Before you make a selection, keep reading about the pros and cons of the latter version, an automated webinar. What Is an Automated Webinar? Before we jump right into things, let’s make sure everyone is on the same page about the definition of an automated webinar. Simply put, an automated webinar is a webinar that is prerecorded. Therefore, it’s not “live” when people see it. As you can then continue playing it whenever you like (e.g. based on actions from another person), it’s referred to as an automated webinar. Pro: You Can Use It Again and Again This leads nicely to our first pro of using an automated webinar, which is that […]

hosting-paid-webinars

Why Hosting a Successful Paid Webinar Is Harder Than You Think

Paid webinars can prove to be extremely profitable ventures and even work as part of a larger sales funnel. However, they’re usually a lot harder to pull off than people think. Below, we’ll explain why this is and what you can do about it. People Expect More This is probably pretty obvious, but it’s still worth bringing up, just in case. You cannot ignore that people are going to expect more from paid webinars than free ones. Hosting a paid webinar that turns out to be waste of time and money for people won’t just result in disappointed customers. It could quickly turn into a ruined reputation. Now, not only do people not want to pay for future webinars; they also aren’t so confident about your other products/services, either. This is why we always tell people to start out with […]