10 Best Practices for Preparing Your Guest Webinar Speakers

10 Best Practices for Preparing Your Guest Webinar Speakers

When planning a webinar, a crucial piece for pulling off a successful event is adequately preparing your guest webinar speakers for all the possibilities that come with a live production. We’ve put together a list of 10 best practices to thoroughly prepare your webinar speakers before, during and after the webinar.   Best Practice #1: Schedule practice sessions for each webinar Practice makes perfect! Three to four dry-runs might be overkill for a reoccurring webinar, but for each brand-new webinar, if you are not making changes and updates after each dry-run, you’re not collaborating enough. Dry-runs are the time to find all the gaps in content, ensure the presentation is smoothly transitioning throughout the entirety of the webinar and see if the webinar speakers have any issues with managing the webinar platform or connecting to audio.   Best Practice #2: Coach […]

The Role of the Webinar Moderator - How to Be an Effective Co-Host

The Role of the Webinar Moderator: How to Be an Effective Co-Host

Webinar hosting has firmly established its foothold as a viable promotional tool in any company’s specific marketing mix. Webinars, especially when hosted with a webinar moderator, allow businesses of every size the chance to engage with their targeted demographic on a simultaneous, global level, with remarkable results. The interactive nature of webinars affords organizations an unparalleled opportunity to generate dialogue with interested prospects and develop sustainable industry partnerships, all while giving the consuming masses the chance to put a name, face, and voice to any hosting business. Few other resources allow brands to both promote and personalize in such a tangible, scalable way. Benefits Of Utilizing a Webinar Moderator Due to the comprehensive range of potential advantages, corporate leaders recognize it’s critical to optimize efforts and execution during every webinar. Enter in the webinar moderator. A webinar moderator helps mediate a live […]

The Pros and Cons of Hosting an Automated Webinar

The Pros and Cons of Hosting an Automated Webinar

When it comes to hosting a webinar, you have two main options: you can do it live or you can record it and play it for viewers later. Before you make a selection, keep reading about the pros and cons of the latter version, an automated webinar. What Is an Automated Webinar? Before we jump right into things, let’s make sure everyone is on the same page about the definition of an automated webinar. Simply put, an automated webinar is a webinar that is prerecorded. Therefore, it’s not “live” when people see it. As you can then continue playing it whenever you like (e.g. based on actions from another person), it’s referred to as an automated webinar. Pro: You Can Use It Again and Again This leads nicely to our first pro of using an automated webinar, which is that […]

hosting-paid-webinars

Why Hosting a Successful Paid Webinar Is Harder Than You Think

Paid webinars can prove to be extremely profitable ventures and even work as part of a larger sales funnel. However, they’re usually a lot harder to pull off than people think. Below, we’ll explain why this is and what you can do about it. People Expect More This is probably pretty obvious, but it’s still worth bringing up, just in case. You cannot ignore that people are going to expect more from paid webinars than free ones. Hosting a paid webinar that turns out to be waste of time and money for people won’t just result in disappointed customers. It could quickly turn into a ruined reputation. Now, not only do people not want to pay for future webinars; they also aren’t so confident about your other products/services, either. This is why we always tell people to start out with […]

5 Things You Must Do Before Hosting Your First Webinar

5 Things You Must Do Before Hosting Your First Webinar

Hosting a webinar is a project that should take careful thought, deliberation and focus – all of which involve time. You’re not doing your company a favor by haphazardly throwing together a webinar presentation and hoping it all goes well. Taking the time to prepare for a first webinar that you can be proud of, and leaves your audience engaged and excited should be your end-game. It’s important to remember that a webinar is not for you, it is for people watching the webinar. Putting together a webinar sounds scary, particularly if it’s your first time! You’re not sure where to start, what to say or how do properly get your message across. We put together a list of 5 things you must do before hosting your first webinar. Each of these steps will help you focus on the people attending […]

How to Host Webinars on a Small Marketing Budget

How to Host Webinars on a Small Marketing Budget

Are you interested in integrating webinars into your content marketing strategy but feel limited by a small marketing budget? Fortunately, you don’t need a large budget to host effective webinars. Below, we’re going to give you simple tips for hosting a successful webinar, even if you have a limited budget. Pick Cost-Effective Webinar Software This should come as no surprise, but if you go with expensive webinar software, then you’re going be straining your small marketing budget before you even start hosting. Luckily, it isn’t very hard to find affordable webinar software that fits your marketing needs and budget. There are plenty of solutions out there that are similar to, and often better than the most expensive webinar tools on the market. Webinar platforms like BigMarker offer plans and pricing that can fit a diverse range of budgets without compromising on features. Still, […]