8 Essential Webinar Features Pro Hosts Can’t Live Without

Not all webinars are created equal. One must make use of a variety of webinar features available today in order to engage and captivate a potentially global audience. Here are eight webinar features that pro hosts cannot afford to live without.   Ability to Customize Each Webinar As a host, you’ll want to choose a webinar software that allows you to customize all aspects of your webinar to emulate your company’s design aesthetic. These webinar features will enhance the overall professional image that you are trying to project. It will also help your participants feel more connected with you as the presenter. Customizable webinar features within a quality webinar software include: the ability to add in logos/branding, change theme colors, adjust the landing page layout, and customize invitation and reminder emails in one seamless format. These are just a few of the areas that a webinar can […]

8 Reasons Why Webinar Meetings are More Efficent Than in-Person Meetings

8 Reasons Why Webinar Meetings are More Efficient Than in-Person Meetings

You have probably figured out by now that there are many ways to conduct a meeting. It used to be that meetings required everyone to be physically present in the same room at the same time. However, thanks to technology, webinar meetings have evolved to become a far more efficient than in-person meetings. Here are eight reasons why this is true.   1. Exceptional Value is Delivered While in-person meetings have long been necessary they are often incredibly expensive. This is true on a variety of fronts. If you are a business that needs to have all of your regional staff attend regular meetings, the expense of flying everyone in and providing lodging can get out of control rather quickly. This does not even take into account the cost associated with feeding everyone. If you are hosting paid presentations, the same concept […]

Why B2B Webinars Work: The Guide to Effectively Reaching Your Market Online

Why B2B Webinars Work: The Guide to Effectively Reaching Your Market Online

Developing an effective business-to-business (or B2B) marketing mix requires careful planning, strategizing, and execution. This is also true for B2B webinars. Organizations that promote directly to consumers (B2C) only have to convince an individual that their services and products deserve attention. However, successfully marketing to another company (B2B) often means establishing brand recognition and credibility within several job functions and throughout multiple departments. Fortunately, the return on investment (or ROI) is often well worth the additional efforts. Total quantities purchased in a B2B model often far exceed those in a consumer-based setup as companies often buy in bulk to fulfill large contracts. Because the sales process in a B2B approach can often prove far more intricate and time consuming than direct selling to consumers, it’s critical to implement a thorough marketing plan that drivers brand recognition and delivers results. For entrepreneurs […]

12 Webinar Statistics You Need to Know Before Hosting Your Next Online Event

12 Webinar Statistics You Need to Know Before Hosting Your Next Online Event

If you’ve never hosted a webinar before, it can be tough knowing where to start. To help navigate the webinar hosting process, we’ve compiled the 12 most important webinar statistics to know below. These webinar statistics will help guide you through hosting a webinar that attracts attendees and makes them glad they viewed your presentation. 1. Your Webinar Should Be Between 30 and 45 Minutes Long Before you pick your webinar topic, it’s important to consider the first entry on our list of important webinar statistics: webinar audiences prefer attending webinars that run between 30 and 40 minutes long. As shown in the above graph, webinar statistics show that 41% of attendees prefer attending 30 minute-long webinars and 44% of attendees prefer webinars to last 45 minutes. These webinar statistics also show that only 5% of webinar attendees prefer webinars that last just 20 minutes and only 10% want to […]

The 13 Benefits of Using Webinar Software to Host Online Classes

The 13 Benefits of Using Webinar Software to Host Online Classes

If you have a desire to teach, then you should know that using webinar software to host online classes comes with a number of unique advantages worth exploring. We’ve provided you with the top 13 benefits to teaching online classes via webinar below: 1. There is no limit to the number of students you can accept While this is the type of problem most teachers can only hope for, the fact is that teaching a class in person means that you may not be able to accommodate all the students who wish to attend. After that, you just have to hope they sign up for the next time you’re offering the class or you’ve just missed out on more money. (If the class is free, you may still miss out on potential students.)   2. Online classes have zero room restrictions, so you’re […]

The 11 Best Web Microphones for Webinar Hosting

The 11 Best Web Microphones for Webinar Hosting

A lot goes in to running a successful webinar. However, above all else, you need a good web microphone. Below, we’ve listed 11 of your best options. After going through them all, you should be ready to make a selection. Understanding Your Two Main Web Microphone Options Before we get into your best web microphone options, let’s take a moment to talk about the two main types you have to choose from. The first kind is a “dynamic microphone”. If you’re looking for a web microphone and aren’t too sure how serious you are about hosting webinars, this is probably the model you’ll end up with. That’s because it’s the cheapest. That doesn’t mean it’s bad. A dynamic web microphone works by using a magnetic field to sense where the audio signal is coming from and receive it. On a […]

How and when you should be hosting a webinar q&a session

Why and How to Host a Q&A Session During Your Webinar

Live webinars offer a model forum for speakers to deliver information and innovation to the masses, all in a single online session. However, many webinar presenters miss out on one key advantage of real-time communication: audience interaction. To avoid losing the interest of your participants, hosting a webinar Q&A session is an excellent way to engage your audience.   The Why: Benefits Of Hosting a Webinar Q&A Session During Your Webinar   More often than not, webinar hosts simply run through their slides and notecards, hoping that their message somehow sticks without encouraging a dialogue with listeners. In other words, they talk at the audience, rather than with them. As a result, they miss out on the chance to make a meaningful connection with the listeners and may risk losing their attention before the presentation ends.     Generating an intentional webinar Q&A dialogue between you […]

How Webinar Hosting Can Help You Become a Thought Leader in Your Industry

How Webinar Hosting Can Help You Become a Thought Leader in Your Industry

Using webinars to become a thought leader in your field is an extremely smart and efficient way to gain new followers and boost your credibility. Before we begin suggesting ways you can become a thought leader by hosting webinars, we want to be sure you understand why this is a good goal in the first place. Make no mistake about it, nothing will increase your credibility (and sales) like becoming a thought leader in your industry. You’ll also greatly reduce the amount of money you have to spend on each new customer. So what exactly is a thought leader? Well, another way of thinking of the term “thought leader” is as an influencer. People with this kind of stature in an industry can influence everything from buying decisions to major trends. Think about people like Warren Buffet, Tim Ferris, Gary Vaynerchuk and Mark Cuban. People […]

The Best Webinar Tactics For Hosting Software Demos

The Best Webinar Tactics For Hosting Software Demos

Web conferencing has unearthed an entirely new world of sales opportunities for software demos. Before the onset of webinars, business owners promoting any type of product often had to rely on an in-person appointment to ensure consumers had an authentic product experience. This proved especially true for software products. Technology consumers often required a live, hands-on immersion into the application in order to gain a genuine understanding about capability and functionality as well as how it could enhance their internal operations. Fortunately, video conferencing has completely changed the promotional blueprint for software demos. An authentic product experience is still paramount to closing the deal. However, sales executives no longer have to waste invaluable time, money, and resources traveling back and forth from client sites to endorse a particular product or product line. Instead, account reps can simply schedule a user-friendly, […]

Webinar Hosting Tactics for Educators

The 10 Best Webinar Tactics for Educators

Whether you’re looking to supplement in-person classes with online alternatives or you just want to reach a larger audience, webinar hosting is an extremely powerful tool for educators. Before you begin hosting, though, make sure you use the following proven tactics to ensure webinar success.     Understand What Your Target Market Wants Webinar hosting is a lot like designing a product or writing a book. You need to know what your market wants or you’ll soon be very, very disappointed (and possibly even out a sizable amount of money). As an educator, you have at least one area of expertise. Inside of that expertise, there are a number of different topics you could teach. Before you pick one, though, it is critical do some market research. Of all the topics you could teach, which ones would be valued the most amongst […]