How Webinar Hosting Can Help You Become a Thought Leader in Your Industry

How Webinar Hosting Can Help You Become a Thought Leader in Your Industry

Using webinars to become a thought leader in your field is an extremely smart and efficient way to gain new followers and boost your credibility. Before we begin suggesting ways you can become a thought leader by hosting webinars, we want to be sure you understand why this is a good goal in the first place. Make no mistake about it, nothing will increase your credibility (and sales) like becoming a thought leader in your industry. You’ll also greatly reduce the amount of money you have to spend on each new customer. So what exactly is a thought leader? Well, another way of thinking of the term “thought leader” is as an influencer. People with this kind of stature in an industry can influence everything from buying decisions to major trends. Think about people like Warren Buffet, Tim Ferris, Gary Vaynerchuk and Mark Cuban. People […]

The Best Webinar Tactics For Hosting Software Demos

The Best Webinar Tactics For Hosting Software Demos

Web conferencing has unearthed an entirely new world of sales opportunities for software demos. Before the onset of webinars, business owners promoting any type of product often had to rely on an in-person appointment to ensure consumers had an authentic product experience. This proved especially true for software products. Technology consumers often required a live, hands-on immersion into the application in order to gain a genuine understanding about capability and functionality as well as how it could enhance their internal operations. Fortunately, video conferencing has completely changed the promotional blueprint for software demos. An authentic product experience is still paramount to closing the deal. However, sales executives no longer have to waste invaluable time, money, and resources traveling back and forth from client sites to endorse a particular product or product line. Instead, account reps can simply schedule a user-friendly, […]

Webinar Hosting Tactics for Educators

The 10 Best Webinar Tactics for Educators

Whether you’re looking to supplement in-person classes with online alternatives or you just want to reach a larger audience, webinar hosting is an extremely powerful tool for educators. Before you begin hosting, though, make sure you use the following proven tactics to ensure webinar success.     Understand What Your Target Market Wants Webinar hosting is a lot like designing a product or writing a book. You need to know what your market wants or you’ll soon be very, very disappointed (and possibly even out a sizable amount of money). As an educator, you have at least one area of expertise. Inside of that expertise, there are a number of different topics you could teach. Before you pick one, though, it is critical do some market research. Of all the topics you could teach, which ones would be valued the most amongst […]

Successful and Easy Webinar Hosting

The Keys to Hosting a Successful Webinar

Webinar hosting isn’t as easy as it often looks. Truly successful webinars are the result of detailed planning and practice. However, no matter how much time it takes on the part of those hosting the event, when done correctly, it’s always worth it. If you’re hoping to host a webinar in the near future, consider the following advice.     Decide on a Promising Webinar Topic Whatever you do, don’t “go with your gut.” This is often very tempting because people naturally – and understandably – assume that they know their market well enough that no brainstorming is required. To begin thinking about your topic, consider where it is your market already goes for news and information. There are probably a few popular sites in your industry that would be great for researching your idea. Go through their archives with […]

Best in Show: Top 10 BigMarker Webinars of 2016

Best in Show: The Top 10 BigMarker Webinars of 2016

Our work at BigMarker focuses on empowering people to discover, understand, and carry forward great ideas and perspectives from around the world. From the thousands of hours of content we accumulated in 2016, a handful of webinars and web events stood out to us as something special that needed to be shared. Check out our top 10 picks for this year’s best webinars below! 1. How to Hire Employees Without Spending Money or Giving Up Equity Host: 1871 Overview: Learn how to hire employees, independent contractors, and advisors without spending money or giving up equity. This workshop provides startup owners with a guide to using “trigger” contracts to hire talented employees and independent contractors that doesn’t require them to give up cash or equity. These contracts are great tools for founders that want to protect their equity for future financing, maintain their current co-founder […]

3 Foolproof Ways to Host an Amazing Webinar

3 Foolproof Ways to Host an Amazing Webinar

All hail the amazing webinar. The successful content marketing medium and effective lead generation tool that continues to grow in popularity each year. In fact, over 60% of marketers were using webinars as part of their content marketing programs in 2015 and we’re seeing that number continue to rise in 2017. What makes webinars so valuable? We asked BigMarker’s Director of Customer Success, Hannah Scherer, to explain why webinars have become the gold standard of content marketing. “Webinars are super effective because they position you as a thought leader in your industry and break down geographical barriers that previously prevented you from directly reaching potential consumers.” In other words, the sky’s the limit when it comes to reaching your most engaged audience, and marketers are taking advantage of it. With all of the recent media buzz around webinars, more and more people are asking the […]

b2b-marketing-webinars

Session 2 of Webinar Success Series to Zero in on B2B Marketing

Earlier this month, we kicked off our highly anticipated series of free webinar workshops with webinar expert, Ken Molay. After drawing a crowd of over 1,000 viewers to his first session on hosting you first successful webinar, Molay will be returning to BigMarker on June 1st to host the second of his four-part educational webinar series. The upcoming session entitled: Secrets of B2B Marketing Webinars, will zero in on the ways marketers can be more effective in their approach to hosting B2B marketing webinars and converting leads into paying customers. “I will outline the key tasks that need to be accomplished when putting together a marketing webinar. You will learn how to involve personnel in your own company and external guest speakers to ensure a smooth and productive experience. We will look at aspects such as promotion and registration, preparation activities, and sales […]

webinar-success-series

Webinar Expert, Ken Molay, to Host Webinar Series on BigMarker

In preparation for his much anticipated webinar series, we sat down with webinar expert, Ken Molay, of Webinar Success and The Webinar Blog to learn about his background and what’s in store for this upcoming webinar project.   What is your upcoming webinar about?   On May 18 I’ll be talking about the basics of hosting and delivering webinars for first timers. I’ll include tips covering budgeting, key tasks, skill sets that are needed, and understanding technology features. Who should attend this webinar? And why?  This is for anyone who is considering using webinars for business, whether for marketing, sales, training, public outreach, or employee communications. It doesn’t matter whether you work in a large corporation, a small Mom-and-Pop business, a non-profit, or a government organization… I’ll be keeping my information relevant for all use cases. There are a lot of […]

top-business-webinars

Top 3 Must-Watch Business Webinars on BigMarker

Any business requires you to stay updated with the latest trends in the market. If you are a new business owner who is testing the waters with your idea, we have a few webinars that might help you with this endeavor. If you’ve missed these webinars don’t worry, there is a recorded version available and the best part is that it’s free! Make the most of these videos and maybe you’ll figure out a way to make it big. All you need is a little inspiration. Here are a the top 3 free webinars that might help you with your venture: The Top 3 Ways I Grew The Founding Moms Into An International Brand If you are starting from scratch, trying to make a fancy hat one hay straw at a time, then Jill Salzman knows what you are talking […]

Become a Webinar Wizard: 5 Keys to Success

Have a Plan The first step to a successful webinar is to get a strategy in place. You need to ask yourself several key questions. Why am I hosting a webinar? Who is my target audience? What are my goals? What am I going to cover and how? While your ultimate goal may be to make a sale don’t use your webinar as a hard sales pitch, you’re likely to lose your audience. Providing useful content that is relevant to your audience will keep them coming back. It’s All About the Title Your title is critical in getting people to attend your webinar. You want your title to be engaging and give a clear picture of what someone will gain from coming to your webinar. When crafting your title you should consider; Who, What, Where, When, Why and How. While […]