8 Essential Webinar Features Pro Hosts Can’t Live Without

Not all webinars are created equal. One must make use of a variety of webinar features available today in order to engage and captivate a potentially global audience. Here are eight webinar features that pro hosts cannot afford to live without.   Ability to Customize Each Webinar As a host, you’ll want to choose a webinar software that allows you to customize all aspects of your webinar to emulate your company’s design aesthetic. These webinar features will enhance the overall professional image that you are trying to project. It will also help your participants feel more connected with you as the presenter. Customizable webinar features within a quality webinar software include: the ability to add in logos/branding, change theme colors, adjust the landing page layout, and customize invitation and reminder emails in one seamless format. These are just a few of the areas that a webinar can […]

20 Questions to Ask a Webinar Provider Before Signing a Contract

20 Questions to Ask a Webinar Provider Before Signing a Contract

Deciding on a webinar provider means you are a committing to one webinar platform for the long haul, or at least until your contract is finished. Making this commitment shouldn’t be taken lightly, as a poorly researched decision could be the difference between a positive experience that enhances your brand’s reputation to a negative experience that hurts your reputation and does not generate the intended results. Sure, destroying your brand’s reputation might be an extreme example, but it has happened and will if you don’t choose your webinar provider wisely. Picture this: you spend thousands of dollars promoting your webinar with the intention of driving targeted prospects and hoping that these folks convert into a customer at some point. You found the right prospects, and many of them were able to make this webinar, yet when it is time to […]

how to pick the right webinar software

How to Pick the Right Webinar Software

A successful webinar can produce any number of benefits for your company. Organizations often utilize webinar software as part of their sales funnel or as an effective way to build their authority. While there are many ways to host an amazing webinar, high-quality webinar software isn’t enough to ensure the outcome you want. There are several other factors to consider before choosing a software that fits your needs. Ease-of-Use Many of these metrics are going to be unique to your company. In other words, the right webinar software for one organization may not be right for yours. Ease-of-use is a good example of this. Obviously, the success of your webinars will largely hinge on how well you and/or your staff are able to operate the software you chose. In some situations, you’ll need the easiest possible webinar software to operate. Perhaps, […]

3 Foolproof Ways to Host an Amazing Webinar

3 Foolproof Ways to Host an Amazing Webinar

All hail the amazing webinar. The successful content marketing medium and effective lead generation tool that continues to grow in popularity each year. In fact, over 60% of marketers were using webinars as part of their content marketing programs in 2015 and we’re seeing that number continue to rise in 2017. What makes webinars so valuable? We asked BigMarker’s Director of Customer Success, Hannah Scherer, to explain why webinars have become the gold standard of content marketing. “Webinars are super effective because they position you as a thought leader in your industry and break down geographical barriers that previously prevented you from directly reaching potential consumers.” In other words, the sky’s the limit when it comes to reaching your most engaged audience, and marketers are taking advantage of it. With all of the recent media buzz around webinars, more and more people are asking the […]

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Session 2 of Webinar Success Series to Zero in on B2B Marketing

Earlier this month, we kicked off our highly anticipated series of free webinar workshops with webinar expert, Ken Molay. After drawing a crowd of over 1,000 viewers to his first session on hosting you first successful webinar, Molay will be returning to BigMarker on June 1st to host the second of his four-part educational webinar series. The upcoming session entitled: Secrets of B2B Marketing Webinars, will zero in on the ways marketers can be more effective in their approach to hosting B2B marketing webinars and converting leads into paying customers. “I will outline the key tasks that need to be accomplished when putting together a marketing webinar. You will learn how to involve personnel in your own company and external guest speakers to ensure a smooth and productive experience. We will look at aspects such as promotion and registration, preparation activities, and sales […]

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Webinar Expert, Ken Molay, to Host Webinar Series on BigMarker

In preparation for his much anticipated webinar series, we sat down with webinar expert, Ken Molay, of Webinar Success and The Webinar Blog to learn about his background and what’s in store for this upcoming webinar project.   What is your upcoming webinar about?   On May 18 I’ll be talking about the basics of hosting and delivering webinars for first timers. I’ll include tips covering budgeting, key tasks, skill sets that are needed, and understanding technology features. Who should attend this webinar? And why?  This is for anyone who is considering using webinars for business, whether for marketing, sales, training, public outreach, or employee communications. It doesn’t matter whether you work in a large corporation, a small Mom-and-Pop business, a non-profit, or a government organization… I’ll be keeping my information relevant for all use cases. There are a lot of […]

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Top 3 Must-Watch Business Webinars on BigMarker

Any business requires you to stay updated with the latest trends in the market. If you are a new business owner who is testing the waters with your idea, we have a few webinars that might help you with this endeavor. If you’ve missed these webinars don’t worry, there is a recorded version available and the best part is that it’s free! Make the most of these videos and maybe you’ll figure out a way to make it big. All you need is a little inspiration. Here are a the top 3 free webinars that might help you with your venture: The Top 3 Ways I Grew The Founding Moms Into An International Brand If you are starting from scratch, trying to make a fancy hat one hay straw at a time, then Jill Salzman knows what you are talking […]

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How Budding Musicians Can Leverage The Potential Of Webinars

Webinars are taking the world of digital marketing by storm. They have gradually transformed from being overlooked and their potential disregarded, to becoming an integral aspect of B2B and content marketing strategies. Perhaps the biggest advantage of webinars is that they transcend all geographic boundaries, allowing the dissemination of information to users and influencers all across the world, at almost no cost whatsoever. A large crop of people assume that webinars are used solely by marketers or professors for sharing their content; au contraire, a large number of unconventional professionals, such as musicians, social activists and dancers have also been leveraging the potential of webinars to promote their content. If you’re a musician hoping to reach out to a large audience, webinars can be your ticket to fame! Here are a few ways in which you can harness the potential […]

Why are webinar services the best marketing tools for your small business?

It is a known fact that there is no fixed formula for a successful marketing campaign. A well thought out plan and its execution with all relevant resources has proved helpful repeatedly. Webinars are one such resource. You can easily make use of them to promote not only the products and services that you offer but also your brand as a whole. Here are a few advantages of including webinars as a part of your marketing strategy for your small or medium size business. Via cbuilde.com/ Networking Marketing is different from advertising. What your small business needs is promotional activities rather than transactional ones. Seek the help of an expert to host or co-host a webinar with you. Or have a company sponsor your webinar. They will give you instant brand recognition, act as a brand ambassador, while in return give […]

The Keys to Using Social Media for Brand Engagement

The financial limbo of social media may be drawing to an end as companies slowly figure out how to monetize their likes and follows. Brand engagement is key. Despite the sudden dominance of social networking in virtually all aspects of our lives, manipulating it to get results has been a sore point for businesses of all sorts, from start-ups and retailers to the network owners themselves. Recent research conducted by Google indicates that “people who engage regularly with brands on social media tend to be better customers.” Not only were people who engaged with a business online more likely to prefer that business to others of the same type, they were also more likely to have purchased something there recently. What’s more, the typical engaged social follower tended towards the same customer life cycle: Discovery of your company and products/services […]