Twitter, Pinterest, Facebook, LinkedIn, Instagram, YouTube, you name it and your brand has an official account on the platform. However, the conversion ratio that you had anticipated is missing. Wonder why?
Businesses spend a sizable chunk of money and intensive man power, dedicated to mastering their marketing strategy. Inevitably most businesses decide that a presence on each platform will convert into sales. Truth to be told, this is not the case.
Generally a business posts and shares content that is repeated over various platforms or just cross promotes the same content according to the mediums format. This just results in your consumers getting bombarded with repetitive content that makes them lose interest and also often discourages them. It is also likely that they unfollow your brand page.
Stop and take a moment or two to understand what it is that each social media platform offers and how you can avail them or not avail them to maximize your social media marketing strategy.
This medium is best suited if you have a considerable amount of content to go around each day that ties up to current event topics or even industry matters. Just having a presence on Twitter and tweeting only one generic post a day will do your brand no good. Twitter is all about brevity, so content that is timely and packs a punch needs to be made available via this platform.
Even though this format of social media is increasingly gaining popularity, the content that can be shared here is very specific, namely vivid photographs. People who have an Instagram account usually share very personal experiences via this medium, they share photos of themselves, the food they eat, their pets, families, vacation spots, etc. Just spamming your followers with pictures that hold little relevance to your brand will do you no good. Even if you still insist on having an account on this platform, please ensure that the content that you share adds value to your brand.
Social networking etiquette
As a medium that helps you get the reach and gives you the freedom to share multiple formats of information, Facebook is an ideal choice. Not only can you reach out to potential clients and influencers for your brand but also keep your current patronage engaged via this medium. This medium is not limiting in the sense that you can share pictures, videos, data and analytics and other information in real time without a glitch. People can further share the content you post. This medium also has an active call-to-action facility which overall helps your marketing strategy.
Content that should be created for LinkedIn should cater to primarily the team that you employee, the potential employees and your competitors. This is one platform where customers take a backseat and what comes into focus is what you do as a brand. Content that you share on LinkedIn should be in complete sync with your brand image.
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Webinars are being labeled as the game changers where marketing strategies are concerned. Their USP lies in them being a platform that lets you collaborate all formats of content and share it with your actual target audience. Another good thing about webinars is that they give you the scope to really put together valid and unique content over an extended period of time and then share it. They allow you to communicate with and engage with your actual audience and potential clients in real time. A further advantage of webinars is that you get to measure the results and success instantly.
You can either choose webinar platforms that offers paid services and a support team that will help you organize a good webinar, or you can choose a free webinar platform. The complimentary tools help you collate your research, manage your invites and attendees’ data, contact them and send reminders. Incorporating your organizations blog, also becomes easy.
Chasing after large number of people will not pay off unless you offer quality content to match. Sometimes doing less is more. So choose a balanced mix of platforms to add to your marketing strategy.
Tell us what kind of content you share on each platform and your intent of doing so.