Webinars are taking the world of digital marketing by storm. They have gradually transformed from being overlooked and their potential disregarded, to becoming an integral aspect of B2B and content marketing strategies. Perhaps the biggest advantage of webinars is that they transcend all geographic boundaries, allowing the dissemination of information to users and influencers all across the world, at almost no cost whatsoever.
A large crop of people assume that webinars are used solely by marketers or professors for sharing their content; au contraire, a large number of unconventional professionals, such as musicians, social activists and dancers have also been leveraging the potential of webinars to promote their content.
If you’re a musician hoping to reach out to a large audience, webinars can be your ticket to fame! Here are a few ways in which you can harness the potential of webinars to increase engagement with your audience —
- Live streaming gigs — almost every musician dreams of performing live someday. And webinars can breathe life into your flights of fancy – all you need is a computer, an internet connection and a microphone. You can stream your gig as a live webinar and invite followers to tune into it. With due promotion, your webinar has the potential to be heard by thousands the world over. If well-received, your music might spread like wildfire all over the Internet.
- Online workshops — you can broadcast your music tutorials and workshops as a live webinar. It proves to be a more interactive option as compared to a regular video, as it allows for feedback. It helps drive traffic to your website, and ultimately results in an increase in the number of your followers.
- Q&A with audience — fans are what make a musician, a musician. So it’s always good to get the fans and the audience involved at some ‘stage’, and a Q&A session is the perfect way. It helps address fans’ questions about the music, the musician, his methods, as well as makes them feel that the musician actually cares about them and considers them important. Holding a Q&A session every month greatly increases engagement and word-of-mouth promotion for you and your music.
- Behind-the-scenes access — giving fans and audiences a rare glimpse into what goes on behind the making of the music proves to be a great way of increasing engagement. The trick here is to give them just a glimpse that’ll leave them wanting more, a look into new music you have been working on. This keeps the audience on their toes, and will definitely make them tune into your next webinar.
These are a few ways in which budding musicians can harness webinar services, and reach out to audience world over.