Design and flow of slides are two of the most important factors for a successful webinar. In an online webinar, slides are not just visual aids, they are THE visuals. This makes it imperative for you to work hard on them and create slides that visually engaging yet thoroughly informative.
Your slides should have two basic characteristics:
- Logical flow
- Engaging design
It is important that your slides appeal to the left and right side of the brain. The left side of the brain is all about logic, order and flow, while the right side is inclined towards visual and emotional appeal.
It is important to divide your webinar into three defined sections:
- Key points
Arrange all your content inside these slides in a logical sequence and then begin designing each slide.
The slides that you prepare will be broadcast to a number of people. Remember that not everyone has access to high speed internet, which is why it is necessary to keep your slides light so that they can load in a jiffy. Here are a few other tips to help you create attractive and engaging slides for your webinar.
- Fixed background
The background of the slide should ideally be a single wash of color, without watermarks or decorative patterns. Avoid using graphics as well. Choose contrast colors for any text on the slides. These simple measures ensure that your slides load fast and are clear when seen on different devices.
- Remove animation
Try to minimize the use of animation in slides. If possible make the slides static. Animation slows down the webinar and the online meeting software is not able to send the slides across quickly. Slides without animation load a lot faster.
- Use small pictures
Pictures make the webinar visually appealing and add interest, but you don’t want them to distract the audiences’ attention from the written content and your key points. Shrink any pictures so that they are well balanced with the text. Pictures also make files heavier so stick to smaller pictures as they make it easier to share and load slides.
- No Transition
Any type of transition between slides is almost unnecessary and is one of the main causes of a slow webinar presentation. Simple or complex, any type of transition involves movement which makes the webinar crawl along at a snail’s pace. Presentation tools like Prezi look very impressive in-person but are a complete no-no as far as webinar speed is concerned, regardless of which video conferencing services you use.
Designing slides is easy and does not require much effort. However, to make your slides effective it is important to invest adequate time in planning and designing your slides. We said it earlier and we will say it again, when it comes to webinars your slides are THE visuals. Always be sure to take some time and effort to design slides that are simple, effective yet visually appealing.