Tips and Tricks for Keeping Your Online Audience Engaged Throughout Your Entire Webinar

Webinars offer an ideal way to connect with an online audience that often surpasses live gatherings, which makes them the meeting of choice for many.

This is especially true for speakers motivated to connect with as many participants as possible in a single gathering. However, keeping an online audience engaged can be tricky. That’s why we’re sharing some of our key tips and tricks for keeping an online audience engaged throughout your entire webinar.

Identifying the Challenges

Although webinars offer significant benefits over live meetings, it’s important to remember that there are some unique challenges to consider when presenting a webinar to an online audience.

With a screen (and potentially hundreds of miles) between you and listeners, zoning out during a webinar can be commonplace amongst an online audience. Simply pushing the mute button on a session is all it takes to multi-task during a webinar that isn’t completely holding your audience’s attention.

In order to avoid the dreaded webinar “tune out,” you will have to up your engagement game during the session. This will ensure your online audience remains plugged in during your entire demonstration. Implementing several proven tips and tricks for keeping your online audience engaged throughout your entire webinar can help keep everyone on task.

When planning for success with your next webinar, consider the following advice:

 

What’s Your Point?

Don’t go into your webinar with an extensive range of topics and ideas you’d like to cover during your session.

Going too broad with your dialogue can almost guarantee you’ll lose the attention of your listeners at various points if they determine that what you’re talking about isn’t relevant or interesting to them personally.

When choosing the topic of your presentation, get as specific as possible so all users logging in understand exactly what they will be listening to during your time together. Also, know going into the topics selection process that pinpointing an outline that works for everyone is virtually impossible.

It’s better to develop a webinar that makes a significant impact on a smaller audience than one that covers far too much information and loses traction with a larger one. If you’re not sure how to select an engaging topic that will resonate with your niche, ask.

Consult with your team for ideas or send along a survey directly to your demographic to ask what they want to know more about so you can focus your event accordingly.

 

Get Specific About Your Benefits

Choosing the right topic is only the first step in successfully connecting with your listeners. Beyond the points you’ll discuss in your session, you will also want to outline why it’s your online audience’s best interest to attend.

Get specific about what each listener in your online audience will reap from attending your webinar. Seeing the list of benefits offered by your conference will pique their interest and help keep them on point with you throughout the discussion.

 

Command Attention Right at the Start

Don’t rely on a long buildup to captivate your online audience.

Make it your mission to command attention as soon as you start speaking. Avoid spending too much time with introductions and miscellaneous details.

Instead, get the intros done quickly, move on to an engaging (albeit succinct) anecdote and then dig into the meat of your presentation. Keep it concise to let attendees know right at the start you won’t be wasting precious time on monotonous details and will be keeping the discussion moving forward. It’s an excellent way to keep them listening.

 

Make it a Dialogue, Not a Monologue

allow webinar participants to submit questions and responses in real time

It’s no secret that the discussions we remember most are the ones we get a chance to participate in; the same holds true for your webinar’s online audience.

As a presenter, you have options. You can choose to speak at them, droning on (and on…and on…) about countless details and facts and risk losing their attention; or, you can speak with them, continuously asking for their input, feedback and opinions to ensure they stay plugged in no matter how long the presentation runs.

You can actually use your webinar software to help with this; today’s webinar technology allows your participants to submit questions and responses in real time. As a host, make moderating and integrating these comments a priority so your attendees remain attentive.

 

Stay Charged!

Don’t underestimate your responsibility to keep everyone listening.

Rule of thumb: it’s not (entirely) about what you say…it really is how you say it. Even the most compelling presentation can have lackluster results if it’s delivered with ho-hum energy. Keeping your online audience engaged is the key to an effective webinar.

Do your part; make an effort to keep your energy level up when speaking to keep your participants connected to what you have to say.

Turn nervousness into excitement by moving around when speaking. Also, whenever possible, create natural-feeling interruptions to help break up the potential monotony of too many consecutive slides. This will help keep your participants plugged-in and on their toes.

Finally, repeat your previous point before moving on to your next one to really reinforce your message to listeners.

The best way to guarantee you have what it takes to give a dynamic speech? Practice. Do as many dry runs as needed to really nail down your delivery to resonate best with attendees.

 

Give Your Online Audience Bragging Rights

Everyone loves a chance to show off what they’ve learned. Keep this in mind during your online presentation. If you’re hosting a training session, tell your online audience that there will be a brief quiz at the event’s conclusion for them to earn professional development credits – it’s a guaranteed way to keep them engaged at all times.

The quiz approach can add value even if you’re not hosting a training event. Use end-of-sessions quizzes to encourage participants to earn points, achieve recognition or even receive discounts off of products to ensure they are encouraged to listen to your webinar.

 

Diversify Your Speakers

Know some industry thought leaders that also love to work a great webinar? Ask them to speak at yours. Creating a panel of presenters who all offer something just a little bit different than everyone else will immediately build buzz around your webinar.

Most importantly, when you do go live, changing hosts can keep the energy up in your virtual meeting room, encouraging everyone logged in to pay attention to the information being shared.

keep your online audience engaged with diverse webinar presenters

 

Test Your Audio

Audio is important during any type of gathering. However, sound quality may prove even more critical during an online session than a face-to-face meeting.

No one wants to hear the dreaded, “can you hear me now?” during a webinar.

If one segment of your attendees are struggling to hear what’s being said, you may find yourself spinning wheels trying to remedy the sound situation while simultaneously losing the interest of the attendees who actually can hear you.

Before you go live, optimize your audio input options based on the system you’re using as well as perform audio checks to ensure your online audience gets the royal sound system treatment.

 

Manage Your Time Wisely

Always consider your listeners’ busy schedules when developing your webinar presentation. No one wants to log into a conference only to feel like they’re being held hostage for the next several hours. Those who stay on at a webinar that is too long (and even those that disconnect before you end) will feel resentful and taken advantage of.

Prove that you value and respect their time by creating a conference that runs no longer than 60 minutes.

As a general rule of thumb, 45 minutes for speaking with 15 minutes at the end for questions should provide a manageable balance for participants to remain attentive throughout the webinar.

 

Set Aside a Specific Q&A Section

You should always allow for questions throughout the session to hold listeners’ attention. However, setting aside time near the end of the event for a final question and answer period can keep attendees listening for the whole webinar.

When sending out an agenda, be sure to list out the different Q&A segments you plan to host. This will help your online audience know that it’s worth staying until the very end to ask their questions. It will also let them know that they will be able to hear what others may inquire about after hearing your presentation in its entirety.

Worried no one will have anything to ask? Fret not; come prepared with some of your own relevant questions to build momentum. Chances are, the rest of your attendees will follow suit.

 

Save the Best for Last

Reward your attendees for tuning in throughout your entire presentation.

After setting aside time for a thorough question and answer segment, you may want to consider offering a giveaway of some sort.

Let participants know that at the end of the discussion, listeners will receive an added perk.  Examples include: free resources, promotional discounts or even access to exclusive products.

In short, never underestimate the power of the freebie to keep your online audience engaged throughout your entire webinar.

 

Conclusion

There are many ways to engage an online audience during your entire webinar. If you use the suggestions above, you’re guaranteed to host a successful online event from start to finish.

If you’re looking for powerful webinar software, BigMarker can help. Sign up for a 14-day free trial today. Or send us a message if you have a question.

 

Are Your Webinars Successful? Tracking and Decoding Webinar Metrics

As you probably know, hosting a webinar can benefit your company in a number of ways. However, before you put time and money into these presentations, make sure you know about the following webinar metrics you can use to judge their effectiveness.

Investment ROI

Of all the webinar metrics we’re about to list, this should be one of the most familiar. No matter what kind of business you’re in, everyone knows what ROI (Return on Investment) is and why it’s important.

While ROI can apply to all kinds of investments, we’re putting it on our list of webinar metrics as a reminder because it can be fairly easy to overlook. Depending on your setup, webinars are usually cheap to host. This is especially true if you already own some or all of the required hardware.

Nonetheless, just like anything to do with your business, you need to track what you’re spending to see whether or not you’re making a good investment. Don’t just keep the receipts from the hardware you had to buy, either.

You may also have to account for things like:

  • Webinar software (the cost may be one-time; it may be monthly)
  • The opportunity cost of you taking time out of your day to host or the amount you’re paying an employee
  • Any platforms you used for landing pages, emails, etc.
  • Any ads you used to bring in traffic

There may be all kinds of other costs involved. These should all be tracked and you should also put a system in place to take into consideration any others you add in the future.

Then, you’ll want to compare the amount of money you’ve spent on your webinars up to this point on how many conversions you’re seeing that produce actual customers.

Length of the Webinar

We touched on this to some degree, but the second recommendation on our list of webinar metrics is to track how long your webinar actually goes on for.

The reason we mentioned above was in terms of real or opportunity cost: if you’re taking time out of your day, what’s the cost of that because you’re not doing something else? On the other hand, if you’re paying an employee, what’s the cost to have them host?

However, those aren’t the only reasons to pay attention to how long your webinars are going on for.

Like all webinar metrics, the length of your webinars may influence how effective they are at converting customers.

While it’ll probably never come down to a minute-by-minute analysis, you may learn that a full hour is preferable to just a half hour. As time goes on and you do enough webinars, you might find that, for some topics, your guests are willing to stick around longer than they are for others.

At first, just get a feel for what their general preference is, but look to segment that down at some point, too, for even better insights.

Drop-Off Points

No matter what you have in mind for your webinar in terms of the format, your goals for it, the information you’ll cover, how much you’re investing, etc. you need to make drop-off points one of the webinar metrics you pay attention to.

As the name suggests, this metric refers to when people drop off your webinar. It’s almost always going to happen and a lot of times, there’s little you can do about it.

Nevertheless, you want to keep the number as small as possible and looking back on drop-off points will help you do this.

For example, let’s say you found that people were leaving within the first 10 minutes while you were still doing your introduction and explaining the goal of your webinar. This would be hugely valuable information. Up until that moment, you may have thought your introduction was not just polished and engaging but helpful for the audience, as well.

Now, you would know otherwise and could make adjustments so more people stick around for the rest of the webinar.

Checking for drop-off points can help with everything from knowing which guests are good/bad to which topics your viewers like/hate to even the type of tone they prefer.

The Optimal Time to Host a Webinar

Depending on whom you speak to, the ideal time to put on a webinar is right around noon or sometime after five. Others will tell you that Saturday morning is usually the best.

It’s not that these people are lying. It’s that they most likely all have very different types of clientele.

If you’re hosting a webinar for freelancers, just about any time during the day probably works.

On the other hand, if you’re hoping for attendance from people who work traditional 9-to-5 jobs, you could host your sessions at noon and hope to catch them on their lunch breaks, or wait until after they get home.

The only way to know for sure is to use webinar metrics. Truth be told, you can also find out when your competitors put theirs on and assume they’ve already done their research, but looking into your webinar metrics is probably still best.

Use webinar metrics to schedule webinars

Attendee Feedback

Feedback is extremely important to the success of your webinar for a few reasons.

The obvious one is that all the webinar metrics in the world may not help you with certain points that could use improvement. Maybe you’d be better off explaining certain terms in more detail or ditching a certain segment people are just sitting through to get to the good stuff.

However, feedback is also an important form of engagement. Your webinar metrics may show you a large percentage of your audience stays from the beginning to the end of your presentation. Well, that’s great, right?

Maybe, but maybe people aren’t really paying attention. They might just have it on in the background while they pull up another window and do something else. Or, people might be listening but actually have no idea what you’re talking about.

None of these would bode well for reaching your webinar goals. By keeping track of the amount of feedback you get during and after a webinar (and getting a sense for what these responses are about), you’ll have a much easier time understanding if you’re connecting with your audience or not.

Note: you do, of course, actually have to prompt your audience for feedback and enable that option in your webinars. Otherwise, your webinar metrics may be reporting depressing results simply because your viewers don’t know they can interrupt you.

Polls and Surveys

webinar polls as a webinar metric

These webinar metrics are both versions of feedback, but they deserve their own space here because of the unique insights they can provide.

Recall that a few paragraphs back we mentioned that you’d want to get a sense for what kind of responses you were receiving from your audience.

This can be kind of tough, though. One really nice problem to have would simply be that so many people are attending your webinars that you can’t possibly make a fair assessment of their responses.

Fortunately, surveys and polls not only solve this problem but are two very effective webinar metrics for other reasons, too.

You can use polls and surveys during your webinar to quickly get answers from your audience in a way that will be easy to quickly understand.

Of course, you can also use them afterward to solicit critiques from your viewers.

The great thing about organizing information this way is how easy it then is to view it all from a macro-level. If you keep the same or similar questions going forward, it will be that much easier to compare responses.

Devices Used to Watch Your Webinar

This might seem like a minor piece of data hardly worth the use of webinar metrics, but there’s a lot you could do with this information.

The most obvious is that if you know your audience tends to use smartphones to watch your webinars, you’re going to need larger graphics so they can see them on their smaller screens. In fact, that insight would be worth knowing even if just 10% of your audience preferred smartphones. You don’t want to lose 10% of the audience you worked so hard to bring in, do you?

Conversion Rate

Arguably, one of the most important webinar metrics you need to concern yourself with is conversion rate.

There are three different versions. The first we already talked about at the beginning: it’s knowing how many people attend and then convert into customers.

Aside from knowing the ROI, though, you also want to get a feel for what percentage of the total attendees are converting. Even if your ROI is huge because of low overhead, that doesn’t mean your conversion rate is necessarily where you want it to be.

The second type of conversion rate you want to use webinar metrics to monitor is the number of people who actually attend your webinar after registering for it.

Depending on the industry you work in, that number could easily be as low as 20% and yet would still be considered really good for that field.

You’ll need to figure this out for yourself and then track your ability to lock in people who RSVP.

Of course, the conversion rate of people who come to your site and then go on to sign up for your webinar may be of particular interest, as well. This is the beginning of your marketing funnel, so if it’s not serving its purpose, the rest of your efforts are also going to come up short.

Again, don’t confuse these webinar metrics with ROI. The latter has to do with dollars and cents. These are all about ratios: how many of the whole were you able to get to take a desired action?

Brand Awareness

This is a pretty tough metric to monitor no matter what kind of tools you’re using to increase your company’s brand awareness.

Perhaps the most popular way for many businesses is to watch their social media profiles and look for significant increases following webinars. You’d have to know what a normal increase looks like, but, otherwise, gathering these webinar metrics from across your social media sites could prove very helpful.

The other way you can measure brand awareness is by tracking mentions of your company. You can set up Google Alerts for this or use software specific to social media sites. After all, some people may mention you or your webinar without actually speaking directly to your account.

Again, it can be tough to quantify these incidents in terms of brand awareness. People could be talking about your organization for any number of reasons.

Still, if you’re using webinars to increase your company’s mindshare and build its brand, it’s worth digging into these metrics.

Return Attendees

Earlier, we mentioned conversions and the importance of making sure people are RSVPing and then actually showing up.

Our last example on our list of webinar metrics you should be using has to do with retention. Make sure you’re not just looking at raw numbers when it comes to people showing up to your webinars. You also want to see how many are returning. Not only will that kind of retention cost you less, but those people are probably more likely to become customers, something that may be a major goal of your webinar.

The above information should have made it clear that webinar metrics are vital to your success using this medium, but also that you’re not lacking for options. Someday, you may come up with your own metric unique to the type of industry you’re in or customer you’re after, but for now, the above list should more than suffice.

That being said, if you have any questions about webinar metrics or hosting successful webinars, feel free to get in touch.  Also, if you need a powerful webinar platform to handle your webinar metrics and other webinar hosting endeavors, BigMarker fits the bill. Start your 14-day free trial today!

 

 

 

Sources:

https://www.slideshare.net/WebinarReady/6-key-metrics-that-impact-webinar-peformance62413

http://blog.workcast.com/5-metrics-for-measuring-webinar-success

https://venturebeat.com/2015/09/23/10-key-metrics-to-turn-your-webinars-into-a-super-lead-gen-tool/

https://www.brighttalk.com/webcast/1166/52367/6-key-metrics-that-impact-webinar-performance-before-during-and-after

Hacks for Crafting a Killer Webinar Presentation – Part 2: Webinar PowerPoint Design

This blog is “part two” of a two-part series that details steps to take to develop a killer webinar presentation. Part one covered best practices for developing the content for your presentation, and this blog will include hacks for designing the webinar PowerPoint presentation, best practices for placing your content on slides and then tips for adding images.

If you haven’t read part one yet, check it out here. I will be referring to it often.

 

Designing your webinar PowerPoint Presentation

PowerPoint is a powerful tool and has more features that you probably ever considered.

You don’t need to be a designer to build a professional, sleek webinar PowerPoint presentation. You just need to have a little bit of creativity and patience. If your company doesn’t have a corporate PowerPoint template that you must use for your webinars, you are lucky enough to have the chance to develop a presentation that mirrors the tone of your webinar.

Before you start designing your webinar PowerPoint, decide what that tone is. Is this a serious webinar? Or maybe it can be a little playful, or have a modern take to it. Think of who your ideal audience is that you will try and get to register, that will be your first clue for selecting the design of the webinar PowerPoint.

 

Steps for Designing a Webinar PowerPoint

  1. Open your PowerPoint program; you should see a list of ready-made templates you can use. Such as below. Select the template that best fits the look you are going for. Note – we will review below how to change the colors of the template, only pick a template based on the design for this step.
webinar-presentation-1
Pick a webinar PowerPoint template
  1. Once you select your template, you can choose your colors. There are a few options to do this:
  • Under the Design tab, you can immediately choose different colors for your template, like the blue, brown or green. Look at the screenshot below for example.
webinar-presentation-2
Choose your color palate

 

  • OR if you have corporate brand standards, you can customize the background color and font size to your company’s colors. To customize the background, in the Design tab you will select the ‘Format Background’ button, make sure ‘Solid Fill’ is selected, click the color bucket to the right of ‘Color.’ A pop-up will open, and you can then input your corporate colors using the RGB sliders or Hex#. Notice the screenshot below. The slide is now gray!

 

webinar-presentation-3

 

  1. The next step is updating your font colors. You can, of course, select from any of the available colors, but if you’d like to use corporate colors or custom colors, go back to the Home Tab, select some text on a slide and then select the Font Color button – click on ‘More colors.’ Again, a pop-up will open, and you can use the RGB sliders or Hex# to find your colors. These colors will be saved in PowerPoint in the colors section under ‘Recent colors’ to select from again as you build your webinar PowerPoint.

webinar-presentation 4

  1. Logo – if you want to promote your company via your webinar PowerPoint, there are two easy hacks to get your logo on each slide.
    1. Add the Logo on the Slide Master – detailed instructions here.
    2. Or you can add your logo on the first slide of your webinar PowerPoint, typically your Title Slide. Once you place the logo in the spot you prefer, right-click on the logo and select copy. Go to each of your slides in your deck and press Paste. This will place the logo in the same spot for each of your slides.

That’s it! Now you have your PowerPoint design and colors set.

 

Placing Content in the Webinar PowerPoint

Some may not realize this, but you can find multiple slide layouts for PowerPoint templates. You can find these by being in the Home tab – click on the ‘layout’ button. As you can see in the below screenshot, there are a variety of designs to choose from to get your message across. Whether it’s a section slide, a two image slide design, captions, or even a vertical layout.

webinar-presentation-5
Pick your slide layout

In the part one blog, I had you highlight the most important elements of your webinar script. This highlighted content is to be the foundation of the content you place in your webinar PowerPoint slides.

Please do not copy and paste your script content directly onto your PowerPoint slides. There will be too much text, and then what is the point in you even talking if they can just read your entire presentation on your webinar PowerPoint?

You will want to break-up the content from your webinar script in short, digestible bites – this will allow your webinar attendees to listen to what you are saying rather than reading a story from your PowerPoint slides. Let’s break up the parts of a webinar PowerPoint piece by piece.

 

What content to place on the first 4 slides:

Title Slide: Put the title of the webinar, speaker(s) name, date, company logo.

Bio Slide: Picture of webinar speaker(s) and short bullets on who they are.

Agenda Slide: A Short-bulleted list of what will be discussed. (I used the agenda example from part-one of the blog series!)

Objectives Slide: Another short-bulleted list of what webinar attendees will take away from attending this webinar (example: 5 Hacks for Crafting a Killer Webinar Presentation)

 

These first 4 slides are the easiest to build, and should be the shortest. Don’t overthink these slides. They should be simple to follow and let your attendees know their purpose for being there the next 45 minutes to an hour. Check out the below 4 screenshots for examples of these slides.

 

Sample Intro Slides 

webinar-presentation-6

webinar-presentation-8

webinar-presentation-9

Typically, each webinar has a few main points to make or a couple of different sections. Please refer to the part-one blog for more information on writing these different sections. For this blog, I am going to again assume you have 4 sections of content called the what, why, how, and when.  We will call this part of the webinar PowerPoint the “body” – think of when you were school and the elements of an essay, this is the meat of your webinar, and you’ll have most of your slides in these sections.

For each of your 4 sections, you should have already highlighted the most important parts. You likely highlighted whole sentences. You will want to turn those sentences into short, digestible, easy to read bullets to illustrate your point or argument.

Once you have gathered the summarized text for each of your sections, I recommend you write a very short intro for each of your sections, and then 3-5 highlight bullets for what will be covered in this section. Almost like your agenda. You don’t need only to list what will be covered. You could instead name 3 important stats, a quote from an expert, or list of qualifications.

For each of your bullets, you can create a separate slide for each that dives deeper into the content. The below (some are silly!) screenshots will make this clearer. Start each section with its own sub-title slide to introduce each section. This will help let your attendees know that a new section of the webinar PowerPoint is starting as well.

webinar-presentation-10

webinar-presentation-11

webinar-presentation-12

 

The last slide (above) is a great example of a time to put in either a relevant image, call-out a quick stat, quote or comment. You could still list few short bullets on this slide to further illustrate your point too. The goal is not to overwhelm any of your slides, but to break up the content from your script. In these slides, you can also highlight a short snippet of the stories or examples you share from your webinar script.

Each slide should only be filled with 30-50% of text. If you’re covering a complex topic, think of a way to break it down without having to type it all out. A webinar PowerPoint should be a reference tool, not a script or a book. That is where your webinar script comes in handy, you’ll have all the points handy that you want to make, without having to remember it by just looking at a slide.

Now that the “meatiest” part of the webinar PowerPoint content is complete, you will create a ReCap or Takeaway slide. On this slide, you will pull out a few main bullets that you’ll want your webinar attendees to remember if nothing else. After this, you should proceed to your Q&A session (if this is part of your agenda).

Never leave your webinar attendees hanging, provide them information on a slide with the next steps you detailed in your webinar script. By sharing the information, it will give them time to screenshot the slide or write it down.

Finally, place your contact information on the last slide so that your webinar attendees can reach you, and you’re done with the content piece.

webinar-presentation-13

webinar-presentation-14

webinar-presentation-15

webinar-presentation-16

 

Using Images on your PowerPoint Slides

Slides looking a little bare? Jazz them up a bit with some images! Use images to illustrate each of your sections for your webinar PowerPoint. Ensure that your chosen images are relevant and drive home the point you are trying to make. Or add a little humor, it will keep everyone awake during the presentation.

There are a couple of free image websites I love to use. Check out the full list here. I recommend starting here to find images to ensure you are not infringing on any copyrights. Check out this blog for more information on copyright infringement.

My last tip for images is to use the ‘Design Ideas’ function in PowerPoint. It will offer a variety of ways to design your slide based on the image you drop in the webinar PowerPoint slide.  Check out the below screenshot for examples. It’s a quick, sure way to make your webinar PowerPoint look better in no time. You can find the ‘Design Ideas’ by selecting the Design tab at the top and then click on the ‘Design Ideas’ button. Note, this feature will usually only work if you have an image already on the slide. Or this feature will sometimes automatically pop-up when you drag an image to a slide from your desktop.

 

webinar-presentation-16

 

 

With this blog series, you have a variety of tips and tricks at your fingertips to develop a professional, branded and fun webinar PowerPoint. Give these tips a go, and have fun. Use this template as your foundation to begin building your own webinar PowerPoint presentation.

 

Get started!

To host amazing webinar PowerPoint presentations, you’ll need premium webinar software.

Start your free trial of BigMarker today or send us a message to get in touch!

 

Hacks for Crafting a Killer Webinar Presentation – Part 1: The Webinar Content

Crafting a killer webinar presentation is not simple, but with this two-part blog series, you will have the perfect tutorial at your fingertips to learn how to craft your very own killer webinar presentation that delivers results.

This blog series is ideal for those who want to host webinars, but don’t have the budget for an in-house content writer or graphic designer to help pull together killer webinar presentations. The good news is, you don’t need that in-house expertise! As long as you or someone internally is an expert on the content topic you wish to speak about, you can still pull off a professional webinar presentation that will be sure to impress.

A webinar presentation utilizes a PowerPoint 99.9% of the time unless you are hosting a webinar demo of a software platform. This PowerPoint presentation is the focus of the webinar and what your webinar attendees will be looking at throughout the length of the entire presentation. Since it is the star, it is important to build your webinar presentation with a solid foundation. That solid foundation is your content. The content is your webinar script.

It is not ideal to start building your webinar presentation before your script. I’ve met way too many webinar speakers that prefer to just “wing it” when it comes to what they will be saying during the live webinar. If you’re a charismatic speaker and know your content inside and out, the webinar might still go well, but you will be doing your webinar audience a disservice.

 

Here is why winging it is never a good idea:

  1. You’re able to easily get off track as you didn’t properly plan on how to deliver the content
  2. You might share information that confuses attendees or not share enough information
  3. If you’re stressed out before the webinar, sick, or having a bad day – you might lose focus and forget key points or stories that would enhance the content of webinar
  4. You’re more likely to be nervous, as each slide you look at you will have to think of what to say, vs. already knowing what to say

 

These are just a few reasons, but there are so many more! A webinar presentation script is your life boat. It helps you to be confident in what you’re saying and knowing you are delivering the very best content to your audience, at the right time in the live webinar presentation.

Considering the webinar script is the foundation of your webinar presentation we are going to review in-depth how to prepare your script and then how to use that script to select the content for your webinar presentation.

First start you will start with a Word document to note all your ideas, points you want to make and the flow of the webinar presentation you are aiming for. It is much easier to start from one continuous document, than going directly to PowerPoint and figuring it out from there.

Once you have down the direction you want, it’s time to start building your script on that same Word document, from start to finish.

When I say script, I mean you really want to write down each word you plan on speaking during the live webinar. Of course, you can’t script the Q&A section, or what you might say based on your audience’s poll answers or chat comments (and you most definitely need to comment or relate to those answers!), but that will be the only time you need to think of what to say – the rest of your webinar presentation track will be a well-oiled machine. That way if a webinar attendee asks a question that you know you will be covering later in the webinar, you can tell them to stay tuned, vs. side-tracking the whole webinar  presentation to answer that question and potentially confuse other attendees who don’t understand the concept yet.

As you build your script, include the following 9 parts. Through writing down content for all 9 parts, you will then have your entire talk track ready for the day of the webinar and ensure it aligns with your webinar presentation PowerPoint content and what main points you want your webinar attendees to takeaway.

Additionally, during your dry-runs, as you read out loud your webinar presentation script to your team, as a group you can collaborate on gaps in content or chunky transitions. With this feedback, you can quickly update your script so that the live webinar is seamless and you can ensure you are hitting on all the reasons your webinar attendees signed up to attend in the first place.

 

The 9 Parts of a Webinar Presentation Script

 

  1. Greeting

During this greeting portion, you will welcome your webinar attendees, thank them for joining, perhaps note a few housekeeping items. You will then introduce yourself and your company, what you do and why you are relevant to speak on this topic. If you have co-webinar speakers, have them introduce themselves as well.

It would be a good idea to run through a very quick tutorial for using the webinar platform from an attendee perspective if you plan to have participants interact with the webinar platform to chat or fill out a poll, for example. Basically, whatever information that is important for you to share to ensure a successful webinar should be stated here before getting started.

Tip: If you do plan on interacting with your webinar attendees through poll, chat or other webinar engagement features like social sharing or white-boarding, you should decide at what times you would like this interaction to happen and place it in your script accordingly so that you do not forget to invite them to write an answer in the chat or fill out the poll at the times it makes sense during the content delivery.

 

Beginning your webinar presentation

 

  1. Agenda

Run through the agenda of the webinar presentation. Your agenda should have 3-5 bullets on what you plan on covering, each bullet should be for a different section of the webinar, and you’ll want to say how long each section should take to review and how long you intend for Q&A at the end of the webinar to answer questions.

To create a “section” you will want to break up the content you intend for them to learn in different chunks as to create the different elements of the webinar. Through doing this, it will make the delivery of content easy to understand in sizable chunks.

As an example of different sections, your first bullet on your agenda could be “The What”, second bullet can be “The Why”, third can be “The How” fourth bullet could be “The When”.

 

  1. Objectives

Write out the objectives of attending this webinar. You could talk about what your attendees will get out of being there, possible next steps after the webinar, or what webinar attendees will now be able to do because of participating in your webinar.

 

  1. Separate Sections for Each Agenda Item

This will be the bulk of your script as you are writing out the content for the entire reason people are attending your webinar in this part. This content is founded on your agenda and objectives of the webinar presentation.

Based on the sections you selected in your agenda and using the example in #2 (the what, why, how, when sections), you will write out all the content you want to say that explains each section individually. You will start with section 1 and write down everything you plan on saying to explain this section, and then move on to section 2, and so on. It is important for clarity that you don’t jump around the different sections during your script, as you might confuse your attendees. Of course, the content should build on each other – stay away from language like, “we will discuss this in section 4” if you are still in section 1.

 

  1. Stories and examples

Your script might include stories and examples alongside the main content for each of your sections.

These are great to include to further explain your point or concept. Another place to include these is after you have reviewed all the sections on your agenda, and then you share stories or examples to reinforce the content in a different way after your audience has had time to process the primary content.

Regardless of how you do it, ensure you have enough relatable stories or examples to include in the content. Stories help your audience understand complex ideas and for them to imagine taking the content and implementing it into their world.

 

Use stories in the content of your webinar presentation

 

  1. Recap / Takeaways

Once you’ve completed section #5 and #6, you will recap what you have shared today, why you have shared it and the top 3-5 things you hope your audience takes away and remembers post-webinar.

During this part would be a good time to encourage your audience to fill out a poll on the favorite thing they heard today, or start the Q&A portion.

 

  1. Next Steps for Attendees

When hosting a webinar, there is usually a next step or action you’d like your webinar audience to take. Perhaps that could be registering for another webinar, downloading an eBook, signing up for a one-on-one demo or encouraging them to buy your product. Whatever it is, give them all the information needed to make that next step. You don’t even want to assume they know what the next step is, or how to complete that step.

  1. Contact information

Share all the ways to get ahold of you, the webinar speaker, or the company you are speaking on behalf of. Include emails, phone numbers, websites and social sites.

 

  1. Closing Comments

Thank them for attending and if there is anything left unsaid, now is the time to say it or continue to reinforce the next action you’d like them to take and how it would benefit them.

As you write your script, take special care to write it out in a conversational tone as you would speak. Write out whole sentences, not fragments – that way if you get nervous or tripped up, you know exactly where to pick back up. And most importantly – practice, practice, practice your script until you can read it as though you are not actually reading from a script. Additionally, time yourself reading your script out loud to ensure you’ve written enough content to last the entire webinar presentation, or see if you need to cut content, as it could be too long.

Once your webinar script is complete and you feel comfortable delivering it as is, even without the aid of a PowerPoint, you can start building the webinar presentation PowerPoint!

You will use this final script to pull from for the content you place on your webinar PowerPoint slides. Take your script and using the highlight feature in Word, highlight the most important elements from each of the above 9 webinar script parts. The idea is to transition these parts to your PowerPoint slides. Building your webinar presentation PowerPoint will be quick and easy following this method.

Note, you will not actually copy and paste your highlighted content directly onto your slides. Instead, you will want to shorten your talk track into short, digestible snippets or “call-outs” to place on your slides.

 

Part 2 Teaser

In Part 2 of this blog series, I will share a sample PowerPoint template which includes what slides to include in your webinar presentation based on the 9 parts of the webinar script. Additionally, each slide in the template will have examples of the type of content to put on these slides. So don’t start building your webinar PowerPoint yet.

In Part 2 we will first review how to design and build your webinar presentation PowerPoint, then how to place your content on this final PowerPoint design and finally tips for adding images to enhance the final look of the PowerPoint.

Check out Part 2 Here

 

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Why and How to Host a Q&A Session During Your Webinar

Live webinars offer a model forum for speakers to deliver information and innovation to the masses, all in a single online session. However, many webinar presenters miss out on one key advantage of real-time communication: audience interaction. To avoid losing the interest of your participants, hosting a webinar Q&A session is an excellent way to engage your audience.

 

The Why: Benefits Of Hosting a Webinar Q&A Session During Your Webinar

 

More often than not, webinar hosts simply run through their slides and notecards, hoping that their message somehow sticks without encouraging a dialogue with listeners. In other words, they talk at the audience, rather than with them. As a result, they miss out on the chance to make a meaningful connection with the listeners and may risk losing their attention before the presentation ends.

 

Benefits Of Hosting a Webinar Q&A Session During Your Webinar

 

Generating an intentional webinar Q&A dialogue between you and your audience that yields sustainable impact can be a surprisingly straightforward fix. If you feel like you’re simply racing through a planned itinerary without actually connecting with your crowd, using a webinar Q&A in your next live session can prove an easy solution.

In this section, we’ll share the reasons why you should start integrating webinar Q&A sessions during your live webinars. Beyond enhancing interaction and engagement with listeners, allowing for a question and answer segment in your conference yields a wide range of benefits, including:

 

Hold Attendee Interest

Hosting a webinar means working hard to command and hold audience interest from start to finish. Allowing for inquiries throughout your session via webinar Q&A can pique guest interest and encourage listeners to stay tuned in so they don’t miss an opportunity to ask for the specific information they need.

Boost Energy Levels

Not only can a webinar Q&A hold audience interest, it can also prove a major mood boost throughout your session. As you hit various time milestones in your web conference, you may find that energy levels take a dip. However, you’ll notice an instant upswing in energy levels when you take a break from speaking and ask others for input.

 

Watch the full Wednesday Webinar Wisdom episode on hosting a webinar Q&A session 

 

Personalize Your Brand

Webinars provide an excellent way to help your listeners put a face to your brand…without an actual face-to-face meeting. Fielding questions via webinar Q&A is a great way to humanize the session and achieve a more personal connection with your audience. The audience collaboration can ultimately further strengthening brand identity and exposure.

 

Establish Industry Authority

Anyone can read a script. However, subject matter experts can effectively answer most ad hoc inquiries. Providing information during a webinar Q&A can establish your credibility on any given topic as well as build trust (another key ingredient to developing brand identity) with your participants.

 

Emphasize Message / Promote Brand

Every question you take acts as another opportunity to reinforce your message and most salient selling points. Directly promoting your specific products/services in the presentation segment can feel forced and set an awkward vibe. However, during the webinar Q&A section, with its more informal tone often lends itself to a more comfortable way to market your brand.

Best of all, every audience member will have a chance to hear your answers, further reinforcing your overall speaking objectives.

 

Strengthen Your Future Webinar Presentations

Most importantly, including a webinar Q&A segment in your presentation can deliver a major return on investment for future webinars. Write down every question you field; each inquiry grants you invaluable insight on information that interests your audience. Additionally, writing down the questions you receive will help you strengthen your delivery the next time someone asks it.

 

The How: Optimize Results With Your Webinar Q&A

 

Now that you understand why you should include a webinar Q&A segments in your webinar, it’s important to know how to effectively implement them throughout your conference. A successful inquiry session requires strategic planning and preparation. However, don’t let the process intimidate you. Knowing a few easy-to-implement tips can help maximize impact with your webinar Q&A.

 

Optimize your webinar q&a session

 

Put Inquiry Segments On The Agenda

Don’t simply verbalize you’ll allow for questions; list these segments on your webinar agenda or on one of your introductory slides for all participants to see. Putting the webinar Q&A session in writing lets them know what to expect during the presentation. Knowing when you’ll pause for input can encourage your attendees to stay focused on what you have to say until it’s their turn to speak again.

 

Know Your Audience

Every webinar has a specific targeted audience. Knowing who’s tuning in allows you to modify your presentation for your participants. There are many factors to consider when customizing your session for each individual listener. Think about details such as:

  • Attendee demographics (geographic location, age, etc.)
  • Degree of formality
  • Relationship to attendees: Peers, clients, students, etc.

Knowing this information prior to your live webinar can help you create a final session that truly resonates with your guests and prompts thoughtful inquiries.

Also, when speaking to multiple people at a single company, you will also want to customize your online conference to suit each individual organization. Modify your template to include brand-specific information; tailoring every webinar will provide a comfort level to listeners and encourage them to participate in the webinar Q&A segments of your presentation.

 

Come Prepared

If it’s your first time hosting a webinar on a specific subject or topic, you will want to proactively anticipate some potential questions so you can come prepared with articulate answers that help further emphasize your main points. Similarly, if you’ve presented on an upcoming topic before, you should think about questions that have been asked in the past. Use any notes as a guide (and not as a script) so you sound natural when answering.

Going forward, put a plan in place to have someone take notes of all questions asked during the webinar. Tracking trends in what people want to know more about can give you insight on tailoring your exhibition in the future.

Pro Tip: Come prepared with a few relevant questions you think your audience would likely ask. Then, if none of your attendees ask questions at the beginning of your webinar Q&A, you’ll have a few backup questions to share to keep the momentum going. Oftentimes, webinar Q&A sessions are slow to start, so preparing a few canned questions will help break the ice.

Include Panelists

Nothing says a live webinar should only have one speaker throughout its duration. In fact, adding panelists into the discussion can have a significant impact on the session’s results, particularly during the webinar Q&A segments. Co-hosts with unique areas of expertise can offer invaluable insight to listeners beyond the basic scope of your demonstration.

Guest speakers can also deliver an added dynamic to the webinar Q&A session, further entrenching your brand with everyone who has tuned in. Finally, adding panelists during the questioning can add a very practical perk; it can provide an opportunity for you to rest and catch your breath a bit before you have to start presenting again.

 

Offer Instructions

Yes, really.

If you’re hosting a webinar Q&A session via chat submissions, you’ll want to tell your audience how and where to submit their questions.

If you opt for a live audio Q&A, sharing instructions is even more critical. You may be surprised to learn just how often background noise and the inability to un-mute a microphone adversely affect a webinar. Fortunately, high-performing software programs make the entire process fairly intuitive; however, you always run the risk of barking dogs and unplanned “dead air” silence ruining the flow of your speech if users aren’t given a little advance instruction. Give your participants a quick tutorial before beginning the session so they will know how to quickly go from listener to speaker when the time comes for inquiries.

 

Set Time Limits

It’s important to set upfront time limits with your webinar Q&A sessions. You have limited bandwidth to get your information to the group. Fielding questions for an extensive stretch not only gets you off track, but you also run the risk of losing the attention of audience members who simply want to keep moving forward with the demonstration. Worried of having to cut questions short? Don’t be; tell listeners who haven’t had a chance to ask their questions that you’ll happily connect with them after the webinar.

 

Offer Topic Suggestions

If you distribute webinar Q&A sessions throughout your presentation, you may want to offer topic suggestions for each segment so it’s relevant to what’s been most recently outlined in the demonstration. Also, when giving your audience a focus, it’s okay to also outline subjects that will not be discussed, such as confidential information or products/services not yet available.

 

Expect The Pregnant Pause

Sometimes a crowd needs a little push to actively participate in your Q&A. Nerves and fear of asking something irrelevant can prevent people from speaking up. Make it as easy as possible on them; combat the prolonged pregnant pause by proactively offering up various topics that often warrant questions. They will welcome you getting them started. Even a gentle nudge can encourage them to keep the momentum going.

 

Value Attendee Input

Your audience wants to feel like you actually value their input. Go beyond just answering what they ask. Give them encouragement by thanking them for their inquiry and showcasing to the audience the thoughtfulness and insight behind the question. Not only will valuing their input encourage them to ask again during other webinar Q&A segments, it will also inspire others to get in on the conversation as well.

 

Be Honest

Honesty is always the best policy when managing your webinar Q&A. Many speakers feel tempted to embellish or over-promise as a way to captivate the audience. While you may gain some momentary attention during your webinar, exaggeration will generally bring backlash. Always give straightforward, honest answers to establish credibility and build trust amongst your audience. Additionally, don’t be afraid to let a questioner know if you didn’t understand what’s being asked.

Whether you need further clarification or it’s simply a technology issue hindering your audio, take the time to let listeners know you didn’t quite catch what’s being asked. Most importantly, if you don’t know the answer, say so. Not only will your guests appreciate your honesty, it also gives you a reason to follow up with them once you have an answer, for future conversations, the ultimate webinar win.

 

 

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Sign up for a 14-day free trial today! Or, send us a message if you have any questions.

 

 

 

Sources

http://blog.clickmeeting.com/10-ways-to-make-your-webinar-qa-rock-the-house

https://www.linkedin.com/pulse/8-benefits-having-qa-session-during-your-webinar-karen-repoli

11 Creative Ways to Repurpose Your Webinar Recording

Have you finished a high-quality webinar recording?

If so, it’s important that you don’t rest on your laurels. Be sure to use the following 11 methods for getting even more from it.

Post a Transcript of the Webinar

This isn’t necessarily a “creative” way to repurpose your webinar recording, but it’s important enough to do that we’re going to bring it up here just in case.

Webinars are great and can help your company in all kinds of ways.

However, one potential drawback would be that your webinar recording doesn’t do a lot for SEO purposes.

Google definitely loves that you went to the trouble of using a different form of media on your site, but it can’t do a whole lot to understand what your webinar recording is about past the title.

The result is that your rank in Google may not receive the full benefit it deserves from the quality piece of content you’ve just recorded.

Fortunately, there’s an easy enough workaround to solve this problem: post the transcripts of your webinar recording.

It might take time (you can always outsource the job), but by publishing a transcript of your webinar recording, Google will have no problem understanding what was talked about. You can even post it on the same page as your webinar recording if you like.

The other great thing is that posting a transcript will make your webinar recording accessible to the hearing impaired.

 

do a follow-up post of the transcript for the webinar recording
Transcripts aren’t necessarily a “creative” way to repurpose your webinar recording, but it’s important enough to do that we’re going to bring it up here just in case.

 

Use Your Webinar as a Content Upgrade

Another potentially powerful form of content is a blog.

However, this one also suffers from a common problem: it’s very difficult to measure the ROI of a blog. Companies can spend all kinds of money and time developing their blog and not really know how much new business it’s helping to bring in.

One way to get a better sense of the popularity of your company’s blog is to use a content upgrade.

In short, this means that, at the end of a post, you offer your reader more content in exchange for their email address.

For example, if your post was about “9 Easy Ways to Lose 10 Pounds” you might finish by telling your reader that you have one more, surefire tip that’s easy to do and that you’ll give it to them once they enter in their email address.

Aside from the benefits of having a new email address to add to your list, you also have proof that a blog you published truly resonated with someone. You’ll want to continue posting similar content in the future.

A webinar recording would be a really great option for a content upgrade. It’s obviously a very substantial form of content – definitely more so than just another paragraph or two of a post.

 

Turn Your Webinar Recording into a Trailer

Here’s a great way to continue drumming up interest in your webinar recording long after you finished it.

Seeing as how most webinars are at least 30 minutes (and sometimes much longer), it can be difficult to truly do them justice with a short description. This isn’t always the case, of course. For example, if you’re going to interview someone famous, their name may be all it takes to get people excited about attending your webinar.

Usually, though, it can be a bit of an uphill battle to convince people to set aside time and attend.

Whether or not that’s the case during the initial airing of your webinar, you can stand a great chance of attracting further viewers if you create a trailer for it.

You only need one that’s about 30 to 60 seconds. Then, you can put it on your site and set it up to play the moment a guest arrives. You can pin it to your profile page on Twitter and make sure it’s shared elsewhere across your social media pages.

Obviously, you want to highlight some truly compelling moments that occurred during your webinar recording so people get excited about tuning in and seeing the rest of it.

 

Make an Infographic

Over the past couple of years, infographics have exploded in popularity. It’s not hard to see why. They’re visually attractive and do a great job of summarizing large amounts of data. This also makes them extremely easy to share on social media.

This is why you should think about taking the information you discussed in your webinar and turning it into an infographic.

While webinars are great, they don’t always lend themselves to getting shared. They definitely don’t get as many shares as infographics do.

By turning the data from your webinar recording into an infographic, you can make up for this by getting numerous shares and driving traffic to your webinar recording. Just make sure you include some information on the page somewhere that lets readers know the original source of the information was a webinar. Then give them the address to find it.

Create Micrographics

“Micrographics” are snapshots of a larger infographic. They’re great because they make data even easier to immediately consume and share. You can also share it with people on social media who have specific questions and may not want an entire infographic in response.

Still, make sure you include some room on your micrographic for your webinar recording’s URL.

 

Do a Follow-Up Post

Depending on the nature of your webinar recording, you may have the opportunity to do a follow-up post.

Again, this isn’t necessarily repurposing the webinar recording, but it absolutely will bring more eyes to it, so we think it’s worth mentioning here.

All you’re doing with this technique is adding an addendum to whatever your original webinar was about.

For example, let’s say you did a webinar about how to set aside money into an IRA. Then, after you published the webinar recording, you received a lot of questions. Maybe you didn’t host it live or maybe the webinar was live and you offered a Q&A, but you couldn’t get to all of the questions at the time.

In any case, you now have a follow-up post.

You can either title it something like “10 Questions I Received After My Last Webinar” or you could simply do one post per question. Someone may have asked about using an IRA to pay for their kid’s college, so you could make a post entitled, “Can You Use Your IRA to Fund Your Child’s College Education?” Then, inside that post, you would mention that this question was asked by an attendee of your webinar and link to it.

This is a smart tactic to make a habit of. Basically, going forward, whenever you can, link to your webinar recording from other forms of content so you keep driving traffic to it.

 

Upload the Slides to SlideShare

If you’re not familiar with the site already, SlideShare is pretty self-explanatory: it’s a site dedicated to slideshows.

It sounds simple and it is. That’s the beauty of it and people enjoy it so much that LinkedIn actually bought the site.

Now, there are many positives to putting the slides from your webinar recording on SlideShare but also one major drawback you need to think about: without the corresponding audio, your slides may not make a lot of sense.

This means you should provide some context where SlideShare allows so people aren’t left in the dark about what your webinar recording covered.

That’s not really too much of a drawback, either, especially not when you consider that SlideShare can greatly increase your site’s exposure.

It automatically takes the text from your slides and posts it as a transcript so, as we covered earlier, you can immediately take advantage of any keywords you used.

 

Record a Podcast Based on Your Webinar Recording

Podcasts continue to grow in popularity. If your company hasn’t already taken advantage of this medium, you should think about doing so immediately.

Fortunately, if you already have a webinar recording done, this won’t be a problem. Unless you used lots of visuals, the webinar should be easy enough to convert into straight audio and then upload as a podcast. Now people can listen to it while they work out or during their commute to work.

If you used a lot of visuals and this simply wouldn’t be helpful, you’re not out of luck. You can still do a podcast that ties back to your webinar; you’ll just need to be a bit creative.

For example, you could play part of your webinar recording for listeners, perhaps on a specific subject. Then, for the rest of the podcast, you could cover the topic in greater depth. This is similar to the tactic we recommended with follow-up posts.

Likewise, if you had a guest on the webinar, you could interview them further on a podcast.

The list of options goes on and on. Hopefully, though, it’s become clear that a podcast could prove truly helpful. You may also want to think of investing in an ongoing podcast so you can continue to take advantage of it in the future.

 

turn your webinar recording into a podcast
Turn your webinar recording into a podcast!

 

Use it to Hype Up Your Next Webinar

All it takes is to do one webinar and you immediately understand how hard it can be to properly advertise it and then get people to actually show up.

While this is always going to be a challenge, you can use past webinars to help market your next one.

There are two ways you can do this.

The first is by simply going back and adding some type of ad to a previous webinar recording. Pick the most popular one you have. You can do it to every webinar recording you’ve ever done, but if you’re pressed for time, just make sure the most popular one is used to drive traffic to your new one.

Another option is to take your previous webinars – or, again, just the most popular one – and make them private if they weren’t already. No longer let people view them without getting approval first.

Then, when it comes time to start marketing your new webinar, let people know that you’ll be briefly unlocking your old programs for the public. You’re doing this for a limited time to help people prepare for this new, improved webinar you’ll be launching shortly.

This would also be another opportunity to collect email addresses. Once someone sends you theirs, you send them a URL to the old webinars they want. These webinars should all have ads marketing the new one. Of course, you can also use these emails to alert people when your new webinar recording is available.

Use the Webinar Recording as Part of a Bundle

If you sell products – especially information products – you can use a webinar recording to sweeten the deal a bit when trying to make a sale.

Say you’re selling an eBook on how to get better at sales. Let’s also say that in the past you did a webinar recording where you described a certain sales tactic or maybe you interviewed a very successful salesperson.

Whatever the case, you can add that to the deal. Tell potential customers that if they order now, they’ll also receive this very informative webinar for free.

To do this, you’ll have to make it private as in the last example, but turning it into premium content like this could definitely be worth it.

Send the Webinar to Potential Guests You’d Like to Interview

Webinars are great for interviewing experts in your industry and providing the information to your market in the most user-friendly format possible.

Once you have a solid interview done, we recommend using that webinar recording to try to schedule more interviews.

Instead of just emailing people and asking them if they’re available, send them to your webinar recording so they can see what it entails and how well it will reflect on them. If your webinar did especially well, make certain the share stats are located near the top and easy for them to see.

 

Final Thoughts

Recording a great webinar is a fantastic way to increase your company’s revenue, but its usefulness hardly ends there.

You should also consider the 11 ways we’ve just covered that you could repurpose your webinar for even more results. If you’d like help with any of them, BigMarker is at your service. Click here to get in touch.

 

 

 

 

 

 

 

Sources:

http://blog.98togo.com/internet-marketing-expert/8-steps-to-repurpose-your-webinars-into-dozens-of-pieces-of-content

http://xtalks.com/5-ways-to-repurpose-your-webinar-content.ashx

https://www.smartbugmedia.com/blog/10-ways-to-repurpose-webinar-content

https://www.brainshark.com/ideas-blog/2014/February/five-ways-to-repurpose-webinar-content