Hacks for Crafting a Killer Webinar Presentation – Part 2: Webinar PowerPoint Design

This blog is “part two” of a two-part series that details steps to take to develop a killer webinar presentation. Part one covered best practices for developing the content for your presentation, and this blog will include hacks for designing the webinar PowerPoint presentation, best practices for placing your content on slides and then tips for adding images.

If you haven’t read part one yet, check it out here. I will be referring to it often.

 

Designing your webinar PowerPoint Presentation

PowerPoint is a powerful tool and has more features that you probably ever considered.

You don’t need to be a designer to build a professional, sleek webinar PowerPoint presentation. You just need to have a little bit of creativity and patience. If your company doesn’t have a corporate PowerPoint template that you must use for your webinars, you are lucky enough to have the chance to develop a presentation that mirrors the tone of your webinar.

Before you start designing your webinar PowerPoint, decide what that tone is. Is this a serious webinar? Or maybe it can be a little playful, or have a modern take to it. Think of who your ideal audience is that you will try and get to register, that will be your first clue for selecting the design of the webinar PowerPoint.

 

Steps for Designing a Webinar PowerPoint

  1. Open your PowerPoint program; you should see a list of ready-made templates you can use. Such as below. Select the template that best fits the look you are going for. Note – we will review below how to change the colors of the template, only pick a template based on the design for this step.
webinar-presentation-1
Pick a webinar PowerPoint template
  1. Once you select your template, you can choose your colors. There are a few options to do this:
  • Under the Design tab, you can immediately choose different colors for your template, like the blue, brown or green. Look at the screenshot below for example.
webinar-presentation-2
Choose your color palate

 

  • OR if you have corporate brand standards, you can customize the background color and font size to your company’s colors. To customize the background, in the Design tab you will select the ‘Format Background’ button, make sure ‘Solid Fill’ is selected, click the color bucket to the right of ‘Color.’ A pop-up will open, and you can then input your corporate colors using the RGB sliders or Hex#. Notice the screenshot below. The slide is now gray!

 

webinar-presentation-3

 

  1. The next step is updating your font colors. You can, of course, select from any of the available colors, but if you’d like to use corporate colors or custom colors, go back to the Home Tab, select some text on a slide and then select the Font Color button – click on ‘More colors.’ Again, a pop-up will open, and you can use the RGB sliders or Hex# to find your colors. These colors will be saved in PowerPoint in the colors section under ‘Recent colors’ to select from again as you build your webinar PowerPoint.

webinar-presentation 4

  1. Logo – if you want to promote your company via your webinar PowerPoint, there are two easy hacks to get your logo on each slide.
    1. Add the Logo on the Slide Master – detailed instructions here.
    2. Or you can add your logo on the first slide of your webinar PowerPoint, typically your Title Slide. Once you place the logo in the spot you prefer, right-click on the logo and select copy. Go to each of your slides in your deck and press Paste. This will place the logo in the same spot for each of your slides.

That’s it! Now you have your PowerPoint design and colors set.

 

Placing Content in the Webinar PowerPoint

Some may not realize this, but you can find multiple slide layouts for PowerPoint templates. You can find these by being in the Home tab – click on the ‘layout’ button. As you can see in the below screenshot, there are a variety of designs to choose from to get your message across. Whether it’s a section slide, a two image slide design, captions, or even a vertical layout.

webinar-presentation-5
Pick your slide layout

In the part one blog, I had you highlight the most important elements of your webinar script. This highlighted content is to be the foundation of the content you place in your webinar PowerPoint slides.

Please do not copy and paste your script content directly onto your PowerPoint slides. There will be too much text, and then what is the point in you even talking if they can just read your entire presentation on your webinar PowerPoint?

You will want to break-up the content from your webinar script in short, digestible bites – this will allow your webinar attendees to listen to what you are saying rather than reading a story from your PowerPoint slides. Let’s break up the parts of a webinar PowerPoint piece by piece.

 

What content to place on the first 4 slides:

Title Slide: Put the title of the webinar, speaker(s) name, date, company logo.

Bio Slide: Picture of webinar speaker(s) and short bullets on who they are.

Agenda Slide: A Short-bulleted list of what will be discussed. (I used the agenda example from part-one of the blog series!)

Objectives Slide: Another short-bulleted list of what webinar attendees will take away from attending this webinar (example: 5 Hacks for Crafting a Killer Webinar Presentation)

 

These first 4 slides are the easiest to build, and should be the shortest. Don’t overthink these slides. They should be simple to follow and let your attendees know their purpose for being there the next 45 minutes to an hour. Check out the below 4 screenshots for examples of these slides.

 

Sample Intro Slides 

webinar-presentation-6

webinar-presentation-8

webinar-presentation-9

Typically, each webinar has a few main points to make or a couple of different sections. Please refer to the part-one blog for more information on writing these different sections. For this blog, I am going to again assume you have 4 sections of content called the what, why, how, and when.  We will call this part of the webinar PowerPoint the “body” – think of when you were school and the elements of an essay, this is the meat of your webinar, and you’ll have most of your slides in these sections.

For each of your 4 sections, you should have already highlighted the most important parts. You likely highlighted whole sentences. You will want to turn those sentences into short, digestible, easy to read bullets to illustrate your point or argument.

Once you have gathered the summarized text for each of your sections, I recommend you write a very short intro for each of your sections, and then 3-5 highlight bullets for what will be covered in this section. Almost like your agenda. You don’t need only to list what will be covered. You could instead name 3 important stats, a quote from an expert, or list of qualifications.

For each of your bullets, you can create a separate slide for each that dives deeper into the content. The below (some are silly!) screenshots will make this clearer. Start each section with its own sub-title slide to introduce each section. This will help let your attendees know that a new section of the webinar PowerPoint is starting as well.

webinar-presentation-10

webinar-presentation-11

webinar-presentation-12

 

The last slide (above) is a great example of a time to put in either a relevant image, call-out a quick stat, quote or comment. You could still list few short bullets on this slide to further illustrate your point too. The goal is not to overwhelm any of your slides, but to break up the content from your script. In these slides, you can also highlight a short snippet of the stories or examples you share from your webinar script.

Each slide should only be filled with 30-50% of text. If you’re covering a complex topic, think of a way to break it down without having to type it all out. A webinar PowerPoint should be a reference tool, not a script or a book. That is where your webinar script comes in handy, you’ll have all the points handy that you want to make, without having to remember it by just looking at a slide.

Now that the “meatiest” part of the webinar PowerPoint content is complete, you will create a ReCap or Takeaway slide. On this slide, you will pull out a few main bullets that you’ll want your webinar attendees to remember if nothing else. After this, you should proceed to your Q&A session (if this is part of your agenda).

Never leave your webinar attendees hanging, provide them information on a slide with the next steps you detailed in your webinar script. By sharing the information, it will give them time to screenshot the slide or write it down.

Finally, place your contact information on the last slide so that your webinar attendees can reach you, and you’re done with the content piece.

webinar-presentation-13

webinar-presentation-14

webinar-presentation-15

webinar-presentation-16

 

Using Images on your PowerPoint Slides

Slides looking a little bare? Jazz them up a bit with some images! Use images to illustrate each of your sections for your webinar PowerPoint. Ensure that your chosen images are relevant and drive home the point you are trying to make. Or add a little humor, it will keep everyone awake during the presentation.

There are a couple of free image websites I love to use. Check out the full list here. I recommend starting here to find images to ensure you are not infringing on any copyrights. Check out this blog for more information on copyright infringement.

My last tip for images is to use the ‘Design Ideas’ function in PowerPoint. It will offer a variety of ways to design your slide based on the image you drop in the webinar PowerPoint slide.  Check out the below screenshot for examples. It’s a quick, sure way to make your webinar PowerPoint look better in no time. You can find the ‘Design Ideas’ by selecting the Design tab at the top and then click on the ‘Design Ideas’ button. Note, this feature will usually only work if you have an image already on the slide. Or this feature will sometimes automatically pop-up when you drag an image to a slide from your desktop.

 

webinar-presentation-16

 

 

With this blog series, you have a variety of tips and tricks at your fingertips to develop a professional, branded and fun webinar PowerPoint. Give these tips a go, and have fun. Use this template as your foundation to begin building your own webinar PowerPoint presentation.

 

Get started!

To host amazing webinar PowerPoint presentations, you’ll need premium webinar software.

Start your free trial of BigMarker today or send us a message to get in touch!

 

Webinar Marketing 101: A Guide To Effectively Use Webinars As Part Of Your Marketing Strategy

Webinar marketing has proven value in virtually any promotional mix.

Still, some modern business owners hesitate to include webinars in their marketing strategies, for a wide range of reasons. Some believe that their current efforts are “good enough” and feel reluctant to change their approach. Others are apprehensive about learning a new technology and fear that they will have an on-air lapse that will derail their presentation. Some may even worry about the presentation itself; they are convinced that they have nothing of value to say.

Fortunately, executives in every industry often discover that their webinar marketing fears are unfounded. From a technology standpoint, partnering with a provider of an innovative and intuitive virtual conference system quickly eliminates the fear of live presentation glitches. Additionally, many professionals are surprised to learn they actually do have a lot to share with their audience.

Whether it’s hosting an online demonstration for a new product, providing a slide deck of recent industry trends, or even just hosting a question and answer session about a current hot topic, there are limitless ways to add value with followers using webinar marketing.

 

Stop Missing Out On Webinar Marketing Benefits

If you are not including webinar marketing in your current promotional approach, you may be missing out on an extensive range of brand-building benefits. Many entrepreneurs and businesses who are late to adopt a webinar marketing strategy quickly realize that their former content marketing strategy really wasn’t enough at all. Just one webinar session can help business owners tap into a wealth of advantages.

Unlike most advertising resources that only provide a marketing monologue (aka – your brand speaking at consumers), webinar marketing opens up ample opportunity for an actual dialogue with your targeted demographic. Not only does webinar hosting grant you a chance to engage with your audience, it also provides a platform for you to inform them. More specifically, webinars are an ideal marketing channel for you to inform your customer base about services, offerings, and topics they actually want to hear about. What else in your promotional mix can do that?

Finally, webinar marketing offers long-term, sustainable brand traction. You and your team get to further your corporate exposure and reach with every hosted session as well as provide a personalized dynamic to your overall brand identity. Your audience gets to put a face and voice to your business name to help you quickly build trust and credibility. An online conference can both generate new leads as well as further nurture current prospects in your pipeline as you move forward towards the ultimate goal of any marketing pursuit – a sale.

Moving Forward With Webinar Marketing In Your Branding Strategy

Once you’ve decided to include webinars in your branding campaigns, it’s important to put together a plan on how you’ll achieve your corporate promotional goals and objectives. Much like other resources in your advertising initiatives, it’s critical to develop a webinar marketing strategy to optimize use and results. When putting together your webinar marketing approach, consider the key steps to success shared in the following paragraphs.

 

Know What You Want To Achieve

Effective webinar marketing begins with detailing exactly what you want to achieve using this medium. Sure, you may have some general ideas about number of listeners, leads, and total conversions; however, it is imperative to outline your promotional purpose as well as how you will accomplish these objectives. Webinars can help achieve several marketing goals, including:

  • New prospects
  • Lead conversion
  • Strengthening of brand identity and overall consumer exposure
  • Establish industry expertise
  • Develop mailing list for advertisements/newsletters

Beyond general objectives, you’ll also want to decide in advance what services/products you want to highlight, what type of promotions and discounts you will offer, and how many deals you’d like to close to develop a concrete tracking method of what works and what may require modification in the future. You’ll also need to decide whether to host live, recorded or automated webinars (or a combination of all three) to deliver your webinar marketing content.

 

Pinpoint The Right Topic

Never underestimate the importance of finding the right topic for discussion. The first rule in determining what you should talk about? Remember it’s not about you; it’s all about your audience. In order to connect with and captivate your listeners, you must zero in on a subject that will intrigue them. Fortunately, you don’t have to unearth the ideal focus area alone. Most business owners simply ask their consumers for input when putting together their webinar marketing presentation. Send a survey to existing and potential customers asking about what they’d like to discuss or learn more about and use it for guidance moving forward.

Remember, you don’t have to talk about everything you find on a survey. In fact, you shouldn’t. Covering too many topics in one webinar marketing session can overwhelm listeners. Stick to one relevant idea where you can establish your industry expertise as well as help your audience solve a related problem to truly add value and solidify their perception of you as a go-to resource.

 

 

Topics for your webinar marketing approach

 

Leverage Partnerships And Affiliations

Another way to rely on others to help boost your webinar marketing results? Invite guest speakers to participate in your events. Leverage the partnerships and affiliations you have to broaden the spectrum and reach of the discussion. Showcasing industry thought leaders as guest speakers during your session will instantly further the breadth of your webinar marketing efforts beyond your existing customer base and help you stretch into other relevant demographics.

Of course, before you can advertise your guest presenters, you will have to convince them to take the gig. When promoting your webinars, be sure to pitch your expected audience size and how your webinar marketing can make an impact on their marketing efforts as well. In short, be ready to sell what’s in it for them.

Even if you don’t yet have an extensive network of industry-innovating partners at the ready, or if you’re working with a small marketing budget, you can still offer guest speakers at your next webinar. Nothing says that a co-speaker has to come from outside of your company. Tap into the wealth of knowledge held by your own staff members by asking them to host various pieces of the webinar. Not only can they keep your audience engaged, having them speak adds another level of familiarity/personalization between your brand and your consumers.

 

Plan Lead Time Wisely

In order to reap maximum results from your webinar marketing, you must strategically plan your lead time to optimize your registration numbers for your upcoming webinars.

As a general rule of thumb, you will not want to wait too long between your webinar announcement and actual webinar date, as it runs the risk of having registrants forget what they signed up for. Whenever possible, allow for two weeks of lead time, especially if it’s your first webinar. Having a longer registration stretch means you can utilize a comprehensive range of resources to market the upcoming event. Consider both free and paid promotional channels to give your event the publicity it deserves.

Planning your lead time wisely also gives you the ability to carefully monitor trends in your signup numbers. Slower registration spans means you will have time to amp up your webinar marketing promotional efforts before game day. Likewise, spotting surges in attendance before the webinar may mean you’ll want to break up the event into separate sessions to accommodate everyone. Remember, when first hosting webinars, initial attendance may seem light. However, don’t let this deter you; as you continue to establish your brand as an authority in your vertical, you should see overall momentum begin to increase.

 

Reward Your Participants

If you do notice a downturn in registrations, consider rewarding guests who have signed up. Offer free perks such as e-books, downloadable materials, and even a link to view the webinar again at a later date. If you have a product line you’re hoping to promote, offer exclusive samples to everyone who registers as further incentive.

You can also run a pre-event contest on your corporate social media pages to cross promote both your conference as well as your brand. Create a fun hashtag for your event and encourage those who register to post on their pages for a chance to win a special gift even before they attend your webinar. These webinar marketing tactics not only makes registrants feel valued, it also increases the odds that they will tell others about your event, driving up attendance numbers for you.

 

Optimize Your Presentation

Yes, shamelessly self-promoting throughout the entire presentation can feel forced (as well as possibly make your audience uncomfortable). However, you should still optimize your presentation materials to make the biggest impact possible on guests.

Include specific brand imaging (both for your and your guest speakers) throughout the webinar marketing materials as a subtle way to remind your audience who you are. Also, always include Q&A segments throughout your presentation for added promotional return on investment. Fielding inquiries from your audience not only keeps them tuned into your webinar, it also provides a more organic, less-contrived opportunity to endorse the value of your services and products to a live audience.

Don’t Miss A Chance To Reconnect

Many webinar hosts do a stellar job connecting with registrant before their event. However, they fail to reengage with them after the session has ended. Your job as marketer doesn’t end with your webinar. Everyone who registers for your webinar should be considered a lead worthy of follow up. Once again, planning is critical to promotional success. You and your team should go through the list of attendees to determine where each person falls in your sales funnel. Are they an existing contact? A new referral from an affiliate? An existing client? Determining the status of every registrant can help you develop a customized webinar marketing approach for next steps.

After you’ve gone through your lead list, work with your team to develop strategies on how you should engage with each prospect.  Forwarding materials, soliciting feedback, promoting future webinars and even directly marketing products and services are all ways to reengage with attendees and help convert them from webinar lead to actual customer.

 

Webinar marketing strategy lead generation

 

Picking the Right Software

Finally, you’ll want to pick a webinar software that will maximize the ROI of your webinar marketing efforts. Luckily, the choice for marketers is easy. BigMarker is the only webinar platform that comes with a complete stack of marketing capabilities that’ll provide robust solutions for your webinar hosting from start-to-finish. To get started, sign up for a 14-day free trial today, or send us a message if you have a question about getting started.

 

 

 

 

 

Sources

https://www.forbes.com/sites/drewhendricks/2015/02/19/5-killer-tips-for-marketing-with-webinars-in-2015/2/#632c0d556139

http://www.business2community.com/digital-marketing/8-reasons-webinar-great-marketing-tool-01042162#yCCJzzSyeggu0xxc.97

 

How to Deliver Effective Marketing Presentations During a Webinar

Effective marketing presentations are the backbone of most companies’ sales force, especially in the B2B world. Organizations rely on these presentations to get their markets excited about the services and/or products they have to offer.

Nowadays, many of these marketing presentations are given over webinars. While these can prove to be very effective mediums, you need to make sure you understand what it takes to make the most of them.

In this article, we’re going to discuss some of the differences between traditional and webinar presentations and also give you lots of tips specific to the latter.

 

Consider the Differences Involved in Hosting a Webinar

When most people are worried about putting together effective marketing presentations, they’re thinking about the kind you do in person.

A webinar is going to be much different. Even if it’s live and you’re allowing people to message in their questions, this is going to be a lot different than an in-person presentation.

Among other things, you won’t get the same kind of feedback you would from an actual audience. Many people simply won’t ask their questions or may save them for later.

If you’ve done presentations in the past, then you may not have too much trouble making this transition. You may simply need to practice as you would when preparing for any other effective marketing presentations, just with someone viewing elsewhere so they can give you feedback.

 

Market Your Webinar to Build Your Audience

Another big difference between traditional marketing presentations and the kind done over webinars has to do with the audience.

Obviously, all effective marketing presentations rely on receptive audiences, but these are much easier to come by with the traditional route.

It involves setting appointments with potential customers – at your venue or theirs – and then putting on the presentation for them. While getting the appointment can sometimes be tricky, once you show up for the presentation, you should most likely have a captive audience.

If you don’t, there are many ways to help rope them in and grab their attention early on before getting to the meat of your presentation.

Unfortunately, this is much harder to do with a webinar.

First of all, you won’t really be setting appointments with people. Instead, you’ll be trying to get them to set the appointment by signing up to attend your webinar.

To do this, you’re going to need to invest in ample marketing. Even once you get someone to sign up, you’ll have to remind them through email to make sure they attend. (Generally, it’s recommended to do this three times, including an email on the day of your presentation.)

Give yourself lots of time for this. Conventional wisdom is that you should spend a month marketing your webinar before you actually go through with it.

 

Make Sure You Focus on Your Audience

All effective marketing presentations are built around the people actually watching them. However, the instinct most people follow is to make it solely about themselves or their product. This is something you must absolutely be sure not to do or your presentation will be lackluster.

People want to hear about themselves. Tuning into your presentation means they’re also interested in your product or service, but keep in mind this is only relative to how it will affect them.

In other words, effective marketing presentations are the ones wherein you’re talking about what your product/service can do for the people on the other side of the screen.

Many successful salespeople understand this as “benefits vs. features.” The latter is what most people talk about. They explain to their audience about all the different bells and whistles their product/service can offer.

While this can work to some degree, it certainly isn’t the hallmark of effective marketing presentations. Instead, you should be explaining the benefits of your product/service. This refers to the effect a certain feature will have on the customer.

For example, if you were selling a new model forklift, you could explain all about its engine, MPG, wheel size, etc. These would be features. On the other hand, you could explain to your audience that this new forklift can do twice as much work as competitor models in half as much time (which is because of the aforementioned features).

Effective marketing presentations focus on the webinar audience

 

Make Sure You Know Your Audience

Along the same lines, be very clear about the types of people you’re going to be speaking to.

This is another example of how effective marketing presentations are different depending on how you’re hosting them. With the traditional version, you generally have a very good idea of whom you’re speaking to because, as we mentioned already, you set up the appointment with them.

When marketing your webinar, you want to do as much as possible to get hyper-specific about the people you’ll be attracting.

That could mean doing different versions of the webinar for different segments of your market. You’d just have to make sure you correctly market these different versions to their appropriate audiences.

If you’re able to understand the type of people on the other side of the screen, you’ll also have a much easier time speaking to their values and focusing on what they want. As we just covered, this will go a long way toward crafting an effective presentation.

Get to the Actual Value Quickly

People who give effective marketing presentations know how to get to the value of their product/service quickly. They understand that their audience will quit paying attention early on if they don’t see a compelling enough reason to keep listening.

There are many ways you can do this, but one of the best is to hit the benefits early. You don’t have to fully explain them right way, just make sure your audience has a reason to pay attention now. They should be interested in finding out more about how it’s possible that your service/product can live up to this promise.

This is even more important to do well when trying to give effective marketing presentations during webinars.

Since your audience isn’t right in front of you, nothing is really keeping them from simply getting up and walking away. They could open up another browser window, jump on their phone or just decide it’s not worth it anymore to listen to your webinar and close out the window altogether.

Just because someone has signed up for your presentation is not a promise they’ll actually attend. And just because they attend is no promise they’re actually going to pay attention or stay.

Don’t take this for granted. Effective marketing presentations work because they get the audience’s attention immediately and keep it.

 

Consider Telling a Story

Another way you can get your audience to sit up and pay attention is with an engaging story.

As humans, we naturally love stories. They can even be quite effective as sales tools.

Just be sure you give people reason to listen. Before beginning the story, give them a hint of what to expect or, once again, make a promise.

“I want to tell you about how I was able to pay off all my debt and become a millionaire in just five years” would be a great way to begin your webinar presentation. It’s certainly a compelling story, but you also told your audience exactly what they have to look forward to by sticking around.

Be careful with stories, though. If your story drags on and on, people may become bored and quit paying attention. Keep the narrative lean and tight.

Also, don’t exaggerate when making your promise. If you get to “The End” and your story was clearly didn’t live up to the hype, why should people keep listening?

Don’t Rely Too Heavily on Your Slides

One reason webinars can make for such effective marketing presentations is because you can use visuals. Slides are often very popular for this. You can display anything from photographs to charts.

However, you need to be careful not to overdo it. Think about how traditional presentations work. They generally involve visuals, too, but the presenter still needs to say plenty.

Visual after visual is going to be boring. This is especially true for graphs and charts where the viewer may have to do a lot of the work to decipher them.

Whenever you use visuals, make sure you add plenty of context through your narrative. This will keep them interesting and ensure your audience pays attention.

 

Make Sure to Include a Call to Action

A call to action (CTA) is how all effective marketing presentations end. That’s because you need to literally tell people what you want them to do next.

This might seem like odd advice. You might think we’re not giving your audience enough credit.

The evidence on this subject is quite clear, though.

When you don’t end with a strong CTA, you risk people simply logging off your webinar page and returning to what they were doing. They may go to your website and look around a bit but not make a purchase like you had hoped.

They might like your webinar but not think to share it because you didn’t bring it up with a CTA.

Again, it might seem odd to get so specific with your audience, especially after you may have spent 30 or more minutes trying to sell them on your product or service. Shouldn’t they know you want them to buy?

Maybe, but why risk it?

Furthermore, you want to make sure they know exactly where to go or click to make sure this happens. Effective marketing presentations that convert don’t leave anything to chance.

 

Record, Edit and Republish It

Now, an advantage you have over “traditional” or in-person marketing presentations is that you can record your webinar and then use it again and again. This is especially good news for people who don’t like getting up in front of people and giving presentations.

To really make the most of these effective marketing presentations, though, you may wish to consider editing them. This could entail anything from sharpening up the audio levels to simply cutting out any dead air or slips you made.

Follow Up with Your Audience

Another reason to love webinars for marketing presentations is because of how easy it is to follow up with your audience. In order to secure access to your program, you should have required that a viewer supply you with their email address.

After your webinar, you can then follow up with them for any number of reasons. It might be to reiterate your CTA after a day or two. You might want to see if anyone has any questions. You could decide to offer them a special deal.

Down the line, if you host another webinar, you can email your former audience members and let them know about your new one coming up. Remember: half the battle involved with effective marketing presentations is making sure people show up, so this can be a huge help.

 

Make Sure You’re Using the Best Possible Tools

While your budget will definitely be a factor here, it’s important that you use the best possible hardware and software for your webinars. You’ll have no shot at creating effective marketing presentations if the people on the other side of the screen can’t hear you or make out your visuals.

The good news is that these important tools are extremely affordable these days. Even the webcams required for webinars can be purchased for less than $100 to $150 (you can spend a lot more, too).

 

Effective Marketing Presentations

Effective marketing presentations are important for the ongoing success of your company, as either a sales tactic or simply a means to increase your company’s mindshare.

Whatever reason you have in mind, if you’re going to be doing these presentations through a webinar, make sure you use the above advice to do so. BigMarker would also be happy to help. Check out our website or send us a message to get in touch.

 

 

 

 

 

 

 

Sources:

http://www.businessknowhow.com/marketing/sales-presentation.htm

https://blog.hubspot.com/marketing/inspiring-slideshare-presentations-for-marketers-list

https://www.entrepreneur.com/article/234832

https://www.customshow.com/marketing-strategy-presentation-ideas-that-work/

http://blog.gotomeeting.co.uk/2017/03/08/a-guide-to-building-effective-marketing-presentations.html

https://www.searchenginejournal.com/winning-webinars-13-tips-producing-effective-webinar/141732/

http://www.wordstream.com/blog/ws/2014/08/26/how-to-do-a-webinar

The Pros and Cons of Hosting an Automated Webinar

When it comes to hosting a webinar, you have two main options: you can do it live or you can record it and play it for viewers later. Before you make a selection, keep reading about the pros and cons of the latter version, an automated webinar.

What Is an Automated Webinar?

Before we jump right into things, let’s make sure everyone is on the same page about the definition of an automated webinar.

Simply put, an automated webinar is a webinar that is prerecorded. Therefore, it’s not “live” when people see it. As you can then continue playing it whenever you like (e.g. based on actions from another person), it’s referred to as an automated webinar.

Pro: You Can Use It Again and Again

This leads nicely to our first pro of using an automated webinar, which is that once you have yours done and recorded, you never have to go back and do either again. You’ll always have this great evergreen content on hand.

Companies that utilize live webinars have to host them over and over. This means that someone has to take time out of their day to stand in front of a camera for 30 to 60 minutes. If there are graphics involved or any other part of their presentation, those have to be synced up and played, too.

With an automated webinar, that’s not the case.

 

automated webinars evergreen content 2

 

Pro: Automated Webinars Can Be Viewed 24/7, 365

It’s because of this that your company can use an automated webinar around the clock and around the year.

Another drawback of the live version is simply that you’re leaving out a whole lot of people who would like to attend but can’t because of scheduling conflicts.

This includes people who may have prior obligations, but we’re also talking about whole countries in other time zones for whom it might simply be too inconvenient to attend your webinar.

By recording an automated webinar, people can watch yours whenever it makes the most sense for them. Never again lose viewers because of timing issues.

Pro: There’s No Need to Be Around

This is similar to the last point but worth bringing up by itself, too. Some of you may be small business owners or entrepreneurs who are pretty much going at it alone.

Among other things, this means you’re solely responsible for doing the work it takes to keep your company afloat.

If you have a webinar recorded that you can play whenever it’s needed, all of a sudden you have some serious time freed up. You could use it for any number of productive activities.

Pro: You Can Make It Absolutely Perfect

The biggest fear most people have before hosting a webinar is that they will screw up. This isn’t hard to believe given that the majority of people’s greatest fear is public speaking. Just because they’re not directly in front of an audience doesn’t necessarily make things any easier.

Some people definitely do screw up, too. While no one’s perfect, you don’t want to have your company poorly represented because the host of your webinar isn’t able to deliver when you go live. This could make your business look amateur, especially if competitors are doing much better with their webinars.

An automated webinar not only erases this problem but actually gives you quite the advantage, too. You can take all the time you need to create the perfect webinar. You can even edit the best shots from multiple versions so you get the most impressive version possible. Obviously, this would be impossible to do live.

Pro: Your Sales Funnel Just Received a Valuable Component

Some companies use webinars as standalone solutions. Others use them as a source of revenue (more on that in a moment).

Still others rely on webinars as part of their sales funnel. When qualifying potential customers, a webinar can be an attractive method for moving customers from one step in the funnel to another.

If you only ever do recorded seminars, this can be a bit trickier. They’re still helpful but because you need to make your prospect wait until the next time you’re giving one, you run the risk of losing them.

With an automated webinar, the moment they make the qualifying decision, you can send them the next webinar.

Pro: Automated Webinars Can Mean Automated Incomes

As we touched on a moment ago, an automated webinar could also mean a reoccurring source of revenue for your company.

After all, as you’re probably aware, lots of companies charge viewers to watch their webinars. Just because yours is automated doesn’t mean you need to charge any less. Although you definitely want to be honest with them about this, if you have some powerful testimonials to advertise from people who gained a lot from your webinar, this won’t be a problem.

Pro: You Can Produce Them Whenever You Want

Finally, just because you record a webinar doesn’t mean you have to keep using it for the remainder of time. Although one of the strengths of automated webinars is definitely the fact that you can use them over and over, this doesn’t mean you can’t create new ones whenever you want.

Look at people with YouTube channels who regularly create new content. They don’t let their preexisting library limit how much content they create going forward. You shouldn’t let this stand in your way, either.

As time goes on and you get better and better at recording webinars, it will become that much easier to launch a new one whenever you like. If you have an email list, it will also be easy to put these webinars in front of people who have already enjoyed your earlier efforts.

Now, that being said, automated webinars aren’t perfect, either. There are some serious potential drawbacks to think about, too. Let’s look at them now.

Con: No Urgency

One very powerful way to get people to sign up for your automated webinar is by emphasizing a sense of urgency. Many companies do this by letting people know they will only let attendees sign up until a certain day or up to a certain amount of people. After that, no more people will be allowed to attend.

As you can imagine, this can make a webinar “sell out” quickly, even if the sense of urgency created is completely artificial.

This is difficult to do with an automated webinar. It’s not impossible, necessarily. You could say that you want to keep attendance to a minimum to make it easier to answer people’s questions afterward, but you’d have to make a pretty good case for this.

Otherwise, it will look suspect. People will also know that you’ll most likely be offering your webinar again later, so what’s the point of rushing?

Con: Lack of Interaction

One big drawback you really can’t overcome when hosting an automated webinar is that you can’t count on the same level of interaction as you would get during a live version. There’s just no way for someone to ask you a question while a recorded webinar is playing.

If you were to somehow allow this, it would just make more sense to do the webinar live in the first place.

This is no small drawback, either. Many people look forward to webinars because they know they’ll get a chance to ask questions of an authority figure.

Other times, someone might be a bit confused by a certain point and now have no way of asking for clarification. You’ll most likely lose these people even if they were originally quite enthusiastic.

Con: They’re a Lot of Work

Any webinar is going to take a lot of work. The difference is that, as we just touched on, during a live one, you can answer questions, ad lib and roll with the punches as necessary to create the best possible experience for your attendees.

With an automated webinar, you need to do your best to anticipate what people may be thinking as they watch your program. You also have to do your very best to limit the questions someone could possibly have.

After you launch your first one, you should receive sufficient feedback for making necessary changes that result in a better product. Nonetheless, this can be a bit frustrating and definitely requires a lot of work.

Con: If You Don’t Do Them Well, There’s No Point to Doing Them at All

Along the same lines, your automated webinar needs to be perfect. The people on the other side can usually tell that your program was prerecorded so they won’t have much patience for anything other than a flawless delivery.

If you mess up a word or screw up a line even a little bit, you’ll have to start over. No matter how small the mistake may be, it must be redone.

Otherwise, your viewers are going to feel like you don’t really care. Even when the automated webinar is completely free, remember that they’ve set aside 30 minutes or more to listen to you, so you have to make a sufficient effort.

Con: You Can’t Reference Time-Sensitive Events

Depending on how dynamic your industry it is, you may have to stay away from references to time-sensitive events during your prerecorded webinars. Otherwise, they’ll quickly become outdated, which definitely will not help your cause.

For example, say you mentioned a certain regulation that plays a big role in your industry, but it is repealed or otherwise modified within a month or so. Your webinar is now going to confuse people or, again, make your business look out-of-date.

Con: They Can Come Off as Cheap

Finally, there are a couple of reasons your automated webinar may come off as cheap, which is just about the last thing you want.

We’ve touched on these to some extent or another, but we’ll summarize them here.

First, the lack of engagement can make it seem like you weren’t concerned about your viewers and just wanted to put something together. As live webinars continue to grow in popularity, this will increasingly become the case. Someone who attended a webinar last week where audience members could ask questions will be shocked to find they can’t at yours.

Also, as engagement continues to be seen as a premium, not having it will look like a rip-off.

Second, being able to access a webinar 24/7 is great, but it also makes it look less valuable. Unfortunately, humans tend to correlate exclusivity with value. Therefore, by trying to be helpful and make sure people can watch your webinar whenever you want, you’re actually hurting your chances of impressing them a lot of the time.

How to Have the Best of Both Worlds

We’re going to end with this final section about how you can have a webinar that benefits from both versions.

To begin with, if you’re nervous about recording, either have someone else do it or practice until you get it right. Also, as we’re going to recommend you do a live version, don’t expect too much from yourself at first. Know that you probably will make a mistake or two, but that it’s okay because you’re going to be improving.

Once you have the live version done, you’ll then take the recording and offer it to people. Just like with an automated webinar, this can be incredibly helpful for those who can’t attend when you hold the live version.

Don’t keep it up indefinitely, though. To ensure you leverage the power of urgency, only leave it up for a week or so, depending on your market.

Also, make sure you’re gathering emails in exchange for access. This introduces a certain amount of exclusivity but is also just great for building that all-important email list.

If you have the time to put out new webinars regularly, continue using this formula. Your list will make it easy to keep bringing in new viewers.

Overall, as long as you put time into your automated webinar and understand your market, it should be a major asset for your company. To start hosting effective, amazing automated or live webinars, check out BigMarker to get started. Or send us a message if you have any questions.

 

 

 

 

 

 

Sources:

https://www.linkedin.com/pulse/9-benefits-using-automated-webinars-kevin-o-connor?articleId=7962487576932234805

http://www.automationcore.com/pros-and-cons-of-automating-webinars/

https://s3.amazonaws.com/ewlaunchcontent/6-Money-Making-Features-And-Benefits-Automated-Webinar-Platform.pdf

5 Best Practices For Creating a Killer Automated Webinar

How Webinar Hosting Can Help You Become a Thought Leader in Your Industry

Using webinars to become a thought leader in your field is an extremely smart and efficient way to gain new followers and boost your credibility.

Before we begin suggesting ways you can become a thought leader by hosting webinars, we want to be sure you understand why this is a good goal in the first place. Make no mistake about it, nothing will increase your credibility (and sales) like becoming a thought leader in your industry.

You’ll also greatly reduce the amount of money you have to spend on each new customer.

So what exactly is a thought leader? Well, another way of thinking of the term “thought leader” is as an influencer. People with this kind of stature in an industry can influence everything from buying decisions to major trends.

Think about people like Warren Buffet, Tim Ferris, Gary Vaynerchuk and Mark Cuban. People hang on their every word. It’s not surprising, then, that they all make a lot of money.

Now, to be clear, we’re not saying this article will turn you into a thought leader by the time you finish reading it, but you will have a much better idea of how a webinar can help you reach this level of influence in your market.

Below are a few reasons why you should start hosting webinars to position yourself as a thought leader in your space.

 

Use Webinars to Build Social Proof

One of the most important ways you can become a thought leader is to prove to others that you’re a respected member of your industry.

Unfortunately, doing this usually takes decades of hard work and unparalleled achievement.

While that’s certainly one route to take, most people would rather opt for the shortcut to becoming a thought leader: rubbing shoulders with other thought leaders.

With webinars, it’s easy to put together interviews with these people. The more you do this, the more people will begin associating you with this level of success.

Another huge benefit is that you get to network with these thought leaders and will most likely learn some helpful lessons simply by doing so.

Of course, you could always network and interview these experts in a blog post or on a podcast. However, a webinar is far more dynamic. As it’s still a fairly uncommon form of media, it also works well as a method of distinguishing yourself from the crowd.

Not Everyone Hosts Webinars

Let’s expand on that last paragraph a bit. As we said, you could interview a thought leader and turn that into a blog post if you wanted. This would most likely produce a beneficial result, too. It certainly couldn’t hurt things.

That being said, a webinar is next-level media. Any company could post a blog right now if they wanted to. Most people could also send a list of questions to a thought leader and then reprint what they had to say.

There’s something about actually interviewing someone and presenting it as a webinar that makes the people involved look so much better. The audience can automatically tell that the company behind this approach is doing more than their competitors.

Webinars Are an Effective Tool for Building Email Lists

Here’s another great way webinars put you in a unique position to become thought leaders.

Again, let’s compare it to more common forms of content. With a blog, people may read what you have to say and decide to come back later to read more. They may even decide to subscribe so they can get updates when you post again in the future.

How confident are you that they’ll do this, though?

After all, they don’t have to subscribe to view your blog. Most people will do anything to avoid another email in their inboxes, too.

What usually happens is the vast majority of readers simply sidestep that request.

You can still become a thought leader by regularly posting your blog, but it should be obvious that this is going to involve a steep uphill climb.

On the other hand, by using a webinar, you can require people to first provide you with their email address in order to gain access.

This is so helpful because now you have a method for directly communicating with them. You can use this opportunity to consistently build yourself as a thought leader. Show them case studies that speak to your successes; introduce groundbreaking ideas; let your list know about upcoming interviews with more great thinkers in your field.

The list is endless and, while you do want to be smart about how you leverage it, an email address makes it all possible.

Webinars Make It Easy to Cover Complex Ideas and Demonstrations

One way that webinars beat out every other form of content marketing is the combination of visuals and their duration. In short, you can show people how to do things and you also have plenty of time to explain complex ideas.

Going back to the popular blog post, it’s generally impossible to do either. Obviously, your use of visuals is limited, which, in turn, limits what you can teach people.

Likewise, if an idea gets too complex, you can’t do it justice. No one is going to read a post that keeps going and going, especially if it’s about something that could risk becoming confusing.

With a webinar, any topic is fair game. It’s worth coming up with a list of things your market wants to know – ideas that could make you a thought leader – and then covering them in your webinars.

 

become a thought leader by explaining complex ideas and concepts with webinars

 

Webinars Provide Live Help

A big part of becoming a thought leader is establishing connections with your audience. They should look at you as a reliable source of information and also someone they can truly trust.

Don’t underestimate this. All other things being the same, the person who clearly has their audience’s best interest at heart is going to win the most market share.

With a webinar, you can build this connection by holding Q&As where you answer viewer’s questions. If it’s a live session, they can literally type them in while you answer others. If you’re not up for a live session, keep an inbox open for people to provide their questions in between sessions.

The other nice thing about this is that you’ll know exactly what your market is interested in, which can help you create other pieces of content in the future.

While your competitors are doing their best to analyze feedback from their posts, you’ll have your market telling you exactly what they care about and you’ll be seen as the authority figure who’s kind enough to provide them answers.

Your Webinar Can Become a Profitable Product

That alone should be enough reason for you to become interested in doing webinars. People from every industry are doing them solely as a source of income.

The interesting thing is that charging for your webinars can also help you become a thought leader.

One reason for this is the level of exclusivity you’re providing. Everyone is more interested in things they can’t have for free. This should come as no surprise. By charging for attendance, then, you may actually enjoy larger audiences in the long run.

The second reason involves another psychological principle, which is simply that we tend to associate value with price. Therefore, if someone says they’re giving a free webinar, many people may attend, but most will also assume that this opportunity is going to be underwhelming. After all, it’s free.

If you charged $50, though, people will adjust their expectations. Now they are more likely to believe that your webinar is worth $50. Of course, this also means that they’ll think your webinar is worth more than anything that’s being given for free.

To be clear, you still have to deliver. If you don’t, people will be upset and ask for refunds. As long as you do, though, you’ll be well on your way to building your profile as a thought leader.

Recording Regular Webinars Will Keep People Coming Back

Although this may be difficult for you, we encourage you to schedule regular webinars if you want to speed up your path to becoming a thought leader.

Sure, it’s going to be a challenge to come up with this much content, but consider two things:

  • After you build up your audience, you can always just hold Q&As; you can even invite guests on to answer questions.
  • Along the same lines, you can continuously bring on other influencers from your market (and, as we mentioned at the beginning, increase your own profile by doing so).

Over time, content creation will become easier, too. As you see your audience grow and begin experiencing the benefits of this new level of success, you’ll also find it’s much less of a chore to come up with content.

Anyway, the point of this section is that holding regular webinars will help you become a thought leader in your industry by increasing your attendance numbers. If people know you go on every Thursday at 2 pm, they’ll be more likely to leave that slot open.

This is also a good way of taking mindshare in your market. Every Thursday, you’re going to be on your market’s mind because they’ll remember you’re about to speak at 2 pm.

Webinars Are Easy to Repackage

A moment ago we talked about the importance of mindshare. You definitely don’t want to lose this to anyone else on your path to becoming a thought leader in your industry.

By providing your audience with lots of content, it will be easy to hold onto and grow the amount you have, too.

Webinars are obviously a phenomenal form of content, which we’ve covered already. Despite our love for them, though, they’re definitely not the only kind you should be using.

In fact, you want to diversify your content marketing approach as much as possible. Google loves this for SEO purposes, but your audience will appreciate it, too.

Therefore, after each webinar, consider typing up a transcript. Unless you’re going to include closed captioning on your webinar, this will be very helpful for the hearing impaired.

Some people would appreciate having a transcript simply so they can take notes and reference your webinar later in an easy way.

You can also include show notes. These are links to anything you may have brought up or touched on during the show.

Having all of this typed out on your website will give Google plenty to scan. At the moment, the search engine doesn’t have the ability to understand what your webinar is about, so this is a very smart move. The fact that it can help increase your rankings doesn’t hurt, either.

Someday, Everyone Will Be Hosting Webinars…So You Better Start Now

One word we used at the beginning to help describe what a thought leader is was “influencer.” They’re someone people look to because they’re constantly influencing their industry and also aware of new trends before they become widespread.

Webinars continue to grow in popularity and, someday soon, companies that don’t do them will be the exception, not the rule.

If you take a look through your industry, you might even see that this is already happening.

You don’t want to be left behind. There is absolutely no way anyone will think of you as a thought leader if you’re only producing blog posts while others are putting out regular webinars. You’ll look old-fashioned and out of touch – two terms no one wants associated with their brands.

Start now before you have to launch a webinar just to keep up. You want the rest of the industry to look like they’re the ones trying to stay current while you’ve been doing it for years.

Webinars are important to do for a number of different reasons, many of which we’ve touched on in this post. One of those with the highest potential, though, is to become a thought leader. If you’d like help with this, BigMarker is at your service. Hosting amazing webinars on BigMarker is easy! Sign up today for a free 14-day trial or send us a message to get in touch.

 

 

 

 

 

 

Sources:

https://www.forbes.com/sites/russalanprince/2015/05/19/why-thought-leadership-is-absolutely-essential-to-professional-services-firms/#664d23704776

https://www.forbes.com/sites/russalanprince/2015/06/08/the-two-key-benefits-of-thought-leadership-done-well/#4d0d7e534aaa

https://aec-business.com/eight-benefits-aec-thought-leader/

http://www.megameeting.com/Benefits_to_holding_a_webinar.html

http://www.chrisg.com/reasons-webinars/

https://hbr.org/2010/11/how-to-become-a-thought-leader

https://www.impactbnd.com/blog/10-ways-to-become-an-industry-thought-leader

http://www.inc.com/geoffrey-james/9-ways-to-become-a-thought-leader.html

 

The Best Webinar Tactics For Hosting Software Demos

Web conferencing has unearthed an entirely new world of sales opportunities for software demos. Before the onset of webinars, business owners promoting any type of product often had to rely on an in-person appointment to ensure consumers had an authentic product experience. This proved especially true for software products. Technology consumers often required a live, hands-on immersion into the application in order to gain a genuine understanding about capability and functionality as well as how it could enhance their internal operations.

Fortunately, video conferencing has completely changed the promotional blueprint for software demos. An authentic product experience is still paramount to closing the deal. However, sales executives no longer have to waste invaluable time, money, and resources traveling back and forth from client sites to endorse a particular product or product line. Instead, account reps can simply schedule a user-friendly, intuitive webinar to effectively and efficiently grant prospective and current clients alike a realistic user experience in a virtual environment.

Online Software Demos: Create A Webinar That Delivers Maximum Audience Impact

While online software demos offer a host of undeniable advantages, it’s important to remember that it is still, at its core, a product pitch and will require some of the same selling techniques utilized in successful face-to-face engagements. However, unlike in-person meetings, using webinars for software demos brings the added nuance of not being in the same room as your audience.

In order to successfully combat distraction (and potential boredom), it’s critical to go into your conference prepared with proven best practices that both command attention and pique listener interest. Following a few simple tips can ensure you incorporate strategic webinar tactics for hosting software demos that yield maximum audience impact and, most importantly, help you close the deal.

Know Your Client

A successful pitch means performing all necessary client due diligence before everyone logs onto the session. In short, do your homework. Familiarize yourself with key details such as what the organization does, specific software needs, existing program applications, and how your product can solve an existing problem (or problems) they consistently encounter. Current client information is vital; however, you should also find out details about the organization’s expected growth objectives and anticipated trajectory. These facts will help you develop a webinar that addresses how your product offers a solution for present requirements as well as identifies how it evolves with them as their broaden their corporate scope.

Customize Your Presentation

You may be able to use a standardized template for in-person presentations (although, you probably shouldn’t). However, webinars eliminate the opportunity for eye contact, body language and other personal touches, making client-centric software demos are a must. Up your game by creating a one-of-a-kind, customized webinar experience for your audience. Use all the information garnered during your research phase to create a distinctive session that truly resonates with them as an organization.

Get To The Point

Saving time is a major webinar benefit, both to you and your client. No travel hours required – Users simply log in from the comfort of their own office. Don’t squander an opportunity to show your audience that you value their busy schedules by taking the long road to the big picture. Your prospect has probably already done their homework on you and your company and already knows enough about what you have to offer; kicking things off with extended introductions and long-winded company credentials/accolades will only bore (and possibly frustrate) them. Make the intro brief and delve into your message as soon as possible.

Dodge The Data Dump

You will also want to keep things concise with the actual software demo as well. Yes, it’s tempting to show your captive audience everything your product does. But how much of it will they actually find relevant? Wasting time with bells and whistles they can’t apply to their internal operations immediately can feel off-putting to your listeners. Plus, droning on about irrelevant functionality makes it seem like you’re out of touch with their specific needs. Avoid the product data dump at all costs. Instead, focus on the features that offer a solution to their existing problems. This instantly lends value and credibility to the session, proves you understand their needs, and demonstrates how much you value their time.

Show Don’t Tell

Once you’ve pinpointed relevant product features and capabilities, create a presentation that allows you to show your audience how they work, rather than simply telling listeners about it. Online software demos offer you the ability to connect with your attendees on an audio and a visual level; it’s important to tap into both for an optimal sensory experience that informs and captivates your crowd. Rather than simply listing product features, create a compelling story with your slide deck that clearly:

  • Identifies your clients’ biggest obstacles
  • Illustrates the significant impact of these issues
  • Explains how your software delivers an ideal solution

Highlighting scenarios where your product provides value in their day-to-day routines has a more significant affect then simply listing its benefits.

Discuss Key Differentiators

Also, when developing your narrative, you should always showcase your software’s unique selling points. Chances are, you aren’t the only option available to consumers. What makes your product stand out from the competition? What do you offer that others don’t? Your slide deck should illustrate your biggest differentiators for enhanced audience influence.

 

webinars and video conferencing for training

 

One critical factor that you should always highlight? Your company’s ability to offer remote support. Remind your customer that webinars aren’t just for sales demos. You can also utilize video conferencing for staff training on your products after a purchase has been made.

Additionally, you should also reinforce your ability to use webinar hosting anytime there’s a functionality enhancement or system update so their team receives the support they need to perform their jobs as effectively as possible at all times. This helps sets your business apart from the competition as a company who values convenience, affordability, and efficiency. It also allows your clients to view your organization as a long-term partner who provides ease of use with all purchased products.

Practice, Practice, Practice

Yes, web conferencing eliminates any in-person sales presentation jitters. However, while a webinar may not be in-person, it’s still a live session. Additionally, you’re not just speaking about your product; you are actually incorporating a real-time demonstration into the webinar. Before your session you will want to rehearse three key features:

  • Webinar services: Test the functionality of the webinar software you’ll be using
  • Talking points: Create a clear list of agenda topics you aim to cover during your demo
  • Software demo: Run through the demonstration you plan to perform during the webinar

Any glitches in your software demos will reflect poorly on your salesmanship as well as your product line itself. It can make your organization look incompetent as well as make your audience feel like they weren’t worth the time needed to iron out potential hiccups.

Practice each component in advance to ensure a seamless execution when you go live. Work with your internal team to smooth out any possible technical difficulties. Also, don’t underestimate the value of dry runs with your demo. Gather up colleagues and go through your entire demonstration from start to finish. Finally, always check in with your client before the session to understand their specific technology setups and determine if you can assist them with any logon questions/concerns before the webinar.

Adapt and Adjust

As a salesperson or marketer, you already know that there’s just no predicting where your sales session will go. Creating an outstanding client story and relevant demo is mandatory, but it doesn’t mean that your client will want to stick to the script throughout the duration of your meeting. In fact, chances are, they won’t…and that’s a good thing.

Don’t get frazzled and flustered if your clients try to change the direction of the meeting. Instead, adjust as needed to maintain the natural flow of the discussion. Allowing your audience to redirect the session shows your adaptability to change and acknowledges the customer is ultimately in charge. Also, their involvement in the presentation instantly makes it less of a monologue and more of an interactive exchange. Stay flexible during the webinar to encourage an extensive collaboration with the audience.

Allow for questions during online software demos and webinars

Allow For Questions

Even if your clients seem more than happy to let you lead them through the session without interruption, you should still make an effort to include them in the discussion as much as possible. Allow for spontaneous inquiries at any time. Also, consider using designated Q&A sessions throughout the demonstration to get the conversation going. Their questions can provide added insight into how your company can enhance its value in a professional partnership. More importantly, interaction enriches the attendees’ experience, increasing the odds that they will want to make a purchase from you.

Stick To The Facts

When using webinar tactics to highlight product solutions, it’s important to stick to the facts. Don’t over-promise with deliverables or embellish on capabilities. Also, if you don’t know an answer, say so. While you may not want to end your videoconference without answering every question, sometimes you may have to. Your webinar audience will appreciate your honesty and it can build trust in your relationship even after the demonstration has ended.

Close The Deal

No, it isn’t a face-to-face sales call, but it’s still a sales call. It’s always important to offer informational sessions to prospects, but your ultimate goal is always to close the deal. If the webinar has gone smoothly, and you feel like all questions have been answered, look for an opportunity to ask for the business. If you feel like the timing isn’t right, at least create a call-to-action at the end of the videoconference. Send follow up questions, setup a trial session, or ask to schedule the next webinar to keep things continuously moving towards the sale.

Start Hosting Software Demos!

BigMarker offers powerful webinar software and robust marketing features that will maximize the ROI of your software demos. Start your 14-day free trial today or send us a message if you’d like to learn more.

 

 

 

 

 

 

 

Sources:

http://venturebeat.com/2012/05/14/10-tips-for-killer-sales-demos/

http://hsm.typepad.com/inspiringideas/2009/05/5-benefits-of-adding-webinars-to-your-learning-and-training-options.html

5 Reasons to Use Automated Webinars as Part of Your Marketing Strategy

Have you used automated webinars as part of your existing marketing strategy? If you have not considered them to be a priority, there is a lot of missed opportunity you may have not adequately explored!

Automated webinars take regular webinars a step further by offering an on-demand version of a webinar online at any time. Essentially, this is a video anyone can watch either from your website or social media pages. Automated webinars are an excellent way to engage with prospects and clients when they have the time, versus scheduling a time for a live webinar that you hope fits a broad range of schedules.

Automated webinars sometimes receive flack for lack of substance and audience engagement, but like any video, it is all in the effort of your production! If you have a monotone speaker talking through equally boring PowerPoint slides, you’re right – the webinar will not be well received.

Pulling together a cohesive and engaging automated webinar can be a big task, but well worth it! Take a look at our list of 5 reasons you should make automated webinars a part of your marketing strategy!

  1. You’ll Save Time
  2. Presentation is Always Available
  3. Always-On Lead Generation Tool
  4. Easily Sharable
  5. More Face Time

 

#1) You’ll Save Time

Live webinars can be a BIG time-suck! You need to build registration landing pages, send reminder follow-ups, thank you email follow-ups, schedule dry-runs with your speaker, and so on. And should you decide to run that live webinar for the second time, you must do it all over again!

The beauty with an automated webinar is that you just have to produce it once, well, until you get it right anyway. You plan, practice, and then execute and place on website and share on social media. And one of the best things is that you’re not running against the clock.

With a live webinar, you already have a date scheduled, and once you put out the registration page and people start registering no matter how swamped you or your speakers are with other priorities, this live webinar is happening! With an automated webinar, you are not running against a ticking clock; you put the video out there when it is fully baked, optimized and ready for viewing!

 

#2) Presentation is Always Available

A huge benefit of an automated webinar is that it is always available. From your website to your social pages like YouTube and Facebook. If prospects are researching your company and doing their homework, they will be able to find these videos and watch when their schedule allows, versus trying to accommodate a live webinar time.

Automated webinars are a marketing tool that will continue to be out there in the world, ready for prospects to start watching and learning about your company. Outside of website pages, there are very few marketing activities that are “always on” like automated webinars.

Pro Tip: an automated webinar is a great asset to place on your homepage, front and center. If you have a webinar that is doing really well, you’re hearing great feedback and bringing in tons of leads on top of that – optimize your efforts by putting the automated webinar on your main page where all the web traffic is!

 

#3) Always-On Lead Generation Tool

With the presentation being always on and available for prospects, that also means you have an always-on lead generation tool. An engine that doesn’t quit! With automated webinars, you still have a registration page, which is how you capture prospects information.

When looking at your marketing strategy, being able to optimize projects and initiatives that are almost “set-it-and-forget-it” are key to being able to grow your inbound lead numbers, and in turn increase revenue for the business. Having strategies like this allow for reoccurring incoming leads and allows your marketing team more time for initiatives that may be one-off events like conferences, trade shows or even a live webinar event, when they make sense.

Pro tip: as mentioned above, make sure these automated webinars are in a place where prospects can find them. This is key to ensuring your automated webinars pull in those inbound leads!

 

Automated webinars are an always-on lead generation tool

 

#4) Easily Sharable

Automated webinars are easily shareable! Unlike a live webinar, you cannot share that content as easily, or even if you can share the context might be lost if you didn’t participate in the live event.

When a prospect is viewing an automated webinar, if they like what they see and find value in the content they are more likely to share the video via their social networks or shoot an email to their boss with the link to watch. Automated webinars are not built to be live, so anyone can watch them and understand the purpose! Which makes sharing more likely.

 

#5) More Face Time with Automated Webinars

Our final reason that automated webinars should be a part of your marketing strategy is more face time! Meaning, you literally can have more “face” time with your prospects.

Whether it is someone from your team speaking on the webinar, your CEO or an industry expert. The more a prospect can see a face that ties back to your company, the more “Real” and personable your company seems. Which is another reason you need to make sure to pick your automated webinar speakers wisely.  Your speakers should convey the “brand voice” that has been set as part of your brand standards.

Having personable and quality driven automated webinars are a great asset to have throughout the buyer’s journey. An automated webinar might start out as a lead generation tool, but if you develop content that speaks to the whole buying process and you use the videos in nurturing campaigns, you’ll be more likely to get prospects to stick with you as you’ve now become a relatable company in their eyes.

Quick Tips

With these 5 reasons in mind to make automated webinars a part of your marketing strategy, here are a few quick tips on how to create an exceptional automated webinar to heed these positive results:

  1. Can’t stress this enough – thoroughly vet your speakers! You need someone who has a strong and interesting personality to fully capture a listener’s attention and have someone who is ideally presentable on camera.
  1. Have a strong call to action in your automated webinar. Your prospects need to know: A) why they are watching this automated webinar, and B) what to do after the webinar is over. The goal in an automated webinar is to drive a prospect down your unique buyer’s journey. Your prospect likely doesn’t know next step, but you do, so be sure to share it! And try to make your call to action clickable at the end of the automated webinar, whether that leads them to a form to schedule a product demo or a link to an interesting eBook.
  1. Keep the automated webinar interesting – since this is NOT a live event, you need to keep the webinar short, concise and engaging. Don’t just be a talking head, or worse – don’t just show a deck of PowerPoint Slides. Go back and forth between your webinar speaker, minimal text PowerPoint Slides and perhaps a demo of your product.
  1. The content you share in your automated webinar will make or break if the prospect continues to engage with your company. Remember that the content should be about the prospect and not about you! Take the time to consider what sort of content would be interesting for people that your product or service is a fit for, and how can this content help them. That should be the purpose of your webinar. For example, an automated webinar titled, “How this Product Can Save Your Marketing Team 50,000 a Year” would draw some attention for sure!
  1. Don’t skimp on production costs. If you want your automated webinar to truly be a lead generation tool as part of your marketing efforts, make sure you use quality tools to build your webinar. If your automated webinar looks like it was built in a basement, you aren’t doing yourself any favors! Take the time to vet automated webinar solutions. It will pay off in dividends! People judge on quality, if you offer a quality product but your marketing looks outdated or poorly executed, prospects likely think that your product follows suit.

Final Thoughts

Automated webinars are a viable way to scale your marketing efforts in 2017 and beyond. The goal of any marketing team is to drive inbound marketing leads and turn these leads into customers. Automated webinars are a tool that can and should be used throughout the different stages of the buyer’s journey to drive this initiative.

In this day and age, videos are more popular than ever with a large percentage of people preferring video oven written text. Grab these individuals with valuable automated webinars at a time that fits their schedule and current stage in the buyer’s journey.

Finally, automated webinars allow a prospect to determine the next step, sure you can suggest the next call to action, but if they aren’t feeling it, then they can just turn off the video. You are giving more power to the prospects to do their homework and reach out when they are ready, which is what a buyer wants with all the noise in the market today. Automated webinars are for the prospect, give them what they want!

 

If you’d like to integrate automated webinars into your content marketing strategy, look no further. BigMarker is a robust, easy-to-use webinar software that will help you host amazing live and simu-live online events. To start your free 14-day trial, sign up here. Or, if you’d like to get in touch, send us a message.

 

 

 

 

 

 

Sources:

 

For more tips on running automated webinars to scale your business, check out this article from Entrepreneur.com.