Have you finished a high-quality webinar recording?
If so, it’s important that you don’t rest on your laurels. Be sure to use the following 11 methods for getting even more from it.
Post a Transcript of the Webinar
This isn’t necessarily a “creative” way to repurpose your webinar recording, but it’s important enough to do that we’re going to bring it up here just in case.
Webinars are great and can help your company in all kinds of ways.
However, one potential drawback would be that your webinar recording doesn’t do a lot for SEO purposes.
Google definitely loves that you went to the trouble of using a different form of media on your site, but it can’t do a whole lot to understand what your webinar recording is about past the title.
The result is that your rank in Google may not receive the full benefit it deserves from the quality piece of content you’ve just recorded.
Fortunately, there’s an easy enough workaround to solve this problem: post the transcripts of your webinar recording.
It might take time (you can always outsource the job), but by publishing a transcript of your webinar recording, Google will have no problem understanding what was talked about. You can even post it on the same page as your webinar recording if you like.
The other great thing is that posting a transcript will make your webinar recording accessible to the hearing impaired.
Use Your Webinar as a Content Upgrade
Another potentially powerful form of content is a blog.
However, this one also suffers from a common problem: it’s very difficult to measure the ROI of a blog. Companies can spend all kinds of money and time developing their blog and not really know how much new business it’s helping to bring in.
One way to get a better sense of the popularity of your company’s blog is to use a content upgrade.
In short, this means that, at the end of a post, you offer your reader more content in exchange for their email address.
For example, if your post was about “9 Easy Ways to Lose 10 Pounds” you might finish by telling your reader that you have one more, surefire tip that’s easy to do and that you’ll give it to them once they enter in their email address.
Aside from the benefits of having a new email address to add to your list, you also have proof that a blog you published truly resonated with someone. You’ll want to continue posting similar content in the future.
A webinar recording would be a really great option for a content upgrade. It’s obviously a very substantial form of content – definitely more so than just another paragraph or two of a post.
Turn Your Webinar Recording into a Trailer
Here’s a great way to continue drumming up interest in your webinar recording long after you finished it.
Seeing as how most webinars are at least 30 minutes (and sometimes much longer), it can be difficult to truly do them justice with a short description. This isn’t always the case, of course. For example, if you’re going to interview someone famous, their name may be all it takes to get people excited about attending your webinar.
Usually, though, it can be a bit of an uphill battle to convince people to set aside time and attend.
Whether or not that’s the case during the initial airing of your webinar, you can stand a great chance of attracting further viewers if you create a trailer for it.
You only need one that’s about 30 to 60 seconds. Then, you can put it on your site and set it up to play the moment a guest arrives. You can pin it to your profile page on Twitter and make sure it’s shared elsewhere across your social media pages.
Obviously, you want to highlight some truly compelling moments that occurred during your webinar recording so people get excited about tuning in and seeing the rest of it.
Make an Infographic
Over the past couple of years, infographics have exploded in popularity. It’s not hard to see why. They’re visually attractive and do a great job of summarizing large amounts of data. This also makes them extremely easy to share on social media.
This is why you should think about taking the information you discussed in your webinar and turning it into an infographic.
While webinars are great, they don’t always lend themselves to getting shared. They definitely don’t get as many shares as infographics do.
By turning the data from your webinar recording into an infographic, you can make up for this by getting numerous shares and driving traffic to your webinar recording. Just make sure you include some information on the page somewhere that lets readers know the original source of the information was a webinar. Then give them the address to find it.
“Micrographics” are snapshots of a larger infographic. They’re great because they make data even easier to immediately consume and share. You can also share it with people on social media who have specific questions and may not want an entire infographic in response.
Still, make sure you include some room on your micrographic for your webinar recording’s URL.
Do a Follow-Up Post
Depending on the nature of your webinar recording, you may have the opportunity to do a follow-up post.
Again, this isn’t necessarily repurposing the webinar recording, but it absolutely will bring more eyes to it, so we think it’s worth mentioning here.
All you’re doing with this technique is adding an addendum to whatever your original webinar was about.
For example, let’s say you did a webinar about how to set aside money into an IRA. Then, after you published the webinar recording, you received a lot of questions. Maybe you didn’t host it live or maybe the webinar was live and you offered a Q&A, but you couldn’t get to all of the questions at the time.
In any case, you now have a follow-up post.
You can either title it something like “10 Questions I Received After My Last Webinar” or you could simply do one post per question. Someone may have asked about using an IRA to pay for their kid’s college, so you could make a post entitled, “Can You Use Your IRA to Fund Your Child’s College Education?” Then, inside that post, you would mention that this question was asked by an attendee of your webinar and link to it.
This is a smart tactic to make a habit of. Basically, going forward, whenever you can, link to your webinar recording from other forms of content so you keep driving traffic to it.
Upload the Slides to SlideShare
If you’re not familiar with the site already, SlideShare is pretty self-explanatory: it’s a site dedicated to slideshows.
It sounds simple and it is. That’s the beauty of it and people enjoy it so much that LinkedIn actually bought the site.
Now, there are many positives to putting the slides from your webinar recording on SlideShare but also one major drawback you need to think about: without the corresponding audio, your slides may not make a lot of sense.
This means you should provide some context where SlideShare allows so people aren’t left in the dark about what your webinar recording covered.
That’s not really too much of a drawback, either, especially not when you consider that SlideShare can greatly increase your site’s exposure.
It automatically takes the text from your slides and posts it as a transcript so, as we covered earlier, you can immediately take advantage of any keywords you used.
Record a Podcast Based on Your Webinar Recording
Podcasts continue to grow in popularity. If your company hasn’t already taken advantage of this medium, you should think about doing so immediately.
Fortunately, if you already have a webinar recording done, this won’t be a problem. Unless you used lots of visuals, the webinar should be easy enough to convert into straight audio and then upload as a podcast. Now people can listen to it while they work out or during their commute to work.
If you used a lot of visuals and this simply wouldn’t be helpful, you’re not out of luck. You can still do a podcast that ties back to your webinar; you’ll just need to be a bit creative.
For example, you could play part of your webinar recording for listeners, perhaps on a specific subject. Then, for the rest of the podcast, you could cover the topic in greater depth. This is similar to the tactic we recommended with follow-up posts.
Likewise, if you had a guest on the webinar, you could interview them further on a podcast.
The list of options goes on and on. Hopefully, though, it’s become clear that a podcast could prove truly helpful. You may also want to think of investing in an ongoing podcast so you can continue to take advantage of it in the future.
Use it to Hype Up Your Next Webinar
All it takes is to do one webinar and you immediately understand how hard it can be to properly advertise it and then get people to actually show up.
While this is always going to be a challenge, you can use past webinars to help market your next one.
There are two ways you can do this.
The first is by simply going back and adding some type of ad to a previous webinar recording. Pick the most popular one you have. You can do it to every webinar recording you’ve ever done, but if you’re pressed for time, just make sure the most popular one is used to drive traffic to your new one.
Another option is to take your previous webinars – or, again, just the most popular one – and make them private if they weren’t already. No longer let people view them without getting approval first.
Then, when it comes time to start marketing your new webinar, let people know that you’ll be briefly unlocking your old programs for the public. You’re doing this for a limited time to help people prepare for this new, improved webinar you’ll be launching shortly.
This would also be another opportunity to collect email addresses. Once someone sends you theirs, you send them a URL to the old webinars they want. These webinars should all have ads marketing the new one. Of course, you can also use these emails to alert people when your new webinar recording is available.
Use the Webinar Recording as Part of a Bundle
If you sell products – especially information products – you can use a webinar recording to sweeten the deal a bit when trying to make a sale.
Say you’re selling an eBook on how to get better at sales. Let’s also say that in the past you did a webinar recording where you described a certain sales tactic or maybe you interviewed a very successful salesperson.
Whatever the case, you can add that to the deal. Tell potential customers that if they order now, they’ll also receive this very informative webinar for free.
To do this, you’ll have to make it private as in the last example, but turning it into premium content like this could definitely be worth it.
Send the Webinar to Potential Guests You’d Like to Interview
Webinars are great for interviewing experts in your industry and providing the information to your market in the most user-friendly format possible.
Once you have a solid interview done, we recommend using that webinar recording to try to schedule more interviews.
Instead of just emailing people and asking them if they’re available, send them to your webinar recording so they can see what it entails and how well it will reflect on them. If your webinar did especially well, make certain the share stats are located near the top and easy for them to see.
Recording a great webinar is a fantastic way to increase your company’s revenue, but its usefulness hardly ends there.
You should also consider the 11 ways we’ve just covered that you could repurpose your webinar for even more results. If you’d like help with any of them, BigMarker is at your service. Click here to get in touch.