Are Your Webinars Successful? Tracking and Decoding Webinar Metrics

As you probably know, hosting a webinar can benefit your company in a number of ways. However, before you put time and money into these presentations, make sure you know about the following webinar metrics you can use to judge their effectiveness.

Investment ROI

Of all the webinar metrics we’re about to list, this should be one of the most familiar. No matter what kind of business you’re in, everyone knows what ROI (Return on Investment) is and why it’s important.

While ROI can apply to all kinds of investments, we’re putting it on our list of webinar metrics as a reminder because it can be fairly easy to overlook. Depending on your setup, webinars are usually cheap to host. This is especially true if you already own some or all of the required hardware.

Nonetheless, just like anything to do with your business, you need to track what you’re spending to see whether or not you’re making a good investment. Don’t just keep the receipts from the hardware you had to buy, either.

You may also have to account for things like:

  • Webinar software (the cost may be one-time; it may be monthly)
  • The opportunity cost of you taking time out of your day to host or the amount you’re paying an employee
  • Any platforms you used for landing pages, emails, etc.
  • Any ads you used to bring in traffic

There may be all kinds of other costs involved. These should all be tracked and you should also put a system in place to take into consideration any others you add in the future.

Then, you’ll want to compare the amount of money you’ve spent on your webinars up to this point on how many conversions you’re seeing that produce actual customers.

Length of the Webinar

We touched on this to some degree, but the second recommendation on our list of webinar metrics is to track how long your webinar actually goes on for.

The reason we mentioned above was in terms of real or opportunity cost: if you’re taking time out of your day, what’s the cost of that because you’re not doing something else? On the other hand, if you’re paying an employee, what’s the cost to have them host?

However, those aren’t the only reasons to pay attention to how long your webinars are going on for.

Like all webinar metrics, the length of your webinars may influence how effective they are at converting customers.

While it’ll probably never come down to a minute-by-minute analysis, you may learn that a full hour is preferable to just a half hour. As time goes on and you do enough webinars, you might find that, for some topics, your guests are willing to stick around longer than they are for others.

At first, just get a feel for what their general preference is, but look to segment that down at some point, too, for even better insights.

Drop-Off Points

No matter what you have in mind for your webinar in terms of the format, your goals for it, the information you’ll cover, how much you’re investing, etc. you need to make drop-off points one of the webinar metrics you pay attention to.

As the name suggests, this metric refers to when people drop off your webinar. It’s almost always going to happen and a lot of times, there’s little you can do about it.

Nevertheless, you want to keep the number as small as possible and looking back on drop-off points will help you do this.

For example, let’s say you found that people were leaving within the first 10 minutes while you were still doing your introduction and explaining the goal of your webinar. This would be hugely valuable information. Up until that moment, you may have thought your introduction was not just polished and engaging but helpful for the audience, as well.

Now, you would know otherwise and could make adjustments so more people stick around for the rest of the webinar.

Checking for drop-off points can help with everything from knowing which guests are good/bad to which topics your viewers like/hate to even the type of tone they prefer.

The Optimal Time to Host a Webinar

Depending on whom you speak to, the ideal time to put on a webinar is right around noon or sometime after five. Others will tell you that Saturday morning is usually the best.

It’s not that these people are lying. It’s that they most likely all have very different types of clientele.

If you’re hosting a webinar for freelancers, just about any time during the day probably works.

On the other hand, if you’re hoping for attendance from people who work traditional 9-to-5 jobs, you could host your sessions at noon and hope to catch them on their lunch breaks, or wait until after they get home.

The only way to know for sure is to use webinar metrics. Truth be told, you can also find out when your competitors put theirs on and assume they’ve already done their research, but looking into your webinar metrics is probably still best.

Use webinar metrics to schedule webinars

Attendee Feedback

Feedback is extremely important to the success of your webinar for a few reasons.

The obvious one is that all the webinar metrics in the world may not help you with certain points that could use improvement. Maybe you’d be better off explaining certain terms in more detail or ditching a certain segment people are just sitting through to get to the good stuff.

However, feedback is also an important form of engagement. Your webinar metrics may show you a large percentage of your audience stays from the beginning to the end of your presentation. Well, that’s great, right?

Maybe, but maybe people aren’t really paying attention. They might just have it on in the background while they pull up another window and do something else. Or, people might be listening but actually have no idea what you’re talking about.

None of these would bode well for reaching your webinar goals. By keeping track of the amount of feedback you get during and after a webinar (and getting a sense for what these responses are about), you’ll have a much easier time understanding if you’re connecting with your audience or not.

Note: you do, of course, actually have to prompt your audience for feedback and enable that option in your webinars. Otherwise, your webinar metrics may be reporting depressing results simply because your viewers don’t know they can interrupt you.

Polls and Surveys

webinar polls as a webinar metric

These webinar metrics are both versions of feedback, but they deserve their own space here because of the unique insights they can provide.

Recall that a few paragraphs back we mentioned that you’d want to get a sense for what kind of responses you were receiving from your audience.

This can be kind of tough, though. One really nice problem to have would simply be that so many people are attending your webinars that you can’t possibly make a fair assessment of their responses.

Fortunately, surveys and polls not only solve this problem but are two very effective webinar metrics for other reasons, too.

You can use polls and surveys during your webinar to quickly get answers from your audience in a way that will be easy to quickly understand.

Of course, you can also use them afterward to solicit critiques from your viewers.

The great thing about organizing information this way is how easy it then is to view it all from a macro-level. If you keep the same or similar questions going forward, it will be that much easier to compare responses.

Devices Used to Watch Your Webinar

This might seem like a minor piece of data hardly worth the use of webinar metrics, but there’s a lot you could do with this information.

The most obvious is that if you know your audience tends to use smartphones to watch your webinars, you’re going to need larger graphics so they can see them on their smaller screens. In fact, that insight would be worth knowing even if just 10% of your audience preferred smartphones. You don’t want to lose 10% of the audience you worked so hard to bring in, do you?

Conversion Rate

Arguably, one of the most important webinar metrics you need to concern yourself with is conversion rate.

There are three different versions. The first we already talked about at the beginning: it’s knowing how many people attend and then convert into customers.

Aside from knowing the ROI, though, you also want to get a feel for what percentage of the total attendees are converting. Even if your ROI is huge because of low overhead, that doesn’t mean your conversion rate is necessarily where you want it to be.

The second type of conversion rate you want to use webinar metrics to monitor is the number of people who actually attend your webinar after registering for it.

Depending on the industry you work in, that number could easily be as low as 20% and yet would still be considered really good for that field.

You’ll need to figure this out for yourself and then track your ability to lock in people who RSVP.

Of course, the conversion rate of people who come to your site and then go on to sign up for your webinar may be of particular interest, as well. This is the beginning of your marketing funnel, so if it’s not serving its purpose, the rest of your efforts are also going to come up short.

Again, don’t confuse these webinar metrics with ROI. The latter has to do with dollars and cents. These are all about ratios: how many of the whole were you able to get to take a desired action?

Brand Awareness

This is a pretty tough metric to monitor no matter what kind of tools you’re using to increase your company’s brand awareness.

Perhaps the most popular way for many businesses is to watch their social media profiles and look for significant increases following webinars. You’d have to know what a normal increase looks like, but, otherwise, gathering these webinar metrics from across your social media sites could prove very helpful.

The other way you can measure brand awareness is by tracking mentions of your company. You can set up Google Alerts for this or use software specific to social media sites. After all, some people may mention you or your webinar without actually speaking directly to your account.

Again, it can be tough to quantify these incidents in terms of brand awareness. People could be talking about your organization for any number of reasons.

Still, if you’re using webinars to increase your company’s mindshare and build its brand, it’s worth digging into these metrics.

Return Attendees

Earlier, we mentioned conversions and the importance of making sure people are RSVPing and then actually showing up.

Our last example on our list of webinar metrics you should be using has to do with retention. Make sure you’re not just looking at raw numbers when it comes to people showing up to your webinars. You also want to see how many are returning. Not only will that kind of retention cost you less, but those people are probably more likely to become customers, something that may be a major goal of your webinar.

The above information should have made it clear that webinar metrics are vital to your success using this medium, but also that you’re not lacking for options. Someday, you may come up with your own metric unique to the type of industry you’re in or customer you’re after, but for now, the above list should more than suffice.

That being said, if you have any questions about webinar metrics or hosting successful webinars, feel free to get in touch.  Also, if you need a powerful webinar platform to handle your webinar metrics and other webinar hosting endeavors, BigMarker fits the bill. Start your 14-day free trial today!

 

 

 

Sources:

https://www.slideshare.net/WebinarReady/6-key-metrics-that-impact-webinar-peformance62413

http://blog.workcast.com/5-metrics-for-measuring-webinar-success

https://venturebeat.com/2015/09/23/10-key-metrics-to-turn-your-webinars-into-a-super-lead-gen-tool/

https://www.brighttalk.com/webcast/1166/52367/6-key-metrics-that-impact-webinar-performance-before-during-and-after

The 11 Best Web Microphones for Webinar Hosting

A lot goes in to running a successful webinar. However, above all else, you need a good web microphone. Below, we’ve listed 11 of your best options. After going through them all, you should be ready to make a selection.

Understanding Your Two Main Web Microphone Options

Before we get into your best web microphone options, let’s take a moment to talk about the two main types you have to choose from.

The first kind is a “dynamic microphone”. If you’re looking for a web microphone and aren’t too sure how serious you are about hosting webinars, this is probably the model you’ll end up with. That’s because it’s the cheapest.

That doesn’t mean it’s bad. A dynamic web microphone works by using a magnetic field to sense where the audio signal is coming from and receive it. On a mechanical level, a very lightweight and usually thin diaphragm moves when it responds to sound pressure.

As a result, a dynamic web microphone will be less sensitive to sound pressure levels. The same goes for high frequencies. While they won’t record as much surrounding noise, this type of web microphone also won’t produce as rich a sound.

Is that such a bad thing?

You’ll have to decide. Again, these are less expensive and don’t need a power supply. Although, in this day and age, that last feature probably shouldn’t be a huge deal if you’re looking for a web microphone. Just plug one in.

The other web microphone option is known as a “condenser”. These respond far better to the “speed” of sound waves. They also pick up on more nuances. Condenser microphones are (by far) the choice of people who need mics to record music.

Inside of the condenser web microphone is a conductive diaphragm that is spread thin and placed closed to the backplate, which is a metal disc.

Of course, condenser mics will require a power supply, but we’ve already talked about that.

While they will cost more money than dynamic mics, the other drawback is that you will only want to use them if you have a secure area that won’t involve background noise. If you’re planning to use this web microphone in your home, you can’t have other things going on in the surrounding area or your listeners will hear it.

 

11 of the Best Web Microphones for Webinar Hosting

 

Heil PR-40

Heil PR-40 web microphone
https://heilsound.com

Our first pick, the Heil PR-40, may be the king of dynamic web microphones. It’s made with a copper-wound dynamic combined with a neodymium magnet structure. These are both high-quality pieces of material, which means you get to put out a better sound.

While this dynamic condenser web microphone is an excellent choice, it does come with a higher price tag. If you’re new to webinar hosting, the Heil PR-40 may not be your first choice. In contrast, if you’re looking to invest in high quality webinar audio technology, then add this to your short list.

 

Audio-Technica ATR2100

Audio-Technica ATR2100 web microphone
http://www.audio-technica.com/

While the Heil PR-40 may be more popular, another great dynamic web microphone that is gaining a lot of fans is the Audio-Technica ATR2100.

As a handheld mic, much of its popularity is based on preference. If you like handheld mics for your webinars, the others may not be a good fit. The Audio-Technica ATR2100 is handheld but also produces an amazing result.

It’s also both an XLR and USB, which makes it unique to the list and gives it another huge advantage. Furthermore, you can actually use both at the same time. The XLR would work best for live webinars or webcasts and, obviously, the USB would make the most sense for digital recordings.

Other reasons to love the Audio-Technica ATR2100 include the fact that it uses a Cardioid polar pattern, has an extended frequency, and works with built-in headphones. At the end of the day, if you are using multiple webinar approaches – or you’re not sure which version works best, yet – this mic is easy to recommend.

Rode Podcaster

Rode Podcaster web microphone
https://www.amazon.com/

The most expensive dynamic web microphone on our list is the Rode Podcaster. Even though it’s easy to recommend a condenser mic over this type of model, don’t sell this one short. It might be one of the best options on our entire list (which explains its price).

Internal shock mounting will help when you record, especially if you’re in a room that might let in outside noise. It also makes it very easy to isolate your voice, which is one more reason it’s a good, versatile option for those who are worried about recording a bit too much audio.

A 3.5mm stereo headphone output is also very attractive in its own right, but the jack gives you built-in volume controls, too.

Samson Meteor

Samson Meteor Web Microphone
http://www.samsontech.com/

Let’s now shift our focus to condenser microphones. The first on our list? The Samson Meteor. It’s actually very affordable despite being a condenser mic, so even if you’re new to hosting webinars, don’t write it off right away. For the price, this is probably the best deal on the list.

It’s very durable, too, so if you think you’ll be holding webinars from numerous locations, it is going to be a great choice. You can fold the legs up and it will still work very well as a handheld option, but those legs also go right back down, which will make it easy to talk into from the seated position.

Although you still have to make considerations for its condenser features, if you’re going to hold webinars and are short on space (e.g. an apartment, hotel room, small office, etc.), this web microphone won’t get in the way.

Lastly, another reason we love this web microphone for people on limited budgets is because it can connect right into your iPad and other tablets, so you can then use Garageband to edit the final version of your presentation before releasing it.

Audio-Technica AT2020

Audio-Technica AT2020 Web Microphone
http://www.audio-technica.com/

In terms of price, the Audio-Technica AT2020 is a considerable step up. Yet, you’re still not spending a ton of money to get a very easy-to-use microphone that would be great for you entry-level types.

You don’t need a ton of technical skill to use this condenser web microphone. You can literally just take it out of the box, plug it in, and start using it. While you should do just as much research finding good webinar software for your presentations, this mic works with just about all of them, whether you prefer a Mac or PC.

Another thing we love about it is its low-mass diaphragm, which was custom made to work well with extended frequencies and gives a high-level transient response. Basically, this means that if you use this mic, it will isolate your sounds. Therefore, once again, if you don’t have a perfectly quit environment, the Audio-Technica AT2020 will work around it.

Blue Microphones Yeti

Blue Microphones Yeti Web Microphone
https://www.amazon.com

This web microphone is a top seller on Amazon for a number of reasons. The Blue Microphones Yeti is relatively affordable, it works well, and it has a stylish, retro design, which makes it ideal for webinar hosts who plan to be on camera.

Aesthetics aside, its bidirectional design makes it phenomenal for interviews. If you plan on talking to people on a podcast, this is the one to go with. At the same time, it was also crafted for omni-directional use, which means it is phenomenal for webinars where you might do a conference call.

If you’re worried about the work involved to execute these types of webinars, don’t be. The Blue Microphones Yeti can be taken out of the box, plugged in, and used right away without any technical skill. With an audio output right at its side, you can also plug your headphones in.

Blue Microphones Snowball

Blue Microphones Snowball Web Microphone
https://www.amazon.com

If you know anything about webinars, this one shouldn’t surprise you. Blue makes our list again with this extremely popular web microphone. It earns its name because of its simple apparatus that’s capped off with a spherical mic.

Despite the legendary manufacturer behind it, the Blue Microphones Snowball is another extremely affordable condenser mic. It also looks fantastic on camera, especially because you have eight different colors to choose from.

On a technical side, it has a dual capsule design, so you can do interviews and conference calls with equal sound quality. The -10dB Pad: A -10dB pad switch will eliminate sound either way, so you’ll have a bit more freedom to choose the location for your webinar.

Both Macs and PCs will accommodate this high-performing mic equally.

MXL990

MXL 990 Web Microphone
https://www.amazon.com

Once again, we have another web microphone that mimics the mics of yesteryear. It doesn’t get much more classic than the MXL990.

Don’t let the look fool you, though. It comes outfitted with a FET preamp, which helps create a better balance output. Add to that its nice large diaphragm and you get a professional result that offers superior sound quality, even by condenser web microphone standards.

The only real drawback with this web microphone is that it will only work with an XLR cable. You’ll need a USB mixer or XLR-to-USB converter to get it to work with your computer, but that’s to be expected with this kind of professional equipment.

CAD U37

CAD-U37-Condenser-Recording-Web-Microphone
http://cadaudio.com/

This is one of the largest condenser microphones on the list. While that adds to its looks, the fact is that the CAD U37 will also give you a nice rich sound on your webinar. Just remember that the trade-off is that you have to be careful about where you record.

That’s not all it has to offer, though. You’ll benefit from a -10dB overload-protection switch. This will make up for its ability to pick up noises from far away – at least, a little bit. That feature reduces distortion. There’s also a switch for reducing bass, which will eliminate a lot of the low-frequency white noise you may not hear until the webinar has been recorded.

All of these professional features don’t elevate the price tag much, though, which makes this condenser web microphone a solid choice for rookies.

Shure SM58

Shure SM58 Web Microphone
http://www.shure.com/

The Shure SM58 is a workhorse of a web microphone. It’s another one on the list that is very mobile, so you have some options for how you want to format your webinar. It’s also extremely durable – maybe the toughest mic on the list. While that probably shouldn’t influence you too much, if you plan on traveling with a mic a lot, look no further than this condenser microphone.

Given its price tag, you can also afford audio software or a mixer to travel with you and, therefore, leave your laptop or tablet behind.

Samson Go Mic

Samson Go Mic Web Microphone
http://www.samsontech.com/

Another very affordable option is the Samson Go Mic. If the CAD U37 was one of the largest on our lists, then this is definitely the smallest. As its name suggests, it’s very portable. This also makes it great for impromptu interviews when you may need to hand the mic back and forth. The Samson Go Mic can even be clipped to a desk, so though it may look like you’d have to hold it, that’s not the case.

Like other, more expensive web microphone options on our list, this one has an omni-directional pickup and switchable cardiod. Translation: its sound quality is great. It also works with Macs and PCs.

One feature that makes this web microphone especially unique is that it’s the only one that comes with recording software. Cakewalk Music Creator is fairly user-friendly and will give you everything you need to begin producing webinars right away.

Don’t take your web microphone needs for granted before hosting your webinars. The last thing you want is to spend good money on one only to get bad results. No matter what your budget or needs are, there’s a mic from the list above that will fit.

Still, if you want help making your decision, contact us. We’d be more than happy to guide your decision.

Also, check out BigMarker today to start hosting amazing webinars.

 

 

 

Sources:

https://www.elegantthemes.com/blog/resources/the-15-best-webinar-software-products-from-around-the-web

https://www.searchenginejournal.com/mic-need-professional-podcast-10-best-podcasting-microphones/119254/

https://www.thepodcasthost.com/equipment/the-best-podcasting-microphones-on-the-market/

BigMarker Partners With Drip to Bring Email Marketing Automation to Webinar Hosting

If you're looking for a marketing automation tool to help you create and send custom email campaigns with ease, Drip fits the bill. If you're looking to integrate Drip with your webinar software, you can have your cake and eat it too. BigMarker now integrates with Drip. bigmarker-drip-integration

Why Drip?

  With all of the hard work you put into setting up a high-converting webinar, reaching your audience should be the easy part, right? Unfortunately, this isn't always the case. Oftentimes, marketing efforts can become disjointed when using several different tools. A problem that many marketers struggle to resolve. Luckily, BigMarker and Drip have partnered up to streamline email marketing and webinar hosting into one simple process. Drip's easy-to-use email software not only allows you to create beautiful, custom emails, but also helps you segment your email lists into different funnels to help you target your messaging even better. Leveraging Drip's integration with your BigMarker webinars will help you trigger email workflows based on your webinar registrants’ and attendees’ behavior. And the best part? The integration is automated. Simply walk through the steps below and you'll be ready to go in just a few minutes.

How to Integrate With Drip

  1. Log in to your BigMarker account and go to the Promote & Manage section of your webinar. Click on “Drip” under integrations. Screen_Shot_2017-03-27_at_5.12.29_PM.png   2. Click on “Authorize with Drip” This will redirect you to Drip’s website, where you can authorize BigMarker to access your Drip accounts. Click “Authorize” to continue. Screen_Shot_2017-03-27_at_5.14.12_PM.png   3. First, pick which Drip account you want to access. This will give you access to all contacts, workflows, and campaigns in your Drip account. Screen_Shot_2017-03-27_at_5.15.37_PM.png   4. The following steps are all optional. If you would like to add webinar registrants to a campaign in Drip, choose an item from the “Campaign for Registrants” dropdown list. To add webinar registrants to a workflow, select a workflow from the dropdown menu. To apply a tag to registrants, enter a tag in the “Add Tag for Registrants” field. Press Enter to apply multiple tags. If you want to add registrants to your Drip contacts without doing any of the above, check the “Add New Registrants Automatically?” box. If your workflows or campaigns were just added and are not showing up in the dropdown menus, try refreshing the page. Screen_Shot_2017-03-27_at_5.16.25_PM.png   5. The next section is for webinar attendees.If you would like to add attendees to a campaign in Drip, choose an item from the “Campaign for Attendees” dropdown list. To add webinar attendees to a workflow, select a workflow from the dropdown menu. To apply a tag to attendees, enter a tag in the “Add Tag for Attendees” field. Press Enter to apply multiple tags. If you want to add attendees to your Drip contacts without doing any of the above, check the “Add New Attendees Automatically?” box.  Refresh the page if your campaigns or workflows are not listed. Screen_Shot_2017-03-27_at_5.17.20_PM.png 6. Finally, click Save at the bottom of the page to submit your changes.     BigMarker also integrates with Salesforce, Infusionsoft, HubSpot and over 500 other marketing tools. Any activity or action around your BigMarker webinars can trigger tagging prospects, adding data to customer records, or logging activity in whatever platform you use to manage customer relationships. Don't have a BigMarker account yet? Sign up for a 14-day free trial today.