If you want to expand your reach and generate invaluable content marketing material, webinars are a surefire way to boost ROI in any industry.
That’s why BigMarker has teamed up with content marketing agency, Influence & Co. to discuss the important factors, pitfalls, and keys to success for setting up effective marketing webinars.
What to Expect
In this webinar, hosts Brittni Kinney of Influence & Co. and Justin Brown of BigMarker, will cover the the various benefits that hosting webinars give to your inbound strategy.
Specifically, you’ll learn how to use webinars to consistently generate new leads for your company and provide education to your audience in a way that’s both time effective and engaging.
You’ll also learn how to use content to drive your webinar promotion, discussions, and follow-up, to ensure your content marketing efforts span throughout the entire lifecycle of the webinar. This is a particularly important step because capturing and nurturing your webinar leads are the key to conversion for this marketing tactic.
Finally, you’ll see a step-by-step process for hosting webinars, including how to use the BigMarker platform. This will tie together all of the tactics covered in the webinar and bring it into real-world application on the BigMarker interface.
Who Should Register
This webinar is appropriate for anyone looking to use webinars as part of their content marketing strategy.
It’s also a great resource for people already using webinars as part of their marketing strategy. You’ll get expert advice for making the most of your current hosting efforts and examine potential pitfalls that could be hurting your conversion rate.
Regardless if you’re a webinar expert or novice (or somewhere in between), we will cover invaluable content around the steps of hosting great marketing webinars.
You will also be able to interact with our webinar hosts during a live Q&A at the end of the session to get all of your webinar and content marketing questions answered.
About the Hosts
Brittni Kinney is the VP at Influence & Co. and has been a content marketing consultant for over three years. She specializes in high-level strategy development and is a pro at helping marketing and business leaders identify the perfect content tactics that will help them achieve their goals. She loves to travel, enjoys a strong coffee and an even stronger whiskey.
Justin Brown is the COO at BigMarker. For the past 10 years, Justin has helped companies ranging from startups to world-renowned brands grow faster and build stronger customer relationships.
About Influence & Co.
BigMarker is a browser-based webinar platform built on the notion that webinar hosting is the easiest and most effective form of digital marketing. That’s why we’ve built the world’s only full-stack webinar hosting, marketing and automation platform to help organizations use a singular tool to create, host and market amazing webinars.
Sign up for this content marketing webinar
Sign up today for this info-packed content marketing webinar and learn all of the tools you need to make your content marketing strategy a success.